Product information and advertising system
First Claim
1. A point of sale advertising device having a display mechanism, said display mechanism having;
- a first screen and a second screen, said first screen and said second screen facing in different directions;
a display controller in communication with said first screen and said second screen, said display controller adapted to receive a price message and a timing instruction, to store said price message and said timing instruction, and to transfer said price message to said first screen and said second screen for display on said first screen and said second screen for a time period indicated by said stored timing instruction; and
a price control switch in communication with said display controller, said price control switch being adapted to be actuated manually, and when actuated, preventing said price message from being displayed on said first screen and said second screen;
wherein said price control switch is located in a cryptic location on said display mechanism.
4 Assignments
0 Petitions
Accused Products
Abstract
A point of sale advertising device that includes a display mechanism with a first screen and a second screen and the screens are facing in substantially different directions. The device also includes a display controller in communication with the screens, the display controller adapted to receive a price message and a timing instruction, to store the price message and timing instruction, and to transfer the price message to the first screen and second screen for display on the first screen and the second screen for a time period indicated by the stored timing instruction. The device also includes a price control switch in communication with the display controller, the price control switch being adapted to be actuated manually, and when actuated, prevents the price message from being displayed on the first screen and the second screen.
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Citations
20 Claims
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1. A point of sale advertising device having a display mechanism, said display mechanism having;
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a first screen and a second screen, said first screen and said second screen facing in different directions; a display controller in communication with said first screen and said second screen, said display controller adapted to receive a price message and a timing instruction, to store said price message and said timing instruction, and to transfer said price message to said first screen and said second screen for display on said first screen and said second screen for a time period indicated by said stored timing instruction; and a price control switch in communication with said display controller, said price control switch being adapted to be actuated manually, and when actuated, preventing said price message from being displayed on said first screen and said second screen; wherein said price control switch is located in a cryptic location on said display mechanism. - View Dependent Claims (2, 3, 4, 5, 6)
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7. A point of sale advertising device having a display mechanism, said display mechanism having;
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a first screen and a second screen, said first screen and said second screen facing in different directions; a display controller in communication with said first screen and said second screen, said display controller adapted to receive a price message and a timing instruction, to store said price message and said timing instruction, and to transfer said price message to said first screen and said second screen for display on said first screen and said second screen for a time period indicated by said stored timing instruction; and a price control switch in communication with said display controller, said price control switch being adapted to be actuated manually, and when actuated, preventing said price message from being displayed on said first screen and said second screen; and
a programming mechanism, said programming mechanism having;a message transfer member adapted to communicate with said display mechanism, said message transfer member being adapted to transfer messages and instructions to said display controller; a programming controller in communication with said message transfer member, said programming controller being adapted to receive data and convert said data to said price message and said timing instruction; and a data interface in communication with said programming controller, said data interface being adapted to receive data from a user, said data indicating said price message to be displayed on said first screen and said second screen, and indicating said timing instruction for the time period said price message is to be displayed on said first screen and said second screen. - View Dependent Claims (8, 9, 10, 11, 12, 13, 14, 15)
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16. A point of sale advertising device having a display mechanism and a programming mechanism adapted to interface with said display mechanism to transfer a price message and a timing instruction to said display mechanism:
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said display mechanism having; a first screen and a second screen, said first screen and said second screen facing in different directions; a display controller in communication with said first screen and said second screen, said display controller adapted to receive a price message and a timing instruction, to store said price message and said timing instruction, and to transfer said price message to said first screen and said second screen for display on said first screen and said second screen for a time period indicated by said stored timing instruction; a price control switch in communication with said display controller, said price controller being adapted to be actuated manually, and when actuated, preventing said price message from being displayed on said first screen and said second screen; said programming mechanism having; a message transfer member adapted to communicate with said display controller, said message transfer member being adapted to transfer messages and instructions to said display controller; a programming controller in communication with said message transfer member, said programming controller being adapted to receive data and convert said data to said price message and said timing instruction; a data interface in communication with said programming controller, said data interface being adapted to receive data from a user, said data indicating said price message to be displayed on said first screen and said second screen, and indicating said timing instruction for the time period said price message is to be displayed on said first screen and said second screen; and wherein said price message is displayed dynamically on said first screen and said second screen based on display instructions stored by said display controller.
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17. A method for advertising at a point of sale location having the steps of:
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mounting a display mechanism to a shelf, said display mechanism having a first screen and a second screen facing in directions a least 90 degrees apart; connecting a programming mechanism to said display mechanism; inputting pricing data to the programming mechanism, converting said pricing data to a pricing message and communicating said price message to said display mechanism; inputting timing instruction data to said programming mechanism, converting said timing instruction data to a timing instruction and communicating said timing instruction to said display mechanism; inputting value message data to said programming mechanism, converting said value message data to a value message and communicating said value message to said display mechanism; storing said price message, said timing instruction and said value message in said display mechanism; disconnecting said programming mechanism from said display mechanism; displaying said price message on said first screen and said second screen; displaying said value message on said first screen and said second screen; repeating the last two steps; and terminating the display of said price message according to said timing instruction. - View Dependent Claims (18, 19, 20)
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Specification