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Knowledge portal for evaluating product attractiveness and risk

  • US 7,778,898 B2
  • Filed: 01/15/2004
  • Issued: 08/17/2010
  • Est. Priority Date: 01/15/2004
  • Status: Expired due to Fees
First Claim
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1. A computer-implemented method for assessing product risk comprising the steps of:

  • providing predetermined attractiveness scores associated with product attributes and one or more age brackets for a product, the product attributes including images, color, textures, movement, light, noise, smell, and taste, wherein the providing occurs prior to a market introduction of the product;

    prompting for feedback relating to each of the product attributes;

    providing predetermined mitigation scores associated with one or more mitigation categories and the one or more age brackets;

    prompting for mitigation feedback;

    generating a composite attractiveness score and a composite mitigation score based on the feedback;

    generating a composite product score based on a difference between the composite attractiveness score and the composite mitigation score for an age bracket;

    computing at least one product score for the product attributes based on the predetermined attribute scores and the feedback; and

    outputting the composite product score to be used at least in part to change a design criteria of the product,wherein the providing, prompting, computing and outputting steps are performed by a computer.

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