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Determining website reputations using automatic testing

  • US 7,822,620 B2
  • Filed: 01/26/2006
  • Issued: 10/26/2010
  • Est. Priority Date: 05/03/2005
  • Status: Active Grant
First Claim
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1. A method, comprising:

  • automatically generating a third party assessment of a website'"'"'s reputation; and

    storing an indicia of the assessment in a format and location accessible by a client computing facility attempting to interact with the website via a search results page that displays a list of search result links with which the website is included;

    wherein automatic testing is performed to measure if the website is attempting to change a setting;

    wherein the automatic testing is to assess the website'"'"'s installation of software;

    wherein the reputation is at least in part based on practices associated with the website;

    wherein the indicia of the assessment is presented as an assessment based icon for each link of the list of search result links and each sponsored link displayed on the search results page.

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