Method for transacting an advertisement transfer
DC CAFCFirst Claim
1. A method for automatically regulating opportunities for presenting electronic advertisements while a visitor is in contact with a communications node, the method comprising:
- Upon a visitor visiting a communications node, electronically and automatically and individually for that visitor, with at least one Internet-connected computer;
(a) obtaining a profile of the visitor, which profile contains data identifying various attributes believed to be associated with the visitor;
(b) accessing an electronic storage device containing pre-stored data derived from a plurality of pre-collected bids, the bids being for delivery of an associated electronic advertisement to a visitor visiting the communications node, each of which plurality of bids having been collected by receiving;
(i) a first offer price where a visitor to the communications node has a subset of attributes; and
(ii) one or more supplemental offer prices, each for where the visitor has an individual attribute in addition to the subset of attributes;
(c) identifying from the data a bid based on the total, for each of the plurality of the pre-collected bids, of (i) the first offer price associated with a subset of attributes that match the corresponding entries in the visitor'"'"'s profile, and (ii) the corresponding one of the supplemental offer prices, in each case where the individual attribute matches the corresponding entry in the visitor'"'"'s profile;
(d) arranging for the delivery to the visitor of the electronic advertisement associated with the identified bid; and
(e) recording billing data identifying the delivered advertisement and the price for delivery to the visitor of the advertisement associated with the identified bid.
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Accused Products
Abstract
A method for transacting an advertisement transfer is disclosed which facilitates expressing the rate structure for the individual advertisement as a function of a profile of the individual potential customer; and which is directed to the creation of a mechanism from the vantage of an Internet site that is being visited. It should be appreciated that this must include the participation of other entities in the Internet (such as distributors, clients, intermediary agencies, etc.). The method is for transacting an advertisement transfer, from an advertisement distributor to a visitor, the method including, upon the occurrence of a visitor visitation at a communications node, the communication node performing the steps of: constructing a visitor profile; broadcasting the profile to at least one distributor; collecting responses from the at least one distributor; selecting a response from the at least one responding distributor; contracting, between the node and the at least one distributor of the selected response, a transference of an advertisement from the distributor to the visitor; and effecting a transfer of the advertisement to the visitor.
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Citations
21 Claims
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1. A method for automatically regulating opportunities for presenting electronic advertisements while a visitor is in contact with a communications node, the method comprising:
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Upon a visitor visiting a communications node, electronically and automatically and individually for that visitor, with at least one Internet-connected computer; (a) obtaining a profile of the visitor, which profile contains data identifying various attributes believed to be associated with the visitor; (b) accessing an electronic storage device containing pre-stored data derived from a plurality of pre-collected bids, the bids being for delivery of an associated electronic advertisement to a visitor visiting the communications node, each of which plurality of bids having been collected by receiving; (i) a first offer price where a visitor to the communications node has a subset of attributes; and (ii) one or more supplemental offer prices, each for where the visitor has an individual attribute in addition to the subset of attributes; (c) identifying from the data a bid based on the total, for each of the plurality of the pre-collected bids, of (i) the first offer price associated with a subset of attributes that match the corresponding entries in the visitor'"'"'s profile, and (ii) the corresponding one of the supplemental offer prices, in each case where the individual attribute matches the corresponding entry in the visitor'"'"'s profile; (d) arranging for the delivery to the visitor of the electronic advertisement associated with the identified bid; and (e) recording billing data identifying the delivered advertisement and the price for delivery to the visitor of the advertisement associated with the identified bid. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)
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14. A computer system intended for use in automatically regulating opportunities for presenting electronic advertisements while a visitor is in contact with a communications node, the computer system comprising:
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(a) a computer advertisement server; and (b) at least one electronic storage in communication with the server storing; (i) first data specifying a plurality of bids for delivery of an associated electronic advertisement to a visitor visiting the communications node, each of which plurality of bids including; (A) a first offer price where a visitor to the communications node has a subset of attributes; and (B) one or more supplemental offer prices, each where the visitor has an individual attribute in addition to the subset of attributes; (ii) second data defining at least one combination of the first offer price and at the least one supplemental offer price; (iii) third data identifying an electronic advertisement associated with each of the bids; and (iv) fourth data logging billing data; (c) wherein the server is programmed, upon receiving a signal denoting a visitor visiting a communications node, electronically and automatically, and individually for that visitor, to; (i) obtain a profile of the visitor, which profile contains profile data identifying various attributes associated with the visitor; (ii) identify from the first or second data a bid based on the total, for each of the plurality of the bids in the electronic storage, of (A) the first offer price associated with a subset of attributes that match the corresponding entries in the visitor'"'"'s profile, and (B) the corresponding one of the supplemental offer price, in each case where the individual attribute matches the corresponding entry in the visitor'"'"'s profile; (iii) arrange, using the third data, for delivery to the visitor of the electronic advertisement associated with the identified bid; and (iv) record fourth data identifying the delivered advertisement and the price for delivery to the visitor of the advertisement associated with the identified bid. - View Dependent Claims (15, 16, 17)
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18. A tangible, computer-readable storage medium storing computer-readable instructions in one or more modules that, when executed by one or more processors, perform the following method:
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(a) receiving a plurality of bids for delivery of an associated electronic advertisement to a visitor visiting a communications node in the form of; (i) a first offer price where a visitor to a communications node has a subset of attributes; and (ii) one or more supplemental offer prices, each where the visitor has an individual attribute in addition to the subset of attributes, and automatically in response thereto storing in an electronic storage device data identifying at least one combination of the first offer price and the at least one supplemental offer price; (b) thereafter, automatically, and individually for a visitor visiting the communications node; (i) obtaining a profile of the visitor, which profile contains data identifying various attributes associated with the visitor; (ii) identifying from the stored data a bid based on the total, for each of a plurality of the bids stored in the electronic storage device, of (A) the first offer price associated with a subset of attributes that match the corresponding entries in the visitor'"'"'s profile, and (B) the corresponding one of the supplemental offer prices, in each case where the individual attribute matches the corresponding entry in the visitor'"'"'s profile; (iii) arranging for delivery to the visitor of the electronic advertisement associated with the identified bid; and (iv) recording billing data identifying the delivered advertisement and the price for delivery to the visitor of the advertisement associated with the identified bid. - View Dependent Claims (19, 20, 21)
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Specification