Method and system to enable dynamic modification of metadata in content

• US 7,853,617 B2
• Filed: 03/14/2010
• Issued: 12/14/2010
• Est. Priority Date: 05/18/2005
• Status: Expired due to Fees

• Current Assignee: YUME Incorporated (Nexxen International Ltd.)
• Original Assignee: YUME Incorporated (Nexxen International Ltd.)
• Inventors: Kadambi, Jayant, Sankaran, Ayyappan, Dandekar, Yogesh, Shankar, Murali, Kaushik, Vijay
• Primary Examiner(s): MIZRAHI, DIANE D
• Application Number:
  US12/723,657
• Publication Number:
  US 20100174781A1
• Time in Patent Office: 275 Days
• Field of Search: 707/793
• US Class Current: 707/793
• CPC Class Codes: H04N 21/235 Processing of additional data, e.g. scrambling of additional data or processing content descriptors
• CPC Class Codes: H04N 21/435 Processing of additional data, e.g. decrypting of additional data, reconstructing software from modules extracted from the transport stream
• CPC Class Codes: H04N 21/8402 involving a version number, e.g. version number of EPG data arrangements for version control in computers G06F8/71
• CPC Class Codes: H04N 21/8541 involving branching, e.g. to different story endings
• CPC Class Codes: H04N 21/8543 using a description language, e.g. Multimedia and Hypermedia information coding Expert Group [MHEG], eXtensible Markup Language [XML] information retrieval of semistructured data, the underlying structure being taken into account, e.g. mark-up language structure data G06F16/80
• CPC Class Codes: H04N 21/8545 for generating interactive applications

Abstract

A method to enable dynamic modification of metadata in a content, the method comprising of constructing the content (305, 505) received from a plurality of content providers, determining a set of rules based on a criterion (310, 405) and sending the content and the set of rules (315, 410, 510) separately. At a receiver end, the set of rules are applied to the content (610, 710) to obtain a resulting content and the resulting content is displayed (615, 715) on a display unit.

Claims

1. A computer implemented method using a processor to enable dynamic modification of a content at a receiving end, the method comprising:

A) constructing at a transmitting end a first content;

B) determining at the transmitting end a first set of rules based on a first criterion;

C) transmitting the first set of rules and the first content separately from the transmitting end to the receiving end;

D) authoring the content at the receiving end by applying the first set of rules to the first content;

E) performing at the transmitting end one of constructing a second content and determining a second set of rules based on a second criterion;

F) transmitting from the transmitting end to the receiving end one of the second content and the second set of rules based on the second criterion;

G) dynamically modifying the content at the receiving end by using the processor to one of applying the second set of rules to the first content and applying the first set of rules to the second content.

2. The computer implemented method of claim 1, wherein a step of constructing the first content in step A includes a step of receiving a first content data from one of a video production house, a film production house, a site management company, and a television channel.

3. The computer implemented method of claim 1, wherein the first content in step A comprises a movie, a video, a viewable online content, a television series, a documentary, and a game.

4. The computer implemented method of claim 1, wherein the first criterion in step B comprises a region information to which region the first content is transmitted, and a viewing pattern information of a viewer.

5. The computer implemented method of claim 1, wherein the first set of rules in step B comprises a plurality of advertisements, a plurality of subtitles, a plurality of holograms and a plurality of censor rules.

6. The computer implemented method of claim 5, wherein the first set of rules in step B is formatted using a data format, the data format comprising:

at least one track object comprising a video, an audio, a text, or a JPEG (Joint Photographic Experts Group.

7. The computer implemented method of claim 6, wherein the first set of rules in step B is formatted using a data format, the data format comprising:

at least one header object, the header object comprising a header information required to interpret the track object.

8. The computer implemented method of claim 7, wherein the data format further comprises a data object, the data object comprising a video stream, an audio stream or a text stream.

9. A computer implemented method using a processor for dynamic modification of metadata in a content at a receiving end, the method comprising:

A) receiving at the receiving end a first content and a first set of rules transmitted separately from the transmitting end;

B) authoring the metadata of the content at the receiving end by applying the first set of rules to the first content; and

C) receiving at the receiving end one of a second content and a second set of rules transmitted from the transmitting end;

D) using the processor to dynamically modify the metadata of the content at the receiver end by applying one of the first set of rules to the second content and the second set of rule to the first content.