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Funding information delivery using advertising revenue

  • US 7,853,478 B2
  • Filed: 08/24/2007
  • Issued: 12/14/2010
  • Est. Priority Date: 08/24/2007
  • Status: Expired due to Fees
First Claim
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1. A computer-readable medium including executable instructions which, when executed, manage a communication of information by:

  • optimizing a number of transmission parameters associated with the communication of information, wherein the information includes content and a number of advertisements used to generate advertising revenue;

    caching one or more of the number of advertisements such that the one or more of the number of advertisements can be used multiple times while having a single transmission cost associated with the transmission of the number of advertisements;

    dynamically displaying the information based in part on an interactive context and user preferences;

    tracking user interactions when one or more of the number of advertisements are displayed; and

    ,generating revenue based in part on user interactions including comparing a cost to transmit the content and number of advertisements with an amount of advertising revenue generated by the number of advertisements and adjusting one or more communication parameters to provide a positive amount of residual revenue, wherein the generating includes using the advertising revenue to compensate for the transmission of the information such that a user is not charged for a data transaction fee associated with a communication service.

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