Dynamically modifying the display of a computing device to provide advertisements
First Claim
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1. A method, comprising:
- identifying a plurality of wireless connections of a plurality of wireless client devices to a wireless access point, wherein identifying a first wireless connection of the plurality of wireless connections comprises identifying a first user of a first wireless client device of the plurality of wireless client devices and identifying at least one of a geographic location of the wireless access point and a geographic location of the first wireless client device, wherein identifying a second wireless connection of the plurality of wireless connections comprises identifying a second user, different than the first user, of a second wireless client device, different than the first device, of the plurality of wireless client devices and identifying at least one of the geographic location of the wireless access point and a geographic location of the second wireless client device;
in response to identifying the first wireless connection of the first wireless client device to the wireless access point, retrieving information identifying at least a first action related to the first user of the first wireless client device;
in response to identifying the second wireless connection of the second wireless client device to the wireless access point, retrieving information identifying at least a second action related to the second user of the second wireless client device;
providing a plurality of network accesses onto a network to the plurality of wireless client devices through the wireless access point, wherein a first network access of the plurality of network accesses is provided to the first wireless client device based on identifying the first user and the at least the first action, wherein the first network access onto the network permits the first wireless client device to send first information to the network and receive second information from the network, wherein a second network access of the plurality of network accesses is provided to the second wireless client device based on identifying the second user and the at least the second action, wherein the second network access onto the network permits the second wireless client device to send third information to the network and receive fourth information from the network; and
transmitting a plurality of advertisements to the plurality of wireless client devices via the plurality of network accesses through the wireless access point, wherein a first advertisement of the plurality of advertisements promotes at least one of a first good and a first service, is suitable for display by the first wireless client device, and is selected for transmission based on a first user profile associated with the first user of the first wireless client device and based on the at least one of the geographic location of the wireless access point and the geographic location of the first wireless client device, wherein the first user profile indicates the first user and the at least the first action, wherein a second advertisement, different than the first advertisement, of the plurality of advertisements promotes at least one of a second good and a second service, is suitable for display by the second wireless client device, and is selected for transmission based on a second user profile, different than the first user profile, associated with the second user of the second wireless client device and based on the at least one of the geographic location of the wireless access point and the geographic location of the second wireless client device, wherein the second user profile indicates the second user and the at least the second action.
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Abstract
A geographic-based communications service system has a mobile unit for transmitting/receiving information, and access points connected to a network. The access points are arranged in a known geographic locations and transmit and receive information from the mobile unit. When one of the access points detects the presence of the mobile unit, it sends a signal to the network indicating the location of the mobile unit and the information requested by the mobile unit. Based on the signal received from the access point, the network communicates with information providers connected to the network and provides data to the mobile unit through the access point corresponding to the location of the mobile unit.
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Citations
36 Claims
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1. A method, comprising:
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identifying a plurality of wireless connections of a plurality of wireless client devices to a wireless access point, wherein identifying a first wireless connection of the plurality of wireless connections comprises identifying a first user of a first wireless client device of the plurality of wireless client devices and identifying at least one of a geographic location of the wireless access point and a geographic location of the first wireless client device, wherein identifying a second wireless connection of the plurality of wireless connections comprises identifying a second user, different than the first user, of a second wireless client device, different than the first device, of the plurality of wireless client devices and identifying at least one of the geographic location of the wireless access point and a geographic location of the second wireless client device; in response to identifying the first wireless connection of the first wireless client device to the wireless access point, retrieving information identifying at least a first action related to the first user of the first wireless client device; in response to identifying the second wireless connection of the second wireless client device to the wireless access point, retrieving information identifying at least a second action related to the second user of the second wireless client device; providing a plurality of network accesses onto a network to the plurality of wireless client devices through the wireless access point, wherein a first network access of the plurality of network accesses is provided to the first wireless client device based on identifying the first user and the at least the first action, wherein the first network access onto the network permits the first wireless client device to send first information to the network and receive second information from the network, wherein a second network access of the plurality of network accesses is provided to the second wireless client device based on identifying the second user and the at least the second action, wherein the second network access onto the network permits the second wireless client device to send third information to the network and receive fourth information from the network; and transmitting a plurality of advertisements to the plurality of wireless client devices via the plurality of network accesses through the wireless access point, wherein a first advertisement of the plurality of advertisements promotes at least one of a first good and a first service, is suitable for display by the first wireless client device, and is selected for transmission based on a first user profile associated with the first user of the first wireless client device and based on the at least one of the geographic location of the wireless access point and the geographic location of the first wireless client device, wherein the first user profile indicates the first user and the at least the first action, wherein a second advertisement, different than the first advertisement, of the plurality of advertisements promotes at least one of a second good and a second service, is suitable for display by the second wireless client device, and is selected for transmission based on a second user profile, different than the first user profile, associated with the second user of the second wireless client device and based on the at least one of the geographic location of the wireless access point and the geographic location of the second wireless client device, wherein the second user profile indicates the second user and the at least the second action. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18)
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19. An article of manufacture comprising a computer readable memory medium including instructions that, when executed on a processing system, cause the processing system to perform functions, comprising:
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identifying a plurality of wireless connections of a plurality of wireless client devices to a wireless access point, wherein identifying a first wireless connection of the plurality of wireless connections comprises identifying a first user of a first wireless client device of the plurality of wireless client devices and identifying at least one of a geographic location of the wireless access point and a geographic location of the first wireless client device, wherein identifying a second wireless connection of the plurality of connections comprises identifying a second user, different than the first user, of a second wireless client device, different than the first wireless client device, of the plurality of wireless client devices and identifying at least one of the geographic location of the wireless access point and a geographic location of the second wireless client device; in response to identifying the first wireless connection of the first wireless client device to the wireless access point, retrieving information identifying at least a first action related to the first user of the first wireless client device; in response to identifying the second wireless connection of the second wireless client device to the wireless access point, retrieving information identifying at least a second action related to the second user of the second wireless client device; providing a plurality of network accesses onto a network to the plurality of wireless client devices through the wireless access point, wherein a first network access of the plurality of network accesses is provided to the first wireless client device based on identifying the first user and the at least the first action, wherein the first network access onto the network permits the first wireless client device to send first information to the network and receive second information from the network, wherein a second network access of the plurality of network accesses is provided to the second wireless client device based on identifying the second user and the at least the second action, wherein the second network access onto the network permits the first wireless client device to send third information to the network and receive fourth information from the network; and transmitting a plurality of advertisements to the plurality of wireless client devices via the plurality of network accesses through the wireless access point, wherein a first advertisement of the plurality of advertisements promotes at least one of a first good and a first service, is suitable for display by the first wireless client and is selected for transmission based on a first user profile associated with the first user of the first wireless client device and based on the at least one of the geographic location of the wireless access point and the geographic location of the first wireless client device, wherein the first user profile indicates the first user and the at least the first action, wherein a second advertisement, different than the first advertisement, of the plurality of advertisements promotes at least one of a second good and a second service, is suitable for display by the second wireless client device, and is selected for transmission based on a second user profile, different than the first user profile, associated with the second user of the second wireless client device and based on the at least one of the geographic location of the wireless access point and the geographic location of the second wireless client device, wherein the second user profile indicates the second user and the at least the second action. - View Dependent Claims (20, 21, 22, 23, 24, 25, 26, 27)
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28. A system comprising:
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a processor coupled to a network; and a memory medium coupled to the processor; wherein the memory medium comprises program instructions executable by the processor to perform functions, comprising; identifying a plurality of wireless connections of a plurality of wireless client devices to a wireless access point, wherein identifying a first wireless connection of the plurality of wireless connections comprises identifying a first user of a first wireless client device of the plurality of wireless client devices and identifying at least one of a geographic location of the wireless access point and a geographic location of the first wireless client device, wherein identifying a second wireless connection of the plurality of wireless connections comprises identifying a second user of a second wireless client device of the plurality of wireless client devices and identifying at least one of a geographic location of the wireless access point and a geographic location of the second wireless client device; in response to identifying the first wireless connection of the first wireless client device to the wireless access point, retrieving information identifying at least a first action related to the first user of the first wireless client device; in response to identifying the second wireless connection of the second wireless client device to the wireless access point, retrieving information identifying at least a second action related to the second user of the second wireless client device; providing a plurality of network accesses onto the network to the plurality of wireless client devices through the wireless access point, wherein a first network access of the plurality of network accesses is provided to the first wireless client device based on identifying the first user and the at least the first action, wherein the first network access onto the network permits the first wireless client device to send first information to the network and receive second information from the network, wherein a second network access of the plurality of network accesses is provided to the second wireless client device based on identifying the second user and the at least the second action, wherein the second network access onto the network permits the second wireless client device to send third information to the network and receive fourth information from the network; and transmitting a plurality of advertisements to the plurality of wireless client devices via the plurality of network accesses through the wireless access point, wherein a first advertisement of the plurality of advertisements promotes at least one of a first good and a first service, is suitable for display by the first wireless client device, and is selected for transmission based on a first user profile associated with the first user of the first wireless client device, wherein the first user profile indicates the first user and the at least the first action, wherein a second advertisement, different than the first advertisement, of the plurality of advertisements promotes at least one of a second good and a second service, is suitable for display by the second wireless client device, and is selected for transmission based on a second user profile, different than the first user profile, associated with the second user of the second wireless client device, wherein the second user profile indicates the second user and the at least the second action. - View Dependent Claims (29, 30, 31, 32, 33, 34, 35, 36)
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Specification