Knowledge portal for evaluating product attractiveness and risk
First Claim
1. A computer-implemented method for assessing product risk comprising the steps of:
- providing predetermined attractiveness scores associated with product attributes and one or more age brackets for a product, the product attributes including images, color, textures, movement, light, noise, smell, and taste, wherein the providing occurs prior to a market introduction of the product;
prompting for feedback relating to each of the product attributes;
providing predetermined mitigation scores associated with one or more mitigation categories and the one or more age brackets;
prompting for mitigation feedback;
generating a composite attractiveness score and a composite mitigation score based on the feedback;
generating a composite product score based on a difference between the composite attractiveness score and the composite mitigation score for an age bracket;
computing at least one product score for the product attributes based on the predetermined attribute scores and the feedback; and
outputting the composite product score to be used at least in part to change a design criteria of the product,wherein the providing, prompting, computing and outputting steps are performed by a computer.
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Abstract
A method and system is provided to uniformly evaluate product characteristics and identifying risk factors associated with the products so that a comprehensive scoring system provides an attractiveness score by age brackets and also provides for a consistent quantification process so that an overall characterization may be viewed by a color coded scoring scheme. The scoring system is based on predetermined scores created for age brackets and pre-identified product attributes. Through user feedback a new product may be evaluated using a series of questions that are associated with the predetermined scores producing an overall attractiveness score. Through another set of questions and predetermined mitigation scores, a mitigations score may be developed for the product so that by combining the attractiveness score with the mitigation score and comprehensive product score may be produced indicative of risk. The invention also provides for exploring various categories of characteristics that may lead to particular behavioral responses to the product by age group.
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Citations
23 Claims
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1. A computer-implemented method for assessing product risk comprising the steps of:
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providing predetermined attractiveness scores associated with product attributes and one or more age brackets for a product, the product attributes including images, color, textures, movement, light, noise, smell, and taste, wherein the providing occurs prior to a market introduction of the product; prompting for feedback relating to each of the product attributes; providing predetermined mitigation scores associated with one or more mitigation categories and the one or more age brackets; prompting for mitigation feedback; generating a composite attractiveness score and a composite mitigation score based on the feedback; generating a composite product score based on a difference between the composite attractiveness score and the composite mitigation score for an age bracket; computing at least one product score for the product attributes based on the predetermined attribute scores and the feedback; and outputting the composite product score to be used at least in part to change a design criteria of the product, wherein the providing, prompting, computing and outputting steps are performed by a computer. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 21)
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14. A computer-implemented method for assessing product risk comprising the steps of:
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providing predetermined attractiveness scores associated with product attributes and one or more age brackets for a product, the product attributes including images, color, textures, movement, light, noise, smell and taste, wherein the providing predetermined attractiveness scores occurs prior to a market introduction of the product; providing predetermined mitigation scores associated with one or more mitigation categories and the one or more age brackets; providing mitigation feedback; generating a composite attractiveness score˜ and
a composite mitigation score based on the mitigation feedback;generating a composite product score based on a difference between the composite attractiveness score and the composite mitigation score for an age group; and outputting the composite product score for changing a design criteria of the product, wherein each of the providing and generating steps execute on a computer platform. - View Dependent Claims (15, 16, 17, 22)
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18. A computer program product embodied in a storage medium having components for executing a process, the computer program product when executed on a computer for assessing product attractiveness and risk, comprising:
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a first component embodied in a storage medium to provide predetermined attractiveness scores associated with product attributes and one or more age brackets for a product, the product attributes including images, color, textures, movement, light, noise, smell and taste, wherein the first component provides predetermined attractiveness scores prior to a market introduction of the product; a second component embodied in a storage medium to prompt for feedback relating to each the product attributes; and a third component embodied in a storage medium to compute a product attractiveness score for the product attributes based on the predetermined attribute scores and the feedback; a fourth component embodied in the storage medium to provide predetermined mitigation scores associated with one or more mitigation categories and the one or more age brackets; a fifth component embodied in a storage medium to prompt for mitigation feedback; and a sixth component embodied in a storage medium to generate a composite attractiveness score, and a composite mitigation score based on the mitigation feedback; and a seventh component embodied in a storage medium to generate and output a composite product score based on a difference between the composite attractiveness score and the composite mitigation score for changing a design criteria of the product. - View Dependent Claims (19, 20, 23)
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Specification