Advertising request and rules-based content provision engine, system and method

• US 7,809,603 B2
• Filed: 10/31/2007
• Issued: 10/05/2010
• Est. Priority Date: 09/07/2007
• Status: Active Grant

• Current Assignee: Veritone Media
• Original Assignee: Brand Affinity Technologies, Inc.
• Inventors: Steelberg, Ryan, Steelberg, Chad
• Primary Examiner(s): DIXON, THOMAS A
• Application Number:
  US11/981,837
• Publication Number:
  US 20090070192A1
• Time in Patent Office: 1,070 Days
• Field of Search: 705/10, 705/14.56, 505/10, 505/14.56
• US Class Current: 705/14.72
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0258 Registration
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/0276 Advertisement creation

Abstract

A clearinghouse apparatus, system and method for content, including an ad generator, an ad generator interface by which a user can interact with the ad generator, wherein, in an interaction with the ad generator using the ad generator interface, at least one content item other than content owned by the user is requested for inclusion in a creative, a content provision rules engine having a plurality of rules asserted by the owner of the content to govern the inclusion of the content in the creative, including at least one upsell rule, and a content provision interface by which the owner of the content can interact with the content rules engine to assert the plurality of rules. The invention may additionally include an approval engine, wherein ones of the plurality of rules necessitate that the creative be reviewed and approved by the owner prior to the inclusion of the content, and an approval engine interface by which the owner can interact with the approval engine.

Claims

1. A clearinghouse for content, comprising:

an ad generator comprising a plurality of templates, and adapted for generating a creative based on at least one of said plurality of templates from at least one processor;

an ad generator interface adapted to enable a user to interact with said ad generator, wherein, in an interaction with said ad generator using said ad generator interface, at least one endorsement is requested by the user for inclusion in the creative;

a content provision rules engine adapted for using the at least one processor to execute at least one of a plurality of computer programmable rules, the executed at least one of the rules being asserted by an endorser of the endorsement to govern the inclusion of the endorsement in the creative;

a content provision interface adapted to enable the endorser to interact with said content rules engine to assert the plurality of rules;

an approval engine provided by the at least one processor and adapted to facilitate reviewing and approving inclusion of the endorsement in the creative by the endorser, in accordance with ones of the plurality of rules; and

an approval engine interface provided at least partially by the at least one processor and adapted to enable the endorser to interact with said approval engine.

2. The clearinghouse of claim 1, wherein the endorsement comprises at least one of copyrighted, trademarked, and public persona content.

3. The clearinghouse of claim 1, wherein the endorsement comprises at least one of photographs, audio, video files, data files, printed text, logos and trademarks, publicity announcements, metatags and metatag streams.

4. The clearinghouse of claim 1, wherein the creative comprises an advertisement.

5. The clearinghouse of claim 1, wherein the endorsement is recommended to the user based on the rules.

6. The clearinghouse of claim 1, wherein the rules comprise a normalization engine.

7. The clearinghouse of claim 1, wherein the rules govern pricing of the endorsement based on at least one of particular products, particular product categories, causes, announcements, and geographies.

8. The clearinghouse of claim 1, wherein the rules govern pricing of the endorsement based on at least one of a cost per use, a cost per bundle of uses, and a cost for permanent usability.

9. A clearinghouse for content, comprising:

an ad generator interface instantiated by at least one processor, by which a user requests at least one content item for inclusion in a requested creative;

a content provision rules engine instantiated by the processor to execute at least one of a plurality of computer programmable content provision rules, the executed at least one rule being asserted by an owner of the content to govern the inclusion of the content item in the creative;

a content provision interface by which the owner of the content, interacting with the processor and independent of the user and responsive to the request, interacts with the content provision rules engine to assert the executed at least one rule; and

an approval engine executed by the processor to approve the inclusion of the content in the creative in accordance with the executed at least one rule and with at least one input to said content provision interface.

10. The clearinghouse of claim 9, wherein said plurality of rules comprises at least one upsell rule.

11. The clearinghouse of claim 9, further comprising a reporting engine adapted for reporting a success of the creative with the inclusion of the content.

12. The clearinghouse of claim 10, wherein the upsell rules increase an effectiveness of the creative to more than the effectiveness of the initially requested content.

13. The clearinghouse of claim 12, wherein the creative comprises an advertisement, and wherein the effectiveness comprises customer response.

14. The clearinghouse of claim 11, wherein the success comprises a consumer response.

15. The clearinghouse of claim 11, wherein said reporting engine further comprises a comparator adapted for comparing the success with and without the inclusion.

16. The clearinghouse of claim 9, wherein the creative comprises an advertisement.

17. The clearinghouse of claim 9, wherein the at least one content item comprises an endorsement.

18. The clearinghouse of claim 9, wherein the at least one content item comprises at least one of copyrighted and trademarked content.