Targeted advertisement using television viewer information
First Claim
1. A method comprising:
- gathering programs watched data from a plurality of terminals;
analyzing the programs watched data to determine a frequency of programs selected at the plurality of terminals;
assigning a plurality of categories of advertisements to the plurality of terminals based on the analyzed programs watched data, wherein each advertisement category includes a plurality of advertisements;
transmitting a switching plan to the plurality of terminals, wherein the switching plan directs a first group of the plurality of terminals to switch to a first advertisement included in a first of the plurality of categories of advertisements during a first program break and directs a second group of the plurality of terminals to switch to a second advertisement included in a second of the plurality of categories of advertisements during a second program break, the second group of the plurality of terminals including at least one terminal common to the first group of the plurality of terminals.
2 Assignments
0 Petitions
Accused Products
Abstract
A novel multiple channel architecture is designed to allow targeted advertising directed to television terminals connected to an operations center or a cable headend. Advertisements are displayed during commercial breaks in the television programs. Such advertisements may be broadcast on the same channel as the television program. In addition, feeder channels may carry alternate advertising that may be better suited for certain viewing audiences. The operations center or the cable headend generate a group assignment plan that assigns the television terminals to groups, based on factors such as area of dominant influence, household income and other demographic data, and programs watched data gathered by the television terminals. A switching plan is then generated that instructs the television terminals to remain with the program channel or to switch to one of the alternate feeder channels during the program breaks. The television terminals record which channels were viewed during the program breaks, and report this information to the cable headends and the operations center. The reported information is used to generate billing for commercial advertisers, and to analyze viewer watching habits. The invention uses upstream data reception hardware, databases and processing hardware and software to accomplish these functions.
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Citations
40 Claims
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1. A method comprising:
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gathering programs watched data from a plurality of terminals; analyzing the programs watched data to determine a frequency of programs selected at the plurality of terminals; assigning a plurality of categories of advertisements to the plurality of terminals based on the analyzed programs watched data, wherein each advertisement category includes a plurality of advertisements; transmitting a switching plan to the plurality of terminals, wherein the switching plan directs a first group of the plurality of terminals to switch to a first advertisement included in a first of the plurality of categories of advertisements during a first program break and directs a second group of the plurality of terminals to switch to a second advertisement included in a second of the plurality of categories of advertisements during a second program break, the second group of the plurality of terminals including at least one terminal common to the first group of the plurality of terminals. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 37)
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25. A method comprising:
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receiving gathered viewer information; analyzing the received viewer information; assigning advertisement categories to the viewers based on the analyzed viewer information; transmitting a switching plan to a plurality of terminals, wherein the switching plan directs a first group of the terminals to switch to a first advertisement included in the advertisement categories during a first program break and directs a second group of the terminals to switch to a second advertisement in the advertisement categories during a second program break, the second group of the terminals including at least one terminal common to the first group of the terminals. - View Dependent Claims (26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36)
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38. An apparatus comprising:
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a processor; memory storing instructions that, when executed by the processor, cause the apparatus to perform; gathering programs watched data from a plurality of terminals; analyzing the programs watched data to determine a frequency of programs selected at the plurality of terminals; assigning a plurality of categories of advertisements to the plurality of terminals based on the analyzed programs watched data, wherein each advertisement category includes a plurality of advertisements; transmitting a switching plan to the plurality of terminals, wherein the switching plan directs a first group of the plurality of terminals to switch to a first advertisement included in a first of the plurality of categories of advertisements during a first program break and directs a second group of the plurality of terminals to switch to a second advertisement included in a second of the plurality of categories of advertisements during a second program break, the second group of the plurality of terminals including at least one terminal common to the first group of the plurality of terminals. - View Dependent Claims (39, 40)
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Specification