System and method for providing cross-merchandising incentives in specialty departments
First Claim
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1. A method for distributing manufacturer coupons in a retail store comprising:
- receiving on one or more specialty department computers incentive offer information from one or more incentive databases;
providing a supply of labels to one or more label printing devices, each label including at least a product information portion for printing information relating to a product being purchased in a specialty department and having a front side and a rear side, the front side of the preprinted manufacturer coupon portion having preprinted incentive offer information received from the one or more incentive databases, the incentive offer information including preprinted product discount amount information relating to a product complementary to but different than the product being purchased in the specialty department and to ease redemption by scanning at a point of sale, the rear side of the preprinted manufacturer coupon portion including preprinted barcode information relating to the preprinted discount amount information, a relationship between the preprinted product discount amount information and the preprinted barcode information being defined prior to the supply of labels being provided to the one or more label printing devices;
accepting by the one or more specialty department computers a request for the product being purchased from a consumer at the specialty department location in the retail store;
printing by the one or more label printing devices, on the front side of the product information portion of one of the labels, attribute information relating to the product being purchased;
affixing the rear side of the product information portion of the label with the coupon portion of the label to the product being purchased; and
providing the consumer with the product including the affixed product information portion and the preprinted manufacturer coupon portion after the consumer has requested the product and before the point of sale so that the consumer can purchase the product complementary to but different than the product being purchased and redeem the coupon portion for the product complementary to but different than the product being purchased at the point of sale at the same time as the product being purchased.
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Abstract
A system and method for providing incentives within a retail environment by selecting a cross-merchandising incentive to be provided with a product at a specialty department location and printing a coupon reflecting the defined cross-merchandising incentive on a label that is to be affixed to the product. The coupon is provided to a shopper at a point after the shopper has selected the specific product and before a point of sale.
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Citations
13 Claims
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1. A method for distributing manufacturer coupons in a retail store comprising:
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receiving on one or more specialty department computers incentive offer information from one or more incentive databases; providing a supply of labels to one or more label printing devices, each label including at least a product information portion for printing information relating to a product being purchased in a specialty department and having a front side and a rear side, the front side of the preprinted manufacturer coupon portion having preprinted incentive offer information received from the one or more incentive databases, the incentive offer information including preprinted product discount amount information relating to a product complementary to but different than the product being purchased in the specialty department and to ease redemption by scanning at a point of sale, the rear side of the preprinted manufacturer coupon portion including preprinted barcode information relating to the preprinted discount amount information, a relationship between the preprinted product discount amount information and the preprinted barcode information being defined prior to the supply of labels being provided to the one or more label printing devices; accepting by the one or more specialty department computers a request for the product being purchased from a consumer at the specialty department location in the retail store; printing by the one or more label printing devices, on the front side of the product information portion of one of the labels, attribute information relating to the product being purchased; affixing the rear side of the product information portion of the label with the coupon portion of the label to the product being purchased; and providing the consumer with the product including the affixed product information portion and the preprinted manufacturer coupon portion after the consumer has requested the product and before the point of sale so that the consumer can purchase the product complementary to but different than the product being purchased and redeem the coupon portion for the product complementary to but different than the product being purchased at the point of sale at the same time as the product being purchased. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A method of distributing manufacturer coupons comprising:
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receiving on one or more specialty department computers incentive offer information from one or more incentive databases; identifying by the one or more specialty department computers a specific product selected in a specialty department by a consumer; estimating by the one or more specialty department computers at least one additional product desired by the consumer based on the type of specialty department and the incentive offer information from the one or more incentive databases, the at least one additional product being complementary to but different than the specific product selected; and providing a preprinted manufacturer coupon for at least one additional product based on the type of specialty department and the incentive offer information, wherein the preprinted manufacturer coupon is integral to a label printed for the specific product selected in the specialty department and is for a product different from the specific product selected, a front side of the preprinted manufacturer coupon including preprinted incentive offer information relating to the product different from the specific product selected and, to ease redemption by scanning at a point of sale, a rear side of the preprinted manufacturer coupon including a preprinted barcode relating to a predefined discount amount, wherein a consumer purchases the specific product selected and the product different from the specific product selected and redeems the preprinted manufacturer coupon for the product different from the specific product selected at the point of sale at the same time as the product selected. - View Dependent Claims (11, 12, 13)
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Specification