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Systems and methods for tracking web activity

  • US 7,792,954 B2
  • Filed: 10/15/2004
  • Issued: 09/07/2010
  • Est. Priority Date: 04/02/2004
  • Status: Active Grant
First Claim
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1. A system, comprising:

  • a receiver to receive a web page request from a visitor'"'"'s web browser;

    a processor to provide the requested web page;

    a transmitter to transmit the requested web page; and

    a tracking service to receive a data object request from the visitor'"'"'s web browser, decompress tracking information from a cookie included in the request, update the tracking information in the cookie, and compress the updated tracking information,wherein the web page comprises code to obtain the data object, and wherein the tracking information in the cookie includes unique site identifiers for uniquely identifying three or more web sites visited by the visitor, the tracking information further including an access date and an access time associated with each of the unique site identifiers for each of the three or more web sites visited by the visitor, and wherein the visitor'"'"'s web browser includes the cookie comprising the tracking information for the three or more web sites.

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