Method and apparatus for collaborative filtering of card member transactions

• US 7,848,950 B2
• Filed: 12/23/2005
• Issued: 12/07/2010
• Est. Priority Date: 12/28/2004
• Status: Expired due to Fees

• Current Assignee: Liberty Peak Ventures, LLC (Dominion Harbor Enterprises, LLC)
• Original Assignee: American Express Travel Related Services Company, Inc. (American Express Company)
• Inventors: Keeley, Greg M., Schwalje, Paula S., Herman, Paul A., Marshall, Vernon, Yasz, Brian J.
• Primary Examiner(s): Bekerman, Michael
• Assistant Examiner(s): Sorkowitz, Daniel M
• Application Number:
  US11/315,262
• Publication Number:
  US 20060143072A1
• Time in Patent Office: 1,810 Days
• Field of Search: 705/14.52, 705/14.53, 705/14.49, 705/14.4
• US Class Current: 705/14.52
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0254 based on statistics
• CPC Class Codes: G06Q 30/0255 based on user history

Abstract

The disclosed system allows a credit or charge card issuer to provide its card members with a list of merchants, products, services, vacation destinations or other offerings that might be of interest based on the purchases of similar card members. In one instance, this process looks at all card members that made purchases at a merchant and then it identifies all other merchants in the same category where those card members also made purchases. The associated merchants are ranked based on largest number of shared card members and the top results may be shared with card members or merchants in order to enhance promotions, card use and marketing.

Claims

1. A tangible, non-transitory computer-readable storage medium containing instructions that, when executed by a processor, causes the processor to perform operations comprising:

receiving information corresponding to a plurality of merchants;

determining a group of the plurality of merchants based on an industry code and a geographic location;

receiving information corresponding to a number of financial transactions involving account holders during a period of time;

determining, for each merchant of the plurality of merchants, the financial transactions involving account holders during the period of time;

determining, a first value for each pair of,

(a) a first merchant of the plurality of merchants, and

(b) each remaining merchant,

the first value corresponding to the number of account holders having at least one financial transaction with the first merchant and the remaining merchants during the period of time;

determining a second value for each of the remaining merchants of the plurality of merchants other than the first merchant, the second value corresponding to the number of account holders having at least one financial transaction with each of the remaining merchants during the period of time;

determining a third value corresponding to a ratio of the first value to the second value;

determining a fourth value corresponding to the third value multiplied by a corrective factor to account for a significance of financial transactions, the fourth value comprising,

C=A+(WI*B*(A−

W2))

wherein,

C=the fourth value

A=the first value

B=the third value

WI=a first weighting factor

W2=a second weighting factor,

wherein the corrective factor comprises,

reducing the third value based on a reduced significance of transactions occurring between the first merchant and merchants having a number of financial transactions below a threshold number with both the first merchant and each of the remaining merchants during the period of time,

increasing the third value based on an increased significance of transactions occurring between the first merchant and merchants having a number of financial transactions above the threshold number with both the first merchant and each of the remaining merchants during the period of time; and

determining a ranking of each remaining merchant based on the fourth value.

2. The computer-readable storage medium of claim 1, further comprising:

offering a discount on a purchase from at least one of the remaining merchants to account holders having at least one financial transaction with the first merchant during the period of time.

4. The computer-readable storage medium of claim 1, wherein the plurality of merchants are restaurateurs.

5. The computer-readable storage medium of claim 4, wherein the plurality of restaurateurs offer similar cuisine.

3. A tangible, non-transitory computer-readable storage medium containing instructions that, when executed by a processor, causes the processor to perform a method, the method comprising:

receiving information corresponding to a plurality of merchants;

determining a group of the plurality of merchants based on an industry code and a geographic location;

receiving information corresponding to a number of financial transactions involving account holders during a period of time;

determining, for each merchant of the plurality of merchants, the financial transactions involving account holders during the period of time;

determining, a first value for each pair of,

(a) a first merchant of the plurality of merchants, and

(b) each remaining merchant,

the first value corresponding to the number of account holders having at least one financial transaction with the first merchant and the remaining merchants during the period of time;

determining a second value for each of the remaining merchants of the plurality of merchants other than the first merchant, the second value corresponding to the number of account holders having at least one financial transaction with each of the remaining merchants during the period of time;

determining a third value corresponding to a ratio of the first value to the second value;

determining a fourth value, the fourth value comprising,

C=A+(WI*B*(A−

W2))

wherein,

C=the fourth value

A=the first value

B=the third value

WI=a first weighting factor

W2=a second weighting factor

determining a ranking of each remaining merchant based on the fourth value.

9. The computer-readable storage medium of claim 3, wherein the corrective factor further comprises a calculated corrective factor based empirical data.

6. A non-transitory tangible computer readable medium having computer executable instructions recorded thereon that, when executed by a processor causes to the processor to execute the instructions, such instructions comprising:

instructions to group a plurality of merchants based on an industry code and a geographic location;

instructions to determine a first value for each pair of,

(a) a first merchant of the plurality of merchants, and

(b) each remaining merchant,

the first value corresponding to the number of account holders having at least one financial transaction with the first merchant and the remaining merchants during the period of time;

instructions to determine a second value for each of the remaining merchants of the plurality of merchants other than the first merchant, the second value corresponding to the number of account holders having at least one financial transaction with each of the remaining merchants during the period of time;

instructions to determine a third value corresponding to a ratio of the first value to the second value;

instructions to determine a fourth value corresponding to the third value multiplied by a corrective factor to account for a significance of financial transactions, the fourth value comprising,

C=A+(WI*B*(A−

W2))

wherein,

C=the fourth value

A=the first value

B=the third value

WI=a first weighting factor

W2=a second weighting factor,

wherein the corrective factor comprises;

reducing the third value based on a reduced significance of transactions occurring between the first merchant, and merchants having a number of financial transactions below a threshold number with both the first merchant and each of the remaining merchants during the period of time, and

increasing the third value based on an increased significance of transactions occurring between the first merchant, and merchants having a number of financial transactions above the threshold number with both the first merchant and each of the remaining merchants during the period of time; and

instructions to rank each remaining merchant based on the fourth value.

7. An apparatus for processing financial transaction data from a plurality of account holders, comprising:

a processor; and

an instruction memory in communication with the processor, the instruction memory for storing a plurality of processing instructions directing the processor to;

group a plurality of merchants based on an industry code and a geographic location;

determine, for each merchant of the plurality of merchants, a number of financial transactions involving account holders during a period of time;

determine a first value for each pair of,

(a) a first merchant of the plurality of merchants, and

(b) each remaining merchant,

the first value corresponding to the number of account holders having at least one financial transaction with the first merchant and the remaining merchants during the period of time;

determine a second value for each of the remaining merchants of the plurality of merchants other than the first merchant, the second value corresponding to the number of account holders having at least one financial transaction with each of the remaining merchants during the period of time;

determine a third value corresponding to a ratio of the first value to the second value;

determine a fourth value corresponding to the third value multiplied by a corrective factor to account for the significance of financial transactions, the fourth value comprising,

C=A+(WI*B*(A−

W2))

wherein,

C=the fourth value

A=the first value

B=the third value

WI=a first weighting factor

W2=a second weighting factor,

wherein the corrective factor comprises;

reducing the third value based on a reduced significance of transactions occurring between the first merchant, and merchants having a number of financial transactions below a threshold number with both the first merchant and each of the remaining merchants during the period of time, and

increasing the third value based on an increased significance of transactions occurring between the first merchant, and merchants having a number of financial transactions above the threshold number with both the first merchant and each of the remaining merchants during the period of time; and

rank each of the remaining merchants based on the fourth value.

8. A method, comprising:

receiving information corresponding to a plurality of vacation destinations visited by account holders;

storing, in a tangible memory device, the vacation destination information;

using vacation destination characteristics to group the plurality of vacation destinations visited by the account holders in the memory device;

electronically determining, by a processing device, a first value for each pair of,

(a) a first vacation destination of the plurality of vacation destinations, and

(b) each remaining vacation destination,

the first value corresponding to the number of account holders having at least one financial transaction with the first vacation destination and the remaining vacation destinations during a period of time;

electronically determining, by the processing device, a second value for each of the remaining vacation destinations of the plurality of vacation destinations other than the first vacation destination, the second value corresponding to the number of account holders having at least one financial transaction with each of the remaining vacation destinations during the period of time;

electronically determining, by the processing device, a third value corresponding to a ratio of the first value to the second value;

electronically determining, by the processing device, a fourth value corresponding to the third value multiplied by a corrective factor to account for the significance of financial transactions, the fourth value comprising,

C=A+(WI*B*(A−

W2))

wherein,

C=the fourth value

A=the first value

B=the third value

WI=a first weighting factor

W2=a second weighting factor,

wherein the corrective factor comprises;

reducing the third value based on a reduced significance of transactions occurring between the first merchant, and merchants having a number of financial transactions below a threshold number with both the first merchant and each of the remaining merchants during the period of time, and

increasing the third value based on an increased significance of transactions occurring between the first merchant, and merchants having a number of financial transactions above the threshold number with both the first merchant and each of the remaining merchants during the period of time; and

electronically ranking, by the processing devices, each of the remaining ones of the vacation destinations based on the fourth value.

10. The method of claim 8, wherein the ranking step further comprises ranking based on ratings of the vacation destinations received from account holders.

11. A system comprising:

means for receiving information corresponding to a plurality of merchants;

means for determining a group of the plurality of merchants based on an industry code and a geographic location;

means for receiving information, at a processing device, corresponding to a number of financial transactions involving account holders during a period of time;

means for determining, for each merchant of the plurality of merchants, the financial transactions involving account holders during the period of time;

means for determining a first value for each pair of,

(a) a first merchant of the plurality of merchants and

(b) each remaining merchant,

the first value corresponding to the number of account holders having at least one financial transaction with the first merchant and the remaining merchants during the period of time;

means for determining a second value for each of the remaining merchants of the plurality of merchants other than the first merchant, the second value corresponding to the number of account holders having at least one financial transaction with each of the remaining merchants during the period of time;

means for determining a third value corresponding to a ratio of the first value to the second value;

means for determining a fourth value corresponding to the third value multiplied by a corrective factor to account for the significance of financial transactions, the fourth value comprising,

C=A+(WI*B*(A−

W2))

wherein,

C=the fourth value

A=the first value

B=the third value

WI=a first weighting factor

W2=a second weighting factor,

wherein the corrective factor comprises;

reducing the third value based on a reduced significance of transactions occurring between the first merchant, and merchants having a number of financial transactions below a threshold number with both the first merchant and each of the remaining merchants during the period of time, and

increasing the third value based on an increased significance of transactions occurring between the first merchant, and merchants having a number of financial transactions above the threshold number with both the first merchant and each of the remaining merchants during the period of time; and

means for determining a ranking of each remaining merchant based on the fourth value.