Dynamic document context mark-up technique implemented over a computer network
First Claim
1. A method for facilitating display of advertising information to end users of a computerized data network, the computerized data network including a first server system, a second server system, and at least a first client system including, the data network further including a plurality of software and hardware components, including a first contextual analysis component, the method comprising:
- receiving, at the first client system, web page content relating to a first web page accessible from the first server system;
processing at least a portion of the web page content, wherein the processing includes indentifying at least one first valid element of the web page content suitable for contextual text search analysis, wherein the first valid element includes a first portion of the web page content;
extracting a first portion of processed text from the first identified valid element;
providing the first portion of processed text to the first contextual analysis component;
performing, using at least one processor associated with the first contextual analysis component, contextual text search analysis on the first portion of processed text, wherein the contextual text search analysis includes analyzing the first portion of processed text for specific text of the first web page to be converted to a link to at least one uniform resource locator (URL);
identifying at least one keyword associated with the first portion of processed text;
generating, using the at least one identified keyword, first web page scoring information which includes at least one first score representative of a contextual relevance of the first web page to at least one category and/or topic;
selecting a first text string of the first web page to be converted to a link to at least one uniform resource locator (URL), wherein the first text string corresponds to text which is to be displayed to at least one user at the first client system;
generating a first set of web page modification instructions, wherein the first set of web page modification instructions include instructions for causing the first client system to transform the first text string into a link to at least one URL associated with at least one advertising system; and
automatically modifying, at the first client system and using the first set of web page modification instructions, a first specific portion of the web page content in accordance with the first set of web page modification instructions to thereby transform the first text string into a link to the at least one URL associated with the at least one advertising system.
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Abstract
Various techniques are disclosed for generating markup information to be displayed on a client computer system. A document (e.g. a web page) is selected for viewing via a web browser on the client system. Selected information relating to the document is parsed and analyzed using selected keyword information. In a specific implementation, the selected keyword information is provided by an entity other than the end user. Using the selected keyword information, specific context in the document is selected to be marked up. Markup operations may be implemented on at least a portion of the selected document context and displayed at the client system.
79 Citations
22 Claims
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1. A method for facilitating display of advertising information to end users of a computerized data network, the computerized data network including a first server system, a second server system, and at least a first client system including, the data network further including a plurality of software and hardware components, including a first contextual analysis component, the method comprising:
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receiving, at the first client system, web page content relating to a first web page accessible from the first server system; processing at least a portion of the web page content, wherein the processing includes indentifying at least one first valid element of the web page content suitable for contextual text search analysis, wherein the first valid element includes a first portion of the web page content; extracting a first portion of processed text from the first identified valid element; providing the first portion of processed text to the first contextual analysis component; performing, using at least one processor associated with the first contextual analysis component, contextual text search analysis on the first portion of processed text, wherein the contextual text search analysis includes analyzing the first portion of processed text for specific text of the first web page to be converted to a link to at least one uniform resource locator (URL); identifying at least one keyword associated with the first portion of processed text; generating, using the at least one identified keyword, first web page scoring information which includes at least one first score representative of a contextual relevance of the first web page to at least one category and/or topic; selecting a first text string of the first web page to be converted to a link to at least one uniform resource locator (URL), wherein the first text string corresponds to text which is to be displayed to at least one user at the first client system; generating a first set of web page modification instructions, wherein the first set of web page modification instructions include instructions for causing the first client system to transform the first text string into a link to at least one URL associated with at least one advertising system; and automatically modifying, at the first client system and using the first set of web page modification instructions, a first specific portion of the web page content in accordance with the first set of web page modification instructions to thereby transform the first text string into a link to the at least one URL associated with the at least one advertising system. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16)
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17. A system for facilitating display of advertising information to end users of a computerized data network, the computerized data network including a first server system, a second server system, and at least a first client system including, the data network further including, the system comprising:
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at least one processor; at least one network interface; memory; a plurality of software and hardware components including a first browser component and a first contextual analysis component; the system being operable to; receive web page content relating to a first web page accessible from the first server system; process at least a portion of the web page content, wherein the processing includes indentifying at least one first valid element of the web page content suitable for contextual text search analysis, wherein the first valid element includes a first portion of the web page content; extract a first portion of processed text from the first identified valid element; provide the first portion of processed text to the first contextual analysis component; perform contextual text search analysis on the first portion of processed text, wherein the contextual text search analysis includes analyzing the first portion of processed text for specific text of the first web page to be converted to a link to at least one uniform resource locator (URL); identify at least one keyword associated with the first portion of processed text; generate, using the at least one identified keyword, first web page scoring information which includes at least one first score representative of a contextual relevance of the first web page to at least one category and/or topic; select a first text string of the first web page to be converted to a link to at least one uniform resource locator (URL), wherein the first text string corresponds to text which is to be displayed to at least one user at the first client system; generate, using the first markup information, a first set of web page modification instructions, wherein the first set of web page modification instructions include instructions for causing the first client system to transform the first text string into a link to at least one URL associated with at least one advertising system; and automatically modify, at the first client system and using the first set of web page modification instructions, a first specific portion of the web page content in accordance with the first set of web page modification instructions to thereby transform the first text string into a link to the at least one URL associated with the at least one advertising system. - View Dependent Claims (18, 19, 20, 21, 22)
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Specification