×

Monitoring and reporting usage of non-hypertext markup language e-mail campaigns

  • US 7,797,389 B2
  • Filed: 03/18/2008
  • Issued: 09/14/2010
  • Est. Priority Date: 10/04/2005
  • Status: Expired due to Fees
First Claim
Patent Images

1. A data processing system for using an anti-caching graphics interchange format process for tracking and reporting non-hypertext markup language e-mail campaigns, the data processing system comprising:

  • a bus,a storage device connected to the bus, wherein the storage device contains computer usable code;

    a communications unit connected to the bus; and

    a processing unit connected to the bus, wherein the processing unit executes the computer usable code toplace an instruction set in a non-hypertext markup language e-mail to form a modified e-mail, wherein a data type of a field for the instruction set is set to hypertext markup language, and send the modified e-mail to a server for a distribution list, wherein the instruction set is executed when the modified e-mail is opened, wherein the instruction set executes computer usable code to capture and record attributes about a reader of the modified e-mail, requesting a web page at a website, pass information about the e-mail and the reader, cause a local server to request the website from an original version of the website located on an original server in response to a non-existence of the web page, cause the original server to capture relevant information about the e-mail and the reader as tracking information, and transmit the captured tracking information to a collection device.

View all claims
  • 0 Assignments
Timeline View
Assignment View
    ×
    ×