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System and method for selective advertising

  • US 7,809,753 B2
  • Filed: 10/12/2001
  • Issued: 10/05/2010
  • Est. Priority Date: 10/12/2000
  • Status: Expired due to Fees
First Claim
Patent Images

1. An information image management method comprising:

  • receiving notification of a first information image recorded in a management area of a first client computer by a user-initiated drag-and-drop operation on the first information image included on a web page provided to the first client computer;

    associating a client ID uniquely identifying the first client computer with an information image ID corresponding to the first information image, indicating that the first client computer has recorded the first information image into the management area;

    receiving, from an advertising agency terminal, client selection criteria including a plurality of information image values,wherein the client selection criteria is entered by a user in a first input portion on a single user input form, the first input portion allowing the user to enter a plurality of information image ID values as search conditions, and further allowing the user to specify a logical operator for performing a search using a combination of the plurality of information ID values,the single user input form displaying, in combination with the first input portion, an information image corresponding to each of the plurality of information image ID values in a preview portion of the single user input form for visual confirmation,the single user input form further comprising a second input portion in combination with the first input portion and the preview portion for entering, by the user, an identifier of the advertising agency terminal;

    searching a client information recording unit, on the basis of the client selection criteria, for client computers which satisfy the client selection criteria, and providing a listing of client computers which satisfy the client selection criteria;

    sending, to the advertising agency terminal, the listing of client computers, the advertising agency terminal presenting to the user a total number of client computers satisfying the client selection criteria, a cost for distributing a second information image to the client computers, and the client selection criteria;

    receiving, from the advertising agency terminal, client specifying information of the client computers satisfying the client selection criteria, wherein the client specifying information includes client IDs uniquely identifying the client computers satisfying the client selection criteria;

    transmitting, to the client computers, the second information image for addition to, or replacement of, the first information image; and

    receiving notification of the second information image being recorded in the client computers;

    wherein the first information image comprises first image information, and first related information incorporated into a comment extension portion of the first image information, and wherein;

    the comment extension portion contains non-graphical text information comprising names of parties concerned with production of the first image information, and an explanation of the contents of the first image information,the first related information is a program operable to perform specific processing for the first image information, andthe first image information and the first related information are packaged together as a single piece of data;

    wherein the second information image comprises second image information, and second related information incorporated into a comment extension portion of the second image information, and wherein;

    the comment extension portion contains non-graphical text information comprising names of parties concerned with production of the second image information, and an explanation of the contents of the second image information,the second related information is a program operable to perform specific processing for the second image information, andthe second image information and the second related information are packaged together as a single piece of data; and

    wherein the specific processing comprises acquiring new image information from a server.

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