Privacy protection system and method
First Claim
1. A method for delivering selected content and targeted commercial messages through a content transmission system to individual recipients, comprising:
- developing confidential personal profiles, wherein developing the confidential personal profiles includes;
accessing third party information from other sources not directly provided by the individual recipients;
receiving information from the individual recipients; and
using the third party information and the information from the individual recipients to develop the confidential personal profiles;
receiving selections of streaming-type content, wherein the selections are received from the individual recipients who desire to receive the selected streaming-type content;
holding the confidential personal profiles of the individual recipients in a database;
using an ad server to store a plurality of commercial messages and to use the personal profiles held in the database to target commercial messages to selected ones of the individual recipients, wherein using the ad server to store the plurality of commercial messages includes providing a unique queue of commercial messages for each of the individual recipients, wherein providing the unique queue of commercial messages for each of the recipients includes;
receiving a target audience profile requested by an advertiser and a price per view offered by the advertiser for the requested target audience profile; and
developing the unique queue of commercial messages based on the personal profiles, the target audience profile and the price per view; and
sending both the selected streaming-type content and the targeted commercial messages through the content transmission system to the individual recipients, wherein sending includes sending the selected streaming-type content and integrating the targeted commercial messages into the selected streaming-type content, wherein both the selected streaming-type content and the targeted commercial messages stream to the individual recipients.
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Accused Products
Abstract
A method and system for asserting control over and protecting the privacy of individuals'"'"' personal and transactional information, to prevent unauthorized use thereof, and permit limited use thereof, with compensation, to the extent permitted the individual. Privacy notices are given in printed and electronic form to other parties involved in the individuals'"'"' transactions. The individuals'"'"' own data are collected and maintained in a privacy trust database. On a voluntary basis, abstracted, anonymous profile information can be made available to advertisers, in exchange for compensation to the individuals. One use is in a content broadcasting system, where receipt of profile based viewer-specific commercial messages provide financial compensation for the cost of user-selected content received by the individual.
73 Citations
6 Claims
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1. A method for delivering selected content and targeted commercial messages through a content transmission system to individual recipients, comprising:
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developing confidential personal profiles, wherein developing the confidential personal profiles includes; accessing third party information from other sources not directly provided by the individual recipients; receiving information from the individual recipients; and using the third party information and the information from the individual recipients to develop the confidential personal profiles; receiving selections of streaming-type content, wherein the selections are received from the individual recipients who desire to receive the selected streaming-type content; holding the confidential personal profiles of the individual recipients in a database; using an ad server to store a plurality of commercial messages and to use the personal profiles held in the database to target commercial messages to selected ones of the individual recipients, wherein using the ad server to store the plurality of commercial messages includes providing a unique queue of commercial messages for each of the individual recipients, wherein providing the unique queue of commercial messages for each of the recipients includes; receiving a target audience profile requested by an advertiser and a price per view offered by the advertiser for the requested target audience profile; and developing the unique queue of commercial messages based on the personal profiles, the target audience profile and the price per view; and sending both the selected streaming-type content and the targeted commercial messages through the content transmission system to the individual recipients, wherein sending includes sending the selected streaming-type content and integrating the targeted commercial messages into the selected streaming-type content, wherein both the selected streaming-type content and the targeted commercial messages stream to the individual recipients. - View Dependent Claims (2, 3, 4, 5, 6)
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Specification