Method and apparatus for playing audible advertisements on a communication device

• US 7,844,485 B2
• Filed: 11/07/2007
• Issued: 11/30/2010
• Est. Priority Date: 11/07/2007
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: International Business Machines Corporation
• Inventors: Colson, James C., Eagle, Brian Lee White
• Primary Examiner(s): DIXON, THOMAS A
• Application Number:
  US11/936,571
• Publication Number:
  US 20090119136A1
• Time in Patent Office: 1,119 Days
• Field of Search: 705/10, 705/14
• US Class Current: 705/14.49
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0251 Targeted advertisements

Abstract

The illustrative embodiments described herein provide a computer implemented method, apparatus, and computer program product for playing audible advertisements on a communication device. In response to receiving a request from a caller to initiate a call, an audible advertisement from a set of audible advertisements is selected using criteria matching a user profile associated with the caller. The audible advertisement is played on the communication device to the caller prior to initiating a connection to a callee.

Claims

1. A computer implemented method for playing audible advertisements on a communication device, the computer implemented method comprising:

responsive to receiving a request from a caller to initiate a call, selecting, by a processor executing computer code, an audible advertisement from a set of audible advertisements using criteria matching a user profile associated with the caller;

playing the audible advertisement on the communication device to the caller prior to initiating a connection to a callee; and

upon determining that the audible advertisement does not complete before initiating the connection, designating the audible advertisement to remain the selected audible advertisement of the caller.

2. The computer implemented method of claim 1, wherein playing the audible advertisement on the communication device indicates that the communication device is ready to initiate the call.

3. The computer implemented method of claim 1, wherein the computer implemented method is initiated by a remote service provider in response to receiving the request from the user to initiate the call using the communication device.

4. The computer implemented method of claim 1, wherein the computer implemented method is initiated by the communication device.

5. The computer implemented method of claim 1, further comprising:

substituting a dial tone associated with the communication device with the audible advertisement.

6. The computer implemented method of claim 1, further comprising:

customizing the audible advertisement using the user profile.

7. The computer implemented method of claim 1, further comprising:

initiating the call after the audible advertisement terminates.

8. The computer implemented method of claim 1, further comprising:

conducting a dialog with the caller, wherein the caller responds to prompts presented as part of the audible advertisement.

9. The computer implemented method of claim 1, further comprising:

responsive to receiving a request from the caller, connecting directly to an advertised service associated with the audible advertisement.

10. The computer implemented method of claim 1, wherein a matching criterion is a location associated with the caller.

11. The computer implemented method of claim 1, further comprising:

crediting an account associated with the caller based on an amount of time the caller listens to the audible advertisement.

12. The computer implemented method of claim 1, further comprising:

billing an advertiser associated with the audible advertisement.

13. A computer program product comprising:

a computer usable storage medium including computer usable program code for playing audible advertisements on a communication device, the computer program product comprising;

computer usable program code for selecting an audible advertisement from a set of audible advertisements using criteria matching a user profile associated with a caller in response to receiving a request from a caller to initiate a call;

computer usable program code for playing the audible advertisement on the communication device to the caller prior to initiating a connection to a callee; and

computer usable program code for, upon determining that the audible advertisement does not complete before initiating the connection, designating the audible advertisement to remain the selected audible advertisement of the caller.

14. The computer program product of claim 13, wherein playing the audible advertisement on the communication device indicates that the communication device is ready to initiate the call.

15. The computer program product of claim 13, further comprising:

computer usable program code for customizing the audible advertisement using the user profile.

16. The computer program product of claim 13, further comprising:

computer usable program code for initiating the call after the audible advertisement terminates.

17. The computer program product of claim 13, further comprising:

computer usable program code for conducting a dialog with the caller, wherein the caller responds to prompts presented as part of the audible advertisement.

18. The computer program product of claim 13, further comprising:

computer usable program code for connecting directly to an advertised service associated with the audible advertisement in response to receiving a request from the caller.

19. The computer program product of claim 13, wherein the matching criteria is a location associated with the caller.

20. An apparatus comprising:

a bus system;

a communications system connected to the bus system;

a memory connected to the bus system, wherein the memory includes computer usable program code; and

a processing unit connected to the bus system, wherein the processing unit executes the computer usable program code to select an audible advertisement from a set of audible advertisements using criteria matching a user profile associated with a caller in response to receiving a request from a caller to initiate a call;

play the audible advertisement on the communication device to the caller prior to initiating a connection to a callee; and

upon determining that the audible advertisement does not complete before initiating the connection, designate the audible advertisement to remain the selected audible advertisement of the caller.