Banking system operated responsive to data read from data bearing records
First Claim
1. A method comprising:
- (a) obtaining through operation of at least one contactless reading device in operative connection with at least one computer of an automated banking machine including a card reader and a display device, identifying data corresponding to a person waiting to use the machine and not currently conducting a transaction with the machine, wherein the at least one computer is operative to cause the display device to output transaction instructions to users of the machine, and wherein the at least one computer is operative to cause financial transfers involving accounts corresponding to card data read from user cards through operation of the card reader;
(b) operating the at least one computer responsive at least in part to the identifying data obtained in step (a), to cause at least one marketing presentation targeted to the person waiting to use the machine to be determined; and
(c) subsequent to step (b), operating the at least one computer to cause at least one output corresponding to the at least one marketing presentation to be provided through at least one external display, wherein the at least one external display is other than the display device, and wherein the at least one external display is viewable by the person waiting to use the machine.
3 Assignments
0 Petitions
Accused Products
Abstract
A system includes automated banking machines that operate responsive to data read from data bearing records. Transactions may also be carried out through communication with local and remote service providers. An automated banking machine (322) operative to conduct transactions including cash dispensing for users responsive to data read from user cards and through communication with a transaction host (336). The machine is also operative to provide output signals which drive external displays (328, 330). The processor in the machine is also operative to cause the machine to receive visual and/or audio content from one or more content sources (342, 343) and to store data corresponding to such content. Such content is then output through the external displays.
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Citations
20 Claims
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1. A method comprising:
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(a) obtaining through operation of at least one contactless reading device in operative connection with at least one computer of an automated banking machine including a card reader and a display device, identifying data corresponding to a person waiting to use the machine and not currently conducting a transaction with the machine, wherein the at least one computer is operative to cause the display device to output transaction instructions to users of the machine, and wherein the at least one computer is operative to cause financial transfers involving accounts corresponding to card data read from user cards through operation of the card reader; (b) operating the at least one computer responsive at least in part to the identifying data obtained in step (a), to cause at least one marketing presentation targeted to the person waiting to use the machine to be determined; and (c) subsequent to step (b), operating the at least one computer to cause at least one output corresponding to the at least one marketing presentation to be provided through at least one external display, wherein the at least one external display is other than the display device, and wherein the at least one external display is viewable by the person waiting to use the machine. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)
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16. A method comprising:
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(a) operating at least one computer of an automated banking machine including a card reader operative to read data from user cards corresponding to financial accounts, a display and a cash dispenser, to cause at least one instruction to be output through the display responsive to at least one communication received from a remote transaction host; (b) operating the at least one computer to obtain data corresponding to a person through operation of at least one contactless reading device, while the person is waiting to use the machine and not currently conducting a transaction with the machine; (c) operating the at least one computer to determine at least one first marketing presentation targeted to the person based at least in part on the data obtained in step (b), (d) operating the at least one computer to cause the at least one first marketing presentation to be output through at least one external display other than the display, to the person while the person is still waiting to use the machine; (e) operating the at least one computer to obtain data corresponding to the person through operation of at least one reader device of the machine, while the person is using the machine; (f) operating the at least one computer to determine at least one second marketing presentation targeted to the person based at least in part on the data obtained in step (e); and (g) operating the at least one computer to cause the at least one second marketing presentation to be output through the display while the person is using the machine, wherein the at least one second marketing presentation differs from the at least one first marketing presentation, wherein the at least one first marketing presentation and the at least one second marketing presentation are included in a common marketing presentation sequence, and wherein the at least one second marketing presentation follows the at least one first marketing presentation in sequential order in the common marketing presentation sequence. - View Dependent Claims (17, 18, 19)
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20. At least one article including computer executable instructions operative to cause at least one computer to carry out a method comprising:
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(a) obtaining through operation of at least one contactless reading device in operative connection with at least one processor of an automated banking machine including a card reader and a display device, identifying data corresponding to a person waiting to use the machine and not currently conducting a transaction with the machine, wherein the at least one processor is operative to cause the display device to output transaction instructions to users of the machine, and wherein the at least one processor is operative to cause financial transfers involving accounts corresponding to card data read from user cards through operation of the card reader; (b) operating the at least one processor responsive at least in part to the identifying data obtained in step (a), to cause at least one marketing presentation targeted to the person waiting to use the machine to be determined; and (c) subsequent to step (b), operating the at least one processor to cause at least one output corresponding to the at least one marketing presentation to be provided through at least one external display, wherein the at least one external display is other than the display device, and wherein the at least one external display is viewable by the person waiting to use the machine.
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Specification