×

System and method for conducting a customer affinity program auction

  • US 7,827,086 B1
  • Filed: 07/24/2000
  • Issued: 11/02/2010
  • Est. Priority Date: 07/24/2000
  • Status: Active Grant
First Claim
Patent Images

1. A method of conducting a customer affinity program auction, comprising:

  • determining, using a central controller, a minimum opening bid price by;

    determining an auction pricing discount factor based at least on merchandise being auctioned and the time period of the auction;

    applying the auction pricing discount factor to a cost of the merchandise;

    setting the minimum opening bid price in reward points based on the determined minimum opening bid price; and

    receiving a bid of reward points from a customer using a computer terminal for the merchandise being offered in the auction.

View all claims
  • 2 Assignments
Timeline View
Assignment View
    ×
    ×