System for analyzing and visualizing access statistics for a web site

• US 7,801,950 B2
• Filed: 06/01/2007
• Issued: 09/21/2010
• Est. Priority Date: 06/01/2007
• Status: Expired due to Fees

• Current Assignee: Clustrmaps, Ltd.
• Original Assignee: Clustrmaps, Ltd.
• Inventors: Komzak, Jiri, Eisenstadt, Marc
• Primary Examiner(s): LIN, WEN TAI
• Application Number:
  US11/757,244
• Publication Number:
  US 20090077221A1
• Time in Patent Office: 1,208 Days
• Field of Search: None
• US Class Current: 709/203
• CPC Class Codes: G06F 16/958 Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking

Abstract

A method for monitoring and visualizing user access made to a web site is disclosed. The method comprises: embedding in a web page to be monitored code to request a thumbnail image from a site when the page is loaded into a browser. The embedded code also includes a user-activateable link to a page within the system server. At the system server, the requested thumbnail image is returned to the web browser, and the IP address from which the thumbnail was requested is recorded. For each recorded IP address, the server determines a corresponding geographical location. The server creates and stores an image that is a geographical representation of the geographical distribution of the recorded IP addresses, and a thumbnail representation of that image. Upon activation of the user-activateable link, the linked page within the system server that includes the image previously created is retrieved by the browser. The thumbnail image requested by the embedded code is the thumbnail image created in this step. A number of threshold, updating, clustering, storage and archiving routines are deployed to ensure large scalability.

Claims

1. A method for monitoring visits by visitors to a web site, comprising the following computer-implemented steps:

a. embedding in a web page to be monitored code to request a thumbnail map from a system server when the page is visited and loaded into a browser, said thumbnail map providing both a user-activateable link to a page within the system server and an element of a mechanism for counting visits by the visitors who are currently visiting the site;

b. at the system server, returning the requested thumbnail map to the web browser, and recording the IP address from which the thumbnail map was requested;

c. for each recorded IP address, determining a corresponding geographical location from which the web page was visited;

d. grouping the visits into clusters according to their geographical locations, the visits being grouped by a clustering process that includes both agglomerative hierarchical clustering and also pre-grouping of visits from similar locations, wherein the agglomerative hierarchical clustering is speeded up by the pre-grouping of visits from locations that are deemed similar by rounding off their coordinates and also by similarity of postal codes, and normalizing each cluster via reduction by a common factor; and

e. periodically creating and storing a detailed map and a thumbnail map, each map being an image that is a representation of the geographical distribution of the clusters of recorded IP addresses, each cluster being represented on the map by a mark that indicates the location of the cluster and varies in dependence on the total number of visits in that cluster, wherein the detailed map has a larger scale and contains more detail than the thumbnail map,

wherein, upon activation of the user-activateable link provided by the thumbnail map, the linked page within the system server that includes the detailed map is retrieved and displayed by the browser.

2. The method according to claim 1 in which the size of each mark is an indication of the number of visits in the cluster.

3. The method according to claim 1 in which the number of the marks is reduced and the size of the marks is assigned by a process of normalisation when the number of visits exceeds a predetermined threshold.

4. The method according to claim 1 in which the marks are appropriately circular.

5. The method according to claim 1 in which the pre-grouping is performed for map locations by rounding off their co-ordinates.

6. The method according to claim 1 in which the pre-grouping is performed for those visits having a common post-code.

7. The method according to claim 1 in which the number of visits in each cluster is reduced by a common factor.

8. The method according to claim 1 in which, at step d, one or more additional maps are created, each being a different representations of the geographical distribution of the recorded IP addresses at a different scale.

9. The method according to claim 1 in which data representing visits is recorded in a current database.

10. The method according to claim 9 in which each visit is recorded as it occurs.

11. The method according to claim 9 in which data representing visits is derived from data recorded in the logs of the system server.

12. The method according to claim 9 in which the created maps represent information in the current database.

13. The method according to claim 9 in which information in the current database is periodically copied to an archive.

14. The method according to claim 13 in which information is removed from the current database following its being copied to the archive.

15. The method according to claim 1 in which, prior to creating the maps, an image generated in a previous invocation of the map creation step is copied to an archive.

16. The method according to claim 1 in which the thumbnail map is generated in response to one or more triggers.

17. The method according to claim 16 in which the triggers include one or more of elapse of a predetermined time;

a change threshold in the number of recorded visits is exceeded, and immediately before a map is archived.

18. The method according to claim 1 in which the number of IP addresses represented in the maps is restricted to a predetermined limit.

19. The method according to claim 1 in which the number of IP addresses recorded for the monitored web site is restricted to a predetermined limit.

22. The method according to claim 1 in which the location of each mark is an indication of the weighted geographic center of the visits in that cluster, calculated by taking into account the number and location of each of those visits.

20. A web system comprising a server computer that is constructed and arranged for co-operation with a web browser to monitor visits by visitors to a web site, the system comprising:

a. a web page having embedded within it code to request a thumbnail map from a system server when the page is visited and loaded into a browser, said thumbnail map providing both a user-activateable link to a page within the system server and an element of a mechanism for counting visits by the visitors who are currently visiting the site;

b. a system server that is constructed and arranged to return the requested thumbnail map to the web browser, and to record the IP address from which the thumbnail map was requested;

c. means for determining for each recorded IP address a corresponding geographical location from which the web page was visited;

d. means for grouping the visits into clusters according to their geographical locations, by a clustering process that includes both agglomerative hierarchical clustering and also pre-grouping of visits from similar locations, wherein the agglomerative hierarchical clustering is speeded up by the pre-grouping of visits from locations that are deemed similar by rounding off their coordinates and also by similarity of postal codes, and normalizing each cluster via reduction by a common factor; and

e. means for periodically creating and storing a detailed map and a thumbnail map, each map being an image that is a representation of the geographical distribution of the clusters of recorded IP addresses, each cluster being represented on the map by a mark that indicates the location of the cluster and varies in dependence on the total number of visits in that cluster, wherein the detailed map has a larger scale and contains more detail than the thumbnail map,

wherein the system is constructed and arranged such that, upon activation of the user-activateable link provided by the thumbnail map, the linked page within the system server that includes the detailed map is retrieved and displayed by the browser.

21. A system server comprising a server computer that is constructed and arranged for co-operation with a web browser to monitor visits by visitors to a web page having embedded within it code to request a thumbnail map from the system server when the page is visited and loaded into a browser, said thumbnail map providing both a user-activateable link to a page within the system server and an element of a mechanism for counting visits by the visitors who are currently visiting the site, wherein the system server is constructed and arranged to return the requested thumbnail map to the web browser, and to record the IP address from which the thumbnail was requested, the system server comprising:

a. means for determining for each recorded IP address a corresponding geographical location from which the web page was visited;

b. means for grouping the visits into clusters according to their geographical locations, by a clustering process that includes both agglomerative hierarchical clustering and also pre-grouping of visits from similar locations, wherein the agglomerative hierarchical clustering is speeded up by the pre-grouping of visits from locations that are deemed similar by rounding off their coordinates and also by similarity of postal codes, and normalizing each cluster via reduction by a common factor;

c. means for periodically creating and storing a detailed map and a thumbnail map, each map being an image that is a representation of the geographical distribution of the clusters of recorded IP addresses, each cluster being represented on the map by a mark that indicates the location of the cluster and varies in dependence on the total number of visits in that cluster, wherein the detailed map has a larger scale and contains more detail than the thumbnail map,

wherein the system server is constructed and arranged such that, upon activation of the user-activateable link provided by the thumbnail map, the linked page within the system server that includes the detailed map is retrieved and displayed by the browser.