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Intelligent augmentation of media content

  • US 7,853,558 B2
  • Filed: 02/19/2008
  • Issued: 12/14/2010
  • Est. Priority Date: 11/09/2007
  • Status: Active Grant
First Claim
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1. A computer-implemented method for augmenting web pages with rich media content, the method comprising:

  • analyzing a web page to identify a qualified visual element;

    determining a keyword associated with the qualified visual element by analyzing tags associated with the qualified visual element, text nodes near the qualified visual element, and areas of interest in the web page;

    generating an association of the visual element and the keyword;

    embedding the association in an augmented web page corresponding to the web page;

    receiving a request from a client computer corresponding to a pointer being positioned over the visual element in the augmented web page; and

    responsive to receiving the signal;

    determining a piece rich media content relevant to the visual element by searching for the advertisement using the keyword, andtransmitting the piece of rich media content to the client computer for display.

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