Push advertising model using multiple digital streams

• US 7,788,687 B1
• Filed: 10/18/2000
• Issued: 08/31/2010
• Est. Priority Date: 10/18/2000
• Status: Active Grant

• Current Assignee: OpenTV, Inc. (Kudelski SA)
• Original Assignee: OpenTV, Inc. (Kudelski SA)
• Inventors: Zdepski, Joel, Szymanski, Steven, Conrad, Clay, Dureau, Vincent, Delpuch, Alain
• Primary Examiner(s): Pendelton, Brian T
• Assistant Examiner(s): EKPO, NNENNA NGOZI
• Application Number:
  US10/399,724
• Time in Patent Office: 3,604 Days
• Field of Search: 725 32- 36
• US Class Current: 725/36
• CPC Class Codes: H04N 21/25891 being end-user preferences retrieval of video data in a video database based on user preferences G06F16/739; arrangements for recognizing users' preferences H04H60/46; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/4331 Caching operations, e.g. of an advertisement for later insertion during playback
• CPC Class Codes: H04N 21/4349 by extracting from data carousels, e.g. extraction of software modules from a DVB carousel
• CPC Class Codes: H04N 21/44222 Analytics of user selections, e.g. selection of programs or purchase activity monitoring of user selections in data processing systems G06F11/34; arrangements for monitoring the user's behaviour or opinions in broadcast systems H04H60/33
• CPC Class Codes: H04N 21/4532 involving end-user characteristics, e.g. viewer profile, preferences monitoring of user activities for profile generation for accessing a video database G06F16/739; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/454 Content or additional data filtering, e.g. blocking advertisements
• CPC Class Codes: H04N 21/458 Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations arrangements for replacing or switching information during the broadcast or during the distribution H04H20/10
• CPC Class Codes: H04N 21/6547 comprising parameters, e.g. for client setup
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 7/17318 Direct or substantially direct transmission and handling of requests

Abstract

A method and mechanism for selecting and conveying ads in an interactive television system. An ad stream is conveyed concurrently with a broadcast programming stream in an interactive television system. The ad stream includes multiple streams of ads wherein each stream of ads includes multiple ads. An ad selector mechanism detects programming and ad requests. Requests may be indicated by a viewer, a received cue, or by an interactive application. Based on programming and ad selection data, a viewer profile is created which may be used to select targeted ads for display. In response to a detected request, the ad selector mechanism searches the ad stream for an ad to meet the request. An ad is selected according to a viewer profile or a particular viewer action. The selected ad may be used to meet the request by filling an unused avail or by providing further information to a viewer. A particular ad may appear in more than one of the multiple streams and at different start times. Additionally, a particular ad may appear multiple times in a single stream. The multiple appearances of a particular ad offers multiple possible start times for the ad.

Claims

1. A method of ad selection comprising:

receiving at a receiver, a programming signal and a plurality of ads;

the receiver detecting a request, wherein detecting said request comprises detecting a cue which identifies an avail as an unused avail, the cue including data inserted by a local provider that indicates the local provider has not inserted an alternative advertisement in place of a network provided advertisement for the avail;

the receiver identifying a first ad of said plurality of ads in response to detecting said request;

the receiver selecting said first ad; and

the receiver conveying said first ad.

2. The method of claim 1, wherein said plurality of ads comprise a plurality of streams of ads.

3. The method of claim 2, wherein said plurality of streams of ads are received via a broadcast signal.

4. The method of claim 1, wherein detecting said request comprises detecting a slot for an ad in an application page.

5. The method of claim 1, wherein said detecting said request comprises detecting a viewer selection.

6. The method of claim 1, wherein said cue comprises information indicative of a start time and duration of said unused avail.

7. The method of claim 6, wherein said plurality of ads are received in a stream including information indicative of an ad start time and ad duration of each of said plurality of ads, and wherein said identifying comprises searching said plurality of ads for ads which have an ad start time and ad duration appropriate for use in the unused avail.

8. The method of claim 1, wherein said first ad is identified based on a viewer profile.

9. The method of claim 8, wherein said first ad is tagged with profile data, and wherein said first ad is said identified by matching said profile data with said viewer profile.

10. The method of claim 1, wherein said conveying comprises inserting said first ad in an application page to form a combined image and displaying said combined image on a display device.

11. The method of claim 1, wherein said conveying comprises displaying said first ad as a full screen image on a display device.

12. The method of claim 1, wherein said conveying comprises storing said first ad on a storage device.

13. The method of claim 12, further comprising retrieving said stored first ad from said storage device.

14. The method of claim 1, further comprising storing information corresponding to said request on a storage device as a first data.

15. The method of claim 14, further comprising conveying said first data to a remote repository.

16. The method of claim 15, further comprising utilizing said conveyed first data to create a viewer profile, wherein said created viewer profile is transmitted to a viewer location and is used in said identifying said first ad at said viewer location.

17. The method of claim 1, wherein said first ad corresponds to an application of a content provider, and wherein said first ad corresponds to an advertiser.

18. The method of claim 17, wherein said first ad further corresponds to a brokered agreement, wherein said brokered agreement comprises a first agreement between said content provider and a broker, and a second agreement between said advertiser and said broker.

19. The method of claim 3, wherein a first stream of said plurality of streams includes a first occurrence of said first ad, and wherein a second stream of said plurality of streams includes a second occurrence of said first ad, wherein said first stream and said second stream are received concurrently, and wherein a position of said first ad in said first stream is not equal to a position of said first ad in said second stream.

20. The method of claim 19, wherein said identifying said first ad comprises identifying said first ad in said first stream and said second stream, and wherein said selecting said first ad comprises selecting said first occurrence of said first ad in response to detecting neither said first occurrence nor said second occurrence of said first ad have begun and said first occurrence of said first ad precedes said second occurrence in time.

21. An ad selection device comprising:

a signal receiver, wherein said signal receiver is configured to receive a programming signal and a plurality of ads; and

an ad selector mechanism coupled to said receiver, wherein said ad selector mechanism is configured to;

detect a request, wherein detecting said request comprises detecting a cue which identifies an avail as an unused avail, the cue including data inserted by a local provider that indicates the local provider has not inserted an alternative advertisement in place of a network provided advertisement for the avail;

identify a first ad of said plurality of ads in response to detecting said request;

select said first ad; and

convey said first ad.

22. The device of claim 21, wherein said plurality of ads comprise a plurality of streams of ads.

23. The device of claim 22, wherein said plurality of streams of ads are received via a broadcast signal.

24. The device of claim 21, wherein detecting said request comprises detecting a slot for an ad in an application page.

25. The device of claim 21, wherein said detecting said request comprises detecting a viewer selection.

26. The device of claim 21, wherein said cue comprises information indicative of a start time and duration of said unused avail.

27. The device of claim 26, wherein said plurality of ads are received in a stream including information indicative of an ad start time and ad duration of each of said plurality of ads, and wherein said identifying comprises searching said plurality of ads for ads which have an ad start time and ad duration appropriate for use in the unused avail.

28. The device of claim 21, wherein said first ad is identified based on a viewer profile.

29. The device of claim 28, wherein said first ad is tagged with profile data, and wherein said first ad is said identified by matching said profile data with said viewer profile.

30. The device of claim 21, wherein said conveying comprises inserting said first ad in an application page to form a combined image and displaying said combined image.

31. The device of claim 21, wherein said conveying comprises displaying said first ad as a full screen image on a display device.

32. The device of claim 21, wherein said conveying comprises storing said first ad on a storage device.

33. The device of claim 32, wherein said ad selector mechanism is further configured to retrieve said stored first ad from said storage device.

34. The device of claim 21, wherein said ad selector mechanism is further configured to store information corresponding to said request on a storage device as a first data.

35. The device of claim 34, further comprising conveying said first data to a remote repository.

36. The device of claim 35, wherein said conveyed first data is utilized to create a viewer profile, wherein said created viewer profile is transmitted to said ad selection device and is used to said identify said first ad by said ad selection device.

37. The device of claim 21, wherein said first ad corresponds to an application of a content provider, and wherein said first ad corresponds to an advertiser.

38. The device of claim 37, wherein said first ad further corresponds to a brokered agreement, wherein said brokered agreement comprises a first agreement between said content provider and a broker, and a second agreement between said advertiser and said broker.

39. The device of claim 23, wherein a first stream of said plurality of streams includes a first occurrence of said first ad, and wherein a second stream of said plurality of streams includes a second occurrence of said first ad, wherein said first stream and said second stream are received concurrently, and wherein a position of said first ad in said first stream is not equal to a position of said first ad in said second stream.

40. The device of claim 39, wherein said identifying said first ad comprises identifying said first ad in said first stream and said second stream, and wherein said selecting said first ad comprises selecting said first occurrence of said first ad in response to detecting neither said first occurrence nor said second occurrence of said first ad have begun and said first occurrence of said first ad precedes said second occurrence in time.

41. The device of claim 21, wherein said device comprises a set top box.

42. A computer readable storage medium comprising program instructions, wherein the program instructions are executable to:

receive a programming signal and a plurality of ads;

detect a request, wherein detecting said request comprises detecting a cue which identifies an avail as an unused avail, the cue including data inserted by a local provider that indicates the local provider has not inserted an alternative advertisement in place of a network provided advertisement for the avail;

identify a first ad of said plurality of ads in response to detecting said request;

select said first ad; and

convey said first ad.

43. The storage medium of claim 42, wherein said program instructions are further executable to:

store requests as a first data;

convey said first data;

receive a viewer profile; and

utilize said viewer profile in identifying ads.

44. A method comprising:

receiving at a broadcast station operated by a local provider, a first programming signal from a network provider, the first programming signal comprising a network provided advertisement and a corresponding cue indicative of an avail;

determining an alternative advertisement will not be inserted by the local provider for the avail;

the local provider inserting in a second programming signal the network provided advertisement and data which indicates the network provided advertisement corresponds to an unused avail, the data further indicating the local provider has not inserted an alternative advertisement in place of a network provided advertisement for the avail; and

conveying said second programming signal from the local provider to a plurality of end users.

45. The method of claim 44, wherein said second programming signal is included in a television broadcast signal.

46. The method of claim 45, wherein said broadcast signal comprises a plurality of ads.

47. The method of claim 46, wherein said plurality of ads comprises a plurality of streams of ads, wherein a first stream of said plurality of streams includes a first occurrence of a first ad, and wherein a second stream of said plurality of streams includes a second occurrence of said first ad, wherein a position of said first ad in said first stream is not equal to a position of said first ad in said second stream.