System and method for offering a marketing portal only to clients of a financial institution

• US 7,818,230 B2
• Filed: 05/10/2006
• Issued: 10/19/2010
• Est. Priority Date: 04/24/2006
• Status: Expired due to Fees

• Current Assignee: Faramarz Ghafari
• Original Assignee: Faramarz Ghafari
• Inventors: Ghafari, Faramarz
• Primary Examiner(s): CAMPEN, KELLY SCAGGS
• Application Number:
  US11/432,209
• Publication Number:
  US 20070250395A1
• Time in Patent Office: 1,623 Days
• Field of Search: 705/35, 705/26, 705/38, 705/10, 705/14, 705/40, 705/1, 705/27, 705/42
• US Class Current: 705/35
• CPC Class Codes: G06Q 20/108 Remote banking, e.g. home banking
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 40/00 Finance; Insurance; Tax strategies; Processing of corporate or income taxes

Abstract

A marketing portal server comprises a marketing portal website; a client identification engine for confirming that a user is a client of a financial institution; a posting engine for enabling a client to post a directory listing on the marketing portal website; and a directory engine for enabling a client to view at least some of the directory listings on the marketing portal website. The client identification engine may identify a client by client name and ATM pin number. A client enrollment engine may determine subscription information based on client status, and the directory engine may manage directory listings based on the subscription information. An exchange engine may manage an electronic commerce site for clients. A payment engine may perform debits and credits for transactions occurring on the website. A client rating engine may rate clients. Geographic limitations may be imposed on a client or on a directory listing.

Claims

1. A marketing portal server, comprising:

a marketing portal website;

a client identification engine configured to confirm a user is a client of a financial institution;

a posting engine configured to enable the user, who is confirmed to be a client of the financial institution, to post a directory listing comprising at least one web page on the marketing portal website;

a directory engine configured to enable the user, who is confirmed to be a client of the financial institution, to view another user'"'"'s directory listing; and

a client rating engine configured to rate the user.

2. The marketing portal server of claim 1, wherein the client identification engine is further configured to identify the user by a client name and an ATM pin number.

3. The marketing portal server of claim 1, further comprising a client enrollment engine configured to determine subscription information based on a status of the user, and wherein the directory engine is further configured to manage the user'"'"'s directory listing based on the subscription information.

4. The marketing portal server of claim 1, further comprising an exchange engine configured to manage an electronic commerce site for the user.

5. The marketing portal server of claim 1, further comprising a payment engine configured to manage automatic debit and credit for transactions occurring via the marketing portal website.

6. The marketing portal server of claim 1, wherein the client rating engine rates the user based on a client status.

7. The marketing portal server of claim 1, wherein the directory engine is further configured to enable the user to view the other user'"'"'s directory listing based on geographic limitations imposed by subscription information associated with the user.

8. The marketing portal server of claim 1, wherein the directory engine is further configured to enable the user to view the other user'"'"'s directory listing based on geographic limitations imposed on the other user'"'"'s directory listing.

9. A method, comprising:

confirming, by a marketing portal server, that a user of a marketing portal website is a client of a financial institution;

posting, by the marketing portal server, a user'"'"'s directory listing comprising at least one web page on the marketing portal website based on the confirmation, the user'"'"'s directory listing received from the user;

displaying, by the marketing portal server, another user'"'"'s directory listing to the user based on the confirmation; and

rating the user.

10. The method of claim 9, wherein confirming comprises identifying the user by a client name and an ATM pin number.

11. The method of claim 9, further comprising determining subscription information based on a status of the user, and enabling posting and viewing services based on the subscription information.

12. The method of claim 9, further comprising managing an electronic commerce site for the user.

13. The method of claim 9, further comprising managing automatic debit and credit for transactions occurring via the marketing portal website.

14. The method of claim 9, wherein rating includes rating the user based on a client status.

15. The method of claim 9, wherein enabling the user to view the other user'"'"'s directory listing comprises enabling the user to view the other user'"'"'s directory listing based on geographic limitations imposed by subscription information associated with the user.

16. The method of claim 9, wherein enabling the user to view the other user'"'"'s directory listing comprises enabling the user to view the other user'"'"'s directory listing based on geographic limitations imposed on the other user'"'"'s directory listing.

17. A system, comprising:

means for confirming that a user of a marketing portal website is a client of a financial institution;

means for enabling the user, who is confirmed to be the client of the financial institution, to post a directory listing comprising at least one web page on the marketing portal website;

means for enabling the user, who is confirmed to be the client of the financial institution, to view another user'"'"'s directory listing on the marketing portal website; and

means for rating the user.

18. The system of claim 17 wherein rating includes rating the user based on a client status.