Altering keyword-based requests for content
First Claim
1. A computer-implemented method comprising:
- identifying by an optimizing engine on one or more servers a base request from an advertisement requester;
identifying by the optimizing engine a first and second keyword associated with the base request, the first and second keyword having both previously been used in advertisement requests to a first advertisement supplier;
ranking by the optimizing engine the first keyword and the second keyword based on a user response history for each of the first keyword and second keyword, the first and second keyword being grouped into a ranked keywords criteria bin;
identifying by the optimizing engine a weighting assigned to the ranked keywords criteria bin and weightings assigned to one or more other criteria bins;
identifying by the optimizing engine the higher ranked of the first keyword and the second keyword from the ranked keywords criteria bin;
selecting by the optimizing engine the higher ranked keyword from the ranked keywords criteria bin based on the weightings assigned to the ranked keywords criteria bin and the one or more other criteria bins; and
forming by the optimizing engine an altered request to be sent to the first advertisement supplier using the selected higher ranked keyword.
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Abstract
Systems and methods are provided for increasing user response to advertisements from advertisement suppliers obtained in response to keywords. In one embodiment, a method includes identifying a base request from an advertisement requester; identifying a first and second keyword associated with the base request, the first and second keyword having both previously been used in advertisement requests to a first advertisement supplier; ranking the first keyword and the second keyword based on a user response history for each of the first keyword and second keyword; and identifying the higher ranked of the first keyword and the second keyword to be used to dynamically alter the base request to form an altered request to be sent to the first advertisement supplier.
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Citations
8 Claims
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1. A computer-implemented method comprising:
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identifying by an optimizing engine on one or more servers a base request from an advertisement requester; identifying by the optimizing engine a first and second keyword associated with the base request, the first and second keyword having both previously been used in advertisement requests to a first advertisement supplier; ranking by the optimizing engine the first keyword and the second keyword based on a user response history for each of the first keyword and second keyword, the first and second keyword being grouped into a ranked keywords criteria bin; identifying by the optimizing engine a weighting assigned to the ranked keywords criteria bin and weightings assigned to one or more other criteria bins; identifying by the optimizing engine the higher ranked of the first keyword and the second keyword from the ranked keywords criteria bin; selecting by the optimizing engine the higher ranked keyword from the ranked keywords criteria bin based on the weightings assigned to the ranked keywords criteria bin and the one or more other criteria bins; and forming by the optimizing engine an altered request to be sent to the first advertisement supplier using the selected higher ranked keyword. - View Dependent Claims (2, 3, 4, 5)
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6. A computer-implemented method comprising:
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receiving by an optimizing engine on one or more servers a request for a file, the request including a base description of one or more potential keywords describing potential content associated with the requested file; associating by the optimizing engine the one or more potential keywords with a first criteria grouping having a first altering keyword and a second altering keyword and a second criteria grouping of additional altering keywords, wherein in the first criteria grouping, the first and second altering keyword have both previously been used in advertisement requests to a first advertisement supplier in a first context; ranking by the optimizing engine the first altering keyword and the second altering keyword in the first criteria grouping based on a user response history, wherein the user response history is determined based on a same context as the first context; assigning by the optimizing engine a first weight to the first criteria grouping and a second weight to the second criteria grouping; selecting by the optimizing engine one or more altering keywords from each of the first criteria grouping and the second criteria grouping based on the assigned first and second weight; and replacing by the optimizing engine the one or more potential keywords in the base description to generate an improved description of one or more altering keywords describing potential content associated with the requested file. - View Dependent Claims (7, 8)
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Specification