Buyer-driven targeting of purchasing entities
First Claim
Patent Images
1. A method for buyer-driven targeting by a system comprising:
- receiving from each of a plurality of buyer entities at least one respective third party purchase record or information derived therefrom, said purchase record or information derived therefrom comprising data associated with the purchase of products or services for which the payment was not carried out by the system, wherein the receipt of the third party purchase record or information derived therefrom occurs on the initiative and with the consent of the buyer entity associated with that purchase record;
electronically storing, by computer, information associated with said data;
for a plurality of product or service items offered for sale, wherein each different item in said plurality of items is either manufactured or marketed or distributed or provided by a different third party advertiser in a plurality of third party advertisers, and wherein said manufacture, marketing, distribution, point of sale payment or provision of the product or service is not carried out by the system in the ordinary course of business, electronically making, by computer, with respect to at least one of said buyer entities, based at least in part on said information, at least one decision associated with the offering of at least one from among a plurality of different preferential incentives, with each incentive associated with at least one of said product or service items and associated with at least one of the third party advertisers, wherein there is at least one different preferential incentive from each of a plurality of the different third party advertisers, each of said incentives offering at least one benefit in exchange for at least one action associated with a purchase of at least one of said items, said benefit not normally and publicly accessible to said buyer entity or other buyer entities in the same geographic region on terms which are at least objectively equivalent, and which do not include material conditions that are different from said at least one action, said decision regarding the at least one incentive that is to be offered to the buyer entity being based at least in part on stored information associated with the data relating to a purchase made by said buyer entity with a merchant other than the third party advertiser that is associated with the incentive; and
facilitating the offering, by computer, of at least one of said preferential incentives to said buyer entity, without having transferred to said third party advertiser any full name associated with said buyer entity at the time that the incentive is offered but has not yet been responded to by said buyer entity, with a condition precedent for this step that the system has received from that buyer entity the at least one respective third party purchase record or information verifiably derived therefrom;
wherein said making or helping to make at least one decision step further comprises the categorization of purchases listed from a plurality of independent third party merchants in the purchase records or information verifiably derived therefrom based on a set of categories; and
further comprising;
calculating or facilitating the calculation of a separate score for one of the buyer entities in at least one of the categories based on purchase data associated with purchases by the buyer entity in each of the respective categories; and
calculating a charge for providing the incentive based on both the size of a group of buyer entities resulting from a search of the stored information and the scores of the buyer entities.
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Abstract
A method for buyer-driven targeting comprising the steps of: separately receiving from each of a plurality of buyer entities a respective third party proof of purchase record; entering information contained in the received proof of purchase records into a searchable electronic database; obtaining search criteria for the database; searching the information in the database based on the search criteria to obtain a group of buyer entities; and providing an incentive to each of a plurality of the buyer entities in the group.
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Citations
201 Claims
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1. A method for buyer-driven targeting by a system comprising:
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receiving from each of a plurality of buyer entities at least one respective third party purchase record or information derived therefrom, said purchase record or information derived therefrom comprising data associated with the purchase of products or services for which the payment was not carried out by the system, wherein the receipt of the third party purchase record or information derived therefrom occurs on the initiative and with the consent of the buyer entity associated with that purchase record; electronically storing, by computer, information associated with said data; for a plurality of product or service items offered for sale, wherein each different item in said plurality of items is either manufactured or marketed or distributed or provided by a different third party advertiser in a plurality of third party advertisers, and wherein said manufacture, marketing, distribution, point of sale payment or provision of the product or service is not carried out by the system in the ordinary course of business, electronically making, by computer, with respect to at least one of said buyer entities, based at least in part on said information, at least one decision associated with the offering of at least one from among a plurality of different preferential incentives, with each incentive associated with at least one of said product or service items and associated with at least one of the third party advertisers, wherein there is at least one different preferential incentive from each of a plurality of the different third party advertisers, each of said incentives offering at least one benefit in exchange for at least one action associated with a purchase of at least one of said items, said benefit not normally and publicly accessible to said buyer entity or other buyer entities in the same geographic region on terms which are at least objectively equivalent, and which do not include material conditions that are different from said at least one action, said decision regarding the at least one incentive that is to be offered to the buyer entity being based at least in part on stored information associated with the data relating to a purchase made by said buyer entity with a merchant other than the third party advertiser that is associated with the incentive; and facilitating the offering, by computer, of at least one of said preferential incentives to said buyer entity, without having transferred to said third party advertiser any full name associated with said buyer entity at the time that the incentive is offered but has not yet been responded to by said buyer entity, with a condition precedent for this step that the system has received from that buyer entity the at least one respective third party purchase record or information verifiably derived therefrom; wherein said making or helping to make at least one decision step further comprises the categorization of purchases listed from a plurality of independent third party merchants in the purchase records or information verifiably derived therefrom based on a set of categories; and further comprising; calculating or facilitating the calculation of a separate score for one of the buyer entities in at least one of the categories based on purchase data associated with purchases by the buyer entity in each of the respective categories; and calculating a charge for providing the incentive based on both the size of a group of buyer entities resulting from a search of the stored information and the scores of the buyer entities. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A system for buyer-driven targeting comprising:
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an electronic storage; and a set of processors that use the electronic storage and include among them the following logic elements a first component for receiving from each of a plurality of buyer entities at least one respective third party purchase record or information derived therefrom, said purchase record or information derived therefrom comprising data associated with the purchase of products or services for which the payment was not carried out by the system, wherein the receipt of the third party purchase record or information derived therefrom occurs on the initiative and with the consent of the buyer entity associated with that purchase record; a second electronic component for storing information associated with said data; for a plurality of product or service items offered for sale, wherein each different item in said plurality of items is either manufactured or marketed or distributed or provided by a different third party advertiser in a plurality of third party advertisers, and wherein said manufacture, marketing, distribution, point of sale payment or provision of the product or service is not carried out by the system in the ordinary course of business, a third electronic component for making with respect to at least one of said buyer entities, based at least in part on said information, at least one decision associated with the offering of at least one from among a plurality of different preferential incentives, with each incentive associated with at least one of said product or service items and associated with at least one of the third party advertisers, wherein there is at least one different preferential incentive from each of a plurality of the different third party advertisers, each of said incentives offering at least one benefit in exchange for at least one action associated with a purchase of at least one of said items, said benefit not normally and publicly accessible to said buyer entity or other buyer entities in the same geographic region on terms which are at least objectively equivalent, and which do not include material conditions that are different from said at least one action, said decision regarding the at least one incentive that is to be offered to the buyer entity being based at least in part on stored information associated with the data relating to a purchase made by said buyer entity with a merchant other than the third party advertiser that is associated with the incentive; and a fourth component for offering of at least one of said preferential incentives to said buyer entity, without having transferred to said third party advertiser any full name associated with said buyer entity at the time that the incentive is offered but has not yet been responded to by said buyer entity, with a condition precedent for this step that the system has received from that buyer entity the at least one respective third party purchase record or information verifiably derived therefrom, wherein said second component for making or helping make a decision step further comprises a component for categorizing purchases listed from a plurality of independent third party merchants in the proof of purchase records based on a set of categories, and further comprising; a component for calculating at least one score for a buyer entity based on the amount purchased in one or more selected categories; and a component for calculating a charge for providing the incentive based on both the size of a group of buyer entities resulting from a search of the stored information and the scores of the buyer entities. - View Dependent Claims (11, 12, 13, 14, 15, 16, 17)
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18. A method for buyer-driven targeting by a system comprising:
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receiving from each of a plurality of buyer entities at least one respective third party purchase record or information derived therefrom, said purchase record or information derived therefrom comprising data associated with the purchase of products or services for which the payment was not carried out by the system, wherein the receipt of the third party purchase record or information derived therefrom occurs on the initiative and with the consent of the buyer entity associated with that purchase record; electronically storing, by computer, information associated with said data; for a plurality of product or service items offered for sale, wherein each different item in said plurality of items is either manufactured or marketed or distributed or provided by a different third party advertiser in a plurality of third party advertisers, and wherein said manufacture, marketing, distribution, point of sale payment or provision of the product or service is not carried out by the system in the ordinary course of business, electronically making, by computer, with respect to at least one of said buyer entities, based at least in part on said information, at least one decision associated with the offering of at least one from among a plurality of different preferential incentives, with each incentive associated with at least one of said product or service items and associated with at least one of the third party advertisers, wherein there is at least one different preferential incentive from each of a plurality of the different third party advertisers, each of said incentives offering at least one benefit in exchange for at least one action associated with a purchase of at least one of said items, said benefit not normally and publicly accessible to said buyer entity or other buyer entities in the same geographic region on terms which are at least objectively equivalent, and which do not include material conditions that are different from said at least one action, said decision regarding the at least one incentive that is to be offered to the buyer entity being based at least in part on stored information associated with the data relating to a purchase made by said buyer entity with a merchant other than the third party advertiser that is associated with the incentive; and facilitating the offering, by computer, of at least one of said preferential incentives to said buyer entity, without having transferred to said third party advertiser any full name associated with said buyer entity at the time that the incentive is offered but has not yet been responded to by said buyer entity, with a condition precedent for this step that the system has received from that buyer entity the at least one respective third party purchase record or information verifiably derived therefrom; wherein said making or helping to make at least one decision step further comprises the categorization of purchases listed from a plurality of independent third party merchants in the purchase records or information verifiably derived therefrom based on a set of categories; further comprising; calculating or facilitating the calculation of a separate score for one of the buyer entities in at least one of the categories based on purchase data associated with purchases by the buyer entity in each of the respective categories; and submitting a request to one of said buyer entities to provide a rating of a product or service item only if the purchase record or the information verifiably derived therefrom indicates that a purchase of the product or service item to be rated has been or might have been made. - View Dependent Claims (19, 20)
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21. A system for buyer-driven targeting comprising:
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an electronic storage; and a set of processors that use the electronic storage and include among them the following logic elements a first component for receiving from each of a plurality of buyer entities at least one respective third party purchase record or information derived therefrom, said purchase record or information derived therefrom comprising data associated with the purchase of products or services for which the payment was not carried out by the system, wherein the receipt of the third party purchase record or information derived therefrom occurs on the initiative and with the consent of the buyer entity associated with that purchase record; a second electronic component for storing information associated with said data; for a plurality of product or service items offered for sale, wherein each different item in said plurality of items is either manufactured or marketed or distributed or provided by a different third party advertiser in a plurality of third party advertisers, and wherein said manufacture, marketing, distribution, point of sale payment or provision of the product or service is not carried out by the system in the ordinary course of business, a third electronic component for making with respect to at least one of said buyer entities, based at least in part on said information, at least one decision associated with the offering of at least one from among a plurality of different preferential incentives, with each incentive associated with at least one of said product or service items and associated with at least one of the third party advertisers, wherein there is at least one different preferential incentive from each of a plurality of the different third party advertisers, each of said incentives offering at least one benefit in exchange for at least one action associated with a purchase of at least one of said items, said benefit not normally and publicly accessible to said buyer entity or other buyer entities in the same geographic region on terms which are at least objectively equivalent, and which do not include material conditions that are different from said at least one action, said decision regarding the at least one incentive that is to be offered to the buyer entity being based at least in part on stored information associated with the data relating to a purchase made by said buyer entity with a merchant other than the third party advertiser that is associated with the incentive; a fourth component for offering of at least one of said preferential incentives to said buyer entity, without having transferred to said third party advertiser any full name associated with said buyer entity at the time that the incentive is offered but has not yet been responded to by said buyer entity, with a condition precedent for this step that the system has received from that buyer entity the at least one respective third party purchase record or information verifiably derived therefrom; and a component for submitting a request to one of said buyer entities to provide a rating of a product or service only if the purchase record of the buyer entity shows a purchase of the product or service to be rated. - View Dependent Claims (22, 23)
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24. A method for buyer-driven targeting by a system comprising:
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receiving from each of a plurality of buyer entities at least one respective third party purchase record or information derived therefrom, said purchase record or information derived therefrom comprising data associated with the purchase of products or services for which the payment was not carried out by the system, wherein the receipt of the third party purchase record or information derived therefrom occurs on the initiative and with the consent of the buyer entity associated with that purchase record; electronically storing, by computer, information associated with said data; for a plurality of product or service items offered for sale, wherein each different item in said plurality of items is either manufactured or marketed or distributed or provided by a different third party advertiser in a plurality of third party advertisers, and wherein said manufacture, marketing, distribution, point of sale payment or provision of the product or service is not carried out by the system in the ordinary course of business, electronically making, by computer, with respect to at least one of said buyer entities, based at least in part on said information, at least one decision associated with the offering of at least one from among a plurality of different preferential incentives, with each incentive associated with at least one of said product or service items and associated with at least one of the third party advertisers, wherein there is at least one different preferential incentive from each of a plurality of the different third party advertisers, each of said incentives offering at least one benefit in exchange for at least one action associated with a purchase of at least one of said items, said benefit not normally and publicly accessible to said buyer entity or other buyer entities in the same geographic region on terms which are at least objectively equivalent, and which do not include material conditions that are different from said at least one action, said decision regarding the at least one incentive that is to be offered to the buyer entity being based at least in part on stored information associated with the data relating to a purchase made by said buyer entity with a merchant other than the third party advertiser that is associated with the incentive; and facilitating the offering, by computer, of at least one of said preferential incentives to said buyer entity, without having transferred to said third party advertiser any full name associated with said buyer entity at the time that the incentive is offered but has not yet been responded to by said buyer entity, with a condition precedent for this step that the system has received from that buyer entity the at least one respective third party purchase record or information verifiably derived therefrom; wherein said making or helping to make at least one decision step further comprises the categorization of purchases listed from a plurality of independent third party merchants in the purchase records or information verifiably derived therefrom based on a set of categories; further comprising; calculating or facilitating the calculation of a separate score for one of the buyer entities in at least one of the categories based on purchase data associated with purchases by the buyer entity in each of the respective categories; submitting a request to one of said buyer entities to provide a rating of a product or service item only if the purchase record or the information verifiably derived therefrom indicates that a purchase of the product or service item to be rated has been or might have been made; weighting each entity submitted rating for a product or service item according to the money spent on the particular product or service item by the entity; and creating an average rating for the product or service item based on the weighted entity submitted ratings. - View Dependent Claims (25, 26)
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27. A system for buyer-driven targeting comprising:
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an electronic storage; and a set of processors that use the electronic storage and include among them the following logic elements a first component for receiving from each of a plurality of buyer entities at least one respective third party purchase record or information derived therefrom, said purchase record or information derived therefrom comprising data associated with the purchase of products or services for which the payment was not carried out by the system, wherein the receipt of the third party purchase record or information derived therefrom occurs on the initiative and with the consent of the buyer entity associated with that purchase record; a second electronic component for storing information associated with said data; for a plurality of product or service items offered for sale, wherein each different item in said plurality of items is either manufactured or marketed or distributed or provided by a different third party advertiser in a plurality of third party advertisers, and wherein said manufacture, marketing, distribution, point of sale payment or provision of the product or service is not carried out by the system in the ordinary course of business, a third electronic component for making with respect to at least one of said buyer entities, based at least in part on said information, at least one decision associated with the offering of at least one from among a plurality of different preferential incentives, with each incentive associated with at least one of said product or service items and associated with at least one of the third party advertisers, wherein there is at least one different preferential incentive from each of a plurality of the different third party advertisers, each of said incentives offering at least one benefit in exchange for at least one action associated with a purchase of at least one of said items, said benefit not normally and publicly accessible to said buyer entity or other buyer entities in the same geographic region on terms which are at least objectively equivalent, and which do not include material conditions that are different from said at least one action, said decision regarding the at least one incentive that is to be offered to the buyer entity being based at least in part on stored information associated with the data relating to a purchase made by said buyer entity with a merchant other than the third party advertiser that is associated with the incentive; a fourth component for offering of at least one of said preferential incentives to said buyer entity, without having transferred to said third party advertiser any full name associated with said buyer entity at the time that the incentive is offered but has not yet been responded to by said buyer entity, with a condition precedent for this step that the system has received from that buyer entity the at least one respective third party purchase record or information verifiably derived therefrom; a component for submitting a request to one of said buyer entities to provide a rating of a product or service only if the purchase record of the buyer entity shows a purchase of the product or service to be rated; a component for weighting each entity submitted rating for a product or service according to the money spent on the particular product or service by the entity; and a component for creating an average rating for the product or service based on the weighted entity submitted ratings. - View Dependent Claims (28, 29)
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30. A method for buyer-driven targeting by a system comprising:
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receiving data from each of a plurality of buyer entities comprising at least one respective third party purchase record or information derived therefrom; electronically storing, by computer, information associated with the data; for a plurality of product or service items offered for sale, wherein each different item in the plurality of items is either manufactured or marketed or distributed or provided by a different third party advertiser in a plurality of third party advertisers, electronically making, by computer, with respect to at least one of the buyer entities, based at least in part on the information, at least one decision associated with the offering of at least one from among a plurality of different incentives, with each incentive associated with at least one of the product or service items and associated with at least one of the third party advertisers, wherein there is at least one different incentive from each of a plurality of the different third party advertisers, each of the incentives offering at least one benefit in exchange for at least one action associated with a purchase of at least one of the items; facilitating the offering, by computer, of at least one of the incentives to the buyer entity, with a condition precedent for this operation that the system has received from that buyer entity the at least one respective third party purchase record or information verifiably derived therefrom; further comprising; obtaining multiplier-effect-information on said buyer entity, said information being associated with at least one follow-up purchase or at least one contemporaneous co-purchase which the buyer entity made with or after accepting the incentive; storing the acceptance information; and making a decision to offer a further incentive to the buyer entities based at least in part on said multiplier-effect-information, said decision being in the economic interest of the buyer entity. - View Dependent Claims (31, 32, 33, 34, 35, 36, 37, 38)
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39. A method for buyer-driven targeting by a system comprising:
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receiving data from each of a plurality of buyer entities comprising at least one respective third party purchase record or information derived therefrom; electronically storing, by computer, information associated with the data; for a plurality of product or service items offered for sale, wherein each different item in the plurality of items is either manufactured or marketed or distributed or provided by a different third party advertiser in a plurality of third party advertisers, electronically making, by computer, with respect to at least one of the buyer entities, based at least in part on the information, at least one decision associated with the offering of at least one from among a plurality of different incentives, with each incentive associated with at least one of the product or service items and associated with at least one of the third party advertisers, wherein there is at least one different incentive from each of a plurality of the different third party advertisers, each of the incentives offering at least one benefit in exchange for at least one action associated with a purchase of at least one of the items; facilitating the offering, by computer, of at least one of the incentives to the buyer entity, with a condition precedent for this operation that the system has received from that buyer entity the at least one respective third party purchase record or information verifiably derived therefrom; further comprising; obtaining multiplier-effect-information on said buyer entity, said information being associated with at least one follow-up purchase or at least one contemporaneous co-purchase which the buyer entity made with or after accepting the incentive; storing the acceptance information; and making a decision to offer a further incentive to the buyer entities based at least in part on said multiplier-effect-information, said decision being in the economic interest of the buyer entity; wherein the receipt of the third party purchase record or information derived therefrom occurs on an initiative and with consent of the buyer entity associated with that purchase record.
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40. A method for buyer-driven targeting by a system comprising:
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receiving data from each of a plurality of buyer entities comprising at least one respective third party purchase record or information derived therefrom; electronically storing, by computer, information associated with the data; for a plurality of product or service items offered for sale, wherein each different item in the plurality of items is either manufactured or marketed or distributed or provided by a different third party advertiser in a plurality of third party advertisers, electronically making, by computer, with respect to at least one of the buyer entities, based at least in part on the information, at least one decision associated with the offering of at least one from among a plurality of different incentives, with each incentive associated with at least one of the product or service items and associated with at least one of the third party advertisers, wherein there is at least one different incentive from each of a plurality of the different third party advertisers, each of the incentives offering at least one benefit in exchange for at least one action associated with a purchase of at least one of the items; facilitating the offering, by computer, of at least one of the incentives to the buyer entity, with a condition precedent for this operation that the system has received from that buyer entity the at least one respective third party purchase record or information verifiably derived therefrom; further comprising; obtaining multiplier-effect-information on said buyer entity, said information being associated with at least one follow-up purchase or at least one contemporaneous co-purchase which the buyer entity made with or after accepting the incentive; storing the acceptance information; and making a decision to offer a further incentive to the buyer entities based at least in part on said multiplier-effect-information, said decision being in the economic interest of the buyer entity; wherein the purchase record or information derived therefrom comprises data associated with the purchase of products or services for which payment was not carried out by the system.
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41. A method for buyer-driven targeting by a system comprising:
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receiving data from each of a plurality of buyer entities comprising at least one respective third party purchase record or information derived therefrom; electronically storing, by computer, information associated with the data; for a plurality of product or service items offered for sale, wherein each different item in the plurality of items is either manufactured or marketed or distributed or provided by a different third party advertiser in a plurality of third party advertisers, electronically making, by computer, with respect to at least one of the buyer entities, based at least in part on the information, at least one decision associated with the offering of at least one from among a plurality of different incentives, with each incentive associated with at least one of the product or service items and associated with at least one of the third party advertisers, wherein there is at least one different incentive from each of a plurality of the different third party advertisers, each of the incentives offering at least one benefit in exchange for at least one action associated with a purchase of at least one of the items; facilitating the offering, by computer, of at least one of the incentives to the buyer entity, with a condition precedent for this operation that the system has received from that buyer entity the at least one respective third party purchase record or information verifiably derived therefrom; further comprising; obtaining multiplier-effect-information on said buyer entity, said information being associated with at least one follow-up purchase or at least one contemporaneous co-purchase which the buyer entity made with or after accepting the incentive; storing the acceptance information; and making a decision to offer a further incentive to the buyer entities based at least in part on said multiplier-effect-information, said decision being in the economic interest of the buyer entity; wherein the receipt of the third party purchase record or information derived therefrom occurs on an initiative and with consent of the buyer entity associated with that purchase record, wherein the purchase record or information derived therefrom comprises data associated with the purchase of products or services for which payment was not carried out by the system.
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42. A method for buyer-driven targeting by a system comprising:
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receiving data from each of a plurality of buyer entities comprising at least one respective third party purchase record or information derived therefrom; electronically storing, by computer, information associated with the data; for a plurality of product or service items offered for sale, wherein each different item in the plurality of items is either manufactured or marketed or distributed or provided by a different third party advertiser in a plurality of third party advertisers, electronically making, by computer, with respect to at least one of the buyer entities, based at least in part on the information, at least one decision associated with the offering of at least one from among a plurality of different incentives, with each incentive associated with at least one of the product or service items and associated with at least one of the third party advertisers, wherein there is at least one different incentive from each of a plurality of the different third party advertisers, each of the incentives offering at least one benefit in exchange for at least one action associated with a purchase of at least one of the items; facilitating the offering, by computer, of at least one of the incentives to the buyer entity, with a condition precedent for this operation that the system has received from that buyer entity the at least one respective third party purchase record or information verifiably derived therefrom; further comprising; obtaining multiplier-effect-information on said buyer entity, said information being associated with at least one follow-up purchase or at least one contemporaneous co-purchase which the buyer entity made with or after accepting the incentive; storing the acceptance information; and making a decision to offer a further incentive to the buyer entities based at least in part on said multiplier-effect-information, said decision being in the economic interest of the buyer entity, wherein the manufacture, marketing, distribution, and providing are not carried out by the system in the ordinary course of business.
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43. A method for buyer-driven targeting by a system comprising:
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receiving data from each of a plurality of buyer entities comprising at least one respective third party purchase record or information derived therefrom; electronically storing, by computer, information associated with the data; for a plurality of product or service items offered for sale, wherein each different item in the plurality of items is either manufactured or marketed or distributed or provided by a different third party advertiser in a plurality of third party advertisers, electronically making, by computer, with respect to at least one of the buyer entities, based at least in part on the information, at least one decision associated with the offering of at least one from among a plurality of different incentives, with each incentive associated with at least one of the product or service items and associated with at least one of the third party advertisers, wherein there is at least one different incentive from each of a plurality of the different third party advertisers, each of the incentives offering at least one benefit in exchange for at least one action associated with a purchase of at least one of the items; facilitating the offering, by computer, of at least one of the incentives to the buyer entity, with a condition precedent for this operation that the system has received from that buyer entity the at least one respective third party purchase record or information verifiably derived therefrom; further comprising; obtaining multiplier-effect-information on said buyer entity, said information being associated with at least one follow-up purchase or at least one contemporaneous co-purchase which the buyer entity made with or after accepting the incentive; storing the acceptance information; and making a decision to offer a further incentive to the buyer entities based at least in part on said multiplier-effect-information, said decision being in the economic interest of the buyer entity, wherein the receipt of the third party purchase record or information derived therefrom occurs on an initiative and with consent of the buyer entity associated with that purchase record, wherein the manufacture, marketing, distribution, and providing are not carried out by the system in the ordinary course of business.
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44. A method for buyer-driven targeting by a system comprising:
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receiving data from each of a plurality of buyer entities comprising at least one respective third party purchase record or information derived therefrom; electronically storing, by computer, information associated with the data; for a plurality of product or service items offered for sale, wherein each different item in the plurality of items is either manufactured or marketed or distributed or provided by a different third party advertiser in a plurality of third party advertisers, electronically making, by computer, with respect to at least one of the buyer entities, based at least in part on the information, at least one decision associated with the offering of at least one from among a plurality of different incentives, with each incentive associated with at least one of the product or service items and associated with at least one of the third party advertisers, wherein there is at least one different incentive from each of a plurality of the different third party advertisers, each of the incentives offering at least one benefit in exchange for at least one action associated with a purchase of at least one of the items; facilitating the offering, by computer, of at least one of the incentives to the buyer entity, with a condition precedent for this operation that the system has received from that buyer entity the at least one respective third party purchase record or information verifiably derived therefrom; further comprising; obtaining multiplier-effect-information on said buyer entity, said information being associated with at least one follow-up purchase or at least one contemporaneous co-purchase which the buyer entity made with or after accepting the incentive; storing the acceptance information; and making a decision to offer a further incentive to the buyer entities based at least in part on said multiplier-effect-information, said decision being in the economic interest of the buyer entity, wherein the purchase record or information derived therefrom comprises data associated with the purchase of products or services for which payment was not carried out by the system, wherein the manufacture, marketing, distribution, and providing are not carried out by the system in the ordinary course of business.
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45. A method for buyer-driven targeting by a system comprising:
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receiving data from each of a plurality of buyer entities comprising at least one respective third party purchase record or information derived therefrom; electronically storing, by computer, information associated with the data; for a plurality of product or service items offered for sale, wherein each different item in the plurality of items is either manufactured or marketed or distributed or provided by a different third party advertiser in a plurality of third party advertisers, electronically making, by computer, with respect to at least one of the buyer entities, based at least in part on the information, at least one decision associated with the offering of at least one from among a plurality of different incentives, with each incentive associated with at least one of the product or service items and associated with at least one of the third party advertisers, wherein there is at least one different incentive from each of a plurality of the different third party advertisers, each of the incentives offering at least one benefit in exchange for at least one action associated with a purchase of at least one of the items; facilitating the offering, by computer, of at least one of the incentives to the buyer entity, with a condition precedent for this operation that the system has received from that buyer entity the at least one respective third party purchase record or information verifiably derived therefrom; further comprising; obtaining multiplier-effect-information on said buyer entity, said information being associated with at least one follow-up purchase or at least one contemporaneous co-purchase which the buyer entity made with or after accepting the incentive; storing the acceptance information; and making a decision to offer a further incentive to the buyer entities based at least in part on said multiplier-effect-information, said decision being in the economic interest of the buyer entity, wherein the at least one benefit is not normally and publicly accessible to the buyer entity or other buyer entities in the same geographic region on terms which are at least objectively equivalent, and which do not include material conditions that are different from the at least one action.
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46. A method for buyer-driven targeting by a system comprising:
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receiving data from each of a plurality of buyer entities comprising at least one respective third party purchase record or information derived therefrom; electronically storing, by computer, information associated with the data; for a plurality of product or service items offered for sale, wherein each different item in the plurality of items is either manufactured or marketed or distributed or provided by a different third party advertiser in a plurality of third party advertisers, electronically making, by computer, with respect to at least one of the buyer entities, based at least in part on the information, at least one decision associated with the offering of at least one from among a plurality of different incentives, with each incentive associated with at least one of the product or service items and associated with at least one of the third party advertisers, wherein there is at least one different incentive from each of a plurality of the different third party advertisers, each of the incentives offering at least one benefit in exchange for at least one action associated with a purchase of at least one of the items; facilitating the offering, by computer, of at least one of the incentives to the buyer entity, with a condition precedent for this operation that the system has received from that buyer entity the at least one respective third party purchase record or information verifiably derived therefrom; further comprising; obtaining multiplier-effect-information on said buyer entity, said information being associated with at least one follow-up purchase or at least one contemporaneous co-purchase which the buyer entity made with or after accepting the incentive; storing the acceptance information; and making a decision to offer a further incentive to the buyer entities based at least in part on said multiplier-effect-information, said decision being in the economic interest of the buyer entity, wherein the receipt of the third party purchase record or information derived therefrom occurs on an initiative and with consent of the buyer entity associated with that purchase record, wherein the at least one benefit is not normally and publicly accessible to the buyer entity or other buyer entities in the same geographic region on terms which are at least objectively equivalent, and which do not include material conditions that are different from the at least one action.
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47. A method for buyer-driven targeting by a system comprising:
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receiving data from each of a plurality of buyer entities comprising at least one respective third party purchase record or information derived therefrom; electronically storing, by computer, information associated with the data; for a plurality of product or service items offered for sale, wherein each different item in the plurality of items is either manufactured or marketed or distributed or provided by a different third party advertiser in a plurality of third party advertisers, electronically making, by computer, with respect to at least one of the buyer entities, based at least in part on the information, at least one decision associated with the offering of at least one from among a plurality of different incentives, with each incentive associated with at least one of the product or service items and associated with at least one of the third party advertisers, wherein there is at least one different incentive from each of a plurality of the different third party advertisers, each of the incentives offering at least one benefit in exchange for at least one action associated with a purchase of at least one of the items; facilitating the offering, by computer, of at least one of the incentives to the buyer entity, with a condition precedent for this operation that the system has received from that buyer entity the at least one respective third party purchase record or information verifiably derived therefrom; further comprising; obtaining multiplier-effect-information on said buyer entity, said information being associated with at least one follow-up purchase or at least one contemporaneous co-purchase which the buyer entity made with or after accepting the incentive; storing the acceptance information; and making a decision to offer a further incentive to the buyer entities based at least in part on said multiplier-effect-information, said decision being in the economic interest of the buyer entity, wherein the purchase record or information derived therefrom comprises data associated with the purchase of products or services for which payment was not carried out by the system, wherein the at least one benefit is not normally and publicly accessible to the buyer entity or other buyer entities in the same geographic region on terms which are at least objectively equivalent, and which do not include material conditions that are different from the at least one action.
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48. A method for buyer-driven targeting by a system comprising:
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receiving data from each of a plurality of buyer entities comprising at least one respective third party purchase record or information derived therefrom; electronically storing, by computer, information associated with the data; for a plurality of product or service items offered for sale, wherein each different item in the plurality of items is either manufactured or marketed or distributed or provided by a different third party advertiser in a plurality of third party advertisers, electronically making, by computer, with respect to at least one of the buyer entities, based at least in part on the information, at least one decision associated with the offering of at least one from among a plurality of different incentives, with each incentive associated with at least one of the product or service items and associated with at least one of the third party advertisers, wherein there is at least one different incentive from each of a plurality of the different third party advertisers, each of the incentives offering at least one benefit in exchange for at least one action associated with a purchase of at least one of the items; facilitating the offering, by computer, of at least one of the incentives to the buyer entity, with a condition precedent for this operation that the system has received from that buyer entity the at least one respective third party purchase record or information verifiably derived therefrom; further comprising; obtaining multiplier-effect-information on said buyer entity, said information being associated with at least one follow-up purchase or at least one contemporaneous co-purchase which the buyer entity made with or after accepting the incentive; storing the acceptance information; and making a decision to offer a further incentive to the buyer entities based at least in part on said multiplier-effect-information, said decision being in the economic interest of the buyer entity, wherein the manufacture, marketing, distribution, and providing are not carried out by the system in the ordinary course of business, wherein the at least one benefit is not normally and publicly accessible to the buyer entity or other buyer entities in the same geographic region on terms which are at least objectively equivalent, and which do not include material conditions that are different from the at least one action.
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49. A method for buyer-driven targeting by a system comprising:
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receiving data from each of a plurality of buyer entities comprising at least one respective third party purchase record or information derived therefrom; electronically storing, by computer, information associated with the data; for a plurality of product or service items offered for sale, wherein each different item in the plurality of items is either manufactured or marketed or distributed or provided by a different third party advertiser in a plurality of third party advertisers, electronically making, by computer, with respect to at least one of the buyer entities, based at least in part on the information, at least one decision associated with the offering of at least one from among a plurality of different incentives, with each incentive associated with at least one of the product or service items and associated with at least one of the third party advertisers, wherein there is at least one different incentive from each of a plurality of the different third party advertisers, each of the incentives offering at least one benefit in exchange for at least one action associated with a purchase of at least one of the items; facilitating the offering, by computer, of at least one of the incentives to the buyer entity, with a condition precedent for this operation that the system has received from that buyer entity the at least one respective third party purchase record or information verifiably derived therefrom; further comprising; obtaining multiplier-effect-information on said buyer entity, said information being associated with at least one follow-up purchase or at least one contemporaneous co-purchase which the buyer entity made with or after accepting the incentive; storing the acceptance information; and making a decision to offer a further incentive to the buyer entities based at least in part on said multiplier-effect-information, said decision being in the economic interest of the buyer entity, wherein the decision regarding the at least one incentive that is to be offered to the buyer entity is based at least in part on stored information relating to at least one purchase made by the buyer entity with merchants other than the third party advertiser that is associated with the incentive.
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50. A method for buyer-driven targeting by a system comprising:
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receiving data from each of a plurality of buyer entities comprising at least one respective third party purchase record or information derived therefrom; electronically storing, by computer, information associated with the data; for a plurality of product or service items offered for sale, wherein each different item in the plurality of items is either manufactured or marketed or distributed or provided by a different third party advertiser in a plurality of third party advertisers, electronically making, by computer, with respect to at least one of the buyer entities, based at least in part on the information, at least one decision associated with the offering of at least one from among a plurality of different incentives, with each incentive associated with at least one of the product or service items and associated with at least one of the third party advertisers, wherein there is at least one different incentive from each of a plurality of the different third party advertisers, each of the incentives offering at least one benefit in exchange for at least one action associated with a purchase of at least one of the items; facilitating the offering, by computer, of at least one of the incentives to the buyer entity, with a condition precedent for this operation that the system has received from that buyer entity the at least one respective third party purchase record or information verifiably derived therefrom; further comprising; obtaining multiplier-effect-information on said buyer entity, said information being associated with at least one follow-up purchase or at least one contemporaneous co-purchase which the buyer entity made with or after accepting the incentive; storing the acceptance information; and making a decision to offer a further incentive to the buyer entities based at least in part on said multiplier-effect-information, said decision being in the economic interest of the buyer entity, wherein the receipt of the third party purchase record or information derived therefrom occurs on an initiative and with consent of the buyer entity associated with that purchase record, wherein the decision regarding the at least one incentive that is to be offered to the buyer entity is based at least in part on stored information relating to at least one purchase made by the buyer entity with merchants other than the third party advertiser that is associated with the incentive.
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51. A method for buyer-driven targeting by a system comprising:
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receiving data from each of a plurality of buyer entities comprising at least one respective third party purchase record or information derived therefrom; electronically storing, by computer, information associated with the data; for a plurality of product or service items offered for sale, wherein each different item in the plurality of items is either manufactured or marketed or distributed or provided by a different third party advertiser in a plurality of third party advertisers, electronically making, by computer, with respect to at least one of the buyer entities, based at least in part on the information, at least one decision associated with the offering of at least one from among a plurality of different incentives, with each incentive associated with at least one of the product or service items and associated with at least one of the third party advertisers, wherein there is at least one different incentive from each of a plurality of the different third party advertisers, each of the incentives offering at least one benefit in exchange for at least one action associated with a purchase of at least one of the items; facilitating the offering, by computer, of at least one of the incentives to the buyer entity, with a condition precedent for this operation that the system has received from that buyer entity the at least one respective third party purchase record or information verifiably derived therefrom; further comprising; obtaining multiplier-effect-information on said buyer entity, said information being associated with at least one follow-up purchase or at least one contemporaneous co-purchase which the buyer entity made with or after accepting the incentive; storing the acceptance information; and making a decision to offer a further incentive to the buyer entities based at least in part on said multiplier-effect-information, said decision being in the economic interest of the buyer entity, wherein the purchase record or information derived therefrom comprises data associated with the purchase of products or services for which payment was not carried out by the system, wherein the decision regarding the at least one incentive that is to be offered to the buyer entity is based at least in part on stored information relating to at least one purchase made by the buyer entity with merchants other than the third party advertiser that is associated with the incentive.
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52. A method for buyer-driven targeting by a system comprising:
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receiving data from each of a plurality of buyer entities comprising at least one respective third party purchase record or information derived therefrom; electronically storing, by computer, information associated with the data; for a plurality of product or service items offered for sale, wherein each different item in the plurality of items is either manufactured or marketed or distributed or provided by a different third party advertiser in a plurality of third party advertisers, electronically making, by computer, with respect to at least one of the buyer entities, based at least in part on the information, at least one decision associated with the offering of at least one from among a plurality of different incentives, with each incentive associated with at least one of the product or service items and associated with at least one of the third party advertisers, wherein there is at least one different incentive from each of a plurality of the different third party advertisers, each of the incentives offering at least one benefit in exchange for at least one action associated with a purchase of at least one of the items; facilitating the offering, by computer, of at least one of the incentives to the buyer entity, with a condition precedent for this operation that the system has received from that buyer entity the at least one respective third party purchase record or information verifiably derived therefrom; further comprising; obtaining multiplier-effect-information on said buyer entity, said information being associated with at least one follow-up purchase or at least one contemporaneous co-purchase which the buyer entity made with or after accepting the incentive; storing the acceptance information; and making a decision to offer a further incentive to the buyer entities based at least in part on said multiplier-effect-information, said decision being in the economic interest of the buyer entity, wherein the manufacture, marketing, distribution, and providing are not carried out by the system in the ordinary course of business, wherein the decision regarding the at least one incentive that is to be offered to the buyer entity is based at least in part on stored information relating to at least one purchase made by the buyer entity with merchants other than the third party advertiser that is associated with the incentive.
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53. A method for buyer-driven targeting by a system comprising:
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receiving data from each of a plurality of buyer entities comprising at least one respective third party purchase record or information derived therefrom; electronically storing, by computer, information associated with the data; for a plurality of product or service items offered for sale, wherein each different item in the plurality of items is either manufactured or marketed or distributed or provided by a different third party advertiser in a plurality of third party advertisers, electronically making, by computer, with respect to at least one of the buyer entities, based at least in part on the information, at least one decision associated with the offering of at least one from among a plurality of different incentives, with each incentive associated with at least one of the product or service items and associated with at least one of the third party advertisers, wherein there is at least one different incentive from each of a plurality of the different third party advertisers, each of the incentives offering at least one benefit in exchange for at least one action associated with a purchase of at least one of the items; facilitating the offering, by computer, of at least one of the incentives to the buyer entity, with a condition precedent for this operation that the system has received from that buyer entity the at least one respective third party purchase record or information verifiably derived therefrom; further comprising; obtaining multiplier-effect-information on said buyer entity, said information being associated with at least one follow-up purchase or at least one contemporaneous co-purchase which the buyer entity made with or after accepting the incentive; storing the acceptance information; and making a decision to offer a further incentive to the buyer entities based at least in part on said multiplier-effect-information, said decision being in the economic interest of the buyer entity, wherein the at least one benefit is not normally and publicly accessible to the buyer entity or other buyer entities in the same geographic region on terms which are at least objectively equivalent, and which do not include material conditions that are different from the at least one action, wherein the decision regarding the at least one incentive that is to be offered to the buyer entity is based at least in part on stored information relating to purchases made by the buyer entity with merchants other than the third party advertiser that is associated with the incentive.
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54. A method for buyer-driven targeting by a system comprising:
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receiving data from each of a plurality of buyer entities comprising at least one respective third party purchase record or information derived therefrom; electronically storing, by computer, information associated with the data; for a plurality of product or service items offered for sale, wherein each different item in the plurality of items is either manufactured or marketed or distributed or provided by a different third party advertiser in a plurality of third party advertisers, electronically making, by computer, with respect to at least one of the buyer entities, based at least in part on the information, at least one decision associated with the offering of at least one from among a plurality of different incentives, with each incentive associated with at least one of the product or service items and associated with at least one of the third party advertisers, wherein there is at least one different incentive from each of a plurality of the different third party advertisers, each of the incentives offering at least one benefit in exchange for at least one action associated with a purchase of at least one of the items; facilitating the offering, by computer, of at least one of the incentives to the buyer entity, with a condition precedent for this operation that the system has received from that buyer entity the at least one respective third party purchase record or information verifiably derived therefrom; further comprising; obtaining multiplier-effect-information on said buyer entity, said information being associated with at least one follow-up purchase or at least one contemporaneous co-purchase which the buyer entity made with or after accepting the incentive; storing the acceptance information; and making a decision to offer a further incentive to the buyer entities based at least in part on said multiplier-effect-information, said decision being in the economic interest of the buyer entity, wherein the offering is facilitated without having transferred to the third party advertiser any full name associated with the buyer entity at the time that the incentive is offered but has not yet been responded to by the buyer entity.
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55. A method for buyer-driven targeting by a system comprising:
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receiving data from each of a plurality of buyer entities comprising at least one respective third party purchase record or information derived therefrom; electronically storing, by computer, information associated with the data; for a plurality of product or service items offered for sale, wherein each different item in the plurality of items is either manufactured or marketed or distributed or provided by a different third party advertiser in a plurality of third party advertisers, electronically making, by computer, with respect to at least one of the buyer entities, based at least in part on the information, at least one decision associated with the offering of at least one from among a plurality of different incentives, with each incentive associated with at least one of the product or service items and associated with at least one of the third party advertisers, wherein there is at least one different incentive from each of a plurality of the different third party advertisers, each of the incentives offering at least one benefit in exchange for at least one action associated with a purchase of at least one of the items; facilitating the offering, by computer, of at least one of the incentives to the buyer entity, with a condition precedent for this operation that the system has received from that buyer entity the at least one respective third party purchase record or information verifiably derived therefrom; further comprising; obtaining multiplier-effect-information on said buyer entity, said information being associated with at least one follow-up purchase or at least one contemporaneous co-purchase which the buyer entity made with or after accepting the incentive; storing the acceptance information; and making a decision to offer a further incentive to the buyer entities based at least in part on said multiplier-effect-information, said decision being in the economic interest of the buyer entity, wherein the receipt of the third party purchase record or information derived therefrom occurs on an initiative and with consent of the buyer entity associated with that purchase record, wherein the offering is facilitated without having transferred to the third party advertiser any full name associated with the buyer entity at the time that the incentive is offered but has not yet been responded to by the buyer entity.
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56. A method for buyer-driven targeting by a system comprising:
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receiving data from each of a plurality of buyer entities comprising at least one respective third party purchase record or information derived therefrom; electronically storing, by computer, information associated with the data; for a plurality of product or service items offered for sale, wherein each different item in the plurality of items is either manufactured or marketed or distributed or provided by a different third party advertiser in a plurality of third party advertisers, electronically making, by computer, with respect to at least one of the buyer entities, based at least in part on the information, at least one decision associated with the offering of at least one from among a plurality of different incentives, with each incentive associated with at least one of the product or service items and associated with at least one of the third party advertisers, wherein there is at least one different incentive from each of a plurality of the different third party advertisers, each of the incentives offering at least one benefit in exchange for at least one action associated with a purchase of at least one of the items; facilitating the offering, by computer, of at least one of the incentives to the buyer entity, with a condition precedent for this operation that the system has received from that buyer entity the at least one respective third party purchase record or information verifiably derived therefrom; further comprising; obtaining multiplier-effect-information on said buyer entity, said information being associated with at least one follow-up purchase or at least one contemporaneous co-purchase which the buyer entity made with or after accepting the incentive; storing the acceptance information; and making a decision to offer a further incentive to the buyer entities based at least in part on said multiplier-effect-information, said decision being in the economic interest of the buyer entity, wherein the purchase record or information derived therefrom comprises data associated with the purchase of products or services for which payment was not carried out by the system, wherein the offering is facilitated without having transferred to the third party advertiser any full name associated with the buyer entity at the time that the incentive is offered but has not yet been responded to by the buyer entity.
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57. A method for buyer-driven targeting by a system comprising:
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receiving data from each of a plurality of buyer entities comprising at least one respective third party purchase record or information derived therefrom; electronically storing, by computer, information associated with the data; for a plurality of product or service items offered for sale, wherein each different item in the plurality of items is either manufactured or marketed or distributed or provided by a different third party advertiser in a plurality of third party advertisers, electronically making, by computer, with respect to at least one of the buyer entities, based at least in part on the information, at least one decision associated with the offering of at least one from among a plurality of different incentives, with each incentive associated with at least one of the product or service items and associated with at least one of the third party advertisers, wherein there is at least one different incentive from each of a plurality of the different third party advertisers, each of the incentives offering at least one benefit in exchange for at least one action associated with a purchase of at least one of the items; facilitating the offering, by computer, of at least one of the incentives to the buyer entity, with a condition precedent for this operation that the system has received from that buyer entity the at least one respective third party purchase record or information verifiably derived therefrom; further comprising; obtaining multiplier-effect-information on said buyer entity, said information being associated with at least one follow-up purchase or at least one contemporaneous co-purchase which the buyer entity made with or after accepting the incentive; storing the acceptance information; and making a decision to offer a further incentive to the buyer entities based at least in part on said multiplier-effect-information, said decision being in the economic interest of the buyer entity, wherein the manufacture, marketing, distribution, and providing are not carried out by the system in the ordinary course of business, wherein the offering is facilitated without having transferred to the third party advertiser any full name associated with the buyer entity at the time that the incentive is offered but has not yet been responded to by the buyer entity.
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58. A method for buyer-driven targeting by a system comprising:
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receiving data from each of a plurality of buyer entities comprising at least one respective third party purchase record or information derived therefrom; electronically storing, by computer, information associated with the data; for a plurality of product or service items offered for sale, wherein each different item in the plurality of items is either manufactured or marketed or distributed or provided by a different third party advertiser in a plurality of third party advertisers, electronically making, by computer, with respect to at least one of the buyer entities, based at least in part on the information, at least one decision associated with the offering of at least one from among a plurality of different incentives, with each incentive associated with at least one of the product or service items and associated with at least one of the third party advertisers, wherein there is at least one different incentive from each of a plurality of the different third party advertisers, each of the incentives offering at least one benefit in exchange for at least one action associated with a purchase of at least one of the items; facilitating the offering, by computer, of at least one of the incentives to the buyer entity, with a condition precedent for this operation that the system has received from that buyer entity the at least one respective third party purchase record or information verifiably derived therefrom; further comprising; obtaining multiplier-effect-information on said buyer entity, said information being associated with at least one follow-up purchase or at least one contemporaneous co-purchase which the buyer entity made with or after accepting the incentive; storing the acceptance information; and making a decision to offer a further incentive to the buyer entities based at least in part on said multiplier-effect-information, said decision being in the economic interest of the buyer entity, wherein the at least one benefit is not normally and publicly accessible to the buyer entity or other buyer entities in the same geographic region on terms which are at least objectively equivalent, and which do not include material conditions that are different from the at least one action, wherein the offering is facilitated without having transferred to the third party advertiser any full name associated with the buyer entity at the time that the incentive is offered but has not yet been responded to by the buyer entity.
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59. A method for buyer-driven targeting by a system comprising:
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receiving data from each of a plurality of buyer entities comprising at least one respective third party purchase record or information derived therefrom; electronically storing, by computer, information associated with the data; for a plurality of product or service items offered for sale, wherein each different item in the plurality of items is either manufactured or marketed or distributed or provided by a different third party advertiser in a plurality of third party advertisers, electronically making, by computer, with respect to at least one of the buyer entities, based at least in part on the information, at least one decision associated with the offering of at least one from among a plurality of different incentives, with each incentive associated with at least one of the product or service items and associated with at least one of the third party advertisers, wherein there is at least one different incentive from each of a plurality of the different third party advertisers, each of the incentives offering at least one benefit in exchange for at least one action associated with a purchase of at least one of the items; facilitating the offering, by computer, of at least one of the incentives to the buyer entity, with a condition precedent for this operation that the system has received from that buyer entity the at least one respective third party purchase record or information verifiably derived therefrom; further comprising; obtaining multiplier-effect-information on said buyer entity, said information being associated with at least one follow-up purchase or at least one contemporaneous co-purchase which the buyer entity made with or after accepting the incentive; storing the acceptance information; and making a decision to offer a further incentive to the buyer entities based at least in part on said multiplier-effect-information, said decision being in the economic interest of the buyer entity, wherein the decision regarding the at least one incentive that is to be offered to the buyer entity is based at least in part on stored information relating to at least one purchase made by the buyer entity with merchants other than the third party advertiser that is associated with the incentive, wherein the offering is facilitated without having transferred to the third party advertiser any full name associated with the buyer entity at the time that the incentive is offered but has not yet been responded to by the buyer entity.
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60. A method for buyer-driven targeting by a system comprising:
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receiving data from each of a plurality of buyer entities comprising at least one respective third party purchase record or information derived therefrom; electronically storing, by computer, information associated with the data; for a plurality of product or service items offered for sale, wherein each different item in the plurality of items is either manufactured or marketed or distributed or provided by a different third party advertiser in a plurality of third party advertisers, electronically making, by computer, with respect to at least one of the buyer entities, based at least in part on the information, at least one decision associated with the offering of at least one from among a plurality of different incentives, with each incentive associated with at least one of the product or service items and associated with at least one of the third party advertisers, wherein there is at least one different incentive from each of a plurality of the different third party advertisers, each of the incentives offering at least one benefit in exchange for at least one action associated with a purchase of at least one of the items; and facilitating the offering, by computer, of at least one of the incentives to the buyer entity, with a condition precedent for this operation that the system has received from that buyer entity the at least one respective third party purchase record or information verifiably derived therefrom, wherein the receiving step comprises; sending to a buyer entity an offer for participating in an incentive program in return for access to purchase information pertaining to the buyer entity from at least three merchants; receiving from the buyer entity a response with a digital identity verification granting a right of access to said purchase information of the merchants; and obtaining said purchase information from the merchants; wherein said making a decision step comprises; electronically searching the purchase information to obtain at least one attribute from the purchase information about the buyer entity; and correlating the attribute to an incentive from a plurality of incentives. - View Dependent Claims (61, 62)
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63. A method for buyer-driven targeting by a system comprising:
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receiving data from each of a plurality of buyer entities comprising at least one respective third party purchase record or information derived therefrom; electronically storing, by computer, information associated with the data; for a plurality of product or service items offered for sale, wherein each different item in the plurality of items is either manufactured or marketed or distributed or provided by a different third party advertiser in a plurality of third party advertisers, electronically making, by computer, with respect to at least one of the buyer entities, based at least in part on the information, at least one decision associated with the offering of at least one from among a plurality of different incentives, with each incentive associated with at least one of the product or service items and associated with at least one of the third party advertisers, wherein there is at least one different incentive from each of a plurality of the different third party advertisers, each of the incentives offering at least one benefit in exchange for at least one action associated with a purchase of at least one of the items; and facilitating the offering, by computer, of at least one of the incentives to the buyer entity, with a condition precedent for this operation that the system has received from that buyer entity the at least one respective third party purchase record or information verifiably derived therefrom, wherein the receipt of the third party purchase record or information derived therefrom occurs on an initiative and with consent of the buyer entity associated with that purchase record, wherein the receiving step comprises; sending to a buyer entity an offer for participating in an incentive program in return for access to purchase information pertaining to the buyer entity from at least three merchants; receiving from the buyer entity a response with a digital identity verification granting a right of access to said purchase information of the merchants; and obtaining said purchase information from the merchants; wherein said making a decision step comprises; electronically searching the purchase information to obtain at least one attribute from the purchase information about the buyer entity; and correlating the attribute to an incentive from a plurality of incentives.
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64. A method for buyer-driven targeting by a system comprising:
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receiving data from each of a plurality of buyer entities comprising at least one respective third party purchase record or information derived therefrom; electronically storing, by computer, information associated with the data; for a plurality of product or service items offered for sale, wherein each different item in the plurality of items is either manufactured or marketed or distributed or provided by a different third party advertiser in a plurality of third party advertisers, electronically making, by computer, with respect to at least one of the buyer entities, based at least in part on the information, at least one decision associated with the offering of at least one from among a plurality of different incentives, with each incentive associated with at least one of the product or service items and associated with at least one of the third party advertisers, wherein there is at least one different incentive from each of a plurality of the different third party advertisers, each of the incentives offering at least one benefit in exchange for at least one action associated with a purchase of at least one of the items; and facilitating the offering, by computer, of at least one of the incentives to the buyer entity, with a condition precedent for this operation that the system has received from that buyer entity the at least one respective third party purchase record or information verifiably derived therefrom, wherein the purchase record or information derived therefrom comprises data associated with the purchase of products or services for which payment was not carried out by the system, wherein the receiving step comprises; sending to a buyer entity an offer for participating in an incentive program in return for access to purchase information pertaining to the buyer entity from at least three merchants; receiving from the buyer entity a response with a digital identity verification granting a right of access to said purchase information of the merchants; and obtaining said purchase information from the merchants; wherein said making a decision step comprises; electronically searching the purchase information to obtain at least one attribute from the purchase information about the buyer entity; and correlating the attribute to an incentive from a plurality of incentives.
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65. A method for buyer-driven targeting by a system comprising:
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receiving data from each of a plurality of buyer entities comprising at least one respective third party purchase record or information derived therefrom; electronically storing, by computer, information associated with the data; for a plurality of product or service items offered for sale, wherein each different item in the plurality of items is either manufactured or marketed or distributed or provided by a different third party advertiser in a plurality of third party advertisers, electronically making, by computer, with respect to at least one of the buyer entities, based at least in part on the information, at least one decision associated with the offering of at least one from among a plurality of different incentives, with each incentive associated with at least one of the product or service items and associated with at least one of the third party advertisers, wherein there is at least one different incentive from each of a plurality of the different third party advertisers, each of the incentives offering at least one benefit in exchange for at least one action associated with a purchase of at least one of the items; and facilitating the offering, by computer, of at least one of the incentives to the buyer entity, with a condition precedent for this operation that the system has received from that buyer entity the at least one respective third party purchase record or information verifiably derived therefrom, wherein the receipt of the third party purchase record or information derived therefrom occurs on an initiative and with consent of the buyer entity associated with that purchase record, wherein the purchase record or information derived therefrom comprises data associated with the purchase of products or services for which payment was not carried out by the system, wherein the receiving step comprises; sending to a buyer entity an offer for participating in an incentive program in return for access to purchase information pertaining to the buyer entity from at least three merchants; receiving from the buyer entity a response with a digital identity verification granting a right of access to said purchase information of the merchants; and obtaining said purchase information from the merchants; wherein said making a decision step comprises; electronically searching the purchase information to obtain at least one attribute from the purchase information about the buyer entity; and correlating the attribute to an incentive from a plurality of incentives.
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66. A method for buyer-driven targeting by a system comprising:
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receiving data from each of a plurality of buyer entities comprising at least one respective third party purchase record or information derived therefrom; electronically storing, by computer, information associated with the data; for a plurality of product or service items offered for sale, wherein each different item in the plurality of items is either manufactured or marketed or distributed or provided by a different third party advertiser in a plurality of third party advertisers, electronically making, by computer, with respect to at least one of the buyer entities, based at least in part on the information, at least one decision associated with the offering of at least one from among a plurality of different incentives, with each incentive associated with at least one of the product or service items and associated with at least one of the third party advertisers, wherein there is at least one different incentive from each of a plurality of the different third party advertisers, each of the incentives offering at least one benefit in exchange for at least one action associated with a purchase of at least one of the items; and facilitating the offering, by computer, of at least one of the incentives to the buyer entity, with a condition precedent for this operation that the system has received from that buyer entity the at least one respective third party purchase record or information verifiably derived therefrom, wherein the manufacture, marketing, distribution, and providing are not carried out by the system in the ordinary course of business, wherein the receiving step comprises; sending to a buyer entity an offer for participating in an incentive program in return for access to purchase information pertaining to the buyer entity from at least three merchants; receiving from the buyer entity a response with a digital identity verification granting a right of access to said purchase information of the merchants; and obtaining said purchase information from the merchants; wherein said making a decision step comprises; electronically searching the purchase information to obtain at least one attribute from the purchase information about the buyer entity; and correlating the attribute to an incentive from a plurality of incentives.
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67. A method for buyer-driven targeting by a system comprising:
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receiving data from each of a plurality of buyer entities comprising at least one respective third party purchase record or information derived therefrom; electronically storing, by computer, information associated with the data; for a plurality of product or service items offered for sale, wherein each different item in the plurality of items is either manufactured or marketed or distributed or provided by a different third party advertiser in a plurality of third party advertisers, electronically making, by computer, with respect to at least one of the buyer entities, based at least in part on the information, at least one decision associated with the offering of at least one from among a plurality of different incentives, with each incentive associated with at least one of the product or service items and associated with at least one of the third party advertisers, wherein there is at least one different incentive from each of a plurality of the different third party advertisers, each of the incentives offering at least one benefit in exchange for at least one action associated with a purchase of at least one of the items; and facilitating the offering, by computer, of at least one of the incentives to the buyer entity, with a condition precedent for this operation that the system has received from that buyer entity the at least one respective third party purchase record or information verifiably derived therefrom, wherein the receipt of the third party purchase record or information derived therefrom occurs on an initiative and with consent of the buyer entity associated with that purchase record, wherein the manufacture, marketing, distribution, and providing are not carried out by the system in the ordinary course of business, wherein the receiving step comprises; sending to a buyer entity an offer for participating in an incentive program in return for access to purchase information pertaining to the buyer entity from at least three merchants; receiving from the buyer entity a response with a digital identity verification granting a right of access to said purchase information of the merchants; and obtaining said purchase information from the merchants; wherein said making a decision step comprises; electronically searching the purchase information to obtain at least one attribute from the purchase information about the buyer entity; and correlating the attribute to an incentive from a plurality of incentives.
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68. A method for buyer-driven targeting by a system comprising:
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receiving data from each of a plurality of buyer entities comprising at least one respective third party purchase record or information derived therefrom; electronically storing, by computer, information associated with the data; for a plurality of product or service items offered for sale, wherein each different item in the plurality of items is either manufactured or marketed or distributed or provided by a different third party advertiser in a plurality of third party advertisers, electronically making, by computer, with respect to at least one of the buyer entities, based at least in part on the information, at least one decision associated with the offering of at least one from among a plurality of different incentives, with each incentive associated with at least one of the product or service items and associated with at least one of the third party advertisers, wherein there is at least one different incentive from each of a plurality of the different third party advertisers, each of the incentives offering at least one benefit in exchange for at least one action associated with a purchase of at least one of the items; and facilitating the offering of at least one of the incentives to the buyer entity, with a condition precedent for this operation that the system has received from that buyer entity the at least one respective third party purchase record or information verifiably derived therefrom, wherein the purchase record or information derived therefrom comprises data associated with the purchase of products or services for which payment was not carried out by the system, wherein the manufacture, marketing, distribution, and providing are not carried out by the system in the ordinary course of business, wherein the receiving step comprises; sending to a buyer entity an offer for participating in an incentive program in return for access to purchase information pertaining to the buyer entity from at least three merchants; receiving from the buyer entity a response with a digital identity verification granting a right of access to said purchase information of the merchants; and obtaining said purchase information from the merchants; wherein said making a decision step comprises; electronically searching the purchase information to obtain at least one attribute from the purchase information about the buyer entity; and correlating the attribute to an incentive from a plurality of incentives.
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69. A method for buyer-driven targeting by a system comprising:
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receiving data from each of a plurality of buyer entities comprising at least one respective third party purchase record or information derived therefrom; electronically storing, by computer, information associated with the data; for a plurality of product or service items offered for sale, wherein each different item in the plurality of items is either manufactured or marketed or distributed or provided by a different third party advertiser in a plurality of third party advertisers, electronically making, by computer, with respect to at least one of the buyer entities, based at least in part on the information, at least one decision associated with the offering of at least one from among a plurality of different incentives, with each incentive associated with at least one of the product or service items and associated with at least one of the third party advertisers, wherein there is at least one different incentive from each of a plurality of the different third party advertisers, each of the incentives offering at least one benefit in exchange for at least one action associated with a purchase of at least one of the items; and facilitating the offering, by computer, of at least one of the incentives to the buyer entity, with a condition precedent for this operation that the system has received from that buyer entity the at least one respective third party purchase record or information verifiably derived therefrom, wherein the at least one benefit is not normally and publicly accessible to the buyer entity or other buyer entities in the same geographic region on terms which are at least objectively equivalent, and which do not include material conditions that are different from the at least one action, wherein the receiving step comprises; sending to a buyer entity an offer for participating in an incentive program in return for access to purchase information pertaining to the buyer entity from at least three merchants; receiving from the buyer entity a response with a digital identity verification granting a right of access to said purchase information of the merchants; and obtaining said purchase information from the merchants; wherein said making a decision step comprises; electronically searching the purchase information to obtain at least one attribute from the purchase information about the buyer entity; and correlating the attribute to an incentive from a plurality of incentives.
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70. A method for buyer-driven targeting by a system comprising:
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receiving data from each of a plurality of buyer entities comprising at least one respective third party purchase record or information derived therefrom; electronically storing, by computer, information associated with the data; for a plurality of product or service items offered for sale, wherein each different item in the plurality of items is either manufactured or marketed or distributed or provided by a different third party advertiser in a plurality of third party advertisers, electronically making, by computer, with respect to at least one of the buyer entities, based at least in part on the information, at least one decision associated with the offering of at least one from among a plurality of different incentives, with each incentive associated with at least one of the product or service items and associated with at least one of the third party advertisers, wherein there is at least one different incentive from each of a plurality of the different third party advertisers, each of the incentives offering at least one benefit in exchange for at least one action associated with a purchase of at least one of the items; and facilitating the offering, by computer, of at least one of the incentives to the buyer entity, with a condition precedent for this operation that the system has received from that buyer entity the at least one respective third party purchase record or information verifiably derived therefrom, wherein the receipt of the third party purchase record or information derived therefrom occurs on an initiative and with consent of the buyer entity associated with that purchase record, wherein the at least one benefit is not normally and publicly accessible to the buyer entity or other buyer entities in the same geographic region on terms which are at least objectively equivalent, and which do not include material conditions that are different from the at least one action, wherein the receiving step comprises; sending to a buyer entity an offer for participating in an incentive program in return for access to purchase information pertaining to the buyer entity from at least three merchants; receiving from the buyer entity a response with a digital identity verification granting a right of access to said purchase information of the merchants; and obtaining said purchase information from the merchants; wherein said making a decision step comprises; electronically searching the purchase information to obtain at least one attribute from the purchase information about the buyer entity; and correlating the attribute to an incentive from a plurality of incentives.
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71. A method for buyer-driven targeting by a system comprising:
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receiving data from each of a plurality of buyer entities comprising at least one respective third party purchase record or information derived therefrom; electronically storing, by computer, information associated with the data; for a plurality of product or service items offered for sale, wherein each different item in the plurality of items is either manufactured or marketed or distributed or provided by a different third party advertiser in a plurality of third party advertisers, electronically making, by computer, with respect to at least one of the buyer entities, based at least in part on the information, at least one decision associated with the offering of at least one from among a plurality of different incentives, with each incentive associated with at least one of the product or service items and associated with at least one of the third party advertisers, wherein there is at least one different incentive from each of a plurality of the different third party advertisers, each of the incentives offering at least one benefit in exchange for at least one action associated with a purchase of at least one of the items; and facilitating the offering, by computer, of at least one of the incentives to the buyer entity, with a condition precedent for this operation that the system has received from that buyer entity the at least one respective third party purchase record or information verifiably derived therefrom, wherein the purchase record or information derived therefrom comprises data associated with the purchase of products or services for which payment was not carried out by the system, wherein the at least one benefit is not normally and publicly accessible to the buyer entity or other buyer entities in the same geographic region on terms which are at least objectively equivalent, and which do not include material conditions that are different from the at least one action, wherein the receiving step comprises; sending to a buyer entity an offer for participating in an incentive program in return for access to purchase information pertaining to the buyer entity from at least three merchants; receiving from the buyer entity a response with a digital identity verification granting a right of access to said purchase information of the merchants; and obtaining said purchase information from the merchants; wherein said making a decision step comprises; electronically searching the purchase information to obtain at least one attribute from the purchase information about the buyer entity; and correlating the attribute to an incentive from a plurality of incentives.
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72. A method for buyer-driven targeting by a system comprising:
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receiving data from each of a plurality of buyer entities comprising at least one respective third party purchase record or information derived therefrom; electronically storing, by computer, information associated with the data; for a plurality of product or service items offered for sale, wherein each different item in the plurality of items is either manufactured or marketed or distributed or provided by a different third party advertiser in a plurality of third party advertisers, electronically making, by computer, with respect to at least one of the buyer entities, based at least in part on the information, at least one decision associated with the offering of at least one from among a plurality of different incentives, with each incentive associated with at least one of the product or service items and associated with at least one of the third party advertisers, wherein there is at least one different incentive from each of a plurality of the different third party advertisers, each of the incentives offering at least one benefit in exchange for at least one action associated with a purchase of at least one of the items; and facilitating the offering, by computer, of at least one of the incentives to the buyer entity, with a condition precedent for this operation that the system has received from that buyer entity the at least one respective third party purchase record or information verifiably derived therefrom, wherein the manufacture, marketing, distribution, and providing are not carried out by the system in the ordinary course of business, wherein the at least one benefit is not normally and publicly accessible to the buyer entity or other buyer entities in the same geographic region on terms which are at least objectively equivalent, and which do not include material conditions that are different from the at least one action, wherein the receiving step comprises; sending to a buyer entity an offer for participating in an incentive program in return for access to purchase information pertaining to the buyer entity from at least three merchants; receiving from the buyer entity a response with a digital identity verification granting a right of access to said purchase information of the merchants; and obtaining said purchase information from the merchants; wherein said making a decision step comprises; electronically searching the purchase information to obtain at least one attribute from the purchase information about the buyer entity; and correlating the attribute to an incentive from a plurality of incentives.
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73. A method for buyer-driven targeting by a system comprising:
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receiving data from each of a plurality of buyer entities comprising at least one respective third party purchase record or information derived therefrom; electronically storing, by computer, information associated with the data; for a plurality of product or service items offered for sale, wherein each different item in the plurality of items is either manufactured or marketed or distributed or provided by a different third party advertiser in a plurality of third party advertisers, electronically making, by computer, with respect to at least one of the buyer entities, based at least in part on the information, at least one decision associated with the offering of at least one from among a plurality of different incentives, with each incentive associated with at least one of the product or service items and associated with at least one of the third party advertisers, wherein there is at least one different incentive from each of a plurality of the different third party advertisers, each of the incentives offering at least one benefit in exchange for at least one action associated with a purchase of at least one of the items; and facilitating the offering, by computer, of at least one of the incentives to the buyer entity, with a condition precedent for this operation that the system has received from that buyer entity the at least one respective third party purchase record or information verifiably derived therefrom, wherein the decision regarding the at least one incentive that is to be offered to the buyer entity is based at least in part on stored information relating to at least one purchase made by the buyer entity with merchants other than the third party advertiser that is associated with the incentive, wherein the receiving step comprises; sending to a buyer entity an offer for participating in an incentive program in return for access to purchase information pertaining to the buyer entity from at least three merchants; receiving from the buyer entity a response with a digital identity verification granting a right of access to said purchase information of the merchants; and obtaining said purchase information from the merchants; wherein said making a decision step comprises; electronically searching the purchase information to obtain at least one attribute from the purchase information about the buyer entity; and correlating the attribute to an incentive from a plurality of incentives.
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74. A method for buyer-driven targeting by a system comprising:
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receiving data from each of a plurality of buyer entities comprising at least one respective third party purchase record or information derived therefrom; electronically storing, by computer, information associated with the data; for a plurality of product or service items offered for sale, wherein each different item in the plurality of items is either manufactured or marketed or distributed or provided by a different third party advertiser in a plurality of third party advertisers, electronically making, by computer, with respect to at least one of the buyer entities, based at least in part on the information, at least one decision associated with the offering of at least one from among a plurality of different incentives, with each incentive associated with at least one of the product or service items and associated with at least one of the third party advertisers, wherein there is at least one different incentive from each of a plurality of the different third party advertisers, each of the incentives offering at least one benefit in exchange for at least one action associated with a purchase of at least one of the items; and facilitating the offering, by computer, of at least one of the incentives to the buyer entity, with a condition precedent for this operation that the system has received from that buyer entity the at least one respective third party purchase record or information verifiably derived therefrom, wherein the receipt of the third party purchase record or information derived therefrom occurs on an initiative and with consent of the buyer entity associated with that purchase record, wherein the decision regarding the at least one incentive that is to be offered to the buyer entity is based at least in part on stored information relating to at least one purchase made by the buyer entity with merchants other than the third party advertiser that is associated with the incentive, wherein the receiving step comprises; sending to a buyer entity an offer for participating in an incentive program in return for access to purchase information pertaining to the buyer entity from at least three merchants; receiving from the buyer entity a response with a digital identity verification granting a right of access to said purchase information of the merchants; and obtaining said purchase information from the merchants; wherein said making a decision step comprises; electronically searching the purchase information to obtain at least one attribute from the purchase information about the buyer entity; and correlating the attribute to an incentive from a plurality of incentives.
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75. A method for buyer-driven targeting by a system comprising:
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receiving data from each of a plurality of buyer entities comprising at least one respective third party purchase record or information derived therefrom; electronically storing, by computer, information associated with the data; for a plurality of product or service items offered for sale, wherein each different item in the plurality of items is either manufactured or marketed or distributed or provided by a different third party advertiser in a plurality of third party advertisers, electronically making, by computer, with respect to at least one of the buyer entities, based at least in part on the information, at least one decision associated with the offering of at least one from among a plurality of different incentives, with each incentive associated with at least one of the product or service items and associated with at least one of the third party advertisers, wherein there is at least one different incentive from each of a plurality of the different third party advertisers, each of the incentives offering at least one benefit in exchange for at least one action associated with a purchase of at least one of the items; and facilitating the offering, by computer, of at least one of the incentives to the buyer entity, with a condition precedent for this operation that the system has received from that buyer entity the at least one respective third party purchase record or information verifiably derived therefrom, wherein the purchase record or information derived therefrom comprises data associated with the purchase of products or services for which payment was not carried out by the system, wherein the decision regarding the at least one incentive that is to be offered to the buyer entity is based at least in part on stored information relating to at least one purchase made by the buyer entity with merchants other than the third party advertiser that is associated with the incentive, wherein the receiving step comprises; sending to a buyer entity an offer for participating in an incentive program in return for access to purchase information pertaining to the buyer entity from at least three merchants; receiving from the buyer entity a response with a digital identity verification granting a right of access to said purchase information of the merchants; and obtaining said purchase information from the merchants; wherein said making a decision step comprises; electronically searching the purchase information to obtain at least one attribute from the purchase information about the buyer entity; and correlating the attribute to an incentive from a plurality of incentives.
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76. A method for buyer-driven targeting by a system comprising:
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receiving data from each of a plurality of buyer entities comprising at least one respective third party purchase record or information derived therefrom; electronically storing, by computer, information associated with the data; for a plurality of product or service items offered for sale, wherein each different item in the plurality of items is either manufactured or marketed or distributed or provided by a different third party advertiser in a plurality of third party advertisers, electronically making, by computer, with respect to at least one of the buyer entities, based at least in part on the information, at least one decision associated with the offering of at least one from among a plurality of different incentives, with each incentive associated with at least one of the product or service items and associated with at least one of the third party advertisers, wherein there is at least one different incentive from each of a plurality of the different third party advertisers, each of the incentives offering at least one benefit in exchange for at least one action associated with a purchase of at least one of the items; and facilitating the offering, by computer, of at least one of the incentives to the buyer entity, with a condition precedent for this operation that the system has received from that buyer entity the at least one respective third party purchase record or information verifiably derived therefrom, wherein the manufacture, marketing, distribution, and providing are not carried out by the system in the ordinary course of business, wherein the decision regarding the at least one incentive that is to be offered to the buyer entity is based at least in part on stored information relating to at least one purchase made by the buyer entity with merchants other than the third party advertiser that is associated with the incentive, wherein the receiving step comprises; sending to a buyer entity an offer for participating in an incentive program in return for access to purchase information pertaining to the buyer entity from at least three merchants; receiving from the buyer entity a response with a digital identity verification granting a right of access to said purchase information of the merchants; and obtaining said purchase information from the merchants; wherein said making a decision step comprises; electronically searching the purchase information to obtain at least one attribute from the purchase information about the buyer entity; and correlating the attribute to an incentive from a plurality of incentives.
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77. A method for buyer-driven targeting by a system comprising:
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receiving data from each of a plurality of buyer entities comprising at least one respective third party purchase record or information derived therefrom; electronically storing, by computer, information associated with the data; for a plurality of product or service items offered for sale, wherein each different item in the plurality of items is either manufactured or marketed or distributed or provided by a different third party advertiser in a plurality of third party advertisers, electronically making, by computer, with respect to at least one of the buyer entities, based at least in part on the information, at least one decision associated with the offering of at least one from among a plurality of different incentives, with each incentive associated with at least one of the product or service items and associated with at least one of the third party advertisers, wherein there is at least one different incentive from each of a plurality of the different third party advertisers, each of the incentives offering at least one benefit in exchange for at least one action associated with a purchase of at least one of the items; and facilitating the offering, by computer, of at least one of the incentives to the buyer entity, with a condition precedent for this operation that the system has received from that buyer entity the at least one respective third party purchase record or information verifiably derived therefrom, wherein the at least one benefit is not normally and publicly accessible to the buyer entity or other buyer entities in the same geographic region on terms which are at least objectively equivalent, and which do not include material conditions that are different from the at least one action, wherein the decision regarding the at least one incentive that is to be offered to the buyer entity is based at least in part on stored information relating to purchases made by the buyer entity with merchants other than the third party advertiser that is associated with the incentive, wherein the receiving step comprises; sending to a buyer entity an offer for participating in an incentive program in return for access to purchase information pertaining to the buyer entity from at least three merchants; receiving from the buyer entity a response with a digital identity verification granting a right of access to said purchase information of the merchants; and obtaining said purchase information from the merchants; wherein said making a decision step comprises; electronically searching the purchase information to obtain at least one attribute from the purchase information about the buyer entity; and correlating the attribute to an incentive from a plurality of incentives.
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78. A method for buyer-driven targeting by a system comprising:
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receiving data from each of a plurality of buyer entities comprising at least one respective third party purchase record or information derived therefrom; electronically storing, by computer, information associated with the data; for a plurality of product or service items offered for sale, wherein each different item in the plurality of items is either manufactured or marketed or distributed or provided by a different third party advertiser in a plurality of third party advertisers, electronically making, by computer, with respect to at least one of the buyer entities, based at least in part on the information, at least one decision associated with the offering of at least one from among a plurality of different incentives, with each incentive associated with at least one of the product or service items and associated with at least one of the third party advertisers, wherein there is at least one different incentive from each of a plurality of the different third party advertisers, each of the incentives offering at least one benefit in exchange for at least one action associated with a purchase of at least one of the items; and facilitating the offering, by computer, of at least one of the incentives to the buyer entity, with a condition precedent for this operation that the system has received from that buyer entity the at least one respective third party purchase record or information verifiably derived therefrom, wherein the offering is facilitated without having transferred to the third party advertiser any full name associated with the buyer entity at the time that the incentive is offered but has not yet been responded to by the buyer entity, wherein the receiving step comprises; sending to a buyer entity an offer for participating in an incentive program in return for access to purchase information pertaining to the buyer entity from at least three merchants; receiving from the buyer entity a response with a digital identity verification granting a right of access to said purchase information of the merchants; and obtaining said purchase information from the merchants; wherein said making a decision step comprises; electronically searching the purchase information to obtain at least one attribute from the purchase information about the buyer entity; and correlating the attribute to an incentive from a plurality of incentives.
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79. A method for buyer-driven targeting by a system comprising:
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receiving data from each of a plurality of buyer entities comprising at least one respective third party purchase record or information derived therefrom; electronically storing, by computer, information associated with the data; for a plurality of product or service items offered for sale, wherein each different item in the plurality of items is either manufactured or marketed or distributed or provided by a different third party advertiser in a plurality of third party advertisers, electronically making, by computer, with respect to at least one of the buyer entities, based at least in part on the information, at least one decision associated with the offering of at least one from among a plurality of different incentives, with each incentive associated with at least one of the product or service items and associated with at least one of the third party advertisers, wherein there is at least one different incentive from each of a plurality of the different third party advertisers, each of the incentives offering at least one benefit in exchange for at least one action associated with a purchase of at least one of the items; and facilitating the offering, by computer, of at least one of the incentives to the buyer entity, with a condition precedent for this operation that the system has received from that buyer entity the at least one respective third party purchase record or information verifiably derived therefrom, wherein the receipt of the third party purchase record or information derived therefrom occurs on an initiative and with consent of the buyer entity associated with that purchase record, wherein the offering is facilitated without having transferred to the third party advertiser any full name associated with the buyer entity at the time that the incentive is offered but has not yet been responded to by the buyer entity, wherein the receiving step comprises; sending to a buyer entity an offer for participating in an incentive program in return for access to purchase information pertaining to the buyer entity from at least three merchants; receiving from the buyer entity a response with a digital identity verification granting a right of access to said purchase information of the merchants; and obtaining said purchase information from the merchants; wherein said making a decision step comprises; electronically searching the purchase information to obtain at least one attribute from the purchase information about the buyer entity; and correlating the attribute to an incentive from a plurality of incentives.
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80. A method for buyer-driven targeting by a system comprising:
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receiving data from each of a plurality of buyer entities comprising at least one respective third party purchase record or information derived therefrom; electronically storing, by computer, information associated with the data; for a plurality of product or service items offered for sale, wherein each different item in the plurality of items is either manufactured or marketed or distributed or provided by a different third party advertiser in a plurality of third party advertisers, electronically making, by computer, with respect to at least one of the buyer entities, based at least in part on the information, at least one decision associated with the offering of at least one from among a plurality of different incentives, with each incentive associated with at least one of the product or service items and associated with at least one of the third party advertisers, wherein there is at least one different incentive from each of a plurality of the different third party advertisers, each of the incentives offering at least one benefit in exchange for at least one action associated with a purchase of at least one of the items; and facilitating the offering, by computer, of at least one of the incentives to the buyer entity, with a condition precedent for this operation that the system has received from that buyer entity the at least one respective third party purchase record or information verifiably derived therefrom, wherein the purchase record or information derived therefrom comprises data associated with the purchase of products or services for which payment was not carried out by the system, wherein the offering is facilitated without having transferred to the third party advertiser any full name associated with the buyer entity at the time that the incentive is offered but has not yet been responded to by the buyer entity, wherein the receiving step comprises; sending to a buyer entity an offer for participating in an incentive program in return for access to purchase information pertaining to the buyer entity from at least three merchants; receiving from the buyer entity a response with a digital identity verification granting a right of access to said purchase information of the merchants; and obtaining said purchase information from the merchants; wherein said making a decision step comprises; electronically searching the purchase information to obtain at least one attribute from the purchase information about the buyer entity; and correlating the attribute to an incentive from a plurality of incentives.
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81. A method for buyer-driven targeting by a system comprising:
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receiving data from each of a plurality of buyer entities comprising at least one respective third party purchase record or information derived therefrom; electronically storing, by computer, information associated with the data; for a plurality of product or service items offered for sale, wherein each different item in the plurality of items is either manufactured or marketed or distributed or provided by a different third party advertiser in a plurality of third party advertisers, electronically making, by computer, with respect to at least one of the buyer entities, based at least in part on the information, at least one decision associated with the offering of at least one from among a plurality of different incentives, with each incentive associated with at least one of the product or service items and associated with at least one of the third party advertisers, wherein there is at least one different incentive from each of a plurality of the different third party advertisers, each of the incentives offering at least one benefit in exchange for at least one action associated with a purchase of at least one of the items; and facilitating the offering, by computer, of at least one of the incentives to the buyer entity, with a condition precedent for this operation that the system has received from that buyer entity the at least one respective third party purchase record or information verifiably derived therefrom, wherein the manufacture, marketing, distribution, and providing are not carried out by the system in the ordinary course of business, wherein the offering is facilitated without having transferred to the third party advertiser any full name associated with the buyer entity at the time that the incentive is offered but has not yet been responded to by the buyer entity, wherein the receiving step comprises; sending to a buyer entity an offer for participating in an incentive program in return for access to purchase information pertaining to the buyer entity from at least three merchants; receiving from the buyer entity a response with a digital identity verification granting a right of access to said purchase information of the merchants; and obtaining said purchase information from the merchants; wherein said making a decision step comprises; electronically searching the purchase information to obtain at least one attribute from the purchase information about the buyer entity; and correlating the attribute to an incentive from a plurality of incentives.
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82. A method for buyer-driven targeting by a system comprising:
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receiving data from each of a plurality of buyer entities comprising at least one respective third party purchase record or information derived therefrom; electronically storing, by computer, information associated with the data; for a plurality of product or service items offered for sale, wherein each different item in the plurality of items is either manufactured or marketed or distributed or provided by a different third party advertiser in a plurality of third party advertisers, electronically making, by computer, with respect to at least one of the buyer entities, based at least in part on the information, at least one decision associated with the offering of at least one from among a plurality of different incentives, with each incentive associated with at least one of the product or service items and associated with at least one of the third party advertisers, wherein there is at least one different incentive from each of a plurality of the different third party advertisers, each of the incentives offering at least one benefit in exchange for at least one action associated with a purchase of at least one of the items; and facilitating the offering, by computer, of at least one of the incentives to the buyer entity, with a condition precedent for this operation that the system has received from that buyer entity the at least one respective third party purchase record or information verifiably derived therefrom, wherein the at least one benefit is not normally and publicly accessible to the buyer entity or other buyer entities in the same geographic region on terms which are at least objectively equivalent, and which do not include material conditions that are different from the at least one action, wherein the offering is facilitated without having transferred to the third party advertiser any full name associated with the buyer entity at the time that the incentive is offered but has not yet been responded to by the buyer entity, wherein the receiving step comprises; sending to a buyer entity an offer for participating in an incentive program in return for access to purchase information pertaining to the buyer entity from at least three merchants; receiving from the buyer entity a response with a digital identity verification granting a right of access to said purchase information of the merchants; and obtaining said purchase information from the merchants; wherein said making a decision step comprises; electronically searching the purchase information to obtain at least one attribute from the purchase information about the buyer entity; and correlating the attribute to an incentive from a plurality of incentives.
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83. A method for buyer-driven targeting by a system comprising:
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receiving data from each of a plurality of buyer entities comprising at least one respective third party purchase record or information derived therefrom; electronically storing, by computer, information associated with the data; for a plurality of product or service items offered for sale, wherein each different item in the plurality of items is either manufactured or marketed or distributed or provided by a different third party advertiser in a plurality of third party advertisers, electronically making, by computer, with respect to at least one of the buyer entities, based at least in part on the information, at least one decision associated with the offering of at least one from among a plurality of different incentives, with each incentive associated with at least one of the product or service items and associated with at least one of the third party advertisers, wherein there is at least one different incentive from each of a plurality of the different third party advertisers, each of the incentives offering at least one benefit in exchange for at least one action associated with a purchase of at least one of the items; and facilitating the offering, by computer, of at least one of the incentives to the buyer entity, with a condition precedent for this operation that the system has received from that buyer entity the at least one respective third party purchase record or information verifiably derived therefrom, wherein the decision regarding the at least one incentive that is to be offered to the buyer entity is based at least in part on stored data relating to at least one purchase made by the buyer entity with merchants other than the third party advertiser that is associated with the incentive, wherein the offering is facilitated without having transferred to the third party advertiser any full name associated with the buyer entity at the time that the incentive is offered but has not yet been responded to by the buyer entity, wherein the receiving step comprises; sending to a buyer entity an offer for participating in an incentive program in return for access to purchase information pertaining to the buyer entity from at least three merchants; receiving from the buyer entity a response with a digital identity verification granting a right of access to said purchase information of the merchants; and obtaining said purchase information from the merchants; wherein said making a decision step comprises; electronically searching the purchase information to obtain at least one attribute from the purchase information about the buyer entity; and correlating the attribute to an incentive from a plurality of incentives.
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84. A computer program product for buyer-driven targeting by a system comprising:
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a set of computer-readable non-transitory media having computer readable program code embodied therein to be executed by a computer, the computer readable program code comprising program code to perform the following method; receiving, via computer-enabled automated access, data from each of a plurality of buyer entities comprising at least one respective third party purchase record or information derived therefrom; electronically storing information associated with the data; with respect to a plurality of product or service items offered for sale, wherein each different item in the plurality of items is either manufactured or marketed or distributed or provided by a different third party advertiser in a plurality of third party advertisers, electronically making, by computer, with respect to at least one of the buyer entities, based at least in part on the information, at least one decision associated with the offering of at least one from among a plurality of different incentives, with each incentive associated with at least one of the product or service items and associated with at least one of the third party advertisers, wherein there is at least one different incentive from each of a plurality of the different third party advertisers, each of the incentives offering at least one benefit in exchange for at least one action associated with a purchase of at least one of the items; and facilitating the offering, by computer, of at least one of the incentives to the buyer entity, with a condition precedent for this operation that the system has received from that buyer entity the at least one respective third party purchase record or information verifiably derived therefrom, further comprising; computer code for obtaining acceptance information on whether at least one of the buyer entities accepted the incentive; computer code for storing the acceptance information; and computer code for making a decision to offer a further incentive to said at least one of the buyer entities based at least in part on said acceptance information, said decision being in the economic interest of said at least one of the buyer entities. - View Dependent Claims (85, 86, 87, 88, 89, 90, 91, 92, 93, 94, 95, 96, 97)
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98. A computer program product for buyer-driven targeting by a system comprising:
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a set of computer-readable non-transitory media having computer readable program code embodied therein to be executed by a computer, the computer readable program code comprising program code to perform the following method; receiving, via computer-enabled automated access, data from each of a plurality of buyer entities comprising at least one respective third party purchase record or information derived therefrom; electronically storing information associated with the data; with respect to a plurality of product or service items offered for sale, wherein each different item in the plurality of items is either manufactured or marketed or distributed or provided by a different third party advertiser in a plurality of third party advertisers, electronically making, by computer, with respect to at least one of the buyer entities, based at least in part on the information, at least one decision associated with the offering of at least one from among a plurality of different incentives, with each incentive associated with at least one of the product or service items and associated with at least one of the third party advertisers, wherein there is at least one different incentive from each of a plurality of the different third party advertisers, each of the incentives offering at least one benefit in exchange for at least one action associated with a purchase of at least one of the items; and facilitating the offering, by computer, of at least one of the incentives to the buyer entity, with a condition precedent for this operation that the system has received from that buyer entity the at least one respective third party purchase record or information verifiably derived therefrom, wherein the receipt of the third party purchase record or information derived therefrom occurs on an initiative and with consent of the buyer entity associated with that purchase record further comprising; computer code for obtaining acceptance information on whether at least one of the buyer entities accepted the incentive; computer code for storing the acceptance information; and computer code for making a decision to offer a further incentive to said at least one of the buyer entities based at least in part on said acceptance information, said decision being in the economic interest of said at least one of the buyer entities.
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99. A computer program product for buyer-driven targeting by a system comprising:
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a set of computer-readable non-transitory media having computer readable program code embodied therein to be executed by a computer, the computer readable program code comprising program code to perform the following method; receiving, via computer-enabled automated access, data from each of a plurality of buyer entities comprising at least one respective third party purchase record or information derived therefrom; electronically storing information associated with the data; with respect to a plurality of product or service items offered for sale, wherein each different item in the plurality of items is either manufactured or marketed or distributed or provided by a different third party advertiser in a plurality of third party advertisers, electronically making, by computer, with respect to at least one of the buyer entities, based at least in part on the information, at least one decision associated with the offering of at least one from among a plurality of different incentives, with each incentive associated with at least one of the product or service items and associated with at least one of the third party advertisers, wherein there is at least one different incentive from each of a plurality of the different third party advertisers, each of the incentives offering at least one benefit in exchange for at least one action associated with a purchase of at least one of the items; and facilitating the offering, by computer, of at least one of the incentives to the buyer entity, with a condition precedent for this operation that the system has received from that buyer entity the at least one respective third party purchase record or information verifiably derived therefrom, wherein the purchase record or information derived therefrom comprises data associated with the purchase of products or services for which payment was not carried out by the system, further comprising; computer code for obtaining acceptance information on whether at least one of the buyer entities accepted the incentive; computer code for storing the acceptance information; and computer code for making a decision to offer a further incentive to said at least one of the buyer entities based at least in part on said acceptance information, said decision being in the economic interest of said at least one of the buyer entities.
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100. A computer program product for buyer-driven targeting by a system comprising:
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a set of computer-readable non-transitory media having computer readable program code embodied therein to be executed by a computer, the computer readable program code comprising program code to perform the following method; receiving, via computer-enabled automated access, data from each of a plurality of buyer entities comprising at least one respective third party purchase record or information derived therefrom; electronically storing information associated with the data; with respect to a plurality of product or service items offered for sale, wherein each different item in the plurality of items is either manufactured or marketed or distributed or provided by a different third party advertiser in a plurality of third party advertisers, electronically making, by computer, with respect to at least one of the buyer entities, based at least in part on the information, at least one decision associated with the offering of at least one from among a plurality of different incentives, with each incentive associated with at least one of the product or service items and associated with at least one of the third party advertisers, wherein there is at least one different incentive from each of a plurality of the different third party advertisers, each of the incentives offering at least one benefit in exchange for at least one action associated with a purchase of at least one of the items; and facilitating the offering, by computer, of at least one of the incentives to the buyer entity, with a condition precedent for this operation that the system has received from that buyer entity the at least one respective third party purchase record or information verifiably derived therefrom, wherein the receipt of the third party purchase record or information derived therefrom occurs on an initiative and with consent of the buyer entity associated with that purchase record, wherein the purchase record or information derived therefrom comprises data associated with the purchase of products or services for which payment was not carried out by the system, further comprising; computer code for obtaining acceptance information on whether at least one of the buyer entities accepted the incentive; computer code for storing the acceptance information; and computer code for making a decision to offer a further incentive to said at least one of the buyer entities based at least in part on said acceptance information, said decision being in the economic interest of said at least one of the buyer entities.
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101. A computer program product for buyer-driven targeting by a system comprising:
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a set of computer-readable non-transitory media having computer readable program code embodied therein to be executed by a computer, the computer readable program code comprising program code to perform the following method; receiving, via computer-enabled automated access, data from each of a plurality of buyer entities comprising at least one respective third party purchase record or information derived therefrom; electronically storing information associated with the data; with respect to a plurality of product or service items offered for sale, wherein each different item in the plurality of items is either manufactured or marketed or distributed or provided by a different third party advertiser in a plurality of third party advertisers, electronically making, by computer, with respect to at least one of the buyer entities, based at least in part on the information, at least one decision associated with the offering of at least one from among a plurality of different incentives, with each incentive associated with at least one of the product or service items and associated with at least one of the third party advertisers, wherein there is at least one different incentive from each of a plurality of the different third party advertisers, each of the incentives offering at least one benefit in exchange for at least one action associated with a purchase of at least one of the items; and facilitating the offering, by computer, of at least one of the incentives to the buyer entity, with a condition precedent for this operation that the system has received from that buyer entity the at least one respective third party purchase record or information verifiably derived therefrom, wherein the manufacture, marketing, distribution, and providing are not carried out by the system in the ordinary course of business, further comprising; computer code for obtaining acceptance information on whether at least one of the buyer entities accepted the incentive; computer code for storing the acceptance information; and computer code for making a decision to offer a further incentive to said at least one of the buyer entities based at least in part on said acceptance information, said decision being in the economic interest of said at least one of the buyer entities.
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102. A computer program product for buyer-driven targeting by a system comprising:
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a set of computer-readable non-transitory media having computer readable program code embodied therein to be executed by a computer, the computer readable program code comprising program code to perform the following method; receiving, via computer-enabled automated access, data from each of a plurality of buyer entities comprising at least one respective third party purchase record or information derived therefrom; electronically storing information associated with the data; with respect to a plurality of product or service items offered for sale, wherein each different item in the plurality of items is either manufactured or marketed or distributed or provided by a different third party advertiser in a plurality of third party advertisers, electronically making, by computer, with respect to at least one of the buyer entities, based at least in part on the information, at least one decision associated with the offering of at least one from among a plurality of different incentives, with each incentive associated with at least one of the product or service items and associated with at least one of the third party advertisers, wherein there is at least one different incentive from each of a plurality of the different third party advertisers, each of the incentives offering at least one benefit in exchange for at least one action associated with a purchase of at least one of the items; and facilitating the offering, by computer, of at least one of the incentives to the buyer entity, with a condition precedent for this operation that the system has received from that buyer entity the at least one respective third party purchase record or information verifiably derived therefrom, wherein the receipt of the third party purchase record or information derived therefrom occurs on an initiative and with consent of the buyer entity associated with that purchase record, wherein the manufacture, marketing, distribution, and providing are not carried out by the system in the ordinary course of business, further comprising; computer code for obtaining acceptance information on whether at least one of the buyer entities accepted the incentive; computer code for storing the acceptance information; and computer code for making a decision to offer a further incentive to said at least one of the buyer entities based at least in part on said acceptance information, said decision being in the economic interest of said at least one of the buyer entities.
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103. A computer program product for buyer-driven targeting by a system comprising:
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a set of computer-readable non-transitory media having computer readable program code embodied therein to be executed by a computer, the computer readable program code comprising program code to perform the following method; receiving, via computer-enabled automated access, data from each of a plurality of buyer entities comprising at least one respective third party purchase record or information derived therefrom; electronically storing information associated with the data; with respect to a plurality of product or service items offered for sale, wherein each different item in the plurality of items is either manufactured or marketed or distributed or provided by a different third party advertiser in a plurality of third party advertisers, electronically making, by computer, with respect to at least one of the buyer entities, based at least in part on the information, at least one decision associated with the offering of at least one from among a plurality of different incentives, with each incentive associated with at least one of the product or service items and associated with at least one of the third party advertisers, wherein there is at least one different incentive from each of a plurality of the different third party advertisers, each of the incentives offering at least one benefit in exchange for at least one action associated with a purchase of at least one of the items; and facilitating the offering, by computer, of at least one of the incentives to the buyer entity, with a condition precedent for this operation that the system has received from that buyer entity the at least one respective third party purchase record or information verifiably derived therefrom, wherein the purchase record or information derived therefrom comprises data associated with the purchase of products or services for which payment was not carried out by the system, wherein the manufacture, marketing, distribution, and providing are not carried out by the system in the ordinary course of business, further comprising; computer code for obtaining acceptance information on whether at least one of the buyer entities accepted the incentive; computer code for storing the acceptance information; and computer code for making a decision to offer a further incentive to said at least one of the buyer entities based at least in part on said acceptance information, said decision being in the economic interest of said at least one of the buyer entities.
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104. A computer program product for buyer-driven targeting by a system comprising:
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a set of computer-readable non-transitory media having computer readable program code embodied therein to be executed by a computer, the computer readable program code comprising program code to perform the following method; receiving, via computer-enabled automated access, data from each of a plurality of buyer entities comprising at least one respective third party purchase record or information derived therefrom; electronically storing information associated with the data; with respect to a plurality of product or service items offered for sale, wherein each different item in the plurality of items is either manufactured or marketed or distributed or provided by a different third party advertiser in a plurality of third party advertisers, electronically making, by computer, with respect to at least one of the buyer entities, based at least in part on the information, at least one decision associated with the offering of at least one from among a plurality of different incentives, with each incentive associated with at least one of the product or service items and associated with at least one of the third party advertisers, wherein there is at least one different incentive from each of a plurality of the different third party advertisers, each of the incentives offering at least one benefit in exchange for at least one action associated with a purchase of at least one of the items; and facilitating the offering, by computer, of at least one of the incentives to the buyer entity, with a condition precedent for this operation that the system has received from that buyer entity the at least one respective third party purchase record or information verifiably derived therefrom, wherein the at least one benefit is not normally and publicly accessible to the buyer entity or other buyer entities in the same geographic region on terms which are at least objectively equivalent, and which do not include material conditions that are different from the at least one action, further comprising; computer code for obtaining acceptance information on whether at least one of the buyer entities accepted the incentive; computer code for storing the acceptance information; and computer code for making a decision to offer a further incentive to said at least one of the buyer entities based at least in part on said acceptance information, said decision being in the economic interest of said at least one of the buyer entities.
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105. A computer program product for buyer-driven targeting by a system comprising:
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a set of computer-readable non-transitory media having computer readable program code embodied therein to be executed by a computer, the computer readable program code comprising program code to perform the following method; receiving, via computer-enabled automated access, data from each of a plurality of buyer entities comprising at least one respective third party purchase record or information derived therefrom; electronically storing information associated with the data; with respect to a plurality of product or service items offered for sale, wherein each different item in the plurality of items is either manufactured or marketed or distributed or provided by a different third party advertiser in a plurality of third party advertisers, electronically making, by computer, with respect to at least one of the buyer entities, based at least in part on the information, at least one decision associated with the offering of at least one from among a plurality of different incentives, with each incentive associated with at least one of the product or service items and associated with at least one of the third party advertisers, wherein there is at least one different incentive from each of a plurality of the different third party advertisers, each of the incentives offering at least one benefit in exchange for at least one action associated with a purchase of at least one of the items; and facilitating the offering, by computer, of at least one of the incentives to the buyer entity, with a condition precedent for this operation that the system has received from that buyer entity the at least one respective third party purchase record or information verifiably derived therefrom, wherein the receipt of the third party purchase record or information derived therefrom occurs on an initiative and with consent of the buyer entity associated with that purchase record, wherein the at least one benefit is not normally and publicly accessible to the buyer entity or other buyer entities in the same geographic region on terms which are at least objectively equivalent, and which do not include material conditions that are different from the at least one action, further comprising; computer code for obtaining acceptance information on whether at least one of the buyer entities accepted the incentive; computer code for storing the acceptance information; and computer code for making a decision to offer a further incentive to said at least one of the buyer entities based at least in part on said acceptance information, said decision being in the economic interest of said at least one of the buyer entities.
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106. A computer program product for buyer-driven targeting by a system comprising:
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a set of computer-readable non-transitory media having computer readable program code embodied therein to be executed by a computer, the computer readable program code comprising program code to perform the following method; receiving, via computer-enabled automated access, data from each of a plurality of buyer entities comprising at least one respective third party purchase record or information derived therefrom; electronically storing information associated with the data; with respect to a plurality of product or service items offered for sale, wherein each different item in the plurality of items is either manufactured or marketed or distributed or provided by a different third party advertiser in a plurality of third party advertisers, electronically making, by computer, with respect to at least one of the buyer entities, based at least in part on the information, at least one decision associated with the offering of at least one from among a plurality of different incentives, with each incentive associated with at least one of the product or service items and associated with at least one of the third party advertisers, wherein there is at least one different incentive from each of a plurality of the different third party advertisers, each of the incentives offering at least one benefit in exchange for at least one action associated with a purchase of at least one of the items; and facilitating the offering, by computer, of at least one of the incentives to the buyer entity, with a condition precedent for this operation that the system has received from that buyer entity the at least one respective third party purchase record or information verifiably derived therefrom, wherein the purchase record or information derived therefrom comprises data associated with the purchase of products or services for which payment was not carried out by the system, wherein the at least one benefit is not normally and publicly accessible to the buyer entity or other buyer entities in the same geographic region on terms which are at least objectively equivalent, and which do not include material conditions that are different from the at least one action, further comprising; computer code for obtaining acceptance information on whether at least one of the buyer entities accepted the incentive; computer code for storing the acceptance information; and computer code for making a decision to offer a further incentive to said at least one of the buyer entities based at least in part on said acceptance information, said decision being in the economic interest of said at least one of the buyer entities.
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107. A computer program product for buyer-driven targeting by a system comprising:
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a set of computer-readable non-transitory media having computer readable program code embodied therein to be executed by a computer, the computer readable program code comprising program code to perform the following method; receiving, via computer-enabled automated access, data from each of a plurality of buyer entities comprising at least one respective third party purchase record or information derived therefrom; electronically storing information associated with the data; with respect to a plurality of product or service items offered for sale, wherein each different item in the plurality of items is either manufactured or marketed or distributed or provided by a different third party advertiser in a plurality of third party advertisers, electronically making, by computer, with respect to at least one of the buyer entities, based at least in part on the information, at least one decision associated with the offering of at least one from among a plurality of different incentives, with each incentive associated with at least one of the product or service items and associated with at least one of the third party advertisers, wherein there is at least one different incentive from each of a plurality of the different third party advertisers, each of the incentives offering at least one benefit in exchange for at least one action associated with a purchase of at least one of the items; and facilitating the offering, by computer, of at least one of the incentives to the buyer entity, with a condition precedent for this operation that the system has received from that buyer entity the at least one respective third party purchase record or information verifiably derived therefrom, wherein the manufacture, marketing, distribution, and providing are not carried out by the system in the ordinary course of business, wherein the at least one benefit is not normally and publicly accessible to the buyer entity or other buyer entities in the same geographic region on terms which are at least objectively equivalent, and which do not include material conditions that are different from the at least one action, further comprising; computer code for obtaining acceptance information on whether at least one of the buyer entities accepted the incentive; computer code for storing the acceptance information; and computer code for making a decision to offer a further incentive to said at least one of the buyer entities based at least in part on said acceptance information, said decision being in the economic interest of said at least one of the buyer entities.
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108. A computer program product for buyer-driven targeting by a system comprising:
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a set of computer-readable non-transitory media having computer readable program code embodied therein to be executed by a computer, the computer readable program code comprising program code to perform the following method; receiving, via computer-enabled automated access, data from each of a plurality of buyer entities comprising at least one respective third party purchase record or information derived therefrom; electronically storing information associated with the data; with respect to a plurality of product or service items offered for sale, wherein each different item in the plurality of items is either manufactured or marketed or distributed or provided by a different third party advertiser in a plurality of third party advertisers, electronically making, by computer, with respect to at least one of the buyer entities, based at least in part on the information, at least one decision associated with the offering of at least one from among a plurality of different incentives, with each incentive associated with at least one of the product or service items and associated with at least one of the third party advertisers, wherein there is at least one different incentive from each of a plurality of the different third party advertisers, each of the incentives offering at least one benefit in exchange for at least one action associated with a purchase of at least one of the items; and facilitating the offering, by computer, of at least one of the incentives to the buyer entity, with a condition precedent for this operation that the system has received from that buyer entity the at least one respective third party purchase record or information verifiably derived therefrom, wherein the decision regarding the at least one incentive that is to be offered to the buyer entity is based at least in part on stored information relating to at least one purchase made by the buyer entity with merchants other than the third party advertiser that is associated with the incentive, further comprising; computer code for obtaining acceptance information on whether at least one of the buyer entities accepted the incentive; computer code for storing the acceptance information; and computer code for making a decision to offer a further incentive to said at least one of the buyer entities based at least in part on said acceptance information, said decision being in the economic interest of said at least one of the buyer entities.
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109. A computer program product for buyer-driven targeting by a system comprising:
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a set of computer-readable non-transitory media having computer readable program code embodied therein to be executed by a computer, the computer readable program code comprising program code to perform the following method; receiving, via computer-enabled automated access, data from each of a plurality of buyer entities comprising at least one respective third party purchase record or information derived therefrom; electronically storing information associated with the data; with respect to a plurality of product or service items offered for sale, wherein each different item in the plurality of items is either manufactured or marketed or distributed or provided by a different third party advertiser in a plurality of third party advertisers, electronically making, by computer, with respect to at least one of the buyer entities, based at least in part on the information, at least one decision associated with the offering of at least one from among a plurality of different incentives, with each incentive associated with at least one of the product or service items and associated with at least one of the third party advertisers, wherein there is at least one different incentive from each of a plurality of the different third party advertisers, each of the incentives offering at least one benefit in exchange for at least one action associated with a purchase of at least one of the items; and facilitating the offering, by computer, of at least one of the incentives to the buyer entity, with a condition precedent for this operation that the system has received from that buyer entity the at least one respective third party purchase record or information verifiably derived therefrom, wherein the receipt of the third party purchase record or information derived therefrom occurs on an initiative and with consent of the buyer entity associated with that purchase record, wherein the decision regarding the at least one incentive that is to be offered to the buyer entity is based at least in part on stored information relating to at least one purchase made by the buyer entity with merchants other than the third party advertiser that is associated with the incentive, further comprising; computer code for obtaining acceptance information on whether at least one of the buyer entities accepted the incentive; computer code for storing the acceptance information; and computer code for making a decision to offer a further incentive to said at least one of the buyer entities based at least in part on said acceptance information, said decision being in the economic interest of said at least one of the buyer entities.
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110. A computer program product for buyer-driven targeting by a system comprising:
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a set of computer-readable non-transitory media having computer readable program code embodied therein to be executed by a computer, the computer readable program code comprising program code to perform the following method; receiving, via computer-enabled automated access, data from each of a plurality of buyer entities comprising at least one respective third party purchase record or information derived therefrom; electronically storing information associated with the data; with respect to a plurality of product or service items offered for sale, wherein each different item in the plurality of items is either manufactured or marketed or distributed or provided by a different third party advertiser in a plurality of third party advertisers, electronically making, by computer, with respect to at least one of the buyer entities, based at least in part on the information, at least one decision associated with the offering of at least one from among a plurality of different incentives, with each incentive associated with at least one of the product or service items and associated with at least one of the third party advertisers, wherein there is at least one different incentive from each of a plurality of the different third party advertisers, each of the incentives offering at least one benefit in exchange for at least one action associated with a purchase of at least one of the items; and facilitating the offering, by computer, of at least one of the incentives to the buyer entity, with a condition precedent for this operation that the system has received from that buyer entity the at least one respective third party purchase record or information verifiably derived therefrom, wherein the purchase record or information derived therefrom comprises data associated with the purchase of products or services for which payment was not carried out by the system, wherein the decision regarding the at least one incentive that is to be offered to the buyer entity is based at least in part on stored information relating to at least one purchase made by the buyer entity with merchants other than the third party advertiser that is associated with the incentive, further comprising; computer code for obtaining acceptance information on whether at least one of the buyer entities accepted the incentive; computer code for storing the acceptance information; and computer code for making a decision to offer a further incentive to said at least one of the buyer entities based at least in part on said acceptance information, said decision being in the economic interest of said at least one of the buyer entities.
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111. A computer program product for buyer-driven targeting by a system comprising:
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a set of computer-readable non-transitory media having computer readable program code embodied therein to be executed by a computer, the computer readable program code comprising program code to perform the following method; receiving, via computer-enabled automated access, data from each of a plurality of buyer entities comprising at least one respective third party purchase record or information derived therefrom; electronically storing information associated with the data; with respect to a plurality of product or service items offered for sale, wherein each different item in the plurality of items is either manufactured or marketed or distributed or provided by a different third party advertiser in a plurality of third party advertisers, electronically making, by computer, with respect to at least one of the buyer entities, based at least in part on the information, at least one decision associated with the offering of at least one from among a plurality of different incentives, with each incentive associated with at least one of the product or service items and associated with at least one of the third party advertisers, wherein there is at least one different incentive from each of a plurality of the different third party advertisers, each of the incentives offering at least one benefit in exchange for at least one action associated with a purchase of at least one of the items; and facilitating the offering, by computer, of at least one of the incentives to the buyer entity, with a condition precedent for this operation that the system has received from that buyer entity the at least one respective third party purchase record or information verifiably derived therefrom, wherein the manufacture, marketing, distribution, and providing are not carried out by the system in the ordinary course of business, wherein the decision regarding the at least one incentive that is to be offered to the buyer entity is based at least in part on stored information relating to at least one purchase made by the buyer entity with merchants other than the third party advertiser that is associated with the incentive, further comprising; computer code for obtaining acceptance information on whether at least one of the buyer entities accepted the incentive; computer code for storing the acceptance information; and computer code for making a decision to offer a further incentive to said at least one of the buyer entities based at least in part on said acceptance information, said decision being in the economic interest of said at least one of the buyer entities.
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112. A computer program product for buyer-driven targeting by a system comprising:
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a set of computer-readable non-transitory media having computer readable program code embodied therein to be executed by a computer, the computer readable program code comprising program code to perform the following method; receiving, via computer-enabled automated access, data from each of a plurality of buyer entities comprising at least one respective third party purchase record or information derived therefrom; electronically storing information associated with the data; with respect to a plurality of product or service items offered for sale, wherein each different item in the plurality of items is either manufactured or marketed or distributed or provided by a different third party advertiser in a plurality of third party advertisers, electronically making, by computer, with respect to at least one of the buyer entities, based at least in part on the information, at least one decision associated with the offering of at least one from among a plurality of different incentives, with each incentive associated with at least one of the product or service items and associated with at least one of the third party advertisers, wherein there is at least one different incentive from each of a plurality of the different third party advertisers, each of the incentives offering at least one benefit in exchange for at least one action associated with a purchase of at least one of the items; and facilitating the offering, by computer, of at least one of the incentives to the buyer entity, with a condition precedent for this operation that the system has received from that buyer entity the at least one respective third party purchase record or information verifiably derived therefrom, wherein the at least one benefit is not normally and publicly accessible to the buyer entity or other buyer entities in the same geographic region on terms which are at least objectively equivalent, and which do not include material conditions that are different from the at least one action, wherein the decision regarding the at least one incentive that is to be offered to the buyer entity is based at least in part on stored information relating to purchases made by the buyer entity with merchants other than the third party advertiser that is associated with the incentive, further comprising; computer code for obtaining acceptance information on whether at least one of the buyer entities accepted the incentive; computer code for storing the acceptance information; and computer code for making a decision to offer a further incentive to said at least one of the buyer entities based at least in part on said acceptance information, said decision being in the economic interest of said at least one of the buyer entities.
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113. A computer program product for buyer-driven targeting by a system comprising:
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a set of computer-readable non-transitory media having computer readable program code embodied therein to be executed by a computer, the computer readable program code comprising program code to perform the following method; receiving, via computer-enabled automated access, data from each of a plurality of buyer entities comprising at least one respective third party purchase record or information derived therefrom; electronically storing information associated with the data; with respect to a plurality of product or service items offered for sale, wherein each different item in the plurality of items is either manufactured or marketed or distributed or provided by a different third party advertiser in a plurality of third party advertisers, electronically making, by computer, with respect to at least one of the buyer entities, based at least in part on the information, at least one decision associated with the offering of at least one from among a plurality of different incentives, with each incentive associated with at least one of the product or service items and associated with at least one of the third party advertisers, wherein there is at least one different incentive from each of a plurality of the different third party advertisers, each of the incentives offering at least one benefit in exchange for at least one action associated with a purchase of at least one of the items; and facilitating the offering, by computer, of at least one of the incentives to the buyer entity, with a condition precedent for this operation that the system has received from that buyer entity the at least one respective third party purchase record or information verifiably derived therefrom, wherein the offering is facilitated without having transferred to the third party advertiser any full name associated with the buyer entity at the time that the incentive is offered but has not yet been responded to by the buyer entity, further comprising; computer code for obtaining acceptance information on whether at least one of the buyer entities accepted the incentive; computer code for storing the acceptance information; and computer code for making a decision to offer a further incentive to said at least one of the buyer entities based at least in part on said acceptance information, said decision being in the economic interest of said at least one of the buyer entities.
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114. A computer program product for buyer-driven targeting by a system comprising:
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a set of computer-readable non-transitory media having computer readable program code embodied therein to be executed by a computer, the computer readable program code comprising program code to perform the following method; receiving, via computer-enabled automated access, data from each of a plurality of buyer entities comprising at least one respective third party purchase record or information derived therefrom; electronically storing information associated with the data; with respect to a plurality of product or service items offered for sale, wherein each different item in the plurality of items is either manufactured or marketed or distributed or provided by a different third party advertiser in a plurality of third party advertisers, electronically making, by computer, with respect to at least one of the buyer entities, based at least in part on the information, at least one decision associated with the offering of at least one from among a plurality of different incentives, with each incentive associated with at least one of the product or service items and associated with at least one of the third party advertisers, wherein there is at least one different incentive from each of a plurality of the different third party advertisers, each of the incentives offering at least one benefit in exchange for at least one action associated with a purchase of at least one of the items; and facilitating the offering, by computer, of at least one of the incentives to the buyer entity, with a condition precedent for this operation that the system has received from that buyer entity the at least one respective third party purchase record or information verifiably derived therefrom, wherein the receipt of the third party purchase record or information derived therefrom occurs on an initiative and with consent of the buyer entity associated with that purchase record, wherein the offering is facilitated without having transferred to the third party advertiser any full name associated with the buyer entity at the time that the incentive is offered but has not yet been responded to by the buyer entity, further comprising; computer code for obtaining acceptance information on whether at least one of the buyer entities accepted the incentive; computer code for storing the acceptance information; and computer code for making a decision to offer a further incentive to said at least one of the buyer entities based at least in part on said acceptance information, said decision being in the economic interest of said at least one of the buyer entities.
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115. A computer program product for buyer-driven targeting by a system comprising:
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a set of computer-readable non-transitory media having computer readable program code embodied therein to be executed by a computer, the computer readable program code comprising program code to perform the following method; receiving, via computer-enabled automated access, data from each of a plurality of buyer entities comprising at least one respective third party purchase record or information derived therefrom; electronically storing information associated with the data; with respect to a plurality of product or service items offered for sale, wherein each different item in the plurality of items is either manufactured or marketed or distributed or provided by a different third party advertiser in a plurality of third party advertisers, electronically making, by computer, with respect to at least one of the buyer entities, based at least in part on the information, at least one decision associated with the offering of at least one from among a plurality of different incentives, with each incentive associated with at least one of the product or service items and associated with at least one of the third party advertisers, wherein there is at least one different incentive from each of a plurality of the different third party advertisers, each of the incentives offering at least one benefit in exchange for at least one action associated with a purchase of at least one of the items; and facilitating the offering, by computer, of at least one of the incentives to the buyer entity, with a condition precedent for this operation that the system has received from that buyer entity the at least one respective third party purchase record or information verifiably derived therefrom, wherein the purchase record or information derived therefrom comprises data associated with the purchase of products or services for which payment was not carried out by the system, wherein the offering is facilitated without having transferred to the third party advertiser any full name associated with the buyer entity at the time that the incentive is offered but has not yet been responded to by the buyer entity, further comprising; computer code for obtaining acceptance information on whether at least one of the buyer entities accepted the incentive; computer code for storing the acceptance information; and computer code for making a decision to offer a further incentive to said at least one of the buyer entities based at least in part on said acceptance information, said decision being in the economic interest of said at least one of the buyer entities.
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116. A computer program product for buyer-driven targeting by a system comprising:
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a set of computer-readable non-transitory media having computer readable program code embodied therein to be executed by a computer, the computer readable program code comprising program code to perform the following method; receiving, via computer-enabled automated access, data from each of a plurality of buyer entities comprising at least one respective third party purchase record or information derived therefrom; electronically storing information associated with the data; with respect to a plurality of product or service items offered for sale, wherein each different item in the plurality of items is either manufactured or marketed or distributed or provided by a different third party advertiser in a plurality of third party advertisers, electronically making, by computer, with respect to at least one of the buyer entities, based at least in part on the information, at least one decision associated with the offering of at least one from among a plurality of different incentives, with each incentive associated with at least one of the product or service items and associated with at least one of the third party advertisers, wherein there is at least one different incentive from each of a plurality of the different third party advertisers, each of the incentives offering at least one benefit in exchange for at least one action associated with a purchase of at least one of the items; and facilitating the offering, by computer, of at least one of the incentives to the buyer entity, with a condition precedent for this operation that the system has received from that buyer entity the at least one respective third party purchase record or information verifiably derived therefrom, wherein the manufacture, marketing, distribution, and providing are not carried out by the system in the ordinary course of business, wherein the offering is facilitated without having transferred to the third party advertiser any full name associated with the buyer entity at the time that the incentive is offered but has not yet been responded to by the buyer entity, further comprising; computer code for obtaining acceptance information on whether at least one of the buyer entities accepted the incentive; computer code for storing the acceptance information; and computer code for making a decision to offer a further incentive to said at least one of the buyer entities based at least in part on said acceptance information, said decision being in the economic interest of said at least one of the buyer entities.
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117. A computer program product for buyer-driven targeting by a system comprising:
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a set of computer-readable non-transitory media having computer readable program code embodied therein to be executed by a computer, the computer readable program code comprising program code to perform the following method; receiving, via computer-enabled automated access, data from each of a plurality of buyer entities comprising at least one respective third party purchase record or information derived therefrom; electronically storing information associated with the data; with respect to a plurality of product or service items offered for sale, wherein each different item in the plurality of items is either manufactured or marketed or distributed or provided by a different third party advertiser in a plurality of third party advertisers, electronically making, by computer, with respect to at least one of the buyer entities, based at least in part on the information, at least one decision associated with the offering of at least one from among a plurality of different incentives, with each incentive associated with at least one of the product or service items and associated with at least one of the third party advertisers, wherein there is at least one different incentive from each of a plurality of the different third party advertisers, each of the incentives offering at least one benefit in exchange for at least one action associated with a purchase of at least one of the items; and facilitating the offering, by computer, of at least one of the incentives to the buyer entity, with a condition precedent for this operation that the system has received from that buyer entity the at least one respective third party purchase record or information verifiably derived therefrom, wherein the at least one benefit is not normally and publicly accessible to the buyer entity or other buyer entities in the same geographic region on terms which are at least objectively equivalent, and which do not include material conditions that are different from the at least one action, wherein the offering is facilitated without having transferred to the third party advertiser any full name associated with the buyer entity at the time that the incentive is offered but has not yet been responded to by the buyer entity, further comprising; computer code for obtaining acceptance information on whether at least one of the buyer entities accepted the incentive; computer code for storing the acceptance information; and computer code for making a decision to offer a further incentive to said at least one of the buyer entities based at least in part on said acceptance information, said decision being in the economic interest of said at least one of the buyer entities.
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118. A computer program product for buyer-driven targeting by a system comprising:
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a set of computer-readable non-transitory media having computer readable program code embodied therein to be executed by a computer, the computer readable program code comprising program code to perform the following method; receiving, via computer-enabled automated access, data from each of a plurality of buyer entities comprising at least one respective third party purchase record or information derived therefrom; electronically storing information associated with the data; with respect to a plurality of product or service items offered for sale, wherein each different item in the plurality of items is either manufactured or marketed or distributed or provided by a different third party advertiser in a plurality of third party advertisers, electronically making, by computer, with respect to at least one of the buyer entities, based at least in part on the information, at least one decision associated with the offering of at least one from among a plurality of different incentives, with each incentive associated with at least one of the product or service items and associated with at least one of the third party advertisers, wherein there is at least one different incentive from each of a plurality of the different third party advertisers, each of the incentives offering at least one benefit in exchange for at least one action associated with a purchase of at least one of the items; and facilitating the offering, by computer, of at least one of the incentives to the buyer entity, with a condition precedent for this operation that the system has received from that buyer entity the at least one respective third party purchase record or information verifiably derived therefrom, wherein the receipt of the third party purchase record or information derived therefrom occurs on an initiative and with consent of the buyer entity associated with that purchase record, wherein the decision regarding the at least one incentive that is to be offered to the buyer entity is based at least in part on stored data relating to at least one purchase made by the buyer entity with merchants other than the third party advertiser that is associated with the incentive, wherein the offering is facilitated without having transferred to the third party advertiser any full name associated with the buyer entity at the time that the incentive is offered but has not yet been responded to by the buyer entity, further comprising; computer code for obtaining acceptance information on whether at least one of the buyer entities accepted the incentive; computer code for storing the acceptance information; and computer code for making a decision to offer a further incentive to said at least one of the buyer entities based at least in part on said acceptance information, said decision being in the economic interest of said at least one of the buyer entities.
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119. A computer program product for buyer-driven targeting by a system comprising:
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a set of non-transitory computer-readable media having computer readable program code embodied therein to be executed by a computer, the computer readable program code comprising program code to perform the following method; receiving data from each of a plurality of buyer entities comprising at least one respective third party purchase record or information derived therefrom; electronically storing information associated with the data; with respect to a plurality of product or service items offered for sale, wherein each different item in the plurality of items is either manufactured or marketed or distributed or provided by a different third party advertiser in a plurality of third party advertisers, electronically making, by computer, with respect to at least one of the buyer entities, based at least in part on the information, at least one decision associated with the offering of at least one from among a plurality of different incentives, with each incentive associated with at least one of the product or service items and associated with at least one of the third party advertisers, wherein there is at least one different incentive from each of a plurality of the different third party advertisers, each of the incentives offering at least one benefit in exchange for at least one action associated with a purchase of at least one of the items; and facilitating the offering, by computer, of at least one of the incentives to the buyer entity, with a condition precedent for this operation that the system has received from that buyer entity the at least one respective third party purchase record or information verifiably derived therefrom, wherein the receiving comprises program code for; sending to a buyer entity an offer for participating in an incentive program in return for access to purchase information pertaining to the buyer entity from at least three merchants; receiving from the buyer entity a response with a digital identity verification granting a right of access to said purchase information of the merchants; and obtaining said purchase information from the merchants; wherein said making a decision comprises; electronically searching the purchase information to obtain at least one attribute from the purchase information about the buyer entity; and correlating the attribute to an incentive from a plurality of incentives. - View Dependent Claims (120, 121)
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122. A computer program product for buyer-driven targeting by a system comprising:
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a set of non-transitory computer-readable media having computer readable program code embodied therein to be executed by a computer, the computer readable program code comprising program code to perform the following method; receiving data from each of a plurality of buyer entities comprising at least one respective third party purchase record or information derived therefrom; electronically storing information associated with the data; with respect to a plurality of product or service items offered for sale, wherein each different item in the plurality of items is either manufactured or marketed or distributed or provided by a different third party advertiser in a plurality of third party advertisers, electronically making, by computer, with respect to at least one of the buyer entities, based at least in part on the information, at least one decision associated with the offering of at least one from among a plurality of different incentives, with each incentive associated with at least one of the product or service items and associated with at least one of the third party advertisers, wherein there is at least one different incentive from each of a plurality of the different third party advertisers, each of the incentives offering at least one benefit in exchange for at least one action associated with a purchase of at least one of the items; and facilitating the offering, by computer, of at least one of the incentives to the buyer entity, with a condition precedent for this operation that the system has received from that buyer entity the at least one respective third party purchase record or information verifiably derived therefrom, wherein the receipt of the third party purchase record or information derived therefrom occurs on an initiative and with consent of the buyer entity associated with that purchase record, wherein the receiving comprises program code for; sending to a buyer entity an offer for participating in an incentive program in return for access to purchase information pertaining to the buyer entity from at least three merchants; receiving from the buyer entity a response with a digital identity verification granting a right of access to said purchase information of the merchants; and obtaining said purchase information from the merchants; wherein said making a decision comprises; electronically searching the purchase information to obtain at least one attribute from the purchase information about the buyer entity; and correlating the attribute to an incentive from a plurality of incentives.
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123. A computer program product for buyer-driven targeting by a system comprising:
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a set of non-transitory computer-readable media having computer readable program code embodied therein to be executed by a computer, the computer readable program code comprising program code to perform the following method; receiving data from each of a plurality of buyer entities comprising at least one respective third party purchase record or information derived therefrom; electronically storing information associated with the data; with respect to a plurality of product or service items offered for sale, wherein each different item in the plurality of items is either manufactured or marketed or distributed or provided by a different third party advertiser in a plurality of third party advertisers, electronically making, by computer, with respect to at least one of the buyer entities, based at least in part on the information, at least one decision associated with the offering of at least one from among a plurality of different incentives, with each incentive associated with at least one of the product or service items and associated with at least one of the third party advertisers, wherein there is at least one different incentive from each of a plurality of the different third party advertisers, each of the incentives offering at least one benefit in exchange for at least one action associated with a purchase of at least one of the items; and facilitating the offering, by computer, of at least one of the incentives to the buyer entity, with a condition precedent for this operation that the system has received from that buyer entity the at least one respective third party purchase record or information verifiably derived therefrom, wherein the purchase record or information derived therefrom comprises data associated with the purchase of products or services for which payment was not carried out by the system, wherein the receiving comprises program code for; sending to a buyer entity an offer for participating in an incentive program in return for access to purchase information pertaining to the buyer entity from at least three merchants; receiving from the buyer entity a response with a digital identity verification granting a right of access to said purchase information of the merchants; and obtaining said purchase information from the merchants; wherein said making a decision comprises; electronically searching the purchase information to obtain at least one attribute from the purchase information about the buyer entity; and correlating the attribute to an incentive from a plurality of incentives.
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124. A computer program product for buyer-driven targeting by a system comprising:
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a set of non-transitory computer-readable media having computer readable program code embodied therein to be executed by a computer, the computer readable program code comprising program code to perform the following method; receiving data from each of a plurality of buyer entities comprising at least one respective third party purchase record or information derived therefrom; electronically storing information associated with the data; with respect to a plurality of product or service items offered for sale, wherein each different item in the plurality of items is either manufactured or marketed or distributed or provided by a different third party advertiser in a plurality of third party advertisers, electronically making, by computer, with respect to at least one of the buyer entities, based at least in part on the information, at least one decision associated with the offering of at least one from among a plurality of different incentives, with each incentive associated with at least one of the product or service items and associated with at least one of the third party advertisers, wherein there is at least one different incentive from each of a plurality of the different third party advertisers, each of the incentives offering at least one benefit in exchange for at least one action associated with a purchase of at least one of the items; and facilitating the offering, by computer, of at least one of the incentives to the buyer entity, with a condition precedent for this operation that the system has received from that buyer entity the at least one respective third party purchase record or information verifiably derived therefrom, wherein the receipt of the third party purchase record or information derived therefrom occurs on an initiative and with consent of the buyer entity associated with that purchase record, wherein the purchase record or information derived therefrom comprises data associated with the purchase of products or services for which payment was not carried out by the system, wherein the receiving comprises program code for; sending to a buyer entity an offer for participating in an incentive program in return for access to purchase information pertaining to the buyer entity from at least three merchants; receiving from the buyer entity a response with a digital identity verification granting a right of access to said purchase information of the merchants; and obtaining said purchase information from the merchants; wherein said making a decision comprises; electronically searching the purchase information to obtain at least one attribute from the purchase information about the buyer entity; and correlating the attribute to an incentive from a plurality of incentives.
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125. A computer program product for buyer-driven targeting by a system comprising:
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a set of non-transitory computer-readable media having computer readable program code embodied therein to be executed by a computer, the computer readable program code comprising program code to perform the following method; receiving data from each of a plurality of buyer entities comprising at least one respective third party purchase record or information derived therefrom; electronically storing information associated with the data; with respect to a plurality of product or service items offered for sale, wherein each different item in the plurality of items is either manufactured or marketed or distributed or provided by a different third party advertiser in a plurality of third party advertisers, electronically making, by computer, with respect to at least one of the buyer entities, based at least in part on the information, at least one decision associated with the offering of at least one from among a plurality of different incentives, with each incentive associated with at least one of the product or service items and associated with at least one of the third party advertisers, wherein there is at least one different incentive from each of a plurality of the different third party advertisers, each of the incentives offering at least one benefit in exchange for at least one action associated with a purchase of at least one of the items; and facilitating the offering, by computer, of at least one of the incentives to the buyer entity, with a condition precedent for this operation that the system has received from that buyer entity the at least one respective third party purchase record or information verifiably derived therefrom, wherein the manufacture, marketing, distribution, and providing are not carried out by the system in the ordinary course of business, wherein the receiving comprises logic for; sending to a buyer entity an offer for participating in an incentive program in return for access to purchase information pertaining to the buyer entity from at least three merchants; receiving from the buyer entity a response with a digital identity verification granting a right of access to said purchase information of the merchants; and obtaining said purchase information from the merchants; wherein said making a decision comprises; electronically searching the purchase information to obtain at least one attribute from the purchase information about the buyer entity; and correlating the attribute to an incentive from a plurality of incentives.
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126. A computer program product for buyer-driven targeting by a system comprising:
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a set of non-transitory computer-readable media having computer readable program code embodied therein to be executed by a computer, the computer readable program code comprising program code to perform the following method; receiving data from each of a plurality of buyer entities comprising at least one respective third party purchase record or information derived therefrom; electronically storing information associated with the data; with respect to a plurality of product or service items offered for sale, wherein each different item in the plurality of items is either manufactured or marketed or distributed or provided by a different third party advertiser in a plurality of third party advertisers, electronically making, by computer, with respect to at least one of the buyer entities, based at least in part on the information, at least one decision associated with the offering of at least one from among a plurality of different incentives, with each incentive associated with at least one of the product or service items and associated with at least one of the third party advertisers, wherein there is at least one different incentive from each of a plurality of the different third party advertisers, each of the incentives offering at least one benefit in exchange for at least one action associated with a purchase of at least one of the items; and facilitating the offering, by computer, of at least one of the incentives to the buyer entity, with a condition precedent for this operation that the system has received from that buyer entity the at least one respective third party purchase record or information verifiably derived therefrom, wherein the receipt of the third party purchase record or information derived therefrom occurs on an initiative and with consent of the buyer entity associated with that purchase record, wherein the manufacture, marketing, distribution, and providing are not carried out by the system in the ordinary course of business, wherein the receiving comprises program code for; sending to a buyer entity an offer for participating in an incentive program in return for access to purchase information pertaining to the buyer entity from at least three merchants; receiving from the buyer entity a response with a digital identity verification granting a right of access to said purchase information of the merchants; and obtaining said purchase information from the merchants; wherein said making a decision comprises; electronically searching the purchase information to obtain at least one attribute from the purchase information about the buyer entity; and correlating the attribute to an incentive from a plurality of incentives.
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127. A computer program product for buyer-driven targeting by a system comprising:
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a set of non-transitory computer-readable media having computer readable program code embodied therein to be executed by a computer, the computer readable program code comprising program code to perform the following method; receiving data from each of a plurality of buyer entities comprising at least one respective third party purchase record or information derived therefrom; electronically storing information associated with the data; with respect to a plurality of product or service items offered for sale, wherein each different item in the plurality of items is either manufactured or marketed or distributed or provided by a different third party advertiser in a plurality of third party advertisers, electronically making, by computer, with respect to at least one of the buyer entities, based at least in part on the information, at least one decision associated with the offering of at least one from among a plurality of different incentives, with each incentive associated with at least one of the product or service items and associated with at least one of the third party advertisers, wherein there is at least one different incentive from each of a plurality of the different third party advertisers, each of the incentives offering at least one benefit in exchange for at least one action associated with a purchase of at least one of the items; and facilitating the offering, by computer, of at least one of the incentives to the buyer entity, with a condition precedent for this operation that the system has received from that buyer entity the at least one respective third party purchase record or information verifiably derived therefrom, wherein the purchase record or information derived therefrom comprises data associated with the purchase of products or services for which payment was not carried out by the system, wherein the manufacture, marketing, distribution, and providing are not carried out by the system in the ordinary course of business, wherein the receiving comprises program code for; sending to a buyer entity an offer for participating in an incentive program in return for access to purchase information pertaining to the buyer entity from at least three merchants; receiving from the buyer entity a response with a digital identity verification granting a right of access to said purchase information of the merchants; and obtaining said purchase information from the merchants; wherein said making a decision comprises; electronically searching the purchase information to obtain at least one attribute from the purchase information about the buyer entity; and correlating the attribute to an incentive from a plurality of incentives.
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128. A computer program product for buyer-driven targeting by a system comprising:
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a set of non-transitory computer-readable media having computer readable program code embodied therein to be executed by a computer, the computer readable program code comprising program code to perform the following method; receiving data from each of a plurality of buyer entities comprising at least one respective third party purchase record or information derived therefrom; electronically storing information associated with the data; with respect to a plurality of product or service items offered for sale, wherein each different item in the plurality of items is either manufactured or marketed or distributed or provided by a different third party advertiser in a plurality of third party advertisers, electronically making, by computer, with respect to at least one of the buyer entities, based at least in part on the information, at least one decision associated with the offering of at least one from among a plurality of different incentives, with each incentive associated with at least one of the product or service items and associated with at least one of the third party advertisers, wherein there is at least one different incentive from each of a plurality of the different third party advertisers, each of the incentives offering at least one benefit in exchange for at least one action associated with a purchase of at least one of the items; and facilitating the offering, by computer, of at least one of the incentives to the buyer entity, with a condition precedent for this operation that the system has received from that buyer entity the at least one respective third party purchase record or information verifiably derived therefrom, wherein the at least one benefit is not normally and publicly accessible to the buyer entity or other buyer entities in the same geographic region on terms which are at least objectively equivalent, and which do not include material conditions that are different from the at least one action, wherein the receiving comprises program code for; sending to a buyer entity an offer for participating in an incentive program in return for access to purchase information pertaining to the buyer entity from at least three merchants; receiving from the buyer entity a response with a digital identity verification granting a right of access to said purchase information of the merchants; and obtaining said purchase information from the merchants; wherein said making a decision comprises; electronically searching the purchase information to obtain at least one attribute from the purchase information about the buyer entity; and correlating the attribute to an incentive from a plurality of incentives.
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129. A computer program product for buyer-driven targeting by a system comprising:
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a set of non-transitory computer-readable media having computer readable program code embodied therein to be executed by a computer, the computer readable program code comprising program code to perform the following method; receiving data from each of a plurality of buyer entities comprising at least one respective third party purchase record or information derived therefrom; electronically storing information associated with the data; with respect to a plurality of product or service items offered for sale, wherein each different item in the plurality of items is either manufactured or marketed or distributed or provided by a different third party advertiser in a plurality of third party advertisers, electronically making, by computer, with respect to at least one of the buyer entities, based at least in part on the information, at least one decision associated with the offering of at least one from among a plurality of different incentives, with each incentive associated with at least one of the product or service items and associated with at least one of the third party advertisers, wherein there is at least one different incentive from each of a plurality of the different third party advertisers, each of the incentives offering at least one benefit in exchange for at least one action associated with a purchase of at least one of the items; and facilitating the offering, by computer, of at least one of the incentives to the buyer entity, with a condition precedent for this operation that the system has received from that buyer entity the at least one respective third party purchase record or information verifiably derived therefrom, wherein the receipt of the third party purchase record or information derived therefrom occurs on an initiative and with consent of the buyer entity associated with that purchase record, wherein the at least one benefit is not normally and publicly accessible to the buyer entity or other buyer entities in the same geographic region on terms which are at least objectively equivalent, and which do not include material conditions that are different from the at least one action, wherein the receiving comprises program code for; sending to a buyer entity an offer for participating in an incentive program in return for access to purchase information pertaining to the buyer entity from at least three merchants; receiving from the buyer entity a response with a digital identity verification granting a right of access to said purchase information of the merchants; and obtaining said purchase information from the merchants; wherein said making a decision comprises; electronically searching the purchase information to obtain at least one attribute from the purchase information about the buyer entity; and correlating the attribute to an incentive from a plurality of incentives.
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130. A computer program product for buyer-driven targeting by a system comprising:
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a set of non-transitory computer-readable media having computer readable program code embodied therein to be executed by a computer, the computer readable program code comprising program code to perform the following method; receiving data from each of a plurality of buyer entities comprising at least one respective third party purchase record or information derived therefrom; electronically storing information associated with the data; with respect to a plurality of product or service items offered for sale, wherein each different item in the plurality of items is either manufactured or marketed or distributed or provided by a different third party advertiser in a plurality of third party advertisers, electronically making, by computer, with respect to at least one of the buyer entities, based at least in part on the information, at least one decision associated with the offering of at least one from among a plurality of different incentives, with each incentive associated with at least one of the product or service items and associated with at least one of the third party advertisers, wherein there is at least one different incentive from each of a plurality of the different third party advertisers, each of the incentives offering at least one benefit in exchange for at least one action associated with a purchase of at least one of the items; and facilitating the offering, by computer, of at least one of the incentives to the buyer entity, with a condition precedent for this operation that the system has received from that buyer entity the at least one respective third party purchase record or information verifiably derived therefrom, wherein the purchase record or information derived therefrom comprises data associated with the purchase of products or services for which payment was not carried out by the system, wherein the at least one benefit is not normally and publicly accessible to the buyer entity or other buyer entities in the same geographic region on terms which are at least objectively equivalent, and which do not include material conditions that are different from the at least one action, wherein the receiving comprises program code for; sending to a buyer entity an offer for participating in an incentive program in return for access to purchase information pertaining to the buyer entity from at least three merchants; receiving from the buyer entity a response with a digital identity verification granting a right of access to said purchase information of the merchants; and obtaining said purchase information from the merchants; wherein said making a decision comprises; electronically searching the purchase information to obtain at least one attribute from the purchase information about the buyer entity; and correlating the attribute to an incentive from a plurality of incentives.
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131. A computer program product for buyer-driven targeting by a system comprising:
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a set of non-transitory computer-readable media having computer readable program code embodied therein to be executed by a computer, the computer readable program code comprising program code to perform the following method; receiving data from each of a plurality of buyer entities comprising at least one respective third party purchase record or information derived therefrom; electronically storing information associated with the data; with respect to a plurality of product or service items offered for sale, wherein each different item in the plurality of items is either manufactured or marketed or distributed or provided by a different third party advertiser in a plurality of third party advertisers, electronically making, by computer, with respect to at least one of the buyer entities, based at least in part on the information, at least one decision associated with the offering of at least one from among a plurality of different incentives, with each incentive associated with at least one of the product or service items and associated with at least one of the third party advertisers, wherein there is at least one different incentive from each of a plurality of the different third party advertisers, each of the incentives offering at least one benefit in exchange for at least one action associated with a purchase of at least one of the items; and facilitating the offering, by computer, of at least one of the incentives to the buyer entity, with a condition precedent for this operation that the system has received from that buyer entity the at least one respective third party purchase record or information verifiably derived therefrom, wherein the manufacture, marketing, distribution, and providing are not carried out by the system in the ordinary course of business, wherein the at least one benefit is not normally and publicly accessible to the buyer entity or other buyer entities in the same geographic region on terms which are at least objectively equivalent, and which do not include material conditions that are different from the at least one action, wherein the receiving comprises program code for; sending to a buyer entity an offer for participating in an incentive program in return for access to purchase information pertaining to the buyer entity from at least three merchants; receiving from the buyer entity a response with a digital identity verification granting a right of access to said purchase information of the merchants; and obtaining said purchase information from the merchants; wherein said making a decision comprises; electronically searching the purchase information to obtain at least one attribute from the purchase information about the buyer entity; and correlating the attribute to an incentive from a plurality of incentives.
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132. A computer program product for buyer-driven targeting by a system comprising:
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a set of non-transitory computer-readable media having computer readable program code embodied therein to be executed by a computer, the computer readable program code comprising program code to perform the following method; receiving data from each of a plurality of buyer entities comprising at least one respective third party purchase record or information derived therefrom; electronically storing information associated with the data; with respect to a plurality of product or service items offered for sale, wherein each different item in the plurality of items is either manufactured or marketed or distributed or provided by a different third party advertiser in a plurality of third party advertisers, electronically making, by computer, with respect to at least one of the buyer entities, based at least in part on the information, at least one decision associated with the offering of at least one from among a plurality of different incentives, with each incentive associated with at least one of the product or service items and associated with at least one of the third party advertisers, wherein there is at least one different incentive from each of a plurality of the different third party advertisers, each of the incentives offering at least one benefit in exchange for at least one action associated with a purchase of at least one of the items; and facilitating the offering, by computer, of at least one of the incentives to the buyer entity, with a condition precedent for this operation that the system has received from that buyer entity the at least one respective third party purchase record or information verifiably derived therefrom, wherein the decision regarding the at least one incentive that is to be offered to the buyer entity is based at least in part on stored information relating to at least one purchase made by the buyer entity with merchants other than the third party advertiser that is associated with the incentive, wherein the receiving comprises program code for; sending to a buyer entity an offer for participating in an incentive program in return for access to purchase information pertaining to the buyer entity from at least three merchants; receiving from the buyer entity a response with a digital identity verification granting a right of access to said purchase information of the merchants; and obtaining said purchase information from the merchants; wherein said making a decision comprises; electronically searching the purchase information to obtain at least one attribute from the purchase information about the buyer entity; and correlating the attribute to an incentive from a plurality of incentives.
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133. A computer program product for buyer-driven targeting by a system comprising:
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a set of non-transitory computer-readable media having computer readable program code embodied therein to be executed by a computer, the computer readable program code comprising program code to perform the following method; receiving data from each of a plurality of buyer entities comprising at least one respective third party purchase record or information derived therefrom; electronically storing information associated with the data; with respect to a plurality of product or service items offered for sale, wherein each different item in the plurality of items is either manufactured or marketed or distributed or provided by a different third party advertiser in a plurality of third party advertisers, electronically making, by computer, with respect to at least one of the buyer entities, based at least in part on the information, at least one decision associated with the offering of at least one from among a plurality of different incentives, with each incentive associated with at least one of the product or service items and associated with at least one of the third party advertisers, wherein there is at least one different incentive from each of a plurality of the different third party advertisers, each of the incentives offering at least one benefit in exchange for at least one action associated with a purchase of at least one of the items; and facilitating the offering, by computer, of at least one of the incentives to the buyer entity, with a condition precedent for this operation that the system has received from that buyer entity the at least one respective third party purchase record or information verifiably derived therefrom, wherein the receipt of the third party purchase record or information derived therefrom occurs on an initiative and with consent of the buyer entity associated with that purchase record, wherein the decision regarding the at least one incentive that is to be offered to the buyer entity is based at least in part on stored information relating to at least one purchase made by the buyer entity with merchants other than the third party advertiser that is associated with the incentive, wherein the receiving comprises program code for; sending to a buyer entity an offer for participating in an incentive program in return for access to purchase information pertaining to the buyer entity from at least three merchants; receiving from the buyer entity a response with a digital identity verification granting a right of access to said purchase information of the merchants; and obtaining said purchase information from the merchants; wherein said making a decision comprises; electronically searching the purchase information to obtain at least one attribute from the purchase information about the buyer entity; and correlating the attribute to an incentive from a plurality of incentives.
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134. A computer program product for buyer-driven targeting by a system comprising:
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a set of non-transitory computer-readable media having computer readable program code embodied therein to be executed by a computer, the computer readable program code comprising program code to perform the following method; receiving data from each of a plurality of buyer entities comprising at least one respective third party purchase record or information derived therefrom; electronically storing information associated with the data; with respect to a plurality of product or service items offered for sale, wherein each different item in the plurality of items is either manufactured or marketed or distributed or provided by a different third party advertiser in a plurality of third party advertisers, electronically making, by computer, with respect to at least one of the buyer entities, based at least in part on the information, at least one decision associated with the offering of at least one from among a plurality of different incentives, with each incentive associated with at least one of the product or service items and associated with at least one of the third party advertisers, wherein there is at least one different incentive from each of a plurality of the different third party advertisers, each of the incentives offering at least one benefit in exchange for at least one action associated with a purchase of at least one of the items; and facilitating the offering, by computer, of at least one of the incentives to the buyer entity, with a condition precedent for this operation that the system has received from that buyer entity the at least one respective third party purchase record or information verifiably derived therefrom, wherein the purchase record or information derived therefrom comprises data associated with the purchase of products or services for which payment was not carried out by the system, wherein the decision regarding the at least one incentive that is to be offered to the buyer entity is based at least in part on stored information relating to at least one purchase made by the buyer entity with merchants other than the third party advertiser that is associated with the incentive, wherein the receiving comprises program code for; sending to a buyer entity an offer for participating in an incentive program in return for access to purchase information pertaining to the buyer entity from at least three merchants; receiving from the buyer entity a response with a digital identity verification granting a right of access to said purchase information of the merchants; and obtaining said purchase information from the merchants; wherein said making a decision comprises; electronically searching the purchase information to obtain at least one attribute from the purchase information about the buyer entity; and correlating the attribute to an incentive from a plurality of incentives.
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135. A computer program product for buyer-driven targeting by a system comprising:
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a set of non-transitory computer-readable media having computer readable program code embodied therein to be executed by a computer, the computer readable program code comprising program code to perform the following method; receiving data from each of a plurality of buyer entities comprising at least one respective third party purchase record or information derived therefrom; electronically storing information associated with the data; with respect to a plurality of product or service items offered for sale, wherein each different item in the plurality of items is either manufactured or marketed or distributed or provided by a different third party advertiser in a plurality of third party advertisers, electronically making, by computer, with respect to at least one of the buyer entities, based at least in part on the information, at least one decision associated with the offering of at least one from among a plurality of different incentives, with each incentive associated with at least one of the product or service items and associated with at least one of the third party advertisers, wherein there is at least one different incentive from each of a plurality of the different third party advertisers, each of the incentives offering at least one benefit in exchange for at least one action associated with a purchase of at least one of the items; and facilitating the offering, by computer, of at least one of the incentives to the buyer entity, with a condition precedent for this operation that the system has received from that buyer entity the at least one respective third party purchase record or information verifiably derived therefrom, wherein the manufacture, marketing, distribution, and providing are not carried out by the system in the ordinary course of business, wherein the decision regarding the at least one incentive that is to be offered to the buyer entity is based at least in part on stored information relating to at least one purchase made by the buyer entity with merchants other than the third party advertiser that is associated with the incentive, wherein the receiving comprises program code for; sending to a buyer entity an offer for participating in an incentive program in return for access to purchase information pertaining to the buyer entity from at least three merchants; receiving from the buyer entity a response with a digital identity verification granting a right of access to said purchase information of the merchants; and obtaining said purchase information from the merchants; wherein said making a decision comprises; electronically searching the purchase information to obtain at least one attribute from the purchase information about the buyer entity; and correlating the attribute to an incentive from a plurality of incentives.
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136. A computer program product for buyer-driven targeting by a system comprising:
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a set of non-transitory computer-readable media having computer readable program code embodied therein to be executed by a computer, the computer readable program code comprising program code to perform the following method; receiving data from each of a plurality of buyer entities comprising at least one respective third party purchase record or information derived therefrom; electronically storing information associated with the data; with respect to a plurality of product or service items offered for sale, wherein each different item in the plurality of items is either manufactured or marketed or distributed or provided by a different third party advertiser in a plurality of third party advertisers, electronically making, by computer, with respect to at least one of the buyer entities, based at least in part on the information, at least one decision associated with the offering of at least one from among a plurality of different incentives, with each incentive associated with at least one of the product or service items and associated with at least one of the third party advertisers, wherein there is at least one different incentive from each of a plurality of the different third party advertisers, each of the incentives offering at least one benefit in exchange for at least one action associated with a purchase of at least one of the items; and facilitating the offering, by computer, of at least one of the incentives to the buyer entity, with a condition precedent for this operation that the system has received from that buyer entity the at least one respective third party purchase record or information verifiably derived therefrom, wherein the at least one benefit is not normally and publicly accessible to the buyer entity or other buyer entities in the same geographic region on terms which are at least objectively equivalent, and which do not include material conditions that are different from the at least one action, wherein the decision regarding the at least one incentive that is to be offered to the buyer entity is based at least in part on stored information relating to purchases made by the buyer entity with merchants other than the third party advertiser that is associated with the incentive, wherein the receiving comprises program code for; sending to a buyer entity an offer for participating in an incentive program in return for access to purchase information pertaining to the buyer entity from at least three merchants; receiving from the buyer entity a response with a digital identity verification granting a right of access to said purchase information of the merchants; and obtaining said purchase information from the merchants; wherein said making a decision comprises; electronically searching the purchase information to obtain at least one attribute from the purchase information about the buyer entity; and correlating the attribute to an incentive from a plurality of incentives.
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137. A computer program product for buyer-driven targeting by a system comprising:
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a set of non-transitory computer-readable media having computer readable program code embodied therein to be executed by a computer, the computer readable program code comprising program code to perform the following method; receiving data from each of a plurality of buyer entities comprising at least one respective third party purchase record or information derived therefrom; electronically storing information associated with the data; with respect to a plurality of product or service items offered for sale, wherein each different item in the plurality of items is either manufactured or marketed or distributed or provided by a different third party advertiser in a plurality of third party advertisers, electronically making, by computer, with respect to at least one of the buyer entities, based at least in part on the information, at least one decision associated with the offering of at least one from among a plurality of different incentives, with each incentive associated with at least one of the product or service items and associated with at least one of the third party advertisers, wherein there is at least one different incentive from each of a plurality of the different third party advertisers, each of the incentives offering at least one benefit in exchange for at least one action associated with a purchase of at least one of the items; and facilitating the offering, by computer, of at least one of the incentives to the buyer entity, with a condition precedent for this operation that the system has received from that buyer entity the at least one respective third party purchase record or information verifiably derived therefrom, wherein the offering is facilitated without having transferred to the third party advertiser any full name associated with the buyer entity at the time that the incentive is offered but has not yet been responded to by the buyer entity, wherein the receiving comprises program code for; sending to a buyer entity an offer for participating in an incentive program in return for access to purchase information pertaining to the buyer entity from at least three merchants; receiving from the buyer entity a response with a digital identity verification granting a right of access to said purchase information of the merchants; and obtaining said purchase information from the merchants; wherein said making a decision comprises; electronically searching the purchase information to obtain at least one attribute from the purchase information about the buyer entity; and correlating the attribute to an incentive from a plurality of incentives.
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138. A computer program product for buyer-driven targeting by a system comprising:
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a set of non-transitory computer-readable media having computer readable program code embodied therein to be executed by a computer, the computer readable program code comprising program code to perform the following method; receiving data from each of a plurality of buyer entities comprising at least one respective third party purchase record or information derived therefrom; electronically storing information associated with the data; with respect to a plurality of product or service items offered for sale, wherein each different item in the plurality of items is either manufactured or marketed or distributed or provided by a different third party advertiser in a plurality of third party advertisers, electronically making, by computer, with respect to at least one of the buyer entities, based at least in part on the information, at least one decision associated with the offering of at least one from among a plurality of different incentives, with each incentive associated with at least one of the product or service items and associated with at least one of the third party advertisers, wherein there is at least one different incentive from each of a plurality of the different third party advertisers, each of the incentives offering at least one benefit in exchange for at least one action associated with a purchase of at least one of the items; and facilitating the offering, by computer, of at least one of the incentives to the buyer entity, with a condition precedent for this operation that the system has received from that buyer entity the at least one respective third party purchase record or information verifiably derived therefrom, wherein the receipt of the third party purchase record or information derived therefrom occurs on an initiative and with consent of the buyer entity associated with that purchase record, wherein the offering is facilitated without having transferred to the third party advertiser any full name associated with the buyer entity at the time that the incentive is offered but has not yet been responded to by the buyer entity, wherein the receiving comprises program code for; sending to a buyer entity an offer for participating in an incentive program in return for access to purchase information pertaining to the buyer entity from at least three merchants; receiving from the buyer entity a response with a digital identity verification granting a right of access to said purchase information of the merchants; and obtaining said purchase information from the merchants; wherein said making a decision comprises; electronically searching the purchase information to obtain at least one attribute from the purchase information about the buyer entity; and correlating the attribute to an incentive from a plurality of incentives.
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139. A computer program product for buyer-driven targeting by a system comprising:
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a set of non-transitory computer-readable media having computer readable program code embodied therein to be executed by a computer, the computer readable program code comprising program code to perform the following method; receiving data from each of a plurality of buyer entities comprising at least one respective third party purchase record or information derived therefrom; electronically storing information associated with the data; with respect to a plurality of product or service items offered for sale, wherein each different item in the plurality of items is either manufactured or marketed or distributed or provided by a different third party advertiser in a plurality of third party advertisers, electronically making, by computer, with respect to at least one of the buyer entities, based at least in part on the information, at least one decision associated with the offering of at least one from among a plurality of different incentives, with each incentive associated with at least one of the product or service items and associated with at least one of the third party advertisers, wherein there is at least one different incentive from each of a plurality of the different third party advertisers, each of the incentives offering at least one benefit in exchange for at least one action associated with a purchase of at least one of the items; and facilitating the offering, by computer, of at least one of the incentives to the buyer entity, with a condition precedent for this operation that the system has received from that buyer entity the at least one respective third party purchase record or information verifiably derived therefrom, wherein the purchase record or information derived therefrom comprises data associated with the purchase of products or services for which payment was not carried out by the system, wherein the offering is facilitated without having transferred to the third party advertiser any full name associated with the buyer entity at the time that the incentive is offered but has not yet been responded to by the buyer entity, wherein the receiving comprises program code for; sending to a buyer entity an offer for participating in an incentive program in return for access to purchase information pertaining to the buyer entity from at least three merchants; receiving from the buyer entity a response with a digital identity verification granting a right of access to said purchase information of the merchants; and obtaining said purchase information from the merchants; wherein said making a decision comprises; electronically searching the purchase information to obtain at least one attribute from the purchase information about the buyer entity; and correlating the attribute to an incentive from a plurality of incentives.
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140. A computer program product for buyer-driven targeting by a system comprising:
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a set of non-transitory computer-readable media having computer readable program code embodied therein to be executed by a computer, the computer readable program code comprising program code to perform the following method; receiving data from each of a plurality of buyer entities comprising at least one respective third party purchase record or information derived therefrom; electronically storing information associated with the data; with respect to a plurality of product or service items offered for sale, wherein each different item in the plurality of items is either manufactured or marketed or distributed or provided by a different third party advertiser in a plurality of third party advertisers, electronically making, by computer, with respect to at least one of the buyer entities, based at least in part on the information, at least one decision associated with the offering of at least one from among a plurality of different incentives, with each incentive associated with at least one of the product or service items and associated with at least one of the third party advertisers, wherein there is at least one different incentive from each of a plurality of the different third party advertisers, each of the incentives offering at least one benefit in exchange for at least one action associated with a purchase of at least one of the items; and facilitating the offering, by computer, of at least one of the incentives to the buyer entity, with a condition precedent for this operation that the system has received from that buyer entity the at least one respective third party purchase record or information verifiably derived therefrom, wherein the manufacture, marketing, distribution, and providing are not carried out by the system in the ordinary course of business, wherein the offering is facilitated without having transferred to the third party advertiser any full name associated with the buyer entity at the time that the incentive is offered but has not yet been responded to by the buyer entity, wherein the receiving comprises program code for; sending to a buyer entity an offer for participating in an incentive program in return for access to purchase information pertaining to the buyer entity from at least three merchants; receiving from the buyer entity a response with a digital identity verification granting a right of access to said purchase information of the merchants; and obtaining said purchase information from the merchants; wherein said making a decision comprises; electronically searching the purchase information to obtain at least one attribute from the purchase information about the buyer entity; and correlating the attribute to an incentive from a plurality of incentives.
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141. A computer program product for buyer-driven targeting by a system comprising:
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a set of non-transitory computer-readable media having computer readable program code embodied therein to be executed by a computer, the computer readable program code comprising program code to perform the following method; receiving data from each of a plurality of buyer entities comprising at least one respective third party purchase record or information derived therefrom; electronically storing information associated with the data; with respect to a plurality of product or service items offered for sale, wherein each different item in the plurality of items is either manufactured or marketed or distributed or provided by a different third party advertiser in a plurality of third party advertisers, electronically making, by computer, with respect to at least one of the buyer entities, based at least in part on the information, at least one decision associated with the offering of at least one from among a plurality of different incentives, with each incentive associated with at least one of the product or service items and associated with at least one of the third party advertisers, wherein there is at least one different incentive from each of a plurality of the different third party advertisers, each of the incentives offering at least one benefit in exchange for at least one action associated with a purchase of at least one of the items; and facilitating the offering, by computer, of at least one of the incentives to the buyer entity, with a condition precedent for this operation that the system has received from that buyer entity the at least one respective third party purchase record or information verifiably derived therefrom, wherein the at least one benefit is not normally and publicly accessible to the buyer entity or other buyer entities in the same geographic region on terms which are at least objectively equivalent, and which do not include material conditions that are different from the at least one action, wherein the offering is facilitated without having transferred to the third party advertiser any full name associated with the buyer entity at the time that the incentive is offered but has not yet been responded to by the buyer entity, wherein the receiving comprises program code for; sending to a buyer entity an offer for participating in an incentive program in return for access to purchase information pertaining to the buyer entity from at least three merchants; receiving from the buyer entity a response with a digital identity verification granting a right of access to said purchase information of the merchants; and obtaining said purchase information from the merchants; wherein said making a decision comprises; electronically searching the purchase information to obtain at least one attribute from the purchase information about the buyer entity; and correlating the attribute to an incentive from a plurality of incentives.
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142. A computer program product for buyer-driven targeting by a system comprising:
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a set of non-transitory computer-readable media having computer readable program code embodied therein to be executed by a computer, the computer readable program code comprising program code to perform the following method; receiving data from each of a plurality of buyer entities comprising at least one respective third party purchase record or information derived therefrom; electronically storing information associated with the data; with respect to a plurality of product or service items offered for sale, wherein each different item in the plurality of items is either manufactured or marketed or distributed or provided by a different third party advertiser in a plurality of third party advertisers, electronically making, by computer, with respect to at least one of the buyer entities, based at least in part on the information, at least one decision associated with the offering of at least one from among a plurality of different incentives, with each incentive associated with at least one of the product or service items and associated with at least one of the third party advertisers, wherein there is at least one different incentive from each of a plurality of the different third party advertisers, each of the incentives offering at least one benefit in exchange for at least one action associated with a purchase of at least one of the items; and facilitating the offering, by computer, of at least one of the incentives to the buyer entity, with a condition precedent for this operation that the system has received from that buyer entity the at least one respective third party purchase record or information verifiably derived therefrom, wherein the receipt of the third party purchase record or information derived therefrom occurs on an initiative and with consent of the buyer entity associated with that purchase record, wherein the decision regarding the at least one incentive that is to be offered to the buyer entity is based at least in part on stored data relating to at least one purchase made by the buyer entity with merchants other than the third party advertiser that is associated with the incentive, wherein the offering is facilitated without having transferred to the third party advertiser any full name associated with the buyer entity at the time that the incentive is offered but has not yet been responded to by the buyer entity, wherein the receiving comprises program code for; sending to a buyer entity an offer for participating in an incentive program in return for access to purchase information pertaining to the buyer entity from at least three merchants; receiving from the buyer entity a response with a digital identity verification granting a right of access to said purchase information of the merchants; and obtaining said purchase information from the merchants; wherein said making a decision comprises; electronically searching the purchase information to obtain at least one attribute from the purchase information about the buyer entity; and correlating the attribute to an incentive from a plurality of incentives.
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143. A system for buyer-driven targeting by a system comprising:
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an electronic storage; and a set of processors that use the electronic storage and include among them the following logic elements; logic for receiving data from each of a plurality of buyer entities comprising at least one respective third party purchase record or information derived therefrom; logic for electronically storing information associated with the data; logic for, with respect to a plurality of product or service items offered for sale, wherein each different item in the plurality of items is either manufactured or marketed or distributed or provided by a different third party advertiser in a plurality of third party advertisers, electronically making, by computer, with respect to at least one of the buyer entities, based at least in part on the information, at least one decision associated with the offering of at least one from among a plurality of different incentives, with each incentive associated with at least one of the product or service items and associated with at least one of the third party advertisers, wherein there is at least one different incentive from each of a plurality of the different third party advertisers, each of the incentives offering at least one benefit in exchange for at least one action associated with a purchase of at least one of the items; and logic for facilitating the offering of at least one of the incentives to the buyer entity, with a condition precedent for this operation that the system has received from that buyer entity the at least one respective third party purchase record or information verifiably derived therefrom, further comprising; logic for obtaining acceptance information on whether at least one of the buyer entities accepted the incentive; logic for storing the acceptance information; and logic for making a decision to offer a further incentive to said at least one of the buyer entities based at least in part on said acceptance information, said decision being in the economic interest of said at least one of the buyer entities. - View Dependent Claims (144, 145, 146, 147, 148, 149, 150, 151, 152, 153, 154, 155, 156)
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157. A system for buyer-driven targeting by a system comprising:
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an electronic storage; and a set of processors that use the electronic storage and include among them the following logic elements; logic for receiving data from each of a plurality of buyer entities comprising at least one respective third party purchase record or information derived therefrom; logic for electronically storing information associated with the data; logic for, with respect to a plurality of product or service items offered for sale, wherein each different item in the plurality of items is either manufactured or marketed or distributed or provided by a different third party advertiser in a plurality of third party advertisers, electronically making, by computer, with respect to at least one of the buyer entities, based at least in part on the information, at least one decision associated with the offering of at least one from among a plurality of different incentives, with each incentive associated with at least one of the product or service items and associated with at least one of the third party advertisers, wherein there is at least one different incentive from each of a plurality of the different third party advertisers, each of the incentives offering at least one benefit in exchange for at least one action associated with a purchase of at least one of the items; and logic for facilitating the offering of at least one of the incentives to the buyer entity, with a condition precedent for this operation that the system has received from that buyer entity the at least one respective third party purchase record or information verifiably derived therefrom, wherein the receipt of the third party purchase record or information derived therefrom occurs on an initiative and with consent of the buyer entity associated with that purchase record, further comprising; logic for obtaining acceptance information on whether at least one of the buyer entities accepted the incentive; logic for storing the acceptance information; and logic for making a decision to offer a further incentive to said at least one of the buyer entities based at least in part on said acceptance information, said decision being in the economic interest of said at least one of the buyer entities.
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158. A system for buyer-driven targeting by a system comprising:
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an electronic storage; and a set of processors that use the electronic storage and include among them the following logic elements; logic for receiving data from each of a plurality of buyer entities comprising at least one respective third party purchase record or information derived therefrom; logic for electronically storing information associated with the data; logic for, with respect to a plurality of product or service items offered for sale, wherein each different item in the plurality of items is either manufactured or marketed or distributed or provided by a different third party advertiser in a plurality of third party advertisers, electronically making, by computer, with respect to at least one of the buyer entities, based at least in part on the information, at least one decision associated with the offering of at least one from among a plurality of different incentives, with each incentive associated with at least one of the product or service items and associated with at least one of the third party advertisers, wherein there is at least one different incentive from each of a plurality of the different third party advertisers, each of the incentives offering at least one benefit in exchange for at least one action associated with a purchase of at least one of the items; and logic for facilitating the offering of at least one of the incentives to the buyer entity, with a condition precedent for this operation that the system has received from that buyer entity the at least one respective third party purchase record or information verifiably derived therefrom, wherein the purchase record or information derived therefrom comprises data associated with the purchase of products or services for which payment was not carried out by the system, further comprising; logic for obtaining acceptance information on whether at least one of the buyer entities accepted the incentive; logic for storing the acceptance information; and logic for making a decision to offer a further incentive to said at least one of the buyer entities based at least in part on said acceptance information, said decision being in the economic interest of said at least one of the buyer entities.
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159. A system for buyer-driven targeting by a system comprising:
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an electronic storage; and a set of processors that use the electronic storage and include among them the following logic elements; logic for receiving data from each of a plurality of buyer entities comprising at least one respective third party purchase record or information derived therefrom; logic for electronically storing information associated with the data; logic for, with respect to a plurality of product or service items offered for sale, wherein each different item in the plurality of items is either manufactured or marketed or distributed or provided by a different third party advertiser in a plurality of third party advertisers, electronically making, by computer, with respect to at least one of the buyer entities, based at least in part on the information, at least one decision associated with the offering of at least one from among a plurality of different incentives, with each incentive associated with at least one of the product or service items and associated with at least one of the third party advertisers, wherein there is at least one different incentive from each of a plurality of the different third party advertisers, each of the incentives offering at least one benefit in exchange for at least one action associated with a purchase of at least one of the items; and logic for facilitating the offering of at least one of the incentives to the buyer entity, with a condition precedent for this operation that the system has received from that buyer entity the at least one respective third party purchase record or information verifiably derived therefrom, wherein the receipt of the third party purchase record or information derived therefrom occurs on an initiative and with consent of the buyer entity associated with that purchase record, wherein the purchase record or information derived therefrom comprises data associated with the purchase of products or services for which payment was not carried out by the system, further comprising; logic for obtaining acceptance information on whether at least one of the buyer entities accepted the incentive; logic for storing the acceptance information; and logic for making a decision to offer a further incentive to said at least one of the buyer entities based at least in part on said acceptance information, said decision being in the economic interest of said at least one of the buyer entities.
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160. A system for buyer-driven targeting by a system comprising:
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an electronic storage; and a set of processors that use the electronic storage and include among them the following logic elements; logic for receiving data from each of a plurality of buyer entities comprising at least one respective third party purchase record or information derived therefrom; logic for electronically storing information associated with the data; logic for, with respect to a plurality of product or service items offered for sale, wherein each different item in the plurality of items is either manufactured or marketed or distributed or provided by a different third party advertiser in a plurality of third party advertisers, electronically making, by computer, with respect to at least one of the buyer entities, based at least in part on the information, at least one decision associated with the offering of at least one from among a plurality of different incentives, with each incentive associated with at least one of the product or service items and associated with at least one of the third party advertisers, wherein there is at least one different incentive from each of a plurality of the different third party advertisers, each of the incentives offering at least one benefit in exchange for at least one action associated with a purchase of at least one of the items; and logic for facilitating the offering of at least one of the incentives to the buyer entity, with a condition precedent for this operation that the system has received from that buyer entity the at least one respective third party purchase record or information verifiably derived therefrom, wherein the manufacture, marketing, distribution, and providing are not carried out by the system in the ordinary course of business, further comprising; logic for obtaining acceptance information on whether at least one of the buyer entities accepted the incentive; logic for storing the acceptance information; and logic for making a decision to offer a further incentive to said at least one of the buyer entities based at least in part on said acceptance information, said decision being in the economic interest of said at least one of the buyer entities.
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161. A system for buyer-driven targeting by a system comprising:
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an electronic storage; and a set of processors that use the electronic storage and include among them the following logic elements; logic for receiving data from each of a plurality of buyer entities comprising at least one respective third party purchase record or information derived therefrom; logic for electronically storing information associated with the data; logic for, with respect to a plurality of product or service items offered for sale, wherein each different item in the plurality of items is either manufactured or marketed or distributed or provided by a different third party advertiser in a plurality of third party advertisers, electronically making, by computer, with respect to at least one of the buyer entities, based at least in part on the information, at least one decision associated with the offering of at least one from among a plurality of different incentives, with each incentive associated with at least one of the product or service items and associated with at least one of the third party advertisers, wherein there is at least one different incentive from each of a plurality of the different third party advertisers, each of the incentives offering at least one benefit in exchange for at least one action associated with a purchase of at least one of the items; and logic for facilitating the offering of at least one of the incentives to the buyer entity, with a condition precedent for this operation that the system has received from that buyer entity the at least one respective third party purchase record or information verifiably derived therefrom, wherein the receipt of the third party purchase record or information derived therefrom occurs on an initiative and with consent of the buyer entity associated with that purchase record, wherein the manufacture, marketing, distribution, and providing are not carried out by the system in the ordinary course of business, further comprising; logic for obtaining acceptance information on whether at least one of the buyer entities accepted the incentive; logic for storing the acceptance information; and logic for making a decision to offer a further incentive to said at least one of the buyer entities based at least in part on said acceptance information, said decision being in the economic interest of said at least one of the buyer entities.
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162. A system for buyer-driven targeting by a system comprising:
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an electronic storage; and a set of processors that use the electronic storage and include among them the following logic elements; logic for receiving data from each of a plurality of buyer entities comprising at least one respective third party purchase record or information derived therefrom; logic for electronically storing information associated with the data; logic for, with respect to a plurality of product or service items offered for sale, wherein each different item in the plurality of items is either manufactured or marketed or distributed or provided by a different third party advertiser in a plurality of third party advertisers, electronically making, by computer, with respect to at least one of the buyer entities, based at least in part on the information, at least one decision associated with the offering of at least one from among a plurality of different incentives, with each incentive associated with at least one of the product or service items and associated with at least one of the third party advertisers, wherein there is at least one different incentive from each of a plurality of the different third party advertisers, each of the incentives offering at least one benefit in exchange for at least one action associated with a purchase of at least one of the items; and logic for facilitating the offering of at least one of the incentives to the buyer entity, with a condition precedent for this operation that the system has received from that buyer entity the at least one respective third party purchase record or information verifiably derived therefrom, wherein the purchase record or information derived therefrom comprises data associated with the purchase of products or services for which payment was not carried out by the system, wherein the manufacture, marketing, distribution, and providing are not carried out by the system in the ordinary course of business, further comprising; logic for obtaining acceptance information on whether at least one of the buyer entities accepted the incentive; logic for storing the acceptance information; and logic for making a decision to offer a further incentive to said at least one of the buyer entities based at least in part on said acceptance information, said decision being in the economic interest of said at least one of the buyer entities.
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163. A system for buyer-driven targeting by a system comprising:
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an electronic storage; and a set of processors that use the electronic storage and include among them the following logic elements; logic for receiving data from each of a plurality of buyer entities comprising at least one respective third party purchase record or information derived therefrom; logic for electronically storing information associated with the data; logic for, with respect to a plurality of product or service items offered for sale, wherein each different item in the plurality of items is either manufactured or marketed or distributed or provided by a different third party advertiser in a plurality of third party advertisers, electronically making, by computer, with respect to at least one of the buyer entities, based at least in part on the information, at least one decision associated with the offering of at least one from among a plurality of different incentives, with each incentive associated with at least one of the product or service items and associated with at least one of the third party advertisers, wherein there is at least one different incentive from each of a plurality of the different third party advertisers, each of the incentives offering at least one benefit in exchange for at least one action associated with a purchase of at least one of the items; and logic for facilitating the offering of at least one of the incentives to the buyer entity, with a condition precedent for this operation that the system has received from that buyer entity the at least one respective third party purchase record or information verifiably derived therefrom, wherein the at least one benefit is not normally and publicly accessible to the buyer entity or other buyer entities in the same geographic region on terms which are at least objectively equivalent, and which do not include material conditions that are different from the at least one action, further comprising; logic for obtaining acceptance information on whether at least one of the buyer entities accepted the incentive; logic for storing the acceptance information; and logic for making a decision to offer a further incentive to said at least one of the buyer entities based at least in part on said acceptance information, said decision being in the economic interest of said at least one of the buyer entities.
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164. A system for buyer-driven targeting by a system comprising:
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an electronic storage; and a set of processors that use the electronic storage and include among them the following logic elements; logic for receiving data from each of a plurality of buyer entities comprising at least one respective third party purchase record or information derived therefrom; logic for electronically storing information associated with the data; logic for, with respect to a plurality of product or service items offered for sale, wherein each different item in the plurality of items is either manufactured or marketed or distributed or provided by a different third party advertiser in a plurality of third party advertisers, electronically making, by computer, with respect to at least one of the buyer entities, based at least in part on the information, at least one decision associated with the offering of at least one from among a plurality of different incentives, with each incentive associated with at least one of the product or service items and associated with at least one of the third party advertisers, wherein there is at least one different incentive from each of a plurality of the different third party advertisers, each of the incentives offering at least one benefit in exchange for at least one action associated with a purchase of at least one of the items; and logic for facilitating the offering of at least one of the incentives to the buyer entity, with a condition precedent for this operation that the system has received from that buyer entity the at least one respective third party purchase record or information verifiably derived therefrom, wherein the receipt of the third party purchase record or information derived therefrom occurs on an initiative and with consent of the buyer entity associated with that purchase record, wherein the at least one benefit is not normally and publicly accessible to the buyer entity or other buyer entities in the same geographic region on terms which are at least objectively equivalent, and which do not include material conditions that are different from the at least one action, further comprising; logic for obtaining acceptance information on whether at least one of the buyer entities accepted the incentive; logic for storing the acceptance information; and logic for making a decision to offer a further incentive to said at least one of the buyer entities based at least in part on said acceptance information, said decision being in the economic interest of said at least one of the buyer entities.
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165. A system for buyer-driven targeting by a system comprising:
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an electronic storage; and a set of processors that use the electronic storage and include among them the following logic elements; logic for receiving data from each of a plurality of buyer entities comprising at least one respective third party purchase record or information derived therefrom; logic for electronically storing information associated with the data; logic for, with respect to a plurality of product or service items offered for sale, wherein each different item in the plurality of items is either manufactured or marketed or distributed or provided by a different third party advertiser in a plurality of third party advertisers, electronically making, by computer, with respect to at least one of the buyer entities, based at least in part on the information, at least one decision associated with the offering of at least one from among a plurality of different incentives, with each incentive associated with at least one of the product or service items and associated with at least one of the third party advertisers, wherein there is at least one different incentive from each of a plurality of the different third party advertisers, each of the incentives offering at least one benefit in exchange for at least one action associated with a purchase of at least one of the items; and logic for facilitating the offering of at least one of the incentives to the buyer entity, with a condition precedent for this operation that the system has received from that buyer entity the at least one respective third party purchase record or information verifiably derived therefrom, wherein the purchase record or information derived therefrom comprises data associated with the purchase of products or services for which payment was not carried out by the system, wherein the at least one benefit is not normally and publicly accessible to the buyer entity or other buyer entities in the same geographic region on terms which are at least objectively equivalent, and which do not include material conditions that are different from the at least one action, further comprising; logic for obtaining acceptance information on whether at least one of the buyer entities accepted the incentive; logic for storing the acceptance information; and logic for making a decision to offer a further incentive to said at least one of the buyer entities based at least in part on said acceptance information, said decision being in the economic interest of said at least one of the buyer entities.
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166. A system for buyer-driven targeting by a system comprising:
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an electronic storage; and a set of processors that use the electronic storage and include among them the following logic elements; logic for receiving data from each of a plurality of buyer entities comprising at least one respective third party purchase record or information derived therefrom; logic for electronically storing information associated with the data; logic for, with respect to a plurality of product or service items offered for sale, wherein each different item in the plurality of items is either manufactured or marketed or distributed or provided by a different third party advertiser in a plurality of third party advertisers, electronically making, by computer, with respect to at least one of the buyer entities, based at least in part on the information, at least one decision associated with the offering of at least one from among a plurality of different incentives, with each incentive associated with at least one of the product or service items and associated with at least one of the third party advertisers, wherein there is at least one different incentive from each of a plurality of the different third party advertisers, each of the incentives offering at least one benefit in exchange for at least one action associated with a purchase of at least one of the items; and logic for facilitating the offering of at least one of the incentives to the buyer entity, with a condition precedent for this operation that the system has received from that buyer entity the at least one respective third party purchase record or information verifiably derived therefrom, wherein the manufacture, marketing, distribution, and providing are not carried out by the system in the ordinary course of business, wherein the at least one benefit is not normally and publicly accessible to the buyer entity or other buyer entities in the same geographic region on terms which are at least objectively equivalent, and which do not include material conditions that are different from the at least one action, further comprising; logic for obtaining acceptance information on whether at least one of the buyer entities accepted the incentive; logic for storing the acceptance information; and logic for making a decision to offer a further incentive to said at least one of the buyer entities based at least in part on said acceptance information, said decision being in the economic interest of said at least one of the buyer entities.
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167. A system for buyer-driven targeting by a system comprising:
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an electronic storage; and a set of processors that use the electronic storage and include among them the following logic elements; logic for receiving data from each of a plurality of buyer entities comprising at least one respective third party purchase record or information derived therefrom; logic for electronically storing information associated with the data; logic for, with respect to a plurality of product or service items offered for sale, wherein each different item in the plurality of items is either manufactured or marketed or distributed or provided by a different third party advertiser in a plurality of third party advertisers, electronically making, by computer, with respect to at least one of the buyer entities, based at least in part on the information, at least one decision associated with the offering of at least one from among a plurality of different incentives, with each incentive associated with at least one of the product or service items and associated with at least one of the third party advertisers, wherein there is at least one different incentive from each of a plurality of the different third party advertisers, each of the incentives offering at least one benefit in exchange for at least one action associated with a purchase of at least one of the items; and logic for facilitating the offering of at least one of the incentives to the buyer entity, with a condition precedent for this operation that the system has received from that buyer entity the at least one respective third party purchase record or information verifiably derived therefrom, wherein the decision regarding the at least one incentive that is to be offered to the buyer entity is based at least in part on stored data relating to at least one purchase made by the buyer entity with merchants other than the third party advertiser that is associated with the incentive, further comprising; logic for obtaining acceptance information on whether at least one of the buyer entities accepted the incentive; logic for storing the acceptance information; and logic for making a decision to offer a further incentive to said at least one of the buyer entities based at least in part on said acceptance information, said decision being in the economic interest of said at least one of the buyer entities.
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168. A system for buyer-driven targeting by a system comprising:
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an electronic storage; and a set of processors that use the electronic storage and include among them the following logic elements; logic for receiving data from each of a plurality of buyer entities comprising at least one respective third party purchase record or information derived therefrom; logic for electronically storing information associated with the data; logic for, with respect to a plurality of product or service items offered for sale, wherein each different item in the plurality of items is either manufactured or marketed or distributed or provided by a different third party advertiser in a plurality of third party advertisers, electronically making, by computer, with respect to at least one of the buyer entities, based at least in part on the information, at least one decision associated with the offering of at least one from among a plurality of different incentives, with each incentive associated with at least one of the product or service items and associated with at least one of the third party advertisers, wherein there is at least one different incentive from each of a plurality of the different third party advertisers, each of the incentives offering at least one benefit in exchange for at least one action associated with a purchase of at least one of the items; and logic for facilitating the offering of at least one of the incentives to the buyer entity, with a condition precedent for this operation that the system has received from that buyer entity the at least one respective third party purchase record or information verifiably derived therefrom, wherein the receipt of the third party purchase record or information derived therefrom occurs on an initiative and with consent of the buyer entity associated with that purchase record, wherein the decision regarding the at least one incentive that is to be offered to the buyer entity is based at least in part on stored data relating to at least one purchase made by the buyer entity with merchants other than the third party advertiser that is associated with the incentive, further comprising; logic for obtaining acceptance information on whether at least one of the buyer entities accepted the incentive; logic for storing the acceptance information; and logic for making a decision to offer a further incentive to said at least one of the buyer entities based at least in part on said acceptance information, said decision being in the economic interest of said at least one of the buyer entities.
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169. A system for buyer-driven targeting by a system comprising:
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an electronic storage; and a set of processors that use the electronic storage and include among them the following logic elements; logic for receiving data from each of a plurality of buyer entities comprising at least one respective third party purchase record or information derived therefrom; logic for electronically storing information associated with the data; logic for, with respect to a plurality of product or service items offered for sale, wherein each different item in the plurality of items is either manufactured or marketed or distributed or provided by a different third party advertiser in a plurality of third party advertisers, electronically making, by computer, with respect to at least one of the buyer entities, based at least in part on the information, at least one decision associated with the offering of at least one from among a plurality of different incentives, with each incentive associated with at least one of the product or service items and associated with at least one of the third party advertisers, wherein there is at least one different incentive from each of a plurality of the different third party advertisers, each of the incentives offering at least one benefit in exchange for at least one action associated with a purchase of at least one of the items; and logic for facilitating the offering of at least one of the incentives to the buyer entity, with a condition precedent for this operation that the system has received from that buyer entity the at least one respective third party purchase record or information verifiably derived therefrom, wherein the purchase record or information derived therefrom comprises data associated with the purchase of products or services for which payment was not carried out by the system, wherein the decision regarding the at least one incentive that is to be offered to the buyer entity is based at least in part on stored data relating to at least one purchase made by the buyer entity with merchants other than the third party advertiser that is associated with the incentive, further comprising; logic for obtaining acceptance information on whether at least one of the buyer entities accepted the incentive; logic for storing the acceptance information; and logic for making a decision to offer a further incentive to said at least one of the buyer entities based at least in part on said acceptance information, said decision being in the economic interest of said at least one of the buyer entities.
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170. A system for buyer-driven targeting by a system comprising:
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an electronic storage; and a set of processors that use the electronic storage and include among them the following logic elements; logic for receiving data from each of a plurality of buyer entities comprising at least one respective third party purchase record or information derived therefrom; logic for electronically storing information associated with the data; logic for, with respect to a plurality of product or service items offered for sale, wherein each different item in the plurality of items is either manufactured or marketed or distributed or provided by a different third party advertiser in a plurality of third party advertisers, electronically making, by computer, with respect to at least one of the buyer entities, based at least in part on the information, at least one decision associated with the offering of at least one from among a plurality of different incentives, with each incentive associated with at least one of the product or service items and associated with at least one of the third party advertisers, wherein there is at least one different incentive from each of a plurality of the different third party advertisers, each of the incentives offering at least one benefit in exchange for at least one action associated with a purchase of at least one of the items; and logic for facilitating the offering of at least one of the incentives to the buyer entity, with a condition precedent for this operation that the system has received from that buyer entity the at least one respective third party purchase record or information verifiably derived therefrom, wherein the manufacture, marketing, distribution, and providing are not carried out by the system in the ordinary course of business, wherein the decision regarding the at least one incentive that is to be offered to the buyer entity is based at least in part on stored data relating to at least one purchase made by the buyer entity with merchants other than the third party advertiser that is associated with the incentive, further comprising; logic for obtaining acceptance information on whether at least one of the buyer entities accepted the incentive; logic for storing the acceptance information; and logic for making a decision to offer a further incentive to said at least one of the buyer entities based at least in part on said acceptance information, said decision being in the economic interest of said at least one of the buyer entities.
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171. A system for buyer-driven targeting by a system comprising:
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an electronic storage; and a set of processors that use the electronic storage and include among them the following logic elements; logic for receiving data from each of a plurality of buyer entities comprising at least one respective third party purchase record or information derived therefrom; logic for electronically storing information associated with the data; logic for, with respect to a plurality of product or service items offered for sale, wherein each different item in the plurality of items is either manufactured or marketed or distributed or provided by a different third party advertiser in a plurality of third party advertisers, electronically making, by computer, with respect to at least one of the buyer entities, based at least in part on the information, at least one decision associated with the offering of at least one from among a plurality of different incentives, with each incentive associated with at least one of the product or service items and associated with at least one of the third party advertisers, wherein there is at least one different incentive from each of a plurality of the different third party advertisers, each of the incentives offering at least one benefit in exchange for at least one action associated with a purchase of at least one of the items; and logic for facilitating the offering of at least one of the incentives to the buyer entity, with a condition precedent for this operation that the system has received from that buyer entity the at least one respective third party purchase record or information verifiably derived therefrom, wherein the purchase record or information derived therefrom comprises data associated with the purchase of products or services for which payment was not carried out by the system, wherein the manufacture, marketing, distribution, and providing are not carried out by the system in the ordinary course of business, wherein the decision regarding the at least one incentive that is to be offered to the buyer entity is based at least in part on stored data relating to purchases made by the buyer entity with merchants other than the third party advertiser that is associated with the incentive, further comprising; logic for obtaining acceptance information on whether at least one of the buyer entities accepted the incentive; logic for storing the acceptance information; and logic for making a decision to offer a further incentive to said at least one of the buyer entities based at least in part on said acceptance information, said decision being in the economic interest of said at least one of the buyer entities.
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172. A system for buyer-driven targeting by a system comprising:
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an electronic storage; and a set of processors that use the electronic storage and include among them the following logic elements; logic for receiving data from each of a plurality of buyer entities comprising at least one respective third party purchase record or information derived therefrom; logic for electronically storing information associated with the data; logic for, with respect to a plurality of product or service items offered for sale, wherein each different item in the plurality of items is either manufactured or marketed or distributed or provided by a different third party advertiser in a plurality of third party advertisers, electronically making, by computer, with respect to at least one of the buyer entities, based at least in part on the information, at least one decision associated with the offering of at least one from among a plurality of different incentives, with each incentive associated with at least one of the product or service items and associated with at least one of the third party advertisers, wherein there is at least one different incentive from each of a plurality of the different third party advertisers, each of the incentives offering at least one benefit in exchange for at least one action associated with a purchase of at least one of the items; and logic for facilitating the offering of at least one of the incentives to the buyer entity, with a condition precedent for this operation that the system has received from that buyer entity the at least one respective third party purchase record or information verifiably derived therefrom, wherein the offering is facilitated without having transferred to the third party advertiser any full name associated with the buyer entity at the time that the incentive is offered but has not yet been responded to by the buyer entity, further comprising; logic for obtaining acceptance information on whether at least one of the buyer entities accepted the incentive; logic for storing the acceptance information; and logic for making a decision to offer a further incentive to said at least one of the buyer entities based at least in part on said acceptance information, said decision being in the economic interest of said at least one of the buyer entities.
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173. A system for buyer-driven targeting by a system comprising:
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an electronic storage; and a set of processors that use the electronic storage and include among them the following logic elements; logic for receiving data from each of a plurality of buyer entities comprising at least one respective third party purchase record or information derived therefrom; logic for electronically storing information associated with the data; logic for, with respect to a plurality of product or service items offered for sale, wherein each different item in the plurality of items is either manufactured or marketed or distributed or provided by a different third party advertiser in a plurality of third party advertisers, electronically making, by computer, with respect to at least one of the buyer entities, based at least in part on the information, at least one decision associated with the offering of at least one from among a plurality of different incentives, with each incentive associated with at least one of the product or service items and associated with at least one of the third party advertisers, wherein there is at least one different incentive from each of a plurality of the different third party advertisers, each of the incentives offering at least one benefit in exchange for at least one action associated with a purchase of at least one of the items; and logic for facilitating the offering of at least one of the incentives to the buyer entity, with a condition precedent for this operation that the system has received from that buyer entity the at least one respective third party purchase record or information verifiably derived therefrom, wherein the receipt of the third party purchase record or information derived therefrom occurs on an initiative and with consent of the buyer entity associated with that purchase record, wherein the offering is facilitated without having transferred to the third party advertiser any full name associated with the buyer entity at the time that the incentive is offered but has not yet been responded to by the buyer entity, further comprising; logic for obtaining acceptance information on whether at least one of the buyer entities accepted the incentive; logic for storing the acceptance information; and logic for making a decision to offer a further incentive to said at least one of the buyer entities based at least in part on said acceptance information, said decision being in the economic interest of said at least one of the buyer entities.
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174. A system for buyer-driven targeting by a system comprising:
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an electronic storage; and a set of processors that use the electronic storage and include among them the following logic elements; logic for receiving data from each of a plurality of buyer entities comprising at least one respective third party purchase record or information derived therefrom; logic for electronically storing information associated with the data; logic for, with respect to a plurality of product or service items offered for sale, wherein each different item in the plurality of items is either manufactured or marketed or distributed or provided by a different third party advertiser in a plurality of third party advertisers, electronically making, by computer, with respect to at least one of the buyer entities, based at least in part on the information, at least one decision associated with the offering of at least one from among a plurality of different incentives, with each incentive associated with at least one of the product or service items and associated with at least one of the third party advertisers, wherein there is at least one different incentive from each of a plurality of the different third party advertisers, each of the incentives offering at least one benefit in exchange for at least one action associated with a purchase of at least one of the items; and logic for facilitating the offering of at least one of the incentives to the buyer entity, with a condition precedent for this operation that the system has received from that buyer entity the at least one respective third party purchase record or information verifiably derived therefrom, wherein the purchase record or information derived therefrom comprises data associated with the purchase of products or services for which payment was not carried out by the system, wherein the offering is facilitated without having transferred to the third party advertiser any full name associated with the buyer entity at the time that the incentive is offered but has not yet been responded to by the buyer entity, further comprising; logic for obtaining acceptance information on whether at least one of the buyer entities accepted the incentive; logic for storing the acceptance information; and logic for making a decision to offer a further incentive to said at least one of the buyer entities based at least in part on said acceptance information, said decision being in the economic interest of said at least one of the buyer entities.
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175. A system for buyer-driven targeting by a system comprising:
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an electronic storage; and a set of processors that use the electronic storage and include among them the following logic elements; logic for receiving data from each of a plurality of buyer entities comprising at least one respective third party purchase record or information derived therefrom; logic for electronically storing information associated with the data; logic for, with respect to a plurality of product or service items offered for sale, wherein each different item in the plurality of items is either manufactured or marketed or distributed or provided by a different third party advertiser in a plurality of third party advertisers, electronically making, by computer, with respect to at least one of the buyer entities, based at least in part on the information, at least one decision associated with the offering of at least one from among a plurality of different incentives, with each incentive associated with at least one of the product or service items and associated with at least one of the third party advertisers, wherein there is at least one different incentive from each of a plurality of the different third party advertisers, each of the incentives offering at least one benefit in exchange for at least one action associated with a purchase of at least one of the items; and logic for facilitating the offering of at least one of the incentives to the buyer entity, with a condition precedent for this operation that the system has received from that buyer entity the at least one respective third party purchase record or information verifiably derived therefrom, wherein the manufacture, marketing, distribution, and providing are not carried out by the system in the ordinary course of business, wherein the offering is facilitated without having transferred to the third party advertiser any full name associated with the buyer entity at the time that the incentive is offered but has not yet been responded to by the buyer entity, further comprising; logic for obtaining acceptance information on whether at least one of the buyer entities accepted the incentive; logic for storing the acceptance information; and logic for making a decision to offer a further incentive to said at least one of the buyer entities based at least in part on said acceptance information, said decision being in the economic interest of said at least one of the buyer entities.
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176. A system for buyer-driven targeting by a system comprising:
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an electronic storage; and a set of processors that use the electronic storage and include among them the following logic elements; logic for receiving data from each of a plurality of buyer entities comprising at least one respective third party purchase record or information derived therefrom; logic for electronically storing information associated with the data; logic for, with respect to a plurality of product or service items offered for sale, wherein each different item in the plurality of items is either manufactured or marketed or distributed or provided by a different third party advertiser in a plurality of third party advertisers, electronically making, by computer, with respect to at least one of the buyer entities, based at least in part on the information, at least one decision associated with the offering of at least one from among a plurality of different incentives, with each incentive associated with at least one of the product or service items and associated with at least one of the third party advertisers, wherein there is at least one different incentive from each of a plurality of the different third party advertisers, each of the incentives offering at least one benefit in exchange for at least one action associated with a purchase of at least one of the items; and logic for facilitating the offering of at least one of the incentives to the buyer entity, with a condition precedent for this operation that the system has received from that buyer entity the at least one respective third party purchase record or information verifiably derived therefrom, wherein the offering is facilitated without having transferred to the third party advertiser any full name associated with the buyer entity at the time that the incentive is offered but has not yet been responded to by the buyer entity, further comprising; logic for obtaining acceptance information on whether at least one of the buyer entities accepted the incentive; logic for storing the acceptance information; and logic for making a decision to offer a further incentive to said at least one of the buyer entities based at least in part on said acceptance information, said decision being in the economic interest of said at least one of the buyer entities.
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177. A system for buyer-driven targeting by a system comprising:
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an electronic storage; and a set of processors that use the electronic storage and include among them the following logic elements; logic for receiving data from each of a plurality of buyer entities comprising at least one respective third party purchase record or information derived therefrom; logic for electronically storing information associated with the data; logic for, with respect to a plurality of product or service items offered for sale, wherein each different item in the plurality of items is either manufactured or marketed or distributed or provided by a different third party advertiser in a plurality of third party advertisers, electronically making, by computer, with respect to at least one of the buyer entities, based at least in part on the information, at least one decision associated with the offering of at least one from among a plurality of different incentives, with each incentive associated with at least one of the product or service items and associated with at least one of the third party advertisers, wherein there is at least one different incentive from each of a plurality of the different third party advertisers, each of the incentives offering at least one benefit in exchange for at least one action associated with a purchase of at least one of the items; and logic for facilitating the offering of at least one of the incentives to the buyer entity, with a condition precedent for this operation that the system has received from that buyer entity the at least one respective third party purchase record or information verifiably derived therefrom, wherein the receipt of the third party purchase record or information derived therefrom occurs on an initiative and with consent of the buyer entity associated with that purchase record, wherein the decision regarding the at least one incentive that is to be offered to the buyer entity is based at least in part on stored data relating to at least one purchase made by the buyer entity with merchants other than the third party advertiser that is associated with the incentive, wherein the offering is facilitated without having transferred to the third party advertiser any full name associated with the buyer entity at the time that the incentive is offered but has not yet been responded to by the buyer entity, further comprising; logic for obtaining acceptance information on whether at least one of the buyer entities accepted the incentive; logic for storing the acceptance information; and logic for making a decision to offer a further incentive to said at least one of the buyer entities based at least in part on said acceptance information, said decision being in the economic interest of said at least one of the buyer entities.
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178. A system for buyer-driven targeting by a system comprising:
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an electronic storage; and a set of processors that use the electronic storage and include among them the following logic elements; logic for receiving data from each of a plurality of buyer entities comprising at least one respective third party purchase record or information derived therefrom; logic for electronically storing information associated with the data; logic for, with respect to a plurality of product or service items offered for sale, wherein each different item in the plurality of items is either manufactured or marketed or distributed or provided by a different third party advertiser in a plurality of third party advertisers, electronically making, by computer, with respect to at least one of the buyer entities, based at least in part on the information, at least one decision associated with the offering of at least one from among a plurality of different incentives, with each incentive associated with at least one of the product or service items and associated with at least one of the third party advertisers, wherein there is at least one different incentive from each of a plurality of the different third party advertisers, each of the incentives offering at least one benefit in exchange for at least one action associated with a purchase of at least one of the items; and logic for facilitating the offering of at least one of the incentives to the buyer entity, with a condition precedent for this operation that the system has received from that buyer entity the at least one respective third party purchase record or information verifiably derived therefrom, wherein the receiving comprises program code for; sending to a buyer entity an offer for participating in an incentive program in return for access to purchase information pertaining to the buyer entity from at least three merchants; receiving from the buyer entity a response with a digital identity verification granting a right of access to said purchase information of the merchants; and obtaining said purchase information from the merchants; wherein said making a decision comprises; electronically searching the purchase information to obtain at least one attribute from the purchase information about the buyer entity; and correlating the attribute to an incentive from a plurality of incentives. - View Dependent Claims (179, 180)
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181. A system for buyer-driven targeting by a system comprising:
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an electronic storage; and a set of processors that use the electronic storage and include among them the following logic elements; logic for receiving data from each of a plurality of buyer entities comprising at least one respective third party purchase record or information derived therefrom; logic for electronically storing information associated with the data; logic for, with respect to a plurality of product or service items offered for sale, wherein each different item in the plurality of items is either manufactured or marketed or distributed or provided by a different third party advertiser in a plurality of third party advertisers, electronically making, by computer, with respect to at least one of the buyer entities, based at least in part on the information, at least one decision associated with the offering of at least one from among a plurality of different incentives, with each incentive associated with at least one of the product or service items and associated with at least one of the third party advertisers, wherein there is at least one different incentive from each of a plurality of the different third party advertisers, each of the incentives offering at least one benefit in exchange for at least one action associated with a purchase of at least one of the items; and logic for facilitating the offering of at least one of the incentives to the buyer entity, with a condition precedent for this operation that the system has received from that buyer entity the at least one respective third party purchase record or information verifiably derived therefrom, wherein the receipt of the third party purchase record or information derived therefrom occurs on an initiative and with consent of the buyer entity associated with that purchase record, wherein the receiving comprises logic for; sending to a buyer entity an offer for participating in an incentive program in return for access to purchase information pertaining to the buyer entity from at least three merchants; receiving from the buyer entity a response with a digital identity verification granting a right of access to said purchase information of the merchants; and obtaining said purchase information from the merchants; wherein said making a decision comprises; electronically searching the purchase information to obtain at least one attribute from the purchase information about the buyer entity; and correlating the attribute to an incentive from a plurality of incentives.
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182. A system for buyer-driven targeting by a system comprising:
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an electronic storage; and a set of processors that use the electronic storage and include among them the following logic elements; logic for receiving data from each of a plurality of buyer entities comprising at least one respective third party purchase record or information derived therefrom; logic for electronically storing information associated with the data; logic for, with respect to a plurality of product or service items offered for sale, wherein each different item in the plurality of items is either manufactured or marketed or distributed or provided by a different third party advertiser in a plurality of third party advertisers, electronically making, by computer, with respect to at least one of the buyer entities, based at least in part on the information, at least one decision associated with the offering of at least one from among a plurality of different incentives, with each incentive associated with at least one of the product or service items and associated with at least one of the third party advertisers, wherein there is at least one different incentive from each of a plurality of the different third party advertisers, each of the incentives offering at least one benefit in exchange for at least one action associated with a purchase of at least one of the items; and logic for facilitating the offering of at least one of the incentives to the buyer entity, with a condition precedent for this operation that the system has received from that buyer entity the at least one respective third party purchase record or information verifiably derived therefrom, wherein the purchase record or information derived therefrom comprises data associated with the purchase of products or services for which payment was not carried out by the system, wherein the receiving comprises logic for; sending to a buyer entity an offer for participating in an incentive program in return for access to purchase information pertaining to the buyer entity from at least three merchants; receiving from the buyer entity a response with a digital identity verification granting a right of access to said purchase information of the merchants; and obtaining said purchase information from the merchants; wherein said making a decision comprises; electronically searching the purchase information to obtain at least one attribute from the purchase information about the buyer entity; and correlating the attribute to an incentive from a plurality of incentives.
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183. A system for buyer-driven targeting by a system comprising:
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an electronic storage; and a set of processors that use the electronic storage and include among them the following logic elements; logic for receiving data from each of a plurality of buyer entities comprising at least one respective third party purchase record or information derived therefrom; logic for electronically storing information associated with the data; logic for, with respect to a plurality of product or service items offered for sale, wherein each different item in the plurality of items is either manufactured or marketed or distributed or provided by a different third party advertiser in a plurality of third party advertisers, electronically making, by computer, with respect to at least one of the buyer entities, based at least in part on the information, at least one decision associated with the offering of at least one from among a plurality of different incentives, with each incentive associated with at least one of the product or service items and associated with at least one of the third party advertisers, wherein there is at least one different incentive from each of a plurality of the different third party advertisers, each of the incentives offering at least one benefit in exchange for at least one action associated with a purchase of at least one of the items; and logic for facilitating the offering of at least one of the incentives to the buyer entity, with a condition precedent for this operation that the system has received from that buyer entity the at least one respective third party purchase record or information verifiably derived therefrom, wherein the receipt of the third party purchase record or information derived therefrom occurs on an initiative and with consent of the buyer entity associated with that purchase record, wherein the purchase record or information derived therefrom comprises data associated with the purchase of products or services for which payment was not carried out by the system, wherein the receiving comprises logic for; sending to a buyer entity an offer for participating in an incentive program in return for access to purchase information pertaining to the buyer entity from at least three merchants; receiving from the buyer entity a response with a digital identity verification granting a right of access to said purchase information of the merchants; and obtaining said purchase information from the merchants; wherein said making a decision comprises; electronically searching the purchase information to obtain at least one attribute from the purchase information about the buyer entity; and correlating the attribute to an incentive from a plurality of incentives.
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184. A system for buyer-driven targeting by a system comprising:
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an electronic storage; and a set of processors that use the electronic storage and include among them the following logic elements; logic for receiving data from each of a plurality of buyer entities comprising at least one respective third party purchase record or information derived therefrom; logic for electronically storing information associated with the data; logic for, with respect to a plurality of product or service items offered for sale, wherein each different item in the plurality of items is either manufactured or marketed or distributed or provided by a different third party advertiser in a plurality of third party advertisers, electronically making, by computer, with respect to at least one of the buyer entities, based at least in part on the information, at least one decision associated with the offering of at least one from among a plurality of different incentives, with each incentive associated with at least one of the product or service items and associated with at least one of the third party advertisers, wherein there is at least one different incentive from each of a plurality of the different third party advertisers, each of the incentives offering at least one benefit in exchange for at least one action associated with a purchase of at least one of the items; and logic for facilitating the offering of at least one of the incentives to the buyer entity, with a condition precedent for this operation that the system has received from that buyer entity the at least one respective third party purchase record or information verifiably derived therefrom, wherein the manufacture, marketing, distribution, and providing are not carried out by the system in the ordinary course of business, wherein the receiving comprises logic for; sending to a buyer entity an offer for participating in an incentive program in return for access to purchase information pertaining to the buyer entity from at least three merchants; receiving from the buyer entity a response with a digital identity verification granting a right of access to said purchase information of the merchants; and obtaining said purchase information from the merchants; wherein said making a decision comprises; electronically searching the purchase information to obtain at least one attribute from the purchase information about the buyer entity; and correlating the attribute to an incentive from a plurality of incentives.
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185. A system for buyer-driven targeting by a system comprising:
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an electronic storage; and a set of processors that use the electronic storage and include among them the following logic elements; logic for receiving data from each of a plurality of buyer entities comprising at least one respective third party purchase record or information derived therefrom; logic for electronically storing information associated with the data; logic for, with respect to a plurality of product or service items offered for sale, wherein each different item in the plurality of items is either manufactured or marketed or distributed or provided by a different third party advertiser in a plurality of third party advertisers, electronically making, by computer, with respect to at least one of the buyer entities, based at least in part on the information, at least one decision associated with the offering of at least one from among a plurality of different incentives, with each incentive associated with at least one of the product or service items and associated with at least one of the third party advertisers, wherein there is at least one different incentive from each of a plurality of the different third party advertisers, each of the incentives offering at least one benefit in exchange for at least one action associated with a purchase of at least one of the items; and logic for facilitating the offering of at least one of the incentives to the buyer entity, with a condition precedent for this operation that the system has received from that buyer entity the at least one respective third party purchase record or information verifiably derived therefrom, wherein the receipt of the third party purchase record or information derived therefrom occurs on an initiative and with consent of the buyer entity associated with that purchase record, wherein the manufacture, marketing, distribution, and providing are not carried out by the system in the ordinary course of business, wherein the receiving comprises logic for; sending to a buyer entity an offer for participating in an incentive program in return for access to purchase information pertaining to the buyer entity from at least three merchants; receiving from the buyer entity a response with a digital identity verification granting a right of access to said purchase information of the merchants; and obtaining said purchase information from the merchants; wherein said making a decision comprises; electronically searching the purchase information to obtain at least one attribute from the purchase information about the buyer entity; and correlating the attribute to an incentive from a plurality of incentives.
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186. A system for buyer-driven targeting by a system comprising:
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an electronic storage; and a set of processors that use the electronic storage and include among them the following logic elements; logic for receiving data from each of a plurality of buyer entities comprising at least one respective third party purchase record or information derived therefrom; logic for electronically storing information associated with the data; logic for, with respect to a plurality of product or service items offered for sale, wherein each different item in the plurality of items is either manufactured or marketed or distributed or provided by a different third party advertiser in a plurality of third party advertisers, electronically making, by computer, with respect to at least one of the buyer entities, based at least in part on the information, at least one decision associated with the offering of at least one from among a plurality of different incentives, with each incentive associated with at least one of the product or service items and associated with at least one of the third party advertisers, wherein there is at least one different incentive from each of a plurality of the different third party advertisers, each of the incentives offering at least one benefit in exchange for at least one action associated with a purchase of at least one of the items; and logic for facilitating the offering of at least one of the incentives to the buyer entity, with a condition precedent for this operation that the system has received from that buyer entity the at least one respective third party purchase record or information verifiably derived therefrom, wherein the purchase record or information derived therefrom comprises data associated with the purchase of products or services for which payment was not carried out by the system, wherein the manufacture, marketing, distribution, and providing are not carried out by the system in the ordinary course of business, wherein the receiving comprises logic for; sending to a buyer entity an offer for participating in an incentive program in return for access to purchase information pertaining to the buyer entity from at least three merchants; receiving from the buyer entity a response with a digital identity verification granting a right of access to said purchase information of the merchants; and obtaining said purchase information from the merchants; wherein said making a decision comprises; electronically searching the purchase information to obtain at least one attribute from the purchase information about the buyer entity; and correlating the attribute to an incentive from a plurality of incentives.
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187. A system for buyer-driven targeting by a system comprising:
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an electronic storage; and a set of processors that use the electronic storage and include among them the following logic elements; logic for receiving data from each of a plurality of buyer entities comprising at least one respective third party purchase record or information derived therefrom; logic for electronically storing information associated with the data; logic for, with respect to a plurality of product or service items offered for sale, wherein each different item in the plurality of items is either manufactured or marketed or distributed or provided by a different third party advertiser in a plurality of third party advertisers, electronically making, by computer, with respect to at least one of the buyer entities, based at least in part on the information, at least one decision associated with the offering of at least one from among a plurality of different incentives, with each incentive associated with at least one of the product or service items and associated with at least one of the third party advertisers, wherein there is at least one different incentive from each of a plurality of the different third party advertisers, each of the incentives offering at least one benefit in exchange for at least one action associated with a purchase of at least one of the items; and logic for facilitating the offering of at least one of the incentives to the buyer entity, with a condition precedent for this operation that the system has received from that buyer entity the at least one respective third party purchase record or information verifiably derived therefrom, wherein the at least one benefit is not normally and publicly accessible to the buyer entity or other buyer entities in the same geographic region on terms which are at least objectively equivalent, and which do not include material conditions that are different from the at least one action, wherein the receiving comprises logic for; sending to a buyer entity an offer for participating in an incentive program in return for access to purchase information pertaining to the buyer entity from at least three merchants; receiving from the buyer entity a response with a digital identity verification granting a right of access to said purchase information of the merchants; and obtaining said purchase information from the merchants; wherein said making a decision comprises; electronically searching the purchase information to obtain at least one attribute from the purchase information about the buyer entity; and correlating the attribute to an incentive from a plurality of incentives.
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188. A system for buyer-driven targeting by a system comprising:
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an electronic storage; and a set of processors that use the electronic storage and include among them the following logic elements; logic for receiving data from each of a plurality of buyer entities comprising at least one respective third party purchase record or information derived therefrom; logic for electronically storing information associated with the data; logic for, with respect to a plurality of product or service items offered for sale, wherein each different item in the plurality of items is either manufactured or marketed or distributed or provided by a different third party advertiser in a plurality of third party advertisers, electronically making, by computer, with respect to at least one of the buyer entities, based at least in part on the information, at least one decision associated with the offering of at least one from among a plurality of different incentives, with each incentive associated with at least one of the product or service items and associated with at least one of the third party advertisers, wherein there is at least one different incentive from each of a plurality of the different third party advertisers, each of the incentives offering at least one benefit in exchange for at least one action associated with a purchase of at least one of the items; and logic for facilitating the offering of at least one of the incentives to the buyer entity, with a condition precedent for this operation that the system has received from that buyer entity the at least one respective third party purchase record or information verifiably derived therefrom, wherein the receipt of the third party purchase record or information derived therefrom occurs on an initiative and with consent of the buyer entity associated with that purchase record, wherein the at least one benefit is not normally and publicly accessible to the buyer entity or other buyer entities in the same geographic region on terms which are at least objectively equivalent, and which do not include material conditions that are different from the at least one action, wherein the receiving comprises logic for; sending to a buyer entity an offer for participating in an incentive program in return for access to purchase information pertaining to the buyer entity from at least three merchants; receiving from the buyer entity a response with a digital identity verification granting a right of access to said purchase information of the merchants; and obtaining said purchase information from the merchants; wherein said making a decision comprises; electronically searching the purchase information to obtain at least one attribute from the purchase information about the buyer entity; and correlating the attribute to an incentive from a plurality of incentives.
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189. A system for buyer-driven targeting by a system comprising:
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an electronic storage; and a set of processors that use the electronic storage and include among them the following logic elements; logic for receiving data from each of a plurality of buyer entities comprising at least one respective third party purchase record or information derived therefrom; logic for electronically storing information associated with the data; logic for, with respect to a plurality of product or service items offered for sale, wherein each different item in the plurality of items is either manufactured or marketed or distributed or provided by a different third party advertiser in a plurality of third party advertisers, electronically making, by computer, with respect to at least one of the buyer entities, based at least in part on the information, at least one decision associated with the offering of at least one from among a plurality of different incentives, with each incentive associated with at least one of the product or service items and associated with at least one of the third party advertisers, wherein there is at least one different incentive from each of a plurality of the different third party advertisers, each of the incentives offering at least one benefit in exchange for at least one action associated with a purchase of at least one of the items; and logic for facilitating the offering of at least one of the incentives to the buyer entity, with a condition precedent for this operation that the system has received from that buyer entity the at least one respective third party purchase record or information verifiably derived therefrom, wherein the purchase record or information derived therefrom comprises data associated with the purchase of products or services for which payment was not carried out by the system, wherein the at least one benefit is not normally and publicly accessible to the buyer entity or other buyer entities in the same geographic region on terms which are at least objectively equivalent, and which do not include material conditions that are different from the at least one action, wherein the receiving comprises logic for; sending to a buyer entity an offer for participating in an incentive program in return for access to purchase information pertaining to the buyer entity from at least three merchants; receiving from the buyer entity a response with a digital identity verification granting a right of access to said purchase information of the merchants; and obtaining said purchase information from the merchants; wherein said making a decision comprises; electronically searching the purchase information to obtain at least one attribute from the purchase information about the buyer entity; and correlating the attribute to an incentive from a plurality of incentives.
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190. A system for buyer-driven targeting by a system comprising:
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an electronic storage; and a set of processors that use the electronic storage and include among them the following logic elements; logic for receiving data from each of a plurality of buyer entities comprising at least one respective third party purchase record or information derived therefrom; logic for electronically storing information associated with the data; logic for, with respect to a plurality of product or service items offered for sale, wherein each different item in the plurality of items is either manufactured or marketed or distributed or provided by a different third party advertiser in a plurality of third party advertisers, electronically making, by computer, with respect to at least one of the buyer entities, based at least in part on the information, at least one decision associated with the offering of at least one from among a plurality of different incentives, with each incentive associated with at least one of the product or service items and associated with at least one of the third party advertisers, wherein there is at least one different incentive from each of a plurality of the different third party advertisers, each of the incentives offering at least one benefit in exchange for at least one action associated with a purchase of at least one of the items; and logic for facilitating the offering of at least one of the incentives to the buyer entity, with a condition precedent for this operation that the system has received from that buyer entity the at least one respective third party purchase record or information verifiably derived therefrom, wherein the manufacture, marketing, distribution, and providing are not carried out by the system in the ordinary course of business, wherein the at least one benefit is not normally and publicly accessible to the buyer entity or other buyer entities in the same geographic region on terms which are at least objectively equivalent, and which do not include material conditions that are different from the at least one action, wherein the receiving comprises logic for; sending to a buyer entity an offer for participating in an incentive program in return for access to purchase information pertaining to the buyer entity from at least three merchants; receiving from the buyer entity a response with a digital identity verification granting a right of access to said purchase information of the merchants; and obtaining said purchase information from the merchants; wherein said making a decision comprises; electronically searching the purchase information to obtain at least one attribute from the purchase information about the buyer entity; and correlating the attribute to an incentive from a plurality of incentives.
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191. A system for buyer-driven targeting by a system comprising:
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an electronic storage; and a set of processors that use the electronic storage and include among them the following logic elements; logic for receiving data from each of a plurality of buyer entities comprising at least one respective third party purchase record or information derived therefrom; logic for electronically storing information associated with the data; logic for, with respect to a plurality of product or service items offered for sale, wherein each different item in the plurality of items is either manufactured or marketed or distributed or provided by a different third party advertiser in a plurality of third party advertisers, electronically making, by computer, with respect to at least one of the buyer entities, based at least in part on the information, at least one decision associated with the offering of at least one from among a plurality of different incentives, with each incentive associated with at least one of the product or service items and associated with at least one of the third party advertisers, wherein there is at least one different incentive from each of a plurality of the different third party advertisers, each of the incentives offering at least one benefit in exchange for at least one action associated with a purchase of at least one of the items; and logic for facilitating the offering of at least one of the incentives to the buyer entity, with a condition precedent for this operation that the system has received from that buyer entity the at least one respective third party purchase record or information verifiably derived therefrom, wherein the decision regarding the at least one incentive that is to be offered to the buyer entity is based at least in part on stored data relating to at least one purchase made by the buyer entity with merchants other than the third party advertiser that is associated with the incentive, wherein the receiving comprises logic for; sending to a buyer entity an offer for participating in an incentive program in return for access to purchase information pertaining to the buyer entity from at least three merchants; receiving from the buyer entity a response with a digital identity verification granting a right of access to said purchase information of the merchants; and obtaining said purchase information from the merchants; wherein said making a decision comprises; electronically searching the purchase information to obtain at least one attribute from the purchase information about the buyer entity; and correlating the attribute to an incentive from a plurality of incentives.
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192. A system for buyer-driven targeting by a system comprising:
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an electronic storage; and a set of processors that use the electronic storage and include among them the following logic elements; logic for receiving data from each of a plurality of buyer entities comprising at least one respective third party purchase record or information derived therefrom; logic for electronically storing information associated with the data; logic for, with respect to a plurality of product or service items offered for sale, wherein each different item in the plurality of items is either manufactured or marketed or distributed or provided by a different third party advertiser in a plurality of third party advertisers, electronically making, by computer, with respect to at least one of the buyer entities, based at least in part on the information, at least one decision associated with the offering of at least one from among a plurality of different incentives, with each incentive associated with at least one of the product or service items and associated with at least one of the third party advertisers, wherein there is at least one different incentive from each of a plurality of the different third party advertisers, each of the incentives offering at least one benefit in exchange for at least one action associated with a purchase of at least one of the items; and logic for facilitating the offering of at least one of the incentives to the buyer entity, with a condition precedent for this operation that the system has received from that buyer entity the at least one respective third party purchase record or information verifiably derived therefrom, wherein the receipt of the third party purchase record or information derived therefrom occurs on an initiative and with consent of the buyer entity associated with that purchase record, wherein the decision regarding the at least one incentive that is to be offered to the buyer entity is based at least in part on stored data relating to at least one purchase made by the buyer entity with merchants other than the third party advertiser that is associated with the incentive, wherein the receiving comprises logic for; sending to a buyer entity an offer for participating in an incentive program in return for access to purchase information pertaining to the buyer entity from at least three merchants; receiving from the buyer entity a response with a digital identity verification granting a right of access to said purchase information of the merchants; and obtaining said purchase information from the merchants; wherein said making a decision comprises; electronically searching the purchase information to obtain at least one attribute from the purchase information about the buyer entity; and correlating the attribute to an incentive from a plurality of incentives.
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193. A system for buyer-driven targeting by a system comprising:
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an electronic storage; and a set of processors that use the electronic storage and include among them the following logic elements; logic for receiving data from each of a plurality of buyer entities comprising at least one respective third party purchase record or information derived therefrom; logic for electronically storing information associated with the data; logic for, with respect to a plurality of product or service items offered for sale, wherein each different item in the plurality of items is either manufactured or marketed or distributed or provided by a different third party advertiser in a plurality of third party advertisers, electronically making, by computer, with respect to at least one of the buyer entities, based at least in part on the information, at least one decision associated with the offering of at least one from among a plurality of different incentives, with each incentive associated with at least one of the product or service items and associated with at least one of the third party advertisers, wherein there is at least one different incentive from each of a plurality of the different third party advertisers, each of the incentives offering at least one benefit in exchange for at least one action associated with a purchase of at least one of the items; and logic for facilitating the offering of at least one of the incentives to the buyer entity, with a condition precedent for this operation that the system has received from that buyer entity the at least one respective third party purchase record or information verifiably derived therefrom, wherein the purchase record or information derived therefrom comprises data associated with the purchase of products or services for which payment was not carried out by the system, wherein the decision regarding the at least one incentive that is to be offered to the buyer entity is based at least in part on stored data relating to at least one purchase made by the buyer entity with merchants other than the third party advertiser that is associated with the incentive, wherein the receiving comprises logic for; sending to a buyer entity an offer for participating in an incentive program in return for access to purchase information pertaining to the buyer entity from at least three merchants; receiving from the buyer entity a response with a digital identity verification granting a right of access to said purchase information of the merchants; and obtaining said purchase information from the merchants; wherein said making a decision comprises; electronically searching the purchase information to obtain at least one attribute from the purchase information about the buyer entity; and correlating the attribute to an incentive from a plurality of incentives.
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194. A system for buyer-driven targeting by a system comprising:
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an electronic storage; and a set of processors that use the electronic storage and include among them the following logic elements; logic for receiving data from each of a plurality of buyer entities comprising at least one respective third party purchase record or information derived therefrom; logic for electronically storing information associated with the data; logic for, with respect to a plurality of product or service items offered for sale, wherein each different item in the plurality of items is either manufactured or marketed or distributed or provided by a different third party advertiser in a plurality of third party advertisers, electronically making, by computer, with respect to at least one of the buyer entities, based at least in part on the information, at least one decision associated with the offering of at least one from among a plurality of different incentives, with each incentive associated with at least one of the product or service items and associated with at least one of the third party advertisers, wherein there is at least one different incentive from each of a plurality of the different third party advertisers, each of the incentives offering at least one benefit in exchange for at least one action associated with a purchase of at least one of the items; and logic for facilitating the offering of at least one of the incentives to the buyer entity, with a condition precedent for this operation that the system has received from that buyer entity the at least one respective third party purchase record or information verifiably derived therefrom, wherein the manufacture, marketing, distribution, and providing are not carried out by the system in the ordinary course of business, wherein the decision regarding the at least one incentive that is to be offered to the buyer entity is based at least in part on stored data relating to at least one purchase made by the buyer entity with merchants other than the third party advertiser that is associated with the incentive, wherein the receiving comprises logic for; sending to a buyer entity an offer for participating in an incentive program in return for access to purchase information pertaining to the buyer entity from at least three merchants; receiving from the buyer entity a response with a digital identity verification granting a right of access to said purchase information of the merchants; and obtaining said purchase information from the merchants; wherein said making a decision comprises; electronically searching the purchase information to obtain at least one attribute from the purchase information about the buyer entity; and correlating the attribute to an incentive from a plurality of incentives.
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195. A system for buyer-driven targeting by a system comprising:
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an electronic storage; and a set of processors that use the electronic storage and include among them the following logic elements; logic for receiving data from each of a plurality of buyer entities comprising at least one respective third party purchase record or information derived therefrom; logic for electronically storing information associated with the data; logic for, with respect to a plurality of product or service items offered for sale, wherein each different item in the plurality of items is either manufactured or marketed or distributed or provided by a different third party advertiser in a plurality of third party advertisers, electronically making, by computer, with respect to at least one of the buyer entities, based at least in part on the information, at least one decision associated with the offering of at least one from among a plurality of different incentives, with each incentive associated with at least one of the product or service items and associated with at least one of the third party advertisers, wherein there is at least one different incentive from each of a plurality of the different third party advertisers, each of the incentives offering at least one benefit in exchange for at least one action associated with a purchase of at least one of the items; and logic for facilitating the offering of at least one of the incentives to the buyer entity, with a condition precedent for this operation that the system has received from that buyer entity the at least one respective third party purchase record or information verifiably derived therefrom, wherein the purchase record or information derived therefrom comprises data associated with the purchase of products or services for which payment was not carried out by the system, wherein the manufacture, marketing, distribution, and providing are not carried out by the system in the ordinary course of business, wherein the decision regarding the at least one incentive that is to be offered to the buyer entity is based at least in part on stored data relating to purchases made by the buyer entity with merchants other than the third party advertiser that is associated with the incentive, wherein the receiving comprises logic for; sending to a buyer entity an offer for participating in an incentive program in return for access to purchase information pertaining to the buyer entity from at least three merchants; receiving from the buyer entity a response with a digital identity verification granting a right of access to said purchase information of the merchants; and obtaining said purchase information from the merchants; wherein said making a decision comprises; electronically searching the purchase information to obtain at least one attribute from the purchase information about the buyer entity; and correlating the attribute to an incentive from a plurality of incentives.
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196. A system for buyer-driven targeting by a system comprising:
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an electronic storage; and a set of processors that use the electronic storage and include among them the following logic elements; logic for receiving data from each of a plurality of buyer entities comprising at least one respective third party purchase record or information derived therefrom; logic for electronically storing information associated with the data; logic for, with respect to a plurality of product or service items offered for sale, wherein each different item in the plurality of items is either manufactured or marketed or distributed or provided by a different third party advertiser in a plurality of third party advertisers, electronically making, by computer, with respect to at least one of the buyer entities, based at least in part on the information, at least one decision associated with the offering of at least one from among a plurality of different incentives, with each incentive associated with at least one of the product or service items and associated with at least one of the third party advertisers, wherein there is at least one different incentive from each of a plurality of the different third party advertisers, each of the incentives offering at least one benefit in exchange for at least one action associated with a purchase of at least one of the items; and logic for facilitating the offering of at least one of the incentives to the buyer entity, with a condition precedent for this operation that the system has received from that buyer entity the at least one respective third party purchase record or information verifiably derived therefrom, wherein the offering is facilitated without having transferred to the third party advertiser any full name associated with the buyer entity at the time that the incentive is offered but has not yet been responded to by the buyer entity, wherein the receiving comprises logic for; sending to a buyer entity an offer for participating in an incentive program in return for access to purchase information pertaining to the buyer entity from at least three merchants; receiving from the buyer entity a response with a digital identity verification granting a right of access to said purchase information of the merchants; and obtaining said purchase information from the merchants; wherein said making a decision comprises; electronically searching the purchase information to obtain at least one attribute from the purchase information about the buyer entity; and correlating the attribute to an incentive from a plurality of incentives.
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197. A system for buyer-driven targeting by a system comprising:
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an electronic storage; and a set of processors that use the electronic storage and include among them the following logic elements; logic for receiving data from each of a plurality of buyer entities comprising at least one respective third party purchase record or information derived therefrom; logic for electronically storing information associated with the data; logic for, with respect to a plurality of product or service items offered for sale, wherein each different item in the plurality of items is either manufactured or marketed or distributed or provided by a different third party advertiser in a plurality of third party advertisers, electronically making, by computer, with respect to at least one of the buyer entities, based at least in part on the information, at least one decision associated with the offering of at least one from among a plurality of different incentives, with each incentive associated with at least one of the product or service items and associated with at least one of the third party advertisers, wherein there is at least one different incentive from each of a plurality of the different third party advertisers, each of the incentives offering at least one benefit in exchange for at least one action associated with a purchase of at least one of the items; and logic for facilitating the offering of at least one of the incentives to the buyer entity, with a condition precedent for this operation that the system has received from that buyer entity the at least one respective third party purchase record or information verifiably derived therefrom, wherein the receipt of the third party purchase record or information derived therefrom occurs on an initiative and with consent of the buyer entity associated with that purchase record, wherein the offering is facilitated without having transferred to the third party advertiser any full name associated with the buyer entity at the time that the incentive is offered but has not yet been responded to by the buyer entity, wherein the receiving comprises logic for; sending to a buyer entity an offer for participating in an incentive program in return for access to purchase information pertaining to the buyer entity from at least three merchants; receiving from the buyer entity a response with a digital identity verification granting a right of access to said purchase information of the merchants; and obtaining said purchase information from the merchants; wherein said making a decision comprises; electronically searching the purchase information to obtain at least one attribute from the purchase information about the buyer entity; and correlating the attribute to an incentive from a plurality of incentives.
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198. A system for buyer-driven targeting by a system comprising:
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an electronic storage; and a set of processors that use the electronic storage and include among them the following logic elements; logic for receiving data from each of a plurality of buyer entities comprising at least one respective third party purchase record or information derived therefrom; logic for electronically storing information associated with the data; logic for, with respect to a plurality of product or service items offered for sale, wherein each different item in the plurality of items is either manufactured or marketed or distributed or provided by a different third party advertiser in a plurality of third party advertisers, electronically making, by computer, with respect to at least one of the buyer entities, based at least in part on the information, at least one decision associated with the offering of at least one from among a plurality of different incentives, with each incentive associated with at least one of the product or service items and associated with at least one of the third party advertisers, wherein there is at least one different incentive from each of a plurality of the different third party advertisers, each of the incentives offering at least one benefit in exchange for at least one action associated with a purchase of at least one of the items; and logic for facilitating the offering of at least one of the incentives to the buyer entity, with a condition precedent for this operation that the system has received from that buyer entity the at least one respective third party purchase record or information verifiably derived therefrom, wherein the purchase record or information derived therefrom comprises data associated with the purchase of products or services for which payment was not carried out by the system, wherein the offering is facilitated without having transferred to the third party advertiser any full name associated with the buyer entity at the time that the incentive is offered but has not yet been responded to by the buyer entity, wherein the receiving comprises logic for; sending to a buyer entity an offer for participating in an incentive program in return for access to purchase information pertaining to the buyer entity from at least three merchants; receiving from the buyer entity a response with a digital identity verification granting a right of access to said purchase information of the merchants; and obtaining said purchase information from the merchants; wherein said making a decision comprises; electronically searching the purchase information to obtain at least one attribute from the purchase information about the buyer entity; and correlating the attribute to an incentive from a plurality of incentives.
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199. A system for buyer-driven targeting by a system comprising:
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an electronic storage; and a set of processors that use the electronic storage and include among them the following logic elements; logic for receiving data from each of a plurality of buyer entities comprising at least one respective third party purchase record or information derived therefrom; logic for electronically storing information associated with the data; logic for, with respect to a plurality of product or service items offered for sale, wherein each different item in the plurality of items is either manufactured or marketed or distributed or provided by a different third party advertiser in a plurality of third party advertisers, electronically making, by computer, with respect to at least one of the buyer entities, based at least in part on the information, at least one decision associated with the offering of at least one from among a plurality of different incentives, with each incentive associated with at least one of the product or service items and associated with at least one of the third party advertisers, wherein there is at least one different incentive from each of a plurality of the different third party advertisers, each of the incentives offering at least one benefit in exchange for at least one action associated with a purchase of at least one of the items; and logic for facilitating the offering of at least one of the incentives to the buyer entity, with a condition precedent for this operation that the system has received from that buyer entity the at least one respective third party purchase record or information verifiably derived therefrom, wherein the manufacture, marketing, distribution, and providing are not carried out by the system in the ordinary course of business, wherein the offering is facilitated without having transferred to the third party advertiser any full name associated with the buyer entity at the time that the incentive is offered but has not yet been responded to by the buyer entity, wherein the receiving comprises logic for; sending to a buyer entity an offer for participating in an incentive program in return for access to purchase information pertaining to the buyer entity from at least three merchants; receiving from the buyer entity a response with a digital identity verification granting a right of access to said purchase information of the merchants; and obtaining said purchase information from the merchants; wherein said making a decision comprises; electronically searching the purchase information to obtain at least one attribute from the purchase information about the buyer entity; and correlating the attribute to an incentive from a plurality of incentives.
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200. A system for buyer-driven targeting by a system comprising:
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an electronic storage; and a set of processors that use the electronic storage and include among them the following logic elements; logic for receiving data from each of a plurality of buyer entities comprising at least one respective third party purchase record or information derived therefrom; logic for electronically storing information associated with the data; logic for, with respect to a plurality of product or service items offered for sale, wherein each different item in the plurality of items is either manufactured or marketed or distributed or provided by a different third party advertiser in a plurality of third party advertisers, electronically making, by computer, with respect to at least one of the buyer entities, based at least in part on the information, at least one decision associated with the offering of at least one from among a plurality of different incentives, with each incentive associated with at least one of the product or service items and associated with at least one of the third party advertisers, wherein there is at least one different incentive from each of a plurality of the different third party advertisers, each of the incentives offering at least one benefit in exchange for at least one action associated with a purchase of at least one of the items; and logic for facilitating the offering of at least one of the incentives to the buyer entity, with a condition precedent for this operation that the system has received from that buyer entity the at least one respective third party purchase record or information verifiably derived therefrom, wherein the offering is facilitated without having transferred to the third party advertiser any full name associated with the buyer entity at the time that the incentive is offered but has not yet been responded to by the buyer entity, wherein the receiving comprises logic for; sending to a buyer entity an offer for participating in an incentive program in return for access to purchase information pertaining to the buyer entity from at least three merchants; receiving from the buyer entity a response with a digital identity verification granting a right of access to said purchase information of the merchants; and obtaining said purchase information from the merchants; wherein said making a decision comprises; electronically searching the purchase information to obtain at least one attribute from the purchase information about the buyer entity; and correlating the attribute to an incentive from a plurality of incentives.
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201. A system for buyer-driven targeting by a system comprising:
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an electronic storage; and a set of processors that use the electronic storage and include among them the following logic elements; logic for receiving data from each of a plurality of buyer entities comprising at least one respective third party purchase record or information derived therefrom; logic for electronically storing information associated with the data; logic for, with respect to a plurality of product or service items offered for sale, wherein each different item in the plurality of items is either manufactured or marketed or distributed or provided by a different third party advertiser in a plurality of third party advertisers, electronically making, by computer, with respect to at least one of the buyer entities, based at least in part on the information, at least one decision associated with the offering of at least one from among a plurality of different incentives, with each incentive associated with at least one of the product or service items and associated with at least one of the third party advertisers, wherein there is at least one different incentive from each of a plurality of the different third party advertisers, each of the incentives offering at least one benefit in exchange for at least one action associated with a purchase of at least one of the items; and logic for facilitating the offering of at least one of the incentives to the buyer entity, with a condition precedent for this operation that the system has received from that buyer entity the at least one respective third party purchase record or information verifiably derived therefrom, wherein the receipt of the third party purchase record or information derived therefrom occurs on an initiative and with consent of the buyer entity associated with that purchase record, wherein the decision regarding the at least one incentive that is to be offered to the buyer entity is based at least in part on stored data relating to at least one purchase made by the buyer entity with merchants other than the third party advertiser that is associated with the incentive, wherein the offering is facilitated without having transferred to the third party advertiser any full name associated with the buyer entity at the time that the incentive is offered but has not yet been responded to by the buyer entity, wherein the receiving comprises logic for; sending to a buyer entity an offer for participating in an incentive program in return for access to purchase information pertaining to the buyer entity from at least three merchants; receiving from the buyer entity a response with a digital identity verification granting a right of access to said purchase information of the merchants; and obtaining said purchase information from the merchants; wherein said making a decision comprises; electronically searching the purchase information to obtain at least one attribute from the purchase information about the buyer entity; and correlating the attribute to an incentive from a plurality of incentives.
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Specification