Dynamic bid pricing for sponsored search
First Claim
1. A method for an online sponsored search system, the method comprising:
- storing items in a database, at least some items including a keyword and a money amount associated with a respective advertiser of the online sponsored search system;
at a data processing system of the online sponsored search system, receiving information about current user preferences within the online sponsored search system;
in response to a change in the current user preferences, the sponsored search system automatically adjusting money amounts for stored items of advertisers;
detecting bid adjustment definition information of an information provider for that item, the bid adjustment definition information including data defining the advertiser'"'"'s intention to seek more or less activity in response to a change in current user preferences based on the adjustment to be made by the sponsored search system; and
when the received user preference information relates to a keyword of an item, at the data processing system automatically adjusting the money amount of the item based on the advertiser'"'"'s bid adjustment definition information.
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Accused Products
Abstract
A method for an online sponsored search system includes storing a database of items. At least some of the items include a keyword and a money amount associated with a respective advertiser. The method further includes receiving information about current user preferences within the online sponsored search system. When the received user information relates to a keyword of an item, the method includes automatically adjusting the money amount of the item based on the received user interest information. In response to a received user query, the method includes identifying items relating to the received user search query and generating a search result list including the related items. The method then includes ordering the related items according to the adjusted money amounts associated with the matching items. In response to the designation of a Web page to receive sponsored advertisements, the method includes identifying items relating to the subject matter of one or more portions of the Web page. In this instance, the method then includes determining which items are to be shown and their placement on the Web page according to the adjusted money amounts associated with the related items.
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Citations
14 Claims
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1. A method for an online sponsored search system, the method comprising:
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storing items in a database, at least some items including a keyword and a money amount associated with a respective advertiser of the online sponsored search system; at a data processing system of the online sponsored search system, receiving information about current user preferences within the online sponsored search system; in response to a change in the current user preferences, the sponsored search system automatically adjusting money amounts for stored items of advertisers; detecting bid adjustment definition information of an information provider for that item, the bid adjustment definition information including data defining the advertiser'"'"'s intention to seek more or less activity in response to a change in current user preferences based on the adjustment to be made by the sponsored search system; and when the received user preference information relates to a keyword of an item, at the data processing system automatically adjusting the money amount of the item based on the advertiser'"'"'s bid adjustment definition information. - View Dependent Claims (2, 4, 5, 6, 7, 8, 9, 10, 11)
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3. The method of claim l further comprising:
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for web pages pre-designated to receive sponsored advertisements, at the data processing system identifying items relating to the subject matter of one or more portions of the Web page, and determining which items are to be shown and their placement on the Web page according to the adjusted money amounts associated with the related items.
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12. A computer readable storage medium storing computer readable program code which is operable in conjunction with a data processing system to implement a computer based user interface for control of advertiser bid amounts in an online sponsored search system, the computer readable code implementing the user interface comprising:
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computer readable code to implement an automatic adjustment routine by which the data processing system automatically adjusts the bid amount of the advertiser based on a shift in user interest activity occurs; computer readable code to implement a data entry point to receive a user indication from an advertiser of a bid adjustment response to an upward or downward shift in user interest activity within the online sponsored search system, the bid adjustment response including data defining the advertiser'"'"'s intention to seek more or less activity in response to the upward shift in user interest activity and in response to the downward shift in user interest activity, and based on the bid adjustment made by the system; and computer readable code to implement a bid data entry point to receive from the advertiser a bid adjustment increment by which the bid amount is adjusted according to the bid adjustment amount. - View Dependent Claims (13, 14)
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Specification