Method and system for retrieving advertisement information
First Claim
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1. A system, residing on a computer system that is connected to the Internet and has a processor, a storage, and communication platform, for retrieving advertisement information with respect to an Internet search request, comprising:
- a log system, operative via the processor of the computer system, configured for processing a log recording users'"'"' visits in a first database accessible to the computer system;
an indexing system, operative via the processor of the computer system, configured for obtaining index data, in a second database accessible from the computer system where the indexing system resides, based on the log or processing result thereof; and
a retrieval system, operative via the processor of the computer system, configured for identifying one or more advertisements, from a third database storing advertisements, with respect to a search request received from a user, whereinthe index data related to the user are established based on the user'"'"'s past visits, andthe one or more advertisements are identified based on the index data related to the user so that the one or more advertisements are selected to match the user'"'"'s past search behavior characterized at least partially by the log.
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Abstract
Method and system for retrieving advertisement information. Information characterizing a user'"'"'s past search behavior is utilized in creating index data that associate individual users to advertisements. When a search request from a user is received, the index data are utilized to identify one or more advertisements with respect to the received user'"'"'s search request. Such identified advertisements match the user'"'"'s past search behavior.
109 Citations
56 Claims
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1. A system, residing on a computer system that is connected to the Internet and has a processor, a storage, and communication platform, for retrieving advertisement information with respect to an Internet search request, comprising:
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a log system, operative via the processor of the computer system, configured for processing a log recording users'"'"' visits in a first database accessible to the computer system; an indexing system, operative via the processor of the computer system, configured for obtaining index data, in a second database accessible from the computer system where the indexing system resides, based on the log or processing result thereof; and a retrieval system, operative via the processor of the computer system, configured for identifying one or more advertisements, from a third database storing advertisements, with respect to a search request received from a user, wherein the index data related to the user are established based on the user'"'"'s past visits, and the one or more advertisements are identified based on the index data related to the user so that the one or more advertisements are selected to match the user'"'"'s past search behavior characterized at least partially by the log. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18)
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19. A computer-implemented method, residing on a computer system that is connected to the Internet and has a processor, a storage, and communication platform, for retrieving advertisement information with respect to an Internet search request, comprising the steps of:
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obtaining, by a log system that is operative via the processor and via the communication platform of the computer system, a log recording users'"'"' visits; obtaining, from a first database, index data generated, by an index system that is operative via the processor, based on the log or processing result thereof; and identifying, by a retrieval system that is operative via the processor, one or more advertisements, from a second database storing advertisements, with respect to a search request received from a user based on the index data, wherein the one or more advertisements are selected to match the user'"'"'s past search behavior characterized at least partially by the log. - View Dependent Claims (20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32)
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33. A system, residing on a computer system that is connected to the Internet and has a processor, a storage, and communication platform, for retrieving advertisement information with respect to an Internet search request, comprising:
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a log system, operative via the processor of the computer system, configured for obtaining a log recording users'"'"' visits in a first database accessible to the computer system; an indexing system, operative via the processor of the computer system, configured for obtaining a first type of index associating individual users with advertisements established based on index data created in a second database accessible to the computer system in accordance with the log or processing result thereof; and a retrieval system, operative via the processor of the computer system, configured for identifying one or more advertisements, from a third database storing advertisements, with respect to a search request received from a user based on the first type of index, wherein the one or more advertisements are selected to match with the user'"'"'s past search behavior characterized by the log and the index data. - View Dependent Claims (34, 35, 36, 37, 38, 39, 40, 41, 42, 43)
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44. A computer-implemented method, operative on a computer system connected to the Internet and having a processor, a storage, and communication platform, for retrieving advertisement information with respect to an Internet search request, comprising:
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receiving, from the Internet via the communication platform, a search request from a user; and identifying, by a retrieval system implemented in the computer system and operative via the processor, one or more advertisements with respect to the user based on a first type of index associating individual users with advertisements, wherein the first type of index is created, by an index system implemented in the computer system and operative via the processor, based on information characterizing the user'"'"'s past search behavior derived from a log of users'"'"' visits generated by a log system implemented in the computer system and operative via the processor, and the one or more advertisements are selected to match the user'"'"'s past search behavior. - View Dependent Claims (45, 46)
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47. A system, residing on a computer system that is connected to the Internet and has a processor, a storage, and communication platform, for retrieving advertisement information with respect to an Internet search request, comprising:
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a retrieval system, operative via the processor of the computer system, configured for identifying one or more advertisements with respect to a search request received from a user based on a first type of index associating individual users with advertisements, wherein the first type of index is created via an indexing system based on information characterizing the user'"'"'s past search behavior derived from a log recording users'"'"' visits, and the one or more advertisements are selected to match the user'"'"'s past search behavior.
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48. A system, residing on a computer system that is connected to the Internet and has a processor, a storage, and communication platform, for distributing advertisement information to one or more users, comprising:
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an advertisement distributing system, operative via the processor of the computer system, configured for identifying one or more users with respect to an advertisement based on a first type of index associating advertisements with individual users, wherein the first type of index is created via an indexing system based on information characterizing users'"'"' past search behavior derived from a log recording users'"'"' visits, and the one or more users are selected so that the advertisement matches the user'"'"'s past search behavior. - View Dependent Claims (49, 50)
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51. A computer-implemented method, operative on a computer system that is connected to the Internet and having a processor, a storage, and communication platform, for distributing advertisement information, comprising the steps of:
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identifying, by a retrieval system implemented in the computer system and operative via the processor, one or more users with respect to an advertisement based on a first type of index associating advertisements with individual users, wherein the first type of index is created, by an index system implemented in the computer system and operative via the processor, based on information characterizing users'"'"' past search behavior derived from a log of users'"'"' visits which is generated by a log system implemented in the computer system and operative via the processor, and the one or more users are selected so that the advertisement matches the user'"'"'s past search behavior. - View Dependent Claims (52)
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53. A machine readable medium having information recorded thereon, the information, when read by the machine, enables the machine to perform the following:
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receiving, from the Internet via a communication platform of the machine, a search request from a user; and identifying, by executing instructions of a retrieval system programmed to be operative via a processor of the machine, one or more advertisements with respect to the user based on a first type of index associating individual users with advertisements, wherein the first type of index is created, by executing instructions of an index system programmed to be operative via the processor of the machine, based on information characterizing the user'"'"'s past search behavior via a log recording users'"'"' visits generated via instructions of a log system programmed to be operative via a processor of the machine, and the one or more advertisements are selected to match the user'"'"'s past search behavior.
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54. A machine readable medium having information recorded thereon, the information, when read by the machine, enables the machine to perform the following:
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obtaining index data, created by executing instructions of an index system programmed to be operative via a processor of the machine, based on a log recording users'"'"' visits or processing result thereof generated via instructions of a log system programmed to be operative via the processor of the machine; and identifying, by executing instructions of a retrieval system programmed to be operative via the processor of the machine, one or more advertisements with respect to a search request received from a user based on the index data, wherein the index data are derived based on the log and indicative of the user'"'"'s past search behavior, and the one or more advertisements are identified to match the user'"'"'s past search behavior.
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55. A machine readable medium having information recorded thereon, the information, when read by the machine, enables the machine to perform the following:
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obtaining, by executing instructions of a log system programmed to be operative via a processor of the machine, a log recording users'"'"' visits; obtaining, by executing instructions of an index system programmed to be operative via the processor of the machine, index data based on a log recording users'"'"' visits or processing result thereof generated by the log system; and identifying, by executing instructions of a retrieval system programmed to be operative via the processor of the machine, one or more advertisements with respect to a search request received from a user based on the index data, wherein the index data are derived based on the log and indicative of the user'"'"'s past search behavior, and the one or more advertisements are identified to match the user'"'"'s past search behavior.
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56. A machine readable medium having information recorded thereon, the information, when read by the machine, enables the machine to perform the following:
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identifying, by executing instructions of a retrieval system programmed to be operative via a processor of the machine, one or more users with respect to an advertisement based on a first type of index associating advertisements with individual users, wherein the first type of index is created, by executing instructions of an index system programmed to be operative via the processor of the machine, based on information characterizing users'"'"' past search behavior via a log recording users'"'"' visits generated by executing instructions of a log system programmed to be operative via the processor of the machine, and the one or more users are selected so that the advertisement matches the user'"'"'s past search behavior.
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Specification