User-specified time-based proxy firing in online auctions

• US 7,801,793 B2
• Filed: 03/29/2001
• Issued: 09/21/2010
• Est. Priority Date: 03/29/2001
• Status: Active Grant

• Current Assignee: eBay Inc.
• Original Assignee: International Business Machines Corporation
• Inventors: Ho, Keith Ky Trieu, Wiesehuegel, Leland James, Bracamontez, Ernest, Roberts, Rebecca Lynn
• Primary Examiner(s): Havan; Thu Thao
• Application Number:
  US09/821,106
• Publication Number:
  US 20020188545A1
• Time in Patent Office: 3,463 Days
• Field of Search: 705 36- 37, 705/38
• US Class Current: 705/37
• CPC Class Codes: G06Q 30/08 Auctions
• CPC Class Codes: G06Q 40/04 Trading; Exchange, e.g. stocks, commodities, derivatives or currency exchange

Abstract

Delay-paced online proxy bidding by providing a counter bid delay value parameter for automatic proxy bidding on behalf of a user in an online auction; automatically checking by an application server a current bid level of the online auction having a plurality of bids from other participants separated in time to form a bidding pace; determining by an application server that any a proxy condition has been met; and placing by an application server computer a counter bid the auction responsive to the proxy conditions being met and a time following or upon the elapse of a counter bid delay from a time of placement of the current bid; wherein the automatic checking, determining and placing counter bids produce a delay paced online proxy bidding according to the counter bid delay value and wherein escalation of the pace of bidding within the auction system is avoided.

Claims

1. A computer-implemented method for delay paced online proxy bidding comprising:

providing a bid parameter set disposed in computer readable memory of an application server having a plurality of proxy bid parameters, said proxy bid parameters indicating proxy conditions for at least one offering or auction to which proxy automatic bidding is to be made in an automated offering or auctioning system on behalf of an auction bidder, at least one of which parameters includes a counter bid delay value, said proxy bid parameters being specified by said bidder;

automatically checking by an application server computer at least one current bid level in a bid data store in computer readable memory of an online offering or online auction system, said data store having a plurality of electronic bids from online auction participants, said electronic bids being separated in time to form a pace of bidding;

determining by an application server computer that any of said proxy conditions have been met including that said current bid level reflects a current bid placed by an online auction participant other than the bidder for which automated online proxy bidding is being performed; and

placing by an application server computer an electronic counter bid into at least one online auction responsive to said proxy conditions being met and a time following or upon the elapse of said counter bid delay from a time of placement of said current bid;

wherein said automatic checking, determining and placing electronic counter bid produce delay paced online proxy bidding according to said counter bid delay value, wherein escalation of said pace of bidding within said auction system is avoided.

2. The method as set forth in claim 1 wherein said determining that any proxy conditions have been met comprises determining by an application server that said current bid level is below an indicated bid maximum parameter in said proxy bid parameters.

3. The method as set forth in claim 2 wherein said determining that said current bid level is below an indicated bid maximum parameter further comprises determining by an application server that a specified time during an auction open period has not been reached yet such that a specified maximum bid may be placed before such specified time.

4. The method as set forth in claim 2 wherein said determining that said current bid level is below an indicated bid maximum parameter further comprises determining by an application server that a specified time prior to an auction close time has been reached such that a specified maximum bid may be placed after such specified time.

5. A computer readable storage memory comprising:

one or more computer readable storage memories suitable for encoding one or more software programs; and

one or more software programs encoded by said one or more computer readable storage memories, configured to cause a processor of an application server computer to;

provide a bid parameter set disposed in computer readable memory having a plurality of proxy bid parameters, said proxy bid parameters indicating proxy conditions for at least one offering or auction to which proxy automatic bidding is to be made in an automated offering or auctioning system on behalf of an auction bidder, at least one of which parameters includes a counter bid delay value, said proxy bid parameters being specified by said bidder;

automatically check at least one current bid level in a bid data store in computer readable memory of an online offering or online auction system, said data store having a plurality of electronic bids from online auction participants, said electronic bids being separated in time to form a pace of bidding;

determine that any of said proxy conditions have been met including that said current bid level reflects a current bid placed by an online auction participant other than the bidder for which automated online proxy bidding is being performed; and

placing an electronic counter bid into at least one online auction responsive to said proxy conditions being met and a time following or upon the elapse of said counter bid delay from a time of placement of said current bid;

wherein said automatic checking, determining and placing electronic counter bid produce delay paced online proxy bidding according to said counter bid delay value, wherein escalation of said pace of bidding within said auction system is avoided.

6. The computer readable storage memory as set forth in claim 5 wherein said determining that any proxy conditions have been met comprises determining that said current bid level is below an indicated bid maximum parameter in said proxy bid parameters.

7. The computer readable storage memory as set forth in claim 6 wherein said determining that said current bid level is below an indicated bid maximum parameter further comprises determining that a specified time during an auction open period has not been reached yet such that a specified maximum bid may be placed before such specified time.

8. The computer readable storage memory as set forth in claim 6 wherein said determining that said current bid level is below an indicated bid maximum parameter further comprises determining that a specified time prior to an auction close time has been reached such that a specified maximum bid may be placed after such specified time.

9. A system comprising:

a bid parameter set disposed in computer readable storage memory having a plurality of proxy bid parameters, said proxy bid parameters indicating proxy conditions for at least one offering or auction to which proxy automatic bidding is to be made in an automated offering or auctioning system on behalf of an auction bidder, at least one of which parameters includes a counter bid delay value, said proxy bid parameters being specified by said bidder;

a bid level checker portion of an application server computer automatically checking at least one current bid level in a bid data store in computer readable memory of an online offering or online auction system, said data store having a plurality of electronic bids from online auction participants, said electronic bids being separated in time to form a pace of bidding;

a condition evaluator portion of an application server computer determining that any of said proxy conditions have been met including that said current bid level reflects a current bid placed by an online auction participant other than the bidder for which automated online proxy bidding is being performed; and

a counter bidder portion of an application server computer placing an electronic counter bid into at least one online auction responsive to said proxy conditions being met and a time following or upon the elapse of said counter bid delay from a time of placement of said current bid;

wherein said automatic checking, determining and placing electronic counter bid produce delay paced online proxy bidding according to said counter bid delay value, wherein escalation of said pace of bidding within said auction system is avoided.

10. The system as set forth in claim 9 wherein said determining by said condition evaluator portion of an application server that any proxy conditions have been met comprises determining that said current bid level is below an indicated bid maximum parameter in said proxy bid parameters.

11. The system as set forth in claim 10 wherein said determining by said condition evaluator portion of an application server that said current bid level is below an indicated bid maximum parameter further comprises determining that a specified time during an auction open period has not been reached yet such that a specified maximum bid may be placed before such specified time.

12. The system as set forth in claim 10 wherein said determining by said condition evaluator portion of an application server that said current bid level is below an indicated bid maximum parameter further comprises determining that a specified time prior to an auction close time has been reached such that a specified maximum bid may be placed after such specified time.