Targeting content to network-enabled devices based upon stored profiles
First Claim
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1. A method, comprising:
- collecting from a first network-enabled device a device-specific identifier that uniquely identifies a personal mobile device, data representing user on-line activity related to an advertisement presented via the first network-enabled device while the personal mobile device is detected via a wireless communication to be in proximity to the first network-enabled device, and an identifier of the first network-enabled device, the device-specific identifier of the personal mobile device being acquired by the first network-enabled device via the wireless communication;
using a server to identify a stored profile based on the device-specific identifier;
analyzing, with the server, the data representing user on-line activity to select content to suit a stored profile, wherein the stored profile is based on user activity associated with the device-specific identifier of the personal mobile device;
associating the data representing the user on-line activity of the first network-enabled device and the identifier of the first network-enabled device with the stored profile that was identified based upon the device-specific identifier of the personal mobile device, thereby associating the personal mobile device and the first network-enabled device with a user represented by the stored profile; and
in response to receiving an indication of the personal mobile device being in proximity to a second network-enabled device, the indication resulting from the second network-enabled acquiring the device-specific identifier of the personal mobile device via short distance wireless communication between the second network-enabled device and the personal mobile device when the personal mobile device is in short distance wireless communication proximity to the second network-enabled device, making the content accessible to the server for presenting on the second network-enabled device.
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Abstract
Methods and systems are disclosed herein for managing content, including advertising content, delivered to various network-connected devices, including screens, mobile devices, computers, televisions, radios, and the like, based on usage profiles associated with device-specific identifiers for mobile devices, short-distance wireless technologies for transmission of content and detection of proximity, and content targeting and management techniques.
258 Citations
20 Claims
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1. A method, comprising:
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collecting from a first network-enabled device a device-specific identifier that uniquely identifies a personal mobile device, data representing user on-line activity related to an advertisement presented via the first network-enabled device while the personal mobile device is detected via a wireless communication to be in proximity to the first network-enabled device, and an identifier of the first network-enabled device, the device-specific identifier of the personal mobile device being acquired by the first network-enabled device via the wireless communication; using a server to identify a stored profile based on the device-specific identifier; analyzing, with the server, the data representing user on-line activity to select content to suit a stored profile, wherein the stored profile is based on user activity associated with the device-specific identifier of the personal mobile device; associating the data representing the user on-line activity of the first network-enabled device and the identifier of the first network-enabled device with the stored profile that was identified based upon the device-specific identifier of the personal mobile device, thereby associating the personal mobile device and the first network-enabled device with a user represented by the stored profile; and in response to receiving an indication of the personal mobile device being in proximity to a second network-enabled device, the indication resulting from the second network-enabled acquiring the device-specific identifier of the personal mobile device via short distance wireless communication between the second network-enabled device and the personal mobile device when the personal mobile device is in short distance wireless communication proximity to the second network-enabled device, making the content accessible to the server for presenting on the second network-enabled device. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A method, comprising:
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collecting from a network-enabled device a device-specific identifier of a personal mobile device, data representing user on-line activity via the network-enabled device while the personal mobile device is detected via a wireless communication to be in proximity to the network-enabled device, and an identifier of the network-enabled device, the device-specific identifier of the personal mobile device being acquired by the network-enabled device via the wireless communication; using a server to identify a stored profile based on the device-specific identifier; associating the data representing the user on-line activity of the network enabled device and the identifier of the network-enabled device with the stored profile that was identified based on the device-specific identifier, thereby associating the mobile device and the network-enabled device with a user represented by data in the stored profile; analyzing, with the server, the data representing the user on-line activity of the network-enabled device to select content; and in response to receiving an indication of the personal mobile device being in proximity to a second network-enabled device, making the content accessible to the server for presenting on the second network-enabled device. - View Dependent Claims (9, 10, 11, 12, 13, 14, 15)
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16. A method, comprising:
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collecting from a network-enabled device a device-specific identifier of a personal mobile device, data representing user on-line activity of the network-enabled device while the personal mobile device is detected via WiFi wireless communication to be in proximity to the network-enabled device, and an identifier of the network-enabled device, the device-specific identifier of the personal mobile device being acquired by the network-enabled device via the WiFi wireless communication; using a server to identify a stored profile based on the device-specific identifier; associating the data representing the user on-line activity of the network enabled device and the identifier of the network-enabled device with the stored profile that was identified by the device-specific identifier, thereby associating the mobile device and the network-enabled device with a user represented by data in the stored profile; analyzing, with the server, the data representing the user on-line activity of the network-enabled device to select content; and in response to receiving an indication of the personal mobile device being in proximity to a second network-enabled device, making the content accessible to the server for presenting on the personal mobile device. - View Dependent Claims (17, 18, 19, 20)
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Specification