Apparatus and method for television viewer interest expression in advertiser goods and services
First Claim
1. A method comprising:
- storing a viewer profile in a viewer database;
using a cable provider program, transmitting a plurality of cable television signals embedded with an advertising tag to a television of a viewer;
using a cable box, a program stored in a memory of the cable box, a processor in the cable box, the viewer database, an advertiser database, and a remote device, enabling a television viewer, by pushing one or a combination of buttons, to express an interest in a good or a service related to any program that the viewer is watching from the plurality of cable television signals and at the same time to send the viewer profile to an advertiser associated with a program;
responsive to the viewer pushing the one or a combination of buttons, automatically determining, by the processor in the cable box, the advertiser associated with the program, in which the viewer expressed an interest, by the identifying tag embedded in a cable television signal of the program and sending, by the processor, the viewer preference to the advertiser; and
responsive to sending the viewer profile to the advertiser, receiving, by the processor, an information based on the viewer profile from the advertiser via display on the television in which the viewer interacts with the advertiser via the remote device and the display by means of the program and the processor.
2 Assignments
0 Petitions
Accused Products
Abstract
A method for allowing television viewers to express their interest in goods or services advertised on television. The present invention is comprised of a Viewer Preference Program, a Viewer Interest Program, and a Viewer Expression Program. The Viewer Expression Program interfaces with the viewer database, the advertiser database, and the cable provider program and runs the cable provider program, the Viewer Preference Program, and the Viewer Interest Program. The Viewer Preference Program allows the viewer to input the method by which he/she desires to be contacted and the type of information he/she desires to receive from the advertiser. The viewer may indicate an interest during any commercial or program and the Viewer Interest Program records the time and channel of interest. The Viewer Interest Program then cross-references the advertisement with the advertiser responsible for the advertisement and sends the requested information to the viewer.
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Citations
5 Claims
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1. A method comprising:
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storing a viewer profile in a viewer database; using a cable provider program, transmitting a plurality of cable television signals embedded with an advertising tag to a television of a viewer; using a cable box, a program stored in a memory of the cable box, a processor in the cable box, the viewer database, an advertiser database, and a remote device, enabling a television viewer, by pushing one or a combination of buttons, to express an interest in a good or a service related to any program that the viewer is watching from the plurality of cable television signals and at the same time to send the viewer profile to an advertiser associated with a program; responsive to the viewer pushing the one or a combination of buttons, automatically determining, by the processor in the cable box, the advertiser associated with the program, in which the viewer expressed an interest, by the identifying tag embedded in a cable television signal of the program and sending, by the processor, the viewer preference to the advertiser; and responsive to sending the viewer profile to the advertiser, receiving, by the processor, an information based on the viewer profile from the advertiser via display on the television in which the viewer interacts with the advertiser via the remote device and the display by means of the program and the processor. - View Dependent Claims (2, 3)
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4. An apparatus comprising:
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a cable box and a remote device connected to a television and to a cable provider, wherein the cable box transmits a plurality of cable television signals embedded with an advertising tag to the television; a cable provider program and a viewer database stored in a memory of the cable box; a viewer preference stored in the viewer database; wherein the cable provider program is configured to enable a viewer, using the cable box and the remote device, to express an interest in a good or a service related to any program that the viewer is watching from the plurality of cable television signals and at the same time to send the viewer profile to an advertiser associated with a program responsive to the viewer pushing one or a combination of buttons on the remote device, automatically determining, at the cable box, the advertiser associated with a program, in which the viewer expressed an interest, by an identifying tag embedded in a cable television signal of the program and sending the viewer preference to the advertiser; and responsive to sending the viewer profile to the advertiser, receiving an information based on the viewer profile from the advertiser via an on-screen response system in which the viewer interacts with the advertiser via the cable box and television.
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5. A computer program product comprising:
a computer readable storage medium that does not comprises a signal, the computer readable storage medium containing a plurality of instructions configured to cause a processor of a cable box to enable a viewer, using the cable box and a remote device, to express an interest in a good or a service related to any program that the viewer is watching from the plurality of cable television signals and at the same time to send the viewer profile to an advertiser associated with a program;
responsive to the viewer pushing one or a combination of buttons on the remote device, to automatically determine, at the cable box, the advertiser associated with a program, in which the viewer expressed an interest, by an identifying tag embedded in a cable television signal of the program and to send the viewer preference to the advertiser, and responsive to sending the viewer profile to the advertiser, to receive an information based on the viewer profile from the advertiser via an on-screen response system in which the viewer interacts with the advertiser via the cable box and television.
Specification