Systems and methods for tracking web activity
First Claim
Patent Images
1. A system, comprising:
- a receiver to receive a web page request from a visitor'"'"'s web browser;
a processor to provide the requested web page;
a transmitter to transmit the requested web page; and
a tracking service to receive a data object request from the visitor'"'"'s web browser, decompress tracking information from a cookie included in the request, update the tracking information in the cookie, and compress the updated tracking information,wherein the web page comprises code to obtain the data object, and wherein the tracking information in the cookie includes unique site identifiers for uniquely identifying three or more web sites visited by the visitor, the tracking information further including an access date and an access time associated with each of the unique site identifiers for each of the three or more web sites visited by the visitor, and wherein the visitor'"'"'s web browser includes the cookie comprising the tracking information for the three or more web sites.
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Accused Products
Abstract
Systems and methods of tracking activity over networks and, in particular, tracking web activity over the Internet are described. Exemplary systems and methods may include a receiver for receiving a request from a visitor for a data object, a processor for providing a cookie to track the visitor'"'"'s web activity, and a transmitter for transmitting the cookie to the visitor in response to the request. The cookie may comprise tracking information for a plurality of web sites visited by the visitor.
34 Citations
34 Claims
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1. A system, comprising:
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a receiver to receive a web page request from a visitor'"'"'s web browser; a processor to provide the requested web page; a transmitter to transmit the requested web page; and a tracking service to receive a data object request from the visitor'"'"'s web browser, decompress tracking information from a cookie included in the request, update the tracking information in the cookie, and compress the updated tracking information, wherein the web page comprises code to obtain the data object, and wherein the tracking information in the cookie includes unique site identifiers for uniquely identifying three or more web sites visited by the visitor, the tracking information further including an access date and an access time associated with each of the unique site identifiers for each of the three or more web sites visited by the visitor, and wherein the visitor'"'"'s web browser includes the cookie comprising the tracking information for the three or more web sites. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A system, comprising:
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a browser application configured to run on a processor based system for requesting and receiving a page from a site; and a tracking service to receive a data object request from the browser, add tracking information to a cookie, and compress the tracking information in the cookie, wherein the page comprises instructions to obtain the data object, and wherein the tracking information in the cookie includes unique site identifiers for uniquely identifying three or more sites visited by a visitor, the tracking information further including an access date and an access time associated with each of the unique site identifiers for each of the three or more web sites visited by the visitor, and wherein the browser includes the cookie comprising the tracking information for the three or more sites. - View Dependent Claims (9, 10, 11, 12, 13, 14, 15, 16)
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17. A method for obtaining web activity information, comprising:
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receiving a web page request from a visitor'"'"'s web browser; providing the requested web page; transmitting the requested web page to the visitor'"'"'s web browser; receiving a data object request from the visitor'"'"'s web browser; adding tracking information to a cookie; and compressing the tracking information in the cookie, wherein the web page comprises code to obtain the data object, and wherein the tracking information in the cookie includes unique site identifiers for uniquely identifying three or more web sites visited by the visitor, the tracking information further including an access date and an access time associated with each of the unique site identifiers for each of the three or more web sites visited by the visitor. - View Dependent Claims (18, 19, 20, 21, 22, 23, 24, 34)
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25. A method for gathering web activity information, comprising:
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requesting a page from a site; receiving the page on a visitor'"'"'s web browser; requesting a data object from a tracking service; receiving a cookie having compressed tracking information from the tracking service, wherein the page comprises instructions to obtain the data object, and wherein the tracking information in the cookie includes unique site identifiers for uniquely identifying three or more sites visited by a visitor, the tracking information further including an access date and an access time associated with each of the unique site identifiers for each of the three or more web sites visited by the visitor; and storing the cookie comprising the tracking information for the three or more sites visited by the visitor on the visitor'"'"'s web browser. - View Dependent Claims (26, 27, 28, 29, 30, 31, 32, 33)
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Specification