System for providing location predictive advertising
First Claim
1. A method for providing location predictive advertising, comprising:
- determining a first geographic location of an electronic device travelling in a first direction;
identifying a first geographic region, the first geographic region encompassing the first geographic location of the electronic device;
determining, by a processor, a second geographic region, the second geographic region being located in the first direction of travel of the electronic device;
determining a first advertisement associated with the second geographic region in accordance with the electronic device being located within the first geographic region;
providing the first advertisement to the electronic device;
receiving a first data item from the electronic device;
identifying a first polygon corresponding to the first geographic region wherein the first polygon is defined by a first minimum number of points required to bound the first geographic region; and
determining a second polygon based on the first minimum number of points defining the first polygon, the second polygon corresponding to the second geographic region.
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Accused Products
Abstract
A system is described for providing location predictive advertising. The system may include a processor, a memory, and an interface. The memory may store an advertisement. The interface may communicate with an electronic device. The processor may determine a first geographic location of an electronic device which is travelling in a direction. The processor may identify a first geographic region which may encompass the first geographic location of the electronic device. The processor may determine a second geographic region which is located in the direction of travel of the electronic device. The processor may determine an advertisement associated with the second geographic region in accordance with the electronic device being located within the first geographic region. The processor may provide the advertisement to the electronic device.
43 Citations
22 Claims
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1. A method for providing location predictive advertising, comprising:
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determining a first geographic location of an electronic device travelling in a first direction; identifying a first geographic region, the first geographic region encompassing the first geographic location of the electronic device; determining, by a processor, a second geographic region, the second geographic region being located in the first direction of travel of the electronic device; determining a first advertisement associated with the second geographic region in accordance with the electronic device being located within the first geographic region; providing the first advertisement to the electronic device; receiving a first data item from the electronic device; identifying a first polygon corresponding to the first geographic region wherein the first polygon is defined by a first minimum number of points required to bound the first geographic region; and determining a second polygon based on the first minimum number of points defining the first polygon, the second polygon corresponding to the second geographic region. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. A method for providing location based advertising, comprising:
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receiving a data item from an electronic device; determining a first geographic location of the electronic device; determining a second geographic location corresponding to an advertisement targeted to the data item; determining a distance between the first geographic location and the second geographic location; modifying the advertisement based on the distance between the first geographic location and the second geographic location; providing the modified advertisement to the electronic device; identifying a first polygon corresponding to a first geographic region, the first geographic region encompassing the geographic location of the electronic device, wherein the first polygon is defined by a first minimum number of points required to bound the first geographic region; identifying a second polygon corresponding to the second geographic region, wherein the second polygon is defined by a second minimum number of points required to bound the second geographic region; and determining the distance between the first geographic region and the second geographic region based on the first number of minimum points and the second number of minimum points. - View Dependent Claims (13, 14, 15, 16, 17, 18, 19, 20)
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21. A system of providing location predictive advertising, comprising:
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a memory to store an advertisement; an interface operatively connected to the memory, the interface to communicate with an electronic device; and a processor operatively connected to the memory and the interface, the processor for running instructions, wherein the processor receives, via the interface from the electronic device, a data item, determines a first geographic location of an electronic device travelling in a direction;
identifies a first geographic region, the first geographic region encompassing the first geographic location of the electronic device, identifies a first polygon corresponding to the first geographic region wherein the first polygon is defined by a first minimum number of points required to bound the first geographic region, determines a second geographic region, the second geographic region being located in the first direction of travel of the electronic device, determines a second polygon based on the first minimum number of points defining the first polygon, the second polygon corresponding to the second geographic region, determines an advertisement associated with the second geographic region, based on the data item, in accordance with the electronic device being located within the first geographic region, provides the advertisement to the electronic device, receives, via the interface from the electronic device, a data item, determines the advertisement. - View Dependent Claims (22)
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Specification