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Systems and methods for targeting consumers attitudinally aligned with determined attitudinal segment definitions

  • US 7,835,940 B2
  • Filed: 12/19/2008
  • Issued: 11/16/2010
  • Est. Priority Date: 02/24/2000
  • Status: Expired due to Term
First Claim
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1. A method, implemented at least in part by a computing device, the method comprising:

  • with the computing device, receiving attitudinal data associated with a first plurality of consumers;

    with the computing device, associating a first subgroup of the first plurality of consumers with a first attitudinal segment based on the received attitudinal data;

    with the computing device, determining a first attitudinal segment based score for at least one consumer in the first plurality of consumers, wherein determining the first attitudinal segment based score comprises determining the score based on;

    attitudinal data associated with the at least one consumer in the first plurality of consumers; and

    at least one attitudinal dimension associated with the first attitudinal segment; and

    with the computing device, associating at least one non-attitudinal variable with each consumer in the first plurality of consumers, wherein a value of the at least one non-attitudinal variable associated with a first one of the first plurality of consumers is different from a value of the at least one non-attitudinal variable associated with a second one of the first plurality of consumers.

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