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Scoring local search results based on location prominence

  • US 7,822,751 B2
  • Filed: 05/27/2005
  • Issued: 10/26/2010
  • Est. Priority Date: 05/27/2005
  • Status: Active Grant
First Claim
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1. A method performed by one or more server devices, comprising:

  • receiving, by a processor associated with the one or more server devices, a search query;

    identifying, using a processor associated with the one or more server devices, a geographical area;

    identifying, using a processor associated with the one or more server devices, a first document that is associated with a first geographic location within the geographical area and that is related to the search query;

    identifying, using a processor associated with the one or more server devices, a second document that is associated with a second geographical location outside of the geographical area and that is related to the search query;

    assigning, using a processor associated with the one or more server devices, a first score to the first document based on a location prominence factor that is independent of the search query and independent of a measure of distance, where the location prominence factor is based on a combination of two or more of;

    a score associated with another document that is identified as authoritative for a business associated with the first document,a total number of documents referring to the business,a highest score associated with the documents referring to the business,a total number of documents with reviews of the business, ora quantity of documents that mention the business;

    assigning, using a processor associated with the one or more server devices, a second score to the second document based on a distance factor that is related to a measure of distance to or from a third geographic location within the geographical area and not based on the location prominence factor; and

    presenting, by a processor associated with the one or more server devices, information associated with the first and second documents, in a sorted list, based on the first and second scores, respectively.

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