Method and system for providing promotions to a customer based on the status of previous promotions

• US 7,870,019 B2
• Filed: 05/27/2005
• Issued: 01/11/2011
• Est. Priority Date: 04/06/2001
• Status: Active Grant

• Current Assignee: Catalina Marketing Corporation
• Original Assignee: Catalina Marketing Corporation
• Inventors: Erickson, J. Michael, Williams, Eric N., Dolan, Kellie Katherine
• Primary Examiner(s): Alvarez; Raquel
• Application Number:
  US11/138,412
• Publication Number:
  US 20050216347A1
• Time in Patent Office: 2,055 Days
• Field of Search: 705/14.1, 705/14.13, 705/14.25, 705/14.41
• US Class Current: 705/14.13
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G06Q 30/0211 Determining the effectiveness of discounts or incentives
• CPC Class Codes: G06Q 30/0212 Chance discounts or incentives
• CPC Class Codes: G06Q 30/0224 based on user history
• CPC Class Codes: G06Q 30/0237 at kiosk
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0243 Comparative campaigns
• CPC Class Codes: G06Q 30/0253 During e-commerce, i.e. online transactions
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0268 at point-of-sale [POS]
• CPC Class Codes: G06Q 30/0272 Period of advertisement exposure
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]
• CPC Class Codes: G06Q 30/0641 Shopping interfaces

Abstract

A system, computer program product and method including delivering an initial promotion to a customer, determining a status of the initial promotion delivered, selecting a related promotion based on the status of the initial promotion determined, and delivering the related promotion to the customer. The related promotion is selected based on the status of the initial promotion determined by selecting a predetermined related promotion associated with the status of the initial promotion determined. Moreover, the initial and related promotions may be delivered through an electronic or hard delivery medium, and the status of the initial promotion delivered may be determined by determining a status of the initial promotion based on electronic feedback from the customer or based on predetermined status criteria assigned to the initial promotion. Promotions may be delivered primarily through an effective delivery medium for a particular customer which is determined by applying a predetermined effectiveness criteria which includes one of determining the number of occurrences of a predetermined status within a delivery medium and determining the frequency of the customer'"'"'s use of the delivery medium.

Claims

1. A computer implemented method comprising:

delivering a plurality of promotions to a customer through a plurality of delivery mediums, such that a first promotion of said plurality of promotions is delivered to said customer through a first delivery medium of said plurality of delivery mediums, and a second promotion of said plurality of promotions is delivered to said customer through a second delivery medium of said plurality of delivery mediums, and wherein said first delivery medium is different from said second delivery medium;

storing, in computer memory accessible by a computer comprising a processor, at least;

a first effectiveness criteria;

a CID (customer identification) associated with said customer;

said plurality of promotions; and

for each one of said plurality of promotions, an association to said CID, a delivery medium used to deliver the corresponding one of said plurality of promotions to said customer, and a status of said corresponding one of said plurality of promotions, such that said first promotion is stored in said computer memory in association with said CID, said first delivery medium, and a first promotion status, and said second promotion is stored in said computer memory in association with said CID, said second delivery medium, and a second promotion status;

said computer determining a first delivery medium effectiveness value, indicating effectiveness of promotions delivered to said customer using said first delivery medium, wherein said computer uses data stored in said computer memory indicating status of promotions delivered to said customer using said first delivery medium and data stored in said computer indicating said first effectiveness criteria, in determining said first delivery medium effectiveness value;

said computer determining a second delivery medium effectiveness value, indicating effectiveness of promotions delivered to said customer using said second delivery medium, wherein said computer uses data stored in said computer memory indicating status of promotions delivered to said customer using said second delivery medium, and at least one of a data indicating a second effectiveness criteria and data stored in said computer indicating said first effectiveness criteria, in determining said second delivery medium effectiveness value;

storing in computer memory, using said computer, said first delivery medium effectiveness value in association with said first delivery medium and said CID;

storing in computer memory, using said computer, said second delivery medium effectiveness value in association with said second delivery medium and said CID;

determining, using a computer, whether to deliver a subsequent promotion to said customer via said first delivery medium based upon whether said first delivery medium effectiveness value indicates that said first delivery medium is an effective medium for said customer; and

if said first delivery medium effectiveness value indicates that said first delivery medium is not an effective medium for said customer, not delivering said subsequent promotion to said customer using said first delivery medium.

2. The method of claim 1, wherein said first delivery medium is an electronic medium.

3. The method of claim 2, wherein said first delivery medium is an electronic medium that comprises at least one of a kiosk, a point of sale (POS), an electronic transaction device, and a customer computer.

4. The method of claim 2, wherein said first delivery medium comprises the Internet.

5. The method of claim 1, wherein said first delivery medium comprises a hard copy medium.

6. The method of claim 5, wherein said delivering said plurality of promotions comprises delivering through at least one of a direct mailing and hand delivery process.

7. The method of claim 1, further comprising determining status of said first promotion delivered to said customer, wherein said determining said status comprises said computer receiving electronic feedback from said customer.

8. The method of claim 7, wherein said receiving electronic feedback from said customer comprises receiving an explicit accept or reject indication from said customer.

9. The method of claim 7, wherein said determining status of said first promotion delivered to said customer comprises, said computer determining status to be acceptance in response receipt of data indicating said customer printing or downloading data embodying said first promotion, or said computer determining status to be rejection in response to receipt of data indicating said customer declining to print or download data embodying said first promotion.

10. The method of claim 1, further comprising:

storing in said computer memory a first promotion status criteria in association with said first promotion;

storing in said computer memory in association with said first promotion, first promotion status determination data, said first promotion status determination data comprising at least one of the following;

first promotion product purchase information of a first product promoted by said first promotion indicating whether said customer has purchased said first product;

first promotion redeeming information indicating whether said customer has redeemed said first promotion;

first promotion delivery date information indicating delivery date of said first promotion to said customer, and first promotion expiration date of said first promotion indicating expiration date of said first promotion; and

said computer determining first promotion status of said first promotion by applying said first promotion status criteria to said first promotion status determination data.

12. The method of claim 1 wherein said first effectiveness criteria specifies a frequency of occurrence of a particular promotion status within said first delivery medium.

13. The method of claim 1 further comprising:

storing, in computer memory said second effectiveness criteria; and

wherein said computer uses said second effectiveness criteria, in determining said second delivery medium effectiveness value for said consumer.

14. The method of claim 13 wherein said computer memory stores first data defining a first set of delivery mediums determined to be effective for said first customer in association with said CID, and second data defining a second set of delivery mediums determined to be effective for a second customer in association with a second customer CID, wherein said first data defining said first set of delivery mediums and said second data defining said second set of set of delivery mediums are different from one another.

15. The method of claim 1 further comprising said computer determining promotion status of each one of said plurality of promotions to be one of accepted, rejected, and unknown, and storing the determined status of accepted, rejected, and unknown in said computer memory.

16. The method of claim 1, wherein said effectiveness criteria for a particular delivery medium of said plurality of delivery media comprises number of occurrences of a particular one of said determined status for those promotions of said plurality of promotions provided to said customer through said particular delivery medium.

17. The method of claim 1, wherein said effectiveness criteria for a particular delivery medium of said plurality of delivery media comprises frequency of a particular one of said determined status for those promotions of said plurality of promotions provided to said customer through said particular delivery medium.

11. The method of 1 wherein said computer determined that said first delivery medium was an effective medium for said first consumer, and further comprising:

subsequent to said computer determining that said first delivery medium was an effective medium for said customer, said computer updating status of promotions delivered to said first consumer via said first delivery medium;

then said computer determining an updated first delivery medium effectiveness value for promotions delivered to said first consumer via said first delivery medium;

then said computer determining whether said updated first delivery medium effectiveness value meets said first effectiveness criteria; and

if said updated first delivery medium effectiveness value indicates that said first delivery medium is no longer an effective medium for said customer, not delivering a further promotion to said customer using said first delivery medium.

18. A system comprising:

a plurality of delivery mediums for delivering a plurality of promotions to a customer, such that a first promotion of said plurality of promotions can be delivered to said customer through a first delivery medium of said plurality of delivery mediums, and a second promotion of said plurality of promotions can be delivered to said customer through a second delivery medium of said plurality of delivery mediums, and wherein said first delivery medium is different from said second delivery medium;

a computer comprising a processor;

computer memory accessible by said computer, said computer memory storing at least;

a first effectiveness criteria;

a CID (customer identification) associated with said customer;

said plurality of promotions; and

for each one of said plurality of promotions, an association to said CID, a delivery medium used to deliver the corresponding one of said plurality of promotions to said customer, and a status of said corresponding one of said plurality of promotions, such that said first promotion is stored in said computer memory in association with said CID, said first delivery medium, and a first promotion status, and said second promotion is stored in said computer memory in association with said CID, said second delivery medium, and a second promotion status;

said computer programmed to determine a first delivery medium effectiveness value, indicating effectiveness of promotions delivered to said customer using said first delivery medium, by using data stored in said computer memory indicating status of promotions delivered to said customer using said first delivery medium and data stored in said computer indicating said first effectiveness criteria, in determining said first delivery medium effectiveness value;

said computer programmed to determine a second delivery medium effectiveness value, indicating effectiveness of promotions delivered to said customer using said second delivery medium, wherein said computer uses data stored in said computer memory indicating status of promotions delivered to said customer using said second delivery medium, and at least one of a data indicating a second effectiveness criteria and data stored in said computer indicating said first effectiveness criteria, in determining said second delivery medium effectiveness value;

said computer programmed to store in said computer memory said first delivery medium effectiveness value in association with said first delivery medium and said CID;

said computer programmed to store in said computer memory said second delivery medium effectiveness value in association with said second delivery medium and said CID;

said computer or another computer programmed to determine whether to deliver a subsequent promotion to said customer via said first delivery medium based upon whether said first delivery medium effectiveness value indicates that said first delivery medium is an effective medium for said customer; and

if said first delivery medium effectiveness value indicates that said first delivery medium is not an effective medium for said customer, not delivering said subsequent promotion to said customer using said first delivery medium.

19. The system of claim 18, wherein said processor is configured to deliver said plurality of promotions through said first delivery medium wherein said first delivery medium is an electronic medium.

20. The system of claim 19, wherein said processor is configured to deliver said plurality of promotions through said first delivery medium wherein said first delivery medium is an electronic medium that comprises at least one of a kiosk, a point of sale (POS), an electronic transaction device, and a customer computer.

21. The system of claim 19, wherein said processor is configured to deliver said plurality of promotions through said first delivery medium wherein said first delivery medium comprises the Internet.

22. The system of claim 18, wherein said processor is configured to deliver said plurality of promotions through said first delivery medium wherein said first delivery medium comprises a hard copy medium.

23. The system of claim 22, wherein said processor is configured to deliver said plurality of promotions through said first delivery medium wherein said delivering said plurality of promotions comprises delivering through at least one of a direct mailing and hand delivery process.

24. The system of claim 18, wherein said processor is configured to determine a status of said first promotion based on electronic feedback from said customer.

25. The system of claim 24, wherein said processor is configured to receive an explicit accept or reject indication from said customer.

26. The system of claim 24, wherein said processor is configured to determine status of said first promotion delivered to said customer wherein said processor is configured to determine status to be (1) acceptance in response receipt of data indicating said customer printing or downloading data embodying said first promotion, or (2) rejection in response to receipt of data indicating said customer declining to print or download data embodying said first promotion.

27. The system of claim 18, wherein said processor is configured to:

store in said computer memory a first promotion status criteria in association with said first promotion;

store in said computer memory in association with said first promotion, first promotion status determination data, said first promotion status determination data comprising at least one of the following;

first promotion product purchase information of a first product promoted by said first promotion indicating whether said customer has purchased said first product;

first promotion redeeming information indicating whether said customer has redeemed said first promotion;

first promotion delivery date information indicating delivery date of said first promotion to said customer, and first promotion expiration date of said first promotion indicating expiration date of said first promotion; and

said processor is configured to determine first promotion status of said first promotion by applying said first promotion status criteria to said first promotion status determination data.

29. The system of claim 18, wherein said processor is configured to determine a first delivery medium effectiveness value wherein said first effectiveness criteria specifies a frequency of occurrence of a particular promotion status within said first delivery medium.

30. The system of claim 18, wherein said processor is configured to store in said computer memory said second effectiveness criteria;

and

wherein said processor is configured to use said second effectiveness criteria, in determining said second delivery medium effectiveness value for said consumer.

31. The system of claim 30, wherein said processor is configured to store in said computer memory first data defining a first set of delivery mediums determined to be effective for said first customer in association with said CID, and second data defining a second set of delivery mediums determined to be effective for a second customer in association with a second customer CID, wherein said first data defining said first set of delivery mediums and said second data defining said second set of set of delivery mediums are different from one another.

32. The system of claim 18, wherein said processor is configured to determine promotion status of each one of said plurality of promotions to be one of accepted, rejected, and unknown, and store the determined status of accepted, rejected, and unknown in said computer memory.

33. The system of claim 18, wherein said processor is configured to determine a first delivery medium effectiveness value wherein said effectiveness criteria for a particular delivery medium of said plurality of delivery media comprises number of occurrences of a particular one of said determined status for those promotions of said plurality of promotions provided to said customer through said particular delivery medium.

34. The system of claim 18, wherein said processor is configured to determine a first delivery medium effectiveness value wherein said first effectiveness criteria for a particular delivery medium of said plurality of delivery media comprises frequency of a particular one of said determined status for those promotions of said plurality of promotions provided to said customer through said particular delivery medium.

28. The system of 18, wherein said processor is configured to determine the effectiveness of said first delivery medium for said first consumer, and further comprising:

subsequent to said processor determining that said first delivery medium was an effective medium for said customer, said processor updating status of promotions delivered to said first consumer via said first delivery medium;

then said processor determining an updated first delivery medium effectiveness value for promotions delivered to said first consumer via said first delivery medium;

then said processor determining whether said updated first delivery medium effectiveness value meets said first effectiveness criteria; and

if said updated first delivery medium effectiveness value indicates that said first delivery medium is no longer an effective medium for said customer, said processor not delivering a further promotion to said customer using said first delivery medium.