Method for delivering targeted web advertisements and user annotations to a web page

• US 7,793,211 B2
• Filed: 08/28/2006
• Issued: 09/07/2010
• Est. Priority Date: 08/28/2006
• Status: Expired due to Fees

• Current Assignee: Walter Brenner
• Original Assignee: Walter Brenner
• Inventors: Brenner, Walter
• Primary Examiner(s): RIES, LAURIE ANNE
• Application Number:
  US11/511,011
• Publication Number:
  US 20080052156A1
• Time in Patent Office: 1,471 Days
• Field of Search: 715/230, 715/232, 715/233, 715/273, 705/14.4, 705/14.49
• US Class Current: 715/230
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0264 based upon schedule

Abstract

The invention is a method for delivering targeted web advertising to internet users via a network capable of rating, annotating, linking, meta-tagging and otherwise annotating any definable data accessible through a global computer network. The system is comprised of a graphical user interface (GUI), a database, and software to connect the two. The system stores and caches data and related annotations in a database. The software searches and organizes the database inputs. The GUI displays the result to the user. The user, through a web-browser or other means, would access a definable set of internet data (e.g., a web page) and through the proposed system be able to view ratings of that data as well as other relevant inputs from other users.

Claims

1. A method for delivering targeted web advertising to users via a network capable of annotating a data object, comprising steps of:

accessing a data object with a selectable view-thru option;

displaying a visible portion of the data object as a display image;

making alterations to the data object, wherein at least one alteration includes a rating of the data object;

storing and caching the data object and the alterations in a database;

the data object and the alterations comprising database inputs;

searching and organizing the database inputs;

displaying a result to the user without migrating to another display, image wherein the result displayed includes an advertisement.

2. The method of claim 1, wherein the data object is web page.

3. The method of claim 1, wherein the data object is global positioning system location.

4. The method of claim 1, wherein the alteration is an annotation of the data object.

5. Recordable media having computer instructions for carrying out a method for delivering targeted web advertising to users via a network capable of annotating a data object, the recordable media comprising:

computer program code for accessing a data object with a selectable view-thru option;

computer program code for displaying a visible portion of the data object as a display image;

computer program code for making alterations to the data object, wherein at least one alteration includes a rating of the data object;

computer program code for storing and caching the data object and the alterations in a database, the data object and the alterations comprising database inputs;

computer program code for searching and organizing the database inputs;

computer program code for displaying a result to the user without migrating to another display image wherein the result displayed includes an advertisement.

6. The recordable media of claim 5, wherein the data object is web page.

7. The recordable media of claim 5, wherein the data object is global positioning system location.

8. The recordable media of claim 5, wherein the alteration is an annotation of the data object.

9. A computer system having recordable media including computer instructions for carrying out a method for delivering targeted web advertising to users via a network capable of annotating a data object, the computer system comprising:

computer program code for accessing a data object with a selectable view-thru option;

computer program code for displaying a visible portion of the data object as a display image;

computer program code for making alterations to the data object, wherein at least one alteration includes a rating of the data object;

means for storing and caching the data object and the alterations, the data object and the alterations comprising inputs;

computer program code for searching and organizing the inputs;

computer program code for displaying a result to the user without migrating to another display image wherein the result displayed includes an advertisement.

10. The computer system of claim 9, wherein the data object is web page.

11. The computer system of claim 9, wherein the data object is global positioning system location.

12. The computer system of claim 9, wherein the alteration is an annotation of the data object.

13. The computer system of claim 9, wherein the means for storing and caching the data object and the alterations comprises a database.