Acquiring web page experiment schema

• US 7,809,725 B1
• Filed: 10/18/2007
• Issued: 10/05/2010
• Est. Priority Date: 10/18/2007
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Vasilik, Kenneth Eric
• Primary Examiner(s): Le; Debbie
• Application Number:
  US11/874,843
• Time in Patent Office: 1,083 Days
• Field of Search: 707 1- 3, 707/102, 715234-239
• US Class Current: 707/736
• CPC Class Codes: G06Q 10/00 Administration; Management

Abstract

Methods, systems and apparatus, including computer program products, for acquiring an experiment schema from a test web page. The test web page is read and parsed to extract a web page experiment schema. The schema can be used by an experimentation system to request corresponding variable content for delivery to web page visitors.

Claims

1. A computer implemented method for acquiring a web page experiment schema at a web page experimentation system, comprising:

receiving a test web page;

extracting an experiment identifier from the test web page;

identifying, using one or more processors, a plurality of variable content sections in the test web page;

extracting a respective section identifier for each of the plurality of variable content sections, wherein a variable content section is a section that can include multiple variations in content;

storing the section identifiers in association with the experiment identifier in computer memory;

presenting a user interface screen requesting a user input that indicates content for a variable content section corresponding to at least one of the section identifiers;

receiving the user input that indicates content for a variable content section corresponding to the at least one section identifier, wherein the content includes multiple variations of content to include in the variable content section; and

storing the received content in computer memory in a record in association with the at least one section identifier.

2. The method of claim 1, further comprising:

selectively delivering multiple combinations of the content to one or more web browsers accessing the test web page, wherein each combination includes a different variation of the content included in the variable content section.

3. The method of claim 2, further comprising:

recording user responses to the delivered combinations of the test web page.

4. The method of claim 1, wherein the respective section identifier comprises a name of the variable content section.

5. The method of claim 1, further comprising:

prior to receiving the test web page, sending a message including a format of a variable content section, wherein identifying a plurality of variable content sections in the test web page comprises parsing code to search for code sections that match the format.

6. A system for conducting web page experiments with experiment schema extracted from web pages, comprising:

a user interface device; and

one or more computers operable to interact with the user interface device and to;

receive a test web page;

extract an experiment identifier from the test web page;

identify a plurality of variable content sections in the test web page;

extract a respective section identifier for each of the plurality of variable content sections, wherein a variable content section is a section that can include multiple variations in content;

store the section identifiers in association with the experiment identifier;

present a user interface screen requesting a user input that indicates content for a variable content section corresponding to at least one of the section identifiers;

receive the user input that indicates content for a variable content section corresponding to the at least one section identifier, wherein the content includes multiple variations of content to include in the variable content section; and

store the received content in a record in association with the at least one section identifier.

7. The system of claim 6, wherein the one or more computers are further operable to:

selectively deliver multiple combinations of the content to one or more web browsers accessing the test web page, wherein each combination includes a different variation of the content included in the variable content section.

8. The system of claim 7, wherein the one or more computers are further operable to:

record user responses to a the delivered combinations of the content.

9. The system of claim 8, wherein the one or more computers are further operable to:

provide access to recorded responses to the user interface device.

10. The system of claim 6, wherein the respective section identifier comprises a name of the variable content section.

11. The system of claim 6, wherein the one or more computers are further operable to:

prior to receiving the test web page, send a message including a format of a variable content section, wherein identifying a plurality of variable content sections in the test web page comprises parsing code to search for code sections that match the format.

12. A computer-readable medium encoded with instructions which, when executed by one or more computers, cause the one or more computers to perform operations comprising:

receiving the test web page;

extracting an experiment identifier from the test web page;

identifying a plurality of variable content sections in the test web page;

extracting a respective section identifier for each of the plurality of variable content sections, wherein a variable content section is a section that can include multiple variations in content;

storing the section identifiers in association with the experiment identifier;

presenting a user interface screen requesting a user input that indicates content for a variable content section corresponding to at least one of the section identifiers;

receiving content for a variable content section corresponding to the at least one section identifier, wherein the content includes multiple variations of content to include in the variable content section; and

storing the received content in a record in association with the at least one section identifier.

13. The computer-readable medium of claim 12, wherein the operations further comprise:

delivering multiple combinations of the content to one or more web browsers accessing the test web page, wherein each combination includes a different variation of the content included in the variable content section.

14. The computer-readable medium of claim 13, wherein the operations further comprise:

recording user responses to delivered combinations.

15. The computer-readable medium of claim 14, wherein the operations further comprise:

providing access to recorded responses to the user interface means.

16. The computer-readable medium of claim 12, wherein the respective section identifier comprises a name of the variable content section.

17. The computer-readable medium of claim 12, wherein the operations further comprise:

prior to receiving the test web page, sending a message including a format of a variable content section, wherein identifying a plurality of variable content sections in the test web page comprises parsing code to search for code sections that match the format.