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System for enabling competition entry and display via label

  • US 7,823,769 B2
  • Filed: 03/13/2008
  • Issued: 11/02/2010
  • Est. Priority Date: 05/25/1999
  • Status: Expired due to Fees
First Claim
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1. A system for enabling competition entry using a printed product label provided on a product item, the system comprising:

  • a sensing device configured to;

    sense coded data from the label attached to the product item, the coded data being uniquely indicative of the product item; and

    generate interaction data representing interaction of the sensing device with the coded data, wherein the label comprises regions selected from the group comprising information fields, buttons, and entry fields;

    a computer system configured to receive the interaction data and correlate the interaction data with a competition; and

    a display device, wherein interacting with at least one of the buttons using the sensing device causes the computer system to display information on the display device.

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