Creative media marketplace system and method

• US 7,848,956 B1
• Filed: 03/30/2006
• Issued: 12/07/2010
• Est. Priority Date: 03/30/2006
• Status: Expired due to Fees

• Current Assignee: Creative Byline, LLC
• Original Assignee: Creative Byline, LLC
• Inventors: MacLean, Bradley W.
• Primary Examiner(s): Shah; Amee A
• Application Number:
  US11/308,501
• Time in Patent Office: 1,713 Days
• Field of Search: 705/26, 705/27
• US Class Current: 705/26.8
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0633 Lists, e.g. purchase orders, compilation or processing

Abstract

A creative marketplace system and a computer-based method for marketing creative media include providing a computer system, the computer system defining a database. Inputs are received with said computer system from a plurality of potential sellers of media content and a plurality of potential purchasers of media content. Wherein, the inputs received from a potential seller include at least a portion of media content and media content data. The media content data includes a characteristic of media content and/or a characteristic of the potential seller of that media content. Wherein, the receiving inputs from a potential purchaser include receiving a selection of media content desired. The media content desired is selected from a characteristic of media content and/or a characteristic of the potential seller of that media content. Media content data is submitted that corresponds with media content desired by at least one potential buyer. The media content and media content data may be required to be submitted to a quality review process prior to submitting to at least one potential buyer.

Claims

1. A computer-based method for marketing creative media, said method comprising:

providing a computer system, said computer system defining a database;

receiving inputs with said computer system from a plurality of potential sellers of creative media content and at least one potential purchaser of rights related to creative media content;

wherein the receiving inputs from a potential seller include receiving at least a portion of the creative media content and media content data, said media content data comprising at least one chosen from i) a characteristic of the creative media content and ii) a characteristic of the author of that media content;

said receiving inputs from at least one potential purchaser of rights related to creative media including receiving a selection of creative media content desired, said creative media content desired comprising at least one chosen from i) a characteristic of the media content and ii) a characteristic of the potential seller of that creative media content;

providing at least two modes for said computer system that are selectable by the potential seller of rights related to creative media for submittal of creative media content, said at least two modes comprising a first mode for targeted submittal to a particular potential purchaser of rights related to creative media who is selected by the potential seller of rights related to creative media and a second mode for general submittal to a pool of a plurality of potential purchasers of rights related to creative media;

submitting creative media content and creative media content data with said computer system to at least one potential purchaser of rights related to creative media that corresponds with creative media content selected by that at least one potential purchaser of rights related to creative media and in accordance with the one of the first and second modes selected by the potential seller of rights; and

providing a communication function with said computer system, said communication function allowing the at least one potential purchaser of rights related to creative media to directly communicate with a potential seller of rights related to creative media an intention to enter into negotiations with that potential seller of rights related to creative media.

2. The method of claim 1 wherein said computer system comprises a global network.

3. The method of claim 2 wherein said global network comprises a worldwide web and wherein said database comprises a webpage on said worldwide web.

4. The method of claim 1 wherein said at least a portion of creative media content includes less than all of the creative media content.

5. The method of claim 1 including informing the potential seller of rights related to creative media of activities of a potential purchaser of rights related to creative media with respect to reviewing the creative media content and media content data submitted by that potential seller of rights related to creative media to that potential purchaser of rights related to creative media.

6. The method of claim 5 wherein said activities comprise at least one chosen from i) accessing the media content data and ii) printing the media content data.

7. The method of claim 1 wherein said providing direct communication includes masking any communication address of the potential purchaser of rights related to creative media.

8. The method of claim 1 including communicating media content data pertaining to media content desired by a potential purchaser of rights related to creative media at a regular interval to that potential purchaser of rights related to creative media.

9. The method of claim 1 including receiving information regarding potential purchasers of rights related to creative media and providing the information regarding potential purchasers of rights related to creative media to the potential sellers of rights related to creative media.

10. A creative media marketplace system, said system comprising:

a computer system, said computer system defining a database;

said computer system programmed to receive inputs from a plurality of potential sellers of rights related to creative media content and at least one potential purchaser of rights related to creative media content;

wherein the inputs received from a potential seller of rights related to creative media include an input to receive at least a portion of media content and media content data, the media content data comprising at least one chosen from i) a characteristic of media content and ii) a characteristic of an author of that media content;

wherein the inputs received from the at least one potential purchaser of rights related to creative media include an input for a selection of characteristics of creative media content desired, the media content desired comprising at least one chosen from i) a characteristic of creative media content and ii) a characteristic of an author of that creative media content;

wherein said computer system includes at least two modes that are selectable by the potential seller of rights related to creative media for submittal of creative media content, said at least two modes comprising a first mode for targeted submittal to a particular potential purchaser of rights related to creative media who is selected by the potential seller of rights related to creative media and a second mode for general submittal to a pool of a plurality of potential purchasers of rights related to creative media;

wherein said computer system is further programmed to submit only creative media content data to at least one potential purchaser of rights related to creative media that have characteristics of creative media content that corresponds with creative media content entered by that at least one potential purchaser of rights related to creative media and in accordance with the one of the first and second modes selected by the potential seller of rights; and

said computer system further including a communication function, said communication function allowing the at least one potential purchaser of rights related to creative media to directly communicate with a potential seller of rights related to creative media an intention to enter into negotiations with that potential seller of rights related to creative media.

11. The marketplace system of claim 10 wherein said computer system comprises a global network.

12. The marketplace system of claim 11 wherein said global network comprises a worldwide web and wherein said database comprises a webpage on said worldwide web.

13. The marketplace system of claim 10 wherein said at least a portion of media content includes less than all of the media content.

14. The marketplace system of claim 10 wherein said computer system is programmed to inform the potential seller of the rights related to creative media of activities of the at least one potential purchaser rights related to creative media pertaining to review of the media content and media content data submitted by that potential seller of rights related to creative media to that potential purchaser of rights related to creative media.

15. The marketplace system of claim 14 wherein said activities comprise at least one chosen from i) accessing the media content data and ii) printing the media content data.

16. The marketplace system of claim 10 wherein said communication function masks any communication address of the potential purchaser of rights related to creative media.

17. The marketplace system of claim 10 wherein said computer system is programmed to communicate media content data pertaining to media content desired by a potential purchaser at a regular interval to that potential purchaser.

18. The marketplace system of claim 10 wherein said computer system is programmed to receive information regarding the at least one potential purchasers of rights related to creative media and to provide the information regarding the at least one potential purchasers of rights related to creative media to the potential sellers of rights related to creative media.