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Method and apparatus for RFID initiated interactive retail merchandising

  • US 7,830,259 B2
  • Filed: 10/10/2006
  • Issued: 11/09/2010
  • Est. Priority Date: 10/11/2005
  • Status: Active Grant
First Claim
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1. A method for motion-detection merchandising comprising:

  • associating an identification tag with a product;

    detecting the identification tag at a starting location with an identification tag reader;

    when the identification tag reader does not detect the identification tag at the starting location, transmitting a signal from the identification tag reader to a computing system;

    initiating an event in response to the signal received by the computing system.

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