Methods and systems for securing content played on mobile devices
First Claim
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1. A method, comprising:
- collecting from a network-enabled device a MAC address of a personal mobile device, data representing user on-line activity related to an advertisement embedded in content presented via the network-enabled device while the personal mobile device is detected via a wireless communication to be in proximity to the network-enabled device, and an identifier of the network-enabled device, the MAC address of the personal mobile device being acquired by the network-enabled device via the wireless communication;
analyzing, with a server, the collected user on-line activity to select an advertisement to suit a profile, wherein the profile is determined based on user activity associated with the MAC address of the personal mobile device;
using the server to identify a stored profile based on the acquired MAC addressassociating the collected data representing the user on-line activity of the network-enabled device and the network-enabled device identifier with the stored profile that was identified by the acquired MAC address, thereby associating the mobile device and the network-enabled device with a user represented by data in the stored profile; and
in response to receiving an indication of the personal mobile device being in proximity to a retail network-enabled device, the indication resulting from the retail network-enabled device acquiring the MAC address of the personal mobile device via short distance wireless communication between the retail network-enabled device and the personal mobile device when the personal mobile device is in short distance wireless communication proximity to the retail network-enabled device, making the selected advertisement accessible to the server for presenting on the retail network enabled device.
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Abstract
Methods and systems are disclosed herein for managing content, including advertising content, delivered to various network-connected devices, including screens, mobile devices, computers, televisions, radios, and the like, based on usage profiles associated with device-specific identifiers for mobile devices, short-distance wireless technologies for transmission of content and detection of proximity, and content targeting and management techniques.
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Citations
18 Claims
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1. A method, comprising:
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collecting from a network-enabled device a MAC address of a personal mobile device, data representing user on-line activity related to an advertisement embedded in content presented via the network-enabled device while the personal mobile device is detected via a wireless communication to be in proximity to the network-enabled device, and an identifier of the network-enabled device, the MAC address of the personal mobile device being acquired by the network-enabled device via the wireless communication; analyzing, with a server, the collected user on-line activity to select an advertisement to suit a profile, wherein the profile is determined based on user activity associated with the MAC address of the personal mobile device; using the server to identify a stored profile based on the acquired MAC address associating the collected data representing the user on-line activity of the network-enabled device and the network-enabled device identifier with the stored profile that was identified by the acquired MAC address, thereby associating the mobile device and the network-enabled device with a user represented by data in the stored profile; and in response to receiving an indication of the personal mobile device being in proximity to a retail network-enabled device, the indication resulting from the retail network-enabled device acquiring the MAC address of the personal mobile device via short distance wireless communication between the retail network-enabled device and the personal mobile device when the personal mobile device is in short distance wireless communication proximity to the retail network-enabled device, making the selected advertisement accessible to the server for presenting on the retail network enabled device. - View Dependent Claims (2, 3, 4, 5, 6)
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7. A method, comprising:
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collecting from a network-enabled device a MAC address of a personal mobile device, data representing user on-line activity via the network-enabled device while the personal mobile device is detected via a wireless communication to be in proximity to the network-enabled device, and an identifier of the network-enabled device, the MAC address of the personal mobile device being acquired by the network-enabled device via the wireless communication; using a server to identify a stored profile based on the collected MAC address; associating the data representing the user on-line activity of the network enabled device and the network-enabled device identifier with the stored profile that was identified by the acquired MAC address, thereby associating the mobile device and the network-enabled device with a user represented by data in the stored profile; analyzing, with the server, the data representing the user on-line activity of the network-enabled device to select an advertisement; and in response to receiving an indication of the personal mobile device being in proximity to a retail network-enabled device, making the selected advertisement accessible to the server for presenting on the retail network enabled device. - View Dependent Claims (8, 9, 10, 11, 12, 13)
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14. A method, comprising:
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collecting from a network-enabled device a MAC address of a personal mobile device, data representing user on-line activity of the network-enabled device while the personal mobile device is detected via WIFI wireless communication to be in proximity to the network-enabled device, and an identifier of the network-enabled device, the MAC address of the personal mobile device being acquired by the network-enabled device via the WIFI wireless communication; using a server to identify a stored profile based on the collected MAC address; associating the data representing the user on-line activity of the network enabled device and the network-enabled device identifier with the stored profile that was identified by the acquired MAC address, thereby associating the mobile device and the network-enabled device with a user represented by data in the stored profile; analyzing, with the server, the data representing the user on-line activity of the network-enabled device to select an advertisement; and in response to receiving an indication of the personal mobile device being in proximity to a retail network-enabled device, making the selected advertisement accessible to the server for presenting on the personal mobile device. - View Dependent Claims (15, 16, 17, 18)
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Specification