Intelligent agents for electronic commerce

• US 7,865,404 B2
• Filed: 12/14/2007
• Issued: 01/04/2011
• Est. Priority Date: 01/17/1996
• Status: Expired due to Fees

• Current Assignee: Tumbleweed Holdings LLC (Equitable IP Corporation)
• Original Assignee: Paradox Technical Solutions LLC (Intellectual Ventures LLC)
• Inventors: Peckover, Douglas L.
• Primary Examiner(s): ZURITA, JAMES H
• Application Number:
  US11/956,892
• Publication Number:
  US 20080097872A1
• Time in Patent Office: 1,117 Days
• Field of Search: 705/14, 705/26, 705/37
• US Class Current: 705/26.61
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: G06Q 30/0202 Market predictions or forecasting for commercial activities
• CPC Class Codes: G06Q 30/0215 Including financial accounts
• CPC Class Codes: G06Q 30/0236 Incentive or reward received by requiring registration or ID from user
• CPC Class Codes: G06Q 30/0239 Online discounts or incentives
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0246 Traffic
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: G06Q 30/06 Buying, selling or leasing transactions
• CPC Class Codes: G06Q 30/0615 Anonymizing
• CPC Class Codes: G06Q 30/0617 Representative agent
• CPC Class Codes: G06Q 30/0623 Item investigation
• CPC Class Codes: G06Q 30/0625 Directed, with specific intent or strategy
• CPC Class Codes: G06Q 30/0631 Item recommendations
• CPC Class Codes: G06Q 40/04 Trading; Exchange, e.g. stocks, commodities, derivatives or currency exchange

Abstract

A system for electronic commerce (10) having personal agents (12 and 13) that represent consumers and providers in a virtual marketplace (28). Consumer personal agents conceal the identity of the consumer and are capable of creating decision agents (14) that shop for products and assist consumers in comparing and ranking products. Provider personal agents are capable of creating demand agents (16) that quantify demand and target specific consumers without learning the identity of the consumers. Based on data generated by the activities of the decision agents and on preference data maintained by consumer personal agents, provider personal agents can quantify current, historical, and future demand, simulate demand, and target specific consumers for advertising and other messages. Provider personal agents can cooperate with consumer personal agents to collect data about reasons for sales and lost sales and to offer consideration payments to consumers. Consumer personal agents can automatically reject unsolicited messages that do not satisfy the consumer'"'"'s preferences.

Claims

1. A method, comprising:

a first computer system storing electronic product advertisements corresponding to products from two or more providers, wherein the electronic product advertisements are associated with respective values that are indicative of one or more time periods during which ones of the electronic product advertisements are active;

the first computer system determining a set of currently active product advertisements from the plurality of electronic product advertisements based on the associated respective values;

the first computer system receiving a query specified by a consumer, wherein the query includes one or more search terms;

the first computer system matching the query against the set of stored currently active product advertisements, wherein said matching uses one or more of the search terms and produces one or more matched advertisements; and

the first computer system sending at least one of the matched advertisements to a second computer system, wherein the sent advertisements are displayable on the second computer system in response to the query, and wherein the sent advertisements include at least a first advertisement advertising a website associated with a first of the two or more providers.

2. The method of claim 1, further comprising:

providing information related to said matching to one or more providers.

3. The method of claim 2, wherein providing the information includes providing information indicative of the product advertisements that have been matched to consumer-specified queries.

4. The method of claim 3, wherein said providing is performed in real time.

5. The method of claim 1, wherein the products to which the stored product advertisements correspond comprise services and intangible products.

6. The method of claim 1, further comprising removing one or more stored product advertisements from the set of currently active product advertisements based on the one or more stored product advertisements expiring.

7. The method of claim 1,

wherein said storing electronic product advertisements includes storing:

a first advertisement that includes an offer to buy or sell a first product; and

a second advertisement that includes information relating to a second product distinct from the first product; and

wherein said storing electronic product advertisements does not include an offer to buy or sell the second product.

8. The method of claim 1, further comprising monitoring activity relating to advertisements sent to computing devices associated with consumers.

9. A computer-readable medium having stored thereon computer-executable program instructions that, in response to execution by a first computer system, cause the first computer system to:

store a plurality of electronic advertisements that are associated with respective values that are indicative of time periods during which ones of the electronic advertisements are active, wherein the plurality of advertisements correspond to products from a plurality of providers and include advertisements of websites associated with various ones of the plurality of providers;

determine a set of currently active advertisements from the plurality of electronic advertisements using the associated respective values;

receive a consumer-specified query that includes one or more search terms;

select at least one of the set of currently active advertisements using the one or more of the search terms; and

send at least one of the selected advertisements to a second computer system, wherein the at least one of the selected advertisements is displayable on the second computer system.

10. The computer-readable medium of claim 9, wherein the program instructions are further executable to cause the first computer system to maintain a record of advertisements delivered to consumers.

11. The computer-readable medium of claim 9, wherein the instructions are further executable to remove an expired advertisement from the set of currently active advertisements based on the associated respective values for the expired advertisement indicating that the one or more time periods during which the expired advertisement is active has passed.

12. The computer-readable medium of claim 9, wherein the plurality of stored electronic advertisements includes future advertisements that are not currently active but are configured to be active during a future time period, and wherein the future advertisements are excluded from the set of currently added advertisements until the future time period.

13. A first computer system, comprising:

one or more processors; and

memory storing a plurality of stored electronic product advertisements corresponding to products from two or more providers, wherein the stored electronic product advertisements are associated with respective values indicative of one or more time periods during which ones of the electronic product advertisements are active; and

memory storing program instructions executable by the first computer system to cause the first computer system to;

determine a set of currently active advertisements from the plurality of stored electronic advertisements based at least in part on the associated respective values;

receive a query specified by a consumer, wherein the query includes one or more search terms;

match the query against the set of currently active advertisements using the one or more of the search terms to produce one or more matched advertisements; and

send at least one of the matched advertisements to a second computer system, wherein the sent advertisements are displayable on the second computer system in response to the query and include at least a first advertisement advertising a website associated with a first of the two or more providers.

14. The first computer system of claim 13, wherein the program instructions are further executable by the first computer system to cause the first computer system to monitor activity relating to advertisements sent to computing devices associated with consumers.

15. The first computer system of claim 13, wherein the program instructions are further executable by the first computer system to cause the first computer system to monitor consumer responses to advertisements.

16. The first computer system of claim 13, wherein the program instructions are further executable by the first computer system to cause the first computer system to receive input from providers to cancel one or more stored advertisements, and wherein in response to receiving the input to cancel the one or more stored advertisements, the one or more stored advertisements are excluded from the set of currently active advertisements.

17. The first computer system of claim 13, wherein the program instructions are further executable by the first computer system to cause the first computer system to purchase one or more products based on a matched advertisements sent to the computer system.