Method and apparatus for providing specifically targeted advertising and preventing various forms of advertising fraud in electronic books

• US 7,848,951 B2
• Filed: 08/11/2006
• Issued: 12/07/2010
• Est. Priority Date: 04/04/2006
• Status: Expired due to Fees

• Current Assignee: Robb Evans & Associates, LLC
• Original Assignee: Wowio, Inc.
• Inventors: Lidwell, William, Novak, Edward L.
• Primary Examiner(s): Weiss; John G
• Assistant Examiner(s): VANDERHORST, MARIA VICTORIA
• Application Number:
  US11/464,154
• Publication Number:
  US 20070233562A1
• Time in Patent Office: 1,579 Days
• Field of Search: 705/14, 705/14.67, 725/127
• US Class Current: 705/14.67
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G06Q 30/0236 Incentive or reward received by requiring registration or ID from user
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0257 User requested
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0271 Personalized advertisement

Abstract

A method and apparatus for providing specifically targeted advertisements and preventing various forms of advertising fraud in electronic books. In one embodiment, the method includes; receiving or having access to the contents of books; receiving or having access to subscriber target criteria; receiving, creating, or having access to advertisements; receiving or having access to information from subscribers ;receiving or having access to requests for electronic books; determining or having access to whether subscriber target criteria for the advertisements is satisfied by the information from the subscriber requesting the electronic books; selecting a set of advertisements for electronic books by choosing advertisements having associated subscriber target criteria that are satisfied by the information from the subscriber requesting the electronic books; inserting the selected advertisements for electronic books into the electronic books; and providing access to the electronic books to the subscribers who requested electronic books.

Claims

1. A method for providing individuals with a plurality of electronic books containing targeted advertising comprising:

a. receiving on a computer the contents of two or more books;

b. receiving one or more subscriber target criteria for one or more advertisements;

c. receiving, or creating one or more advertisements that are associated with the one or more subscriber target criteria;

d. receiving on a computer information from a first subscriber interested in receiving one or more electronic books;

e. receiving on a computer a first request from the first subscriber for a first electronic book;

f. determining if the information from the first subscriber requesting the electronic book satisfies the one or more subscriber target criteria for the one or more advertisements;

g. selecting a first set of advertisements for the first electronic book by choosing at least one of the one or more advertisements having one or more associated subscriber target criteria that are satisfied by the information from the first subscriber requesting the first electronic book;

h. inserting the selected first set of advertisements for the first electronic book into the first electronic book;

i. providing the first electronic book to the first subscriber making a first request for a first electronic book for free;

j. selecting the first set of advertisements for the first electronic book further requiring choosing at least one of the one or more advertisements having one or more associated subscriber target criteria that are satisfied by the information from the first subscriber requesting the first electronic book; and

k. selecting a first set of advertisements for the first electronic book and inserting the selected first set of advertisements for the first electronic book into the first electronic book are performed in such a way that the first electronic book provided does not contain the same advertising in the same location of the electronic book as any other electronic book previously provided to a subscriber thereby identifying a unique first electronic book.

2. A method of claim 1, wherein choosing at least one of the one or more advertisements having one or more associated subscriber target criteria that are satisfied by the information from the first subscriber requesting the first electronic book is done randomly.

3. A method of claim 1, wherein the first set of selected advertising and their relative locations in the first electronic book can be used to identify which subscriber or subscribers were provided the first electronic book.

4. A method of claim 1, wherein the information from the first subscriber making a first request on a computer for electronic books includes one or more of the following:

i. the subscriber'"'"'s name and address;

ii. the subscriber'"'"'s email address;

iii. the subscriber'"'"'s age and gender;

iv. credit card information for the subscriber;

v. information that can be used to verify the identity of the subscriber;

vi. the subscriber'"'"'s race;

vii. the subscriber'"'"'s educational status;

viii. the subscriber'"'"'s educational history;

ix. the subscriber'"'"'s employment status;

x. the subscriber'"'"'s employment history;

xi. the subscriber'"'"'s past and present employment duties;

xii. the subscriber'"'"'s activities;

xiii. the subscriber'"'"'s viewing preferences;

xiv. the subscriber'"'"'s listening preferences;

xv. the subscriber'"'"'s reading preferences;

xvi. the subscriber'"'"'s hobbies;

xvii. the subscriber'"'"'s food preferences;

xviii. the subscriber'"'"'s beverage preferences;

xix. the subscriber'"'"'s email preferences; and

xx. the subscriber'"'"'s agreement to or acceptance of a licensing agreement regarding the electronic books.

5. A method of claim 1, wherein the contents of the two or more books are from textbooks and the electronic books are electronic textbooks.

6. A method of claim 1, wherein the information from a first subscriber interested in receiving one or more electronic books includes at least the subscriber'"'"'s name, address, email address, age and gender.

7. A method of claim 1, wherein at least one of the advertisements in the electronic book provided contains a notification that the subscriber who requested the first electronic book has won an incentive.

8. A method of claim 7, wherein, in order for the subscriber to receive the incentive, the subscriber must provide or verify certain information or perform certain acts.

9. A method of claim 1, wherein the first electronic book contains the name of the first subscriber who requested the electronic book.

10. A method of claim 1, wherein the first electronic book contains one or more unique serial numbers, bar codes, images or other identifying information that may or may not be visible to the first subscriber that can be used to identify the first subscriber.

11. A method of claim 1 further comprising:

j. receiving on a computer or a computer containing information from a second subscriber interested in receiving one or more electronic books;

k. receiving on a computer a first request from the second subscriber for a second electronic book;

l. determining if the information from the second subscriber requesting the electronic book satisfies the one or more subscriber target criteria for the one or more advertisements;

m. selecting a second set of advertisements for the second electronic book by choosing at least one of the one or more advertisements having one or more associated subscriber target criteria that are satisfied by the information from the second subscriber requesting the second electronic book;

n. inserting the selected second set of advertisements for the second electronic book into the second electronic book; and

o. providing for free the second electronic book to the subscriber making a first request for a second electronic book.

12. The method of claim 11, wherein selecting the first and second set of advertisements for the first and second electronic books further requires choosing at least one of the one or more advertisements having one or more associated subscriber target criteria that are satisfied by the information from the first and second subscribers requesting the first and second electronic books respectively.

13. A method of claim 11, wherein selecting a first set of advertisements for the first electronic book and inserting the selected first set of advertisements for the first electronic book into the first electronic book are performed in such a way that the first electronic book provided does not contain the same advertising in the same location of the electronic book as any other electronic book previously provided to a subscriber and selecting a second set of advertisements for the second electronic book and inserting the selected second set of advertisements for the second electronic book into the second electronic book are performed in such a way that the second electronic book provided does not contain the same advertising in the same location of the electronic book as any other electronic book previously provided to a subscriber.

14. A method of claim 11, wherein the first set of selected advertising and their relative locations in the first electronic book and the second set of selected advertising and their relative locations in the second electronic book can be used to identify which subscribers were provided the first and second electronic books.

15. A method of claim 11, wherein the information from the first and second subscribers making a first request on a computer for the first and second electronic books respectively includes one or more of the following:

i. the subscriber'"'"'s name and address;

ii. the subscriber'"'"'s email address;

iii. the subscriber'"'"'s age and gender;

iv. credit card information for the subscriber;

v. information that can be used to verify the identity of the subscriber;

vi. the subscriber'"'"'s race;

vii. the subscriber'"'"'s educational status;

viii. the subscriber'"'"'s educational history;

ix. the subscriber'"'"'s employment status;

x. the subscriber'"'"'s employment history;

xi. the subscriber'"'"'s past and present employment duties;

xii. the subscriber'"'"'s activities;

xiii. the subscriber'"'"'s viewing preferences;

xiv. the subscriber'"'"'s listening preferences;

xv. the subscriber'"'"'s reading preferences;

xvi. the subscriber'"'"'s hobbies;

xvii. the subscriber'"'"'s food preferences;

xviii. the subscriber'"'"'s beverage preferences;

xix. the subscriber'"'"'s email preferences; and

xx. the subscriber'"'"'s agreement to or acceptance of a licensing agreement regarding the electronic books.

16. A method of claim 11 wherein the contents of the two or more books are from textbooks and the first and second electronic books are electronic textbooks.

17. A method of claim 11, wherein the information from a first and second subscriber requesting the first and second electronic books respectively includes at least the first and second subscribers'"'"' names, addresses, email addresses, ages and genders.

18. A method of claim 11, wherein at least one of the advertisements in the first electronic book, the second electronic book or the first and second electronic books provided contains a notification that the subscriber or subscribers who requested the electronic books have won an incentive.

19. A method of claim 11, wherein in order for the subscriber or subscribers to receive the incentive requires that the subscriber or subscribers provide or verify certain information or perform certain acts.

20. A method of claim 11, wherein the first electronic book contains the name of the first subscriber who requested the electronic book and the second electronic book contains the name of the second subscriber who requested the electronic book.

21. A method of claim 11, wherein the first and second electronic books each contain one or more unique serial numbers, bar codes, images or other identifying information that may or may not be visible to the first or second subscriber that can be used to reveal the identity of the first and second subscriber or other important information about the creation or dissemination of the first and second electronic book.

22. A method of claim 11, wherein the selected first and second set of selected advertisements contain one or more additional advertisements that cannot be viewed by the first or second subscriber respectively until a predefined event occurs and the first and second set of selected advertisements have the ability to display or link to a additional or related information about the advertisement.

23. An apparatus for providing one or more subscribers with a plurality of electronic books containing specifically targeted advertising comprising:

one or more computers or electronic storage devices containing the contents of two or more books, subscriber target criteria for one or more associated advertisements to be placed in one or more electronic books, information from one or more subscribers interested in receiving one or more electronic books, and advertising information from one or more advertisers;

wherein upon receiving a request for an electronic book from the one or more subscribers, the one or more computers or electronic storage devices determine or obtain information regarding which of the subscribers'"'"' target criteria for one or more associated advertisements are satisfied by the information from the one or more subscribers that requested the electronic book and select and insert or have inserted the one or more associated advertisements having satisfied subscriber target criteria into an electronic book and providing the requested electronic book containing the associated advertising to the one or more subscribers that requested the electronic book for free;

wherein the apparatus selects the one or more associated advertisements for the electronic book by choosing at least one of the one or more associated advertisements having one or more subscribers'"'"' target criteria that is satisfied by the information from the one or more subscribers and the apparatus inserts the one or more associated advertisements for the electronic book into the electronic book in such a way that each electronic book provided does not contain the same advertising in the same location of the electronic book as any other electronic book previously provided to a subscriber thereby identifying a unique electronic book.

24. An apparatus of claim 23, wherein information from one or more subscribers interested in receiving one or more electronic books contained on the one or more computers or electronic storage devices includes one or more of the following:

i. the subscriber'"'"'s name and address;

ii. the subscriber'"'"'s email address;

iii. the subscriber'"'"'s age and gender;

iv. credit card information for the subscriber;

v. information that can be used to verify the identity of the subscriber;

vi. the subscriber'"'"'s race;

vii. the subscriber'"'"'s educational status;

viii. the subscriber'"'"'s educational history;

ix. the subscriber'"'"'s employment status;

x. the subscriber'"'"'s employment history;

xi. the subscriber'"'"'s past and present employment duties;

xii. the subscriber'"'"'s activities;

xiii. the subscriber'"'"'s viewing preferences;

xiv. the subscriber'"'"'s listening preferences;

xv. the subscriber'"'"'s reading preferences;

xvi. the subscriber'"'"'s hobbies;

xvii. the subscriber'"'"'s food preferences;

xviii. the subscriber'"'"'s beverage preferences;

xix. the subscriber'"'"'s email preferences; and

xx. the subscriber'"'"'s agreement to or acceptance of a licensing agreement regarding the electronic books.

25. An apparatus of claim 24, wherein the contents of the two or more books are from textbooks and the electronic books are electronic textbooks.

26. An apparatus of claim 24, wherein the first electronic book contains one or more unique serial numbers, bar codes, images or other identifying information that may or may not be visible to the first subscriber that can be used to identify the first subscriber.

27. An apparatus of claim 23, wherein information from one or more subscribers contained on the one or more computers or electronic storage devices includes at least the subscriber'"'"'s name, address, email address, age and gender.

28. An apparatus of claim 23, wherein at least one of the advertisements in the one or more electronic books provided by the one or more computers or electronic storage devices contains a notification that the one or more subscribers who requested the one or more electronic books have won an incentive.

29. An apparatus of claim 28, wherein, in order for the one or more subscribers to receive the incentive, the one or more subscribers must provide or verify certain information or perform certain acts.

30. An apparatus of claim 23, wherein each of the one or more electronic books contain the name of the subscriber who requested the electronic book.

31. A method for providing individuals with a plurality of electronic books containing targeted advertising comprising:

a. receiving on a computer the contents of two or more books;

b. receiving one or more subscriber target criteria for one or more advertisements;

c. receiving or creating one or more advertisements that are associated with the one or more subscriber target criteria;

d. receiving on a computer information from a first subscriber interested in receiving one or more electronic books;

e. receiving on a computer a first request from the first subscriber for a first electronic book;

f. determining if the information from the first subscriber requesting the electronic book satisfies the one or more subscriber target criteria for the one or more advertisements;

g. selecting a first set of advertisements for the first electronic book by choosing at least one of the one or more advertisements having one or more associated subscriber target criteria that are satisfied by the information from the first subscriber requesting the first electronic book;

h. inserting the selected first set of advertisements for the first electronic book into the first electronic book;

i. providing the first electronic book for free to the first subscriber making a first request for a first electronic book;

selecting a first set of advertisements for the first electronic book and inserting the selected first set of advertisements for the first electronic book into the first electronic book are performed in such a way that the first electronic book provided does not contain the same advertising in the same location of the electronic book as any other electronic book previously provided to a subscriber thereby identifying a unique first electronic book;

wherein the number of times the subscriber can receive any one advertisement in one or more electronic books is limited to a particular number; and

wherein the number of times any one subscriber can click on the advertisement in one or more electronic books to access the additional or related information about the advertisement is limited to a particular number.

32. A method of claim 31 wherein the advertisement contains a hyperlink to a webpage that, when selected or clicked by the subscriber, retrieves additional or related information about the advertisement.