Method to promote and distribute multimedia content using radio frequency identification tags

• US 7,843,334 B2
• Filed: 03/20/2007
• Issued: 11/30/2010
• Est. Priority Date: 03/20/2006
• Status: Active Grant

• Current Assignee: Monto H. Kumagai, Philip Miller
• Original Assignee: Monto H. Kumagai, Philip Miller
• Inventors: Miller, Philip, Kumagai, Monto H.
• Primary Examiner(s): Mullen; Thomas J
• Application Number:
  US11/688,260
• Publication Number:
  US 20070228140A1
• Time in Patent Office: 1,351 Days
• Field of Search: 340/572.1, 340/572.4, 340/572.8, 340/10.51, 340/10.6, 340/531, 340/539.1, 340/539.11, 340/539.13, 455/456.1, 455/456.3, 455/457, 455/412.1, 455/414.1, 455/556.1, 455/90.1, 705/14, 705/14.64, 709/231, 342/357.06, 379/88.13
• US Class Current: 340/539.13
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

The present invention provides a method to advertise consumer items that are used in outdoor activities. It utilizes radio frequency identification (RFID) tags, computers, PDAs, and cell phones to link, record, and retrieve positional, personal, and historical data. The personalization and association of an object to a unique event by the consumer will lead to enhanced value of a product. Information that is stored on cell phones, PDAs, computers, and external databases are transferred as multimedia messages. The information is cataloged and organized using the unique RFID number. The subject line of the multimedia message is the RFID tag number. The system can be used to advertise recreational events and commercial items such as skis, coats, hats, shoes, shirts, pants, gloves, sunglasses, surfboards, bicycles, wetsuits, cell phones, computers, golf clubs, golf balls, fishing poles, and lures. The association of RFID tags, consumer items, and memorable events is used to disseminate and promote brand names, copyrights, and trademarks.

Claims

1. A method of enhancing and advertising a recreational item, wherein the recreational item is a fishing lure, comprising:

a. attaching an RFID tag to the fishing lure;

b. catching a fish with the RFID-tagged lure;

c. recording personalized event information comprising GPS data, fish size, fish weight, photos, audio files, and video files and/or a link to the information;

d. depositing the event information on the RFID tag to be recalled later wherein at least one item of the personalized event information contains a trademark, a brand name, a company name, or a copyrightable work; and

e. recalling and sharing the information.

2. A method of advertising, comprising:

a. associating an RFID tag to a recreational item to allow the RFID-tagged item to be associated with an event;

b. experiencing said event;

c. electronically recording personal and historical information associated with said event;

d. depositing the personal and historical information on the RFID tag that is associated with the recreational item so that the event can be recalled from the RFID tag that is associated with the recreational item;

e. recalling said information; and

f. sending the electronically recorded personal and historical information by phone, email, or multimedia messaging, wherein at least one item of the information contains a trademark, a brand name, a company name, or a copyrightable work.

3. The method according to claim 2 further comprising sharing the electronically recorded personal and historical information.

4. The method according to claim 2 wherein said recreational item is selected from the group consisting of:

a. a toy wherein the toy is a stuffed animal;

b. a sports item wherein the sports item is skiing, diving, or surfing equipment or hunting equipment, a surfboard, a snowboard, a ski, a fishing pole, fishing lure, a fish, a gun, a bicycle, a trophy, a wetsuit, a golf ball, or a golf club;

c. an item of clothing wherein the item of clothing is a hat, a scarf, a coat, a shirt, a sweater, a sweat shirt, a shoe, a glove, or pants;

d. a vehicle wherein the vehicle is a scooter, a car, a motorcycle, an airplane, a train, or a skateboard; and

e. a gift item, a ticket, a post card, and sun glasses.