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Method of displaying advertisement to a user

  • US 7,775,440 B2
  • Filed: 05/28/2007
  • Issued: 08/17/2010
  • Est. Priority Date: 10/17/2006
  • Status: Expired due to Fees
First Claim
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1. A method of displaying an advertisement to a user via user interaction with a printed substrate, said substrate comprising user information and coded data enabling the user interaction, said method comprising:

  • (a) a user performing the user interaction with the substrate using a sensing device, said sensing device reading at least some of the coded data when operatively positioned or moved relative to the substrate and generating interaction data using the read coded data, said interaction data being indicative of the user interaction; and

    (b) said user interaction causing a first resource to be displayed on a display device, said first resource being a blended resource comprising at least one advertisement and content corresponding to said user interaction,wherein said at least one advertisement is selected, at least partially, using a first context associated with a zone of said user interaction on said printed substrate.

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