Management of media content ratings information communicated discretely from media content

• US 7,769,841 B2
• Filed: 06/12/2006
• Issued: 08/03/2010
• Est. Priority Date: 06/12/2006
• Status: Active Grant

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Microsoft Corporation
• Inventors: Woodruff, Bryan A., Hewit, Ross F., Bradstreet, John
• Primary Examiner(s): BAROT, BHARAT
• Application Number:
  US11/451,182
• Publication Number:
  US 20070288616A1
• Time in Patent Office: 1,513 Days
• Field of Search: 709202-203, 709223-224, 709227-229, 725/100, 725114-117, 725/25, 725/39, 726 26- 29
• US Class Current: 709/223
• CPC Class Codes: H04N 21/4532 involving end-user characteristics, e.g. viewer profile, preferences monitoring of user activities for profile generation for accessing a video database G06F16/739; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/4622 Retrieving content or additional data from different sources, e.g. from a broadcast channel and the Internet web site content organization and management for information retrieval from the Internet G06F16/958; transmission by internet of broadcast information H04H60/82; stock exchange data over packet-switching network H04L12/1804; push services including data channel over packet-switching network H04L12/1859
• CPC Class Codes: H04N 21/84 Generation or processing of descriptive data, e.g. content descriptors systems specially adapted for using meta-information in broadcast systems H04H60/73
• CPC Class Codes: H04N 7/163 by receiver means only

Abstract

A method, system and/or computer program product for managing the use of media content ratings information by a media content receiver, including communicating media content for presentation by a media content receiver; communicating media content ratings information for the media content, the media content ratings information being communicated discretely from the media content. The communicating operations include one or both of transmitting and receiving the content and/or ratings information.

Claims

1. A method of managing the use of media content ratings information by a media content receiver, the method comprising:

communicating in-band media content for a particular program to a media content receiver of an end-user for presentation of the media content for the particular program by the media content receiver of the end-user; and

communicating non-in-band media content ratings information for the particular program to the media content receiver of the end-user, the non-in-band media content ratings information for the particular program being communicated to the media content receiver of the end-user discretely from the media content for the particular program in a separate communication,

wherein the media content receiver of the end-user is configured to be programmed to;

block playback of the media content for the particular program that has been received by the media content receiver of the end-user according to any in-band media content ratings information for the particular program contained in the media content for the particular program, and

block playback of the media content for the particular program that has been received by the media content receiver of the end-user according to the non-in-band media content ratings information for the particular program that has been received by the media content receiver of the end-user in the separate communication.

2. A method according to claim 1 wherein the communicating non-in-band media content ratings information includes one or both of transmitting and receiving the non-in-band media content ratings information.

3. A method according to claim 1 wherein the communicating non-in-band media content ratings information includes receiving the non-in-band media content ratings information at the media content receiver of the end-user.

4. A method according to claim 1 wherein the communicating non-in-band media content ratings information includes transmitting the non-in-band media content ratings information to the media content receiver of the end-user.

5. A method according to claim 1 wherein the media content for the particular program does not contain in-band media content ratings information for the particular program, and the non-in-band media content ratings information for the particular program is communicated to the media content receiver of the end-user over a network from a web service that collects media content ratings information.

6. A method according to claim 1 wherein the media content for the particular program contains in-band media content ratings information for the particular program, the method further comprising:

determining a change in the in-band media content ratings information for the particular program.

7. A method according to claim 6 further comprising:

communicating the non-in-band media content ratings information for the particular program in response to the determining a change in the in-band media content ratings information for the particular program.

8. A method according to claim 1 wherein the media content for the particular program contains in-band media content ratings information for the particular program, the method further comprising:

determining a difference in the in-band media content ratings information for the particular program relative to a previously accepted ratings schema utilized by the media content receiver of the end-user;

blocking playback of the media content for the particular program containing the in-band media content ratings information; and

communicating a query for updated media content ratings information in response to the determining a difference in the in-band media content ratings information for the particular program.

9. A method according to claim 8 further comprising:

communicating a non-in-band ratings schema discretely from the media content for the particular program containing the in-band media content ratings for the particular program.

10. A method according to claim 8 wherein the determining a difference in the in-band media content ratings information for the particular program is relative to one or more of an in-band ratings schema, a non-in-band ratings schema, and a ratings schema hard-coded in the media content receiver of the end-user.

11. A method according to claim 1 wherein the non-in-band media content ratings information includes a rating code for the particular program.

12. A method according to claim 11 wherein the non-in-band media content ratings information includes a ratings schema for the rating code for the particular program.

13. A method according to claim 1 wherein the media content receiver of the end-user is configured to present the non-in-band media content ratings information for management thereof by the end-user.

14. A method according to claim 1 wherein the media content receiver of the end-user is one or both of digital or analog.

15. A method according to claim 1 further comprising:

managing presentation of the media content for the particular program that has been received by the media content receiver of the end-user in accordance with the non-in-band media content ratings information.

16. A method according to claim 15 wherein the managing includes one or more of presenting the non-in-band media content ratings information for end-user decision-making, blocking media content for the particular program, filtering media content for the particular program, and presenting guide information in an arrangement based on ratings information criteria.

17. A computer program storage medium readable by a computing device and encoding a computer program for managing the use of media content ratings information by a media content receiver, the computer program storage medium comprising computer-readable instructions for the computer program that, when executed, cause the computing device to perform a method comprising:

communicating an in-band media content signal to a media content receiver of an end-user for presentation of media content for a particular program by the media content receiver of the end-user; and

communicating a non-in-band media content ratings information signal for the particular program to the media content receiver of the end-user, the non-in-band media content ratings information signal for the particular program being communicated to the media content receiver of the end-user discretely from the media content signal in a separate communication,

wherein the media content receiver of the end-user is configured to be programmed to;

block playback of the media content for the particular program that has been received by the media content receiver of the end-user according to any in-band media content ratings information for the particular program contained in the media content for the particular program, and

block playback of the media content for the particular program that has been received by the media content receiver of the end-user in the media content signal according to the non-in-band media content ratings signal for the particular program that has been received by the media content receiver of the end-user in the separate communication.

18. A computer program storage medium according to claim 17 wherein the non-in-band media content ratings information signal provides a rating code for the particular program and a ratings schema for generating a value from the rating code for the particular program that can be used by the media content receiver of the end-user, as programmed by the end-user, to block playback of the media content for the particular program that has been received by the media content receiver of the end-user.

19. A system for the use of parental ratings information comprising:

a media content receiver of an end-user for receiving in-band media content for a particular program for presentation by the media content receiver of the end-user and for receiving non-in-band media content ratings information for the particular program, the non-in-band media content ratings information for the particular program being received discretely from the media content for the particular program in a separate communication,

wherein the media content receiver of the end-user is configured to be programmed to;

block playback of the media content for the particular program that has been received by the media content receiver of the end-user according to any in-band media content ratings information for the particular program contained in the media content for the particular program, and

block playback of the media content for the particular program that has been received by the media content receiver of the end-user according to the non-in-band media content ratings information for the particular program that has been received by the media content receiver of the end-user in the separate communication.

20. A system according to claim 19 wherein the non-in-band media content ratings information includes a rating code for the particular program and a ratings schema for generating a value from the rating code for the particular program that can be used by the media content receiver of the end-user, as programmed by the end-user, to block playback of the media content for the particular program that has been received by the media content receiver of the end-user.