×

Preparation and utilization of customer profile data in a cable services network

  • US 7,856,646 B1
  • Filed: 07/02/2004
  • Issued: 12/21/2010
  • Est. Priority Date: 07/02/2004
  • Status: Active Grant
First Claim
Patent Images

1. A method of preparing and utilizing a customer profile for providing targeted advertisement and information content to a customer in a cable television services system, comprising:

  • calling an application server at a headend by a content control device for the application server to obtain a customer profile;

    passing a query from the application server to a web services system for the web services system to obtain customer data for a customer profile;

    collecting by the web services system customer data from one or more data services;

    assembling any customer data received from the one or more data services at the web services system;

    returning assembled customer data to the application server;

    preparing, by the application server, a customer profile from the assembled customer data;

    forwarding, by the application server, the customer profile to the content control device;

    reviewing the customer profile, at the content control device, for data associated with services subscribed to by the customer to identify a service not subscribed to by the customer;

    in response to the identifying by the content control device, retrieving by the content control device a targeted advertisement associated with a service not subscribed to by the customer to offer the customer the service not subscribed to by the customer; and

    displaying the retrieved targeted advertisement associated with a service not subscribed to by the customer to the customer in an advertisement pane of a displayed menu.

View all claims
  • 1 Assignment
Timeline View
Assignment View
    ×
    ×