Mobile advertising systems and methods

• US 7,778,636 B2
• Filed: 11/09/2006
• Issued: 08/17/2010
• Est. Priority Date: 11/23/1999
• Status: Expired due to Fees

• Current Assignee: Silver Union Worldwide Limited
• Original Assignee: Gofigure Media, LLC
• Inventors: Rolf, Devon A.
• Primary Examiner(s): Feild, Joseph H
• Assistant Examiner(s): Nguyen, Huy D
• Application Number:
  US11/595,500
• Publication Number:
  US 20090076892A1
• Time in Patent Office: 1,377 Days
• Field of Search: 455/426.1, 455/456.1, 455/456.3, 455/456.6, 455/457, 455/566
• US Class Current: 455/426.1
• CPC Class Codes: G06F 16/68 Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]
• CPC Class Codes: H04H 20/57 for mobile receivers
• CPC Class Codes: H04H 40/27 specially adapted for broadcast systems covered by groups H04H20/53 - H04H20/95
• CPC Class Codes: H04L 65/60 Network streaming of media packets
• CPC Class Codes: H04L 67/60 Scheduling or organising the servicing of application requests, e.g. requests for application data transmissions using the analysis and optimisation of the required network resources admission control or resource allocation H04L47/70
• CPC Class Codes: H04M 1/72442 for playing music files
• CPC Class Codes: H04N 21/2541 Rights Management protecting software against unauthorised usage in a vending or licensing environment G06F21/10; security in data switching network management H04L41/28; security management or policies for network security H04L63/20; access security in wireless networks H04W12/08
• CPC Class Codes: H04N 21/2543 Billing , e.g. for subscription services payment schemes, architectures or protocols G06Q20/00; e-commerce G06Q30/00; arrangements for billing for the use of broadcast information or broadcast-related information H04H60/21
• CPC Class Codes: H04N 21/4126 The peripheral being portable, e.g. PDAs or mobile phones
• CPC Class Codes: H04N 21/482 End-user interface for program selection broadcast systems using EPGs H04H60/72
• CPC Class Codes: H04N 21/8113 comprising music, e.g. song in MP3 format

Abstract

A system and method for receiving an electronic response to an advertisement that is wirelessly transmitted to a mobile wireless communications device involve routing a connection from the wireless communications device to a source based at least in part on a location of the mobile wireless communications device. A wireless communications device has an input and a display and, in response to an input indicating interest in that which is advertised, transmits its location for use in routing a connection with a source associated with the advertisement.

Claims

1. A method comprising:

receiving an electronic response indicative of a user'"'"'s selection of an advertisement that has been digitally and wirelessly transmitted to a portable wireless communications device operated by the user;

receiving, with said electronic response to said advertisement and from the portable wireless communications device, information indicative of a GPS-determined location of said portable wireless communications device; and

based upon said received location information, routing a connection between said portable wireless communications device and a communications device associated with a source associated with said advertisement so as to allow the source an opportunity to provide a good or service to the user, wherein said receiving said electronic response indicative of the user'"'"'s selection of said advertisement further comprises receiving from said portable wireless communications device a response to said advertisement for which information indicative of the advertisement has been stored in the portable wireless communications device and subsequently recalled by the user of the portable wireless communications device.

2. The method as set forth in claim 1, wherein said advertisement comprises contact information for use in contacting a source associated with said advertisement.

3. The method as set forth in claim 2, wherein said contact information comprises a telephone number.

4. The method as set forth in claim 2, wherein said contact information comprises an electronic address of a website.

5. The method as set forth in claim 1, wherein said receiving an electronic response indicative of a user'"'"'s selection of an advertisement, said receiving information indicative of a location of said portable wireless communications device, and said routing a connection between said portable wireless communications device and a communications device associated with a source associated with said advertisement are performed by at least one electronic processor.

6. A system comprising:

a portable wireless communications device comprising a display, an input, and a memory;

wherein said portable wireless communications device wirelessly receives an advertisement for display on said display;

wherein information corresponding to said advertisement is stored in said memory of said portable wireless communications device to enable said information to be subsequently recalled via said input of said portable wireless communications device for display on said display of said portable wireless communications device;

a server, located remotely from said portable wireless communications device, wherein said server receives an electronic response indicative of a user'"'"'s selection of said advertisement that has been digitally and wirelessly transmitted to the portable wireless communications device, and

wherein said receiving said electronic response indicative of the user'"'"'s selection of said advertisement further comprises receiving from said portable wireless communications device a response to said advertisement for which information indicative of the advertisement has been stored in the portable wireless communications device and subsequently recalled by the user of the portable wireless communications device.

7. The system as set forth in claim 6 further comprising:

wherein said system receives, with said electronic response to said advertisement and from the portable wireless communications device, information indicative of a GPS-determined location of said portable wireless communications device; and

wherein said system routes a connection between said portable wireless communications device and a communications device associated with a source associated with said advertisement.

8. The system as set forth in claim 7 wherein said portable wireless communications device further comprises a handheld device comprising a GPS receiver and wherein said input of said portable wireless communications device is a touch screen input,

wherein said advertisement comprises a first advertisement,

wherein a second advertisement is wirelessly received in said portable wireless communications device,

wherein information corresponding to said second advertisement is also stored in said memory of said portable wireless communications device,

wherein said information corresponding to said second advertisement is subsequently retrievable on said display to enable initiation of a communications link with an advertiser associated with said second advertisement, and

wherein said portable wireless communications device enables use of said touch screen input to scroll through said stored advertisement information relating to said first and said second advertisement.

9. The system as set forth in claim 6 wherein said advertisement comprises an identifier for communicating with the source associated with said advertisement.

10. The system as set forth in claim 9 wherein said identifier comprises a uniform resource locator.

11. The system as set forth in claim 9 wherein said identifier comprises a telephone number.

12. The system as set forth in claim 6 wherein said information corresponding to said advertiser that is stored in said memory is stored temporarily.

13. The system as set forth in claim 6 further comprising:

wherein said advertisement is a first advertisement,

wherein said information corresponding to said first advertisement that is stored in said memory is initially stored at a first location in said memory,

wherein said portable wireless communications device wirelessly receives a second advertisement,

wherein said information corresponding to said first advertisement is moved to a second location in said memory, and

wherein said information corresponding to said second advertisement is stored at said first location in said memory of said portable wireless communications device.

14. The system as set forth in claim 13 wherein said information corresponding to said first advertisement and said information corresponding to said second advertisement may be recalled for display on said display of said portable wireless communications device.

15. The system as set forth in claim 13 further comprising:

wherein said portable wireless communications device enables said information corresponding to said first advertisement and said information corresponding to said second advertisement to be retrieved from said memory of said portable wireless communications device for display on said display of said portable wireless communications device, and

wherein said portable wireless communications device enables use of said touch screen input to scroll through said stored advertisement information relating to said first and said second advertisement.

16. A system comprising:

a portable wireless communications device comprising a display, an input, and a memory;

wherein said portable wireless communications device wirelessly receives an advertisement for display on said display;

a source of digital media recordings;

wherein said portable wireless communications device plays a streaming digital music recording that is wirelessly received from said source of digital media recordings;

a server, associated with said source of digital media recordings and located remotely from said portable wireless communications device,

wherein said server receives an electronic response indicative of a user'"'"'s selection of said advertisement that has been digitally and wirelessly transmitted to the portable wireless communications device,

wherein said electronic response to said advertisement is initiated via said input of said portable wireless communications device while said portable wireless communications device is playing said streaming digital music recording,

wherein said electronic response includes information transmitted from said portable wireless communications device; and

wherein said initiation of said response to said advertisement while said streaming digital music recording is playing in said portable wireless communications device stops said streaming play of said music recording, wherein said receiving said electronic response indicative of the user'"'"'s selection of said advertisement further comprises receiving from said portable wireless communications device a response to said advertisement for which information indicative of the advertisement has been stored in the portable wireless communications device and subsequently recalled by the user of the portable wireless communications device.

17. The system as set forth in claim 16, wherein said system receives, with said electronic response to said advertisement and from the portable wireless communications device, information indicative of a GPS-determined location of said portable wireless communications device.

18. The system as set forth in claim 16 further comprising simultaneously displaying, on the display of the portable wireless communications device, said advertisement and information about said music recording that is playing in said device.

19. A system comprising:

a portable wireless communications device comprising a display, an input, and a memory;

wherein said portable wireless communications device wirelessly receives an advertisement for display on said display;

a source of digital media recordings;

wherein said portable wireless communications device plays a streaming digital music recording that is wirelessly received from said source of digital media recordings;

a server, associated with said source of digital media recordings and located remotely from said portable wireless communications device,

wherein said server receives an electronic response indicative of a user'"'"'s selection of said advertisement that has been digitally and wirelessly transmitted to the portable wireless communications device,

wherein said electronic response to said advertisement is initiated via said input of said portable wireless communications device while said portable wireless communications device is playing said streaming digital music recording,

wherein said electronic response includes information transmitted from said portable wireless communications device; and

wherein said streaming digital music recording continues streaming from said source of digital media recordings and playing in said portable wireless communications device upon initiation of said response to said advertisement, wherein said receiving said electronic response indicative of the user'"'"'s selection of said advertisement further comprises receiving from said portable wireless communications device a response to said advertisement for which information indicative of the advertisement has been stored in the portable wireless communications device and subsequently recalled by the user of the portable wireless communications device.

20. The system as set forth in claim 19, wherein said streaming music recording and said electronic response to said advertisement are each transmitted via a common bidirectional data communications link between said source and said portable wireless communications device.

21. The system as set forth in claim 20, wherein said streaming digital music recording is streaming from an online account of a user at said source of digital media recordings.

22. The system as set forth in claim 21, wherein said system receives, with said electronic response to said advertisement and from the portable wireless communications device, information indicative of a GPS-determined location of said portable wireless communications device.

23. The system as set forth in claim 19 further comprising simultaneously displaying, on the display of the portable wireless communications device, said advertisement and information about said music recording that is playing in said device.