Method and system for facilitating trading of media space
First Claim
Patent Images
1. A system for trading media space, comprising:
- a server node configured to connect to user interfaces for receiving requests for media space from buyers and offers for media space from sellers, said requests and offers being stored in a database of the server node, said requests including expected audience characteristics specified by the buyers and said offers comprising guaranteed audience characteristics specified by the sellers, wherein the expected and guaranteed audience characteristics define a target audience comprising a plurality of audience members, and the expected and guaranteed audience characteristics correspond to each member of the target audience;
said server node comprising a set of rules including a deal execution requirement for automatically matching the requests and offers stored in the database based on parameters specified in the requests and offers including the expected and guaranteed audience characteristics, and for executing at least one trade between a matched buyer and seller in accordance with the deal execution requirement; and
said server node configured to facilitate delivery of media content, which corresponds to an offer stored in the database, between the matched buyer and seller in response to the at least one executed trade, wherein the media content is configured for delivery by the seller via the media space to the target audience corresponding to the expected and guaranteed audience characteristics.
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Abstract
A system for trading media space includes a server node which receives requests for media space from buyers and offers of media space from sellers. The server node includes a set of rules for matching one of the requests and one of the offers to form a matched request and offer pair. A delivery system is connected to said server node for facilitating delivery of media content between the buyer and seller of the matched pair.
25 Citations
42 Claims
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1. A system for trading media space, comprising:
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a server node configured to connect to user interfaces for receiving requests for media space from buyers and offers for media space from sellers, said requests and offers being stored in a database of the server node, said requests including expected audience characteristics specified by the buyers and said offers comprising guaranteed audience characteristics specified by the sellers, wherein the expected and guaranteed audience characteristics define a target audience comprising a plurality of audience members, and the expected and guaranteed audience characteristics correspond to each member of the target audience; said server node comprising a set of rules including a deal execution requirement for automatically matching the requests and offers stored in the database based on parameters specified in the requests and offers including the expected and guaranteed audience characteristics, and for executing at least one trade between a matched buyer and seller in accordance with the deal execution requirement; and said server node configured to facilitate delivery of media content, which corresponds to an offer stored in the database, between the matched buyer and seller in response to the at least one executed trade, wherein the media content is configured for delivery by the seller via the media space to the target audience corresponding to the expected and guaranteed audience characteristics. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 15, 16, 17, 18, 19, 20, 35, 40)
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9. A method for trading media space, comprising the steps of:
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receiving, at a server node, requests for media space from buyers and offers of media space from sellers, said requests including expected audience characteristics specified by the buyers and said offers comprising guaranteed audience characteristics specified by the sellers, wherein the expected and guaranteed audience characteristics define a target audience comprising a plurality of audience members, and the expected and guaranteed audience characteristics correspond to each member of the target audience; storing the received requests and offers in a database of the server node; matching, at the server node, the requests of the buyers and the offers of the sellers stored in the database based on parameters specified in the requests and offers including the expected and guaranteed audience characteristics; executing, at the server node, a trade between a matched buyer and seller according to predetermined rules including a deal execution requirement; and
facilitating, by the server node, delivery of media content between the matched buyer and the seller pursuant to the predetermined rules in response to the step of executing, wherein the media content is configured for delivery by the seller via the media space to the target audience corresponding to the expected and guaranteed audience characteristics. - View Dependent Claims (10, 11, 21, 22, 23, 24, 25, 26, 27, 36, 38, 39, 41)
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12. A computer-readable medium encoded with instructions for trading media space, which when executed by a computer, causes the computer to perform a method comprising:
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receiving, at a server node, requests for media space from buyers and offers for media space from sellers, the requests including expected audience characteristics specified by the buyers and the offers comprising guaranteed audience characteristics specified by the sellers, wherein the expected and guaranteed audience characteristics define a target audience comprising a plurality of audience members, and the expected and guaranteed audience characteristics correspond to each member of the target audience; storing the received requests and offers in a database of the server node, matching a request of one of the buyers stored in the database and an offer of one of the sellers stored in the database at the server node that satisfy a deal execution requirement to form a matched pair based on parameters specified in the requests and offers including the expected and guaranteed audience characteristics, executing, at the server node, a trade between the buyer and the seller, and facilitating delivery of the media content between the matched buyer and seller for delivery of the media content, wherein the media content is configured for delivery by the seller via the media space to the target audience corresponding to the expected and guaranteed audience characteristics. - View Dependent Claims (13, 14, 28, 29, 30, 31, 32, 33, 34, 37, 42)
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Specification