Method and system for delivering contextual content to a mobile device
First Claim
1. A method for delivering mobile content to a mobile device during a television video media stream broadcast, comprising the steps of:
- transmitting the television video media stream to a media stream receiver;
displaying a text messaging instruction on a media stream receiver display for requesting mobile content during transmission of the television video media stream;
receiving an SMS text message from the mobile device complying with the text messaging instruction; and
delivering the mobile content to the mobile device.
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Accused Products
Abstract
A system and methods for targeting mobile content to a mobile device based on the context of where and how a user discovers the content. Instead of advertising content during commercial breaks of a television program, the invention contextually targets the mobile content to specific program content (e.g., music video) as it is being broadcast in the form of a screen pop-up containing text messaging instructions to obtain the mobile content concurrently with, or following the broadcast of the specific program content. Such “contextual targeting” leads to a significantly higher frequency and profitability of conversions and downloads. Similarly, the invention contextually integrates mobile content into a user'"'"'s online experience using a web-enabled device in which the contextual content can be integrated with a search engine or a contextual link can be placed on web pages that are served to the user.
43 Citations
30 Claims
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1. A method for delivering mobile content to a mobile device during a television video media stream broadcast, comprising the steps of:
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transmitting the television video media stream to a media stream receiver; displaying a text messaging instruction on a media stream receiver display for requesting mobile content during transmission of the television video media stream; receiving an SMS text message from the mobile device complying with the text messaging instruction; and delivering the mobile content to the mobile device. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 30)
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16. A computerized system for delivering mobile content to a mobile device during a television video media stream broadcast, comprising:
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a processor; at least one memory storage device comprising a non-transitory computer-readable medium; a connection to a telecommunications network configured to receive an SMS text message; a database recorded on one of the memory storage devices including a library of mobile content; a mobile content delivery platform comprising a program recorded on one of the memory storage devices, said program including; a module for displaying a text messaging instruction on a media stream receiver for delivering mobile content to a mobile device during transmission of the television video media stream; a module for receiving an SMS text message from the mobile device complying with the text messaging instructions; and a module for delivering the mobile content to the mobile device. - View Dependent Claims (17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29)
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Specification