Campaign awareness management systems and methods

• US 7,870,126 B2
• Filed: 10/31/2007
• Issued: 01/11/2011
• Est. Priority Date: 12/19/2006
• Status: Active Grant

• Current Assignee: Carl R. Clark, CeleritasWorks, LLC (RGS Senior Management Group, LC)
• Original Assignee: CeleritasWorks, LLC (RGS Senior Management Group, LC)
• Inventors: Carpenter, Scott R., Schwartz, Dan W, Evans, Scott A., Miley, Larry D, Lester, Brett A.
• Primary Examiner(s): Vy; Hung T
• Assistant Examiner(s): LODHI, ANDALIB FT
• Application Number:
  US11/933,279
• Publication Number:
  US 20080147738A1
• Time in Patent Office: 1,168 Days
• Field of Search: None
• US Class Current: 707/724
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

A campaign management system manages campaign data for one or more campaigns and geospatial data for areas in which the campaigns are directed. The system performs spatial queries, data queries, and/or geocode-based queries, generates maps geographically identifying where campaign events are occurring in the geographic area, and generates feature data for display. Campaign symbology, such as shading, color coding, patterns, icons, or other symbols identify one or more campaign events in the geographic area.

Claims

1. A campaign processing system comprising:

at least one processor;

a data management system executing on the at least one processor comprising campaign data for at least one campaign and geospatial data for a campaign area to which at least one campaign message for the campaign is directed, the campaign data comprising;

audience data identifying a target audience to which the campaign message is directed;

at least one campaign type for the campaign, the campaign type identifying how the campaign message is directed to the target audience; and

a plurality of campaign events conveying the campaign message for the campaign type to the target audience in the campaign area;

a spatial management system executing on the at least one processor to initiate a query of the geospatial data and the campaign data to the data management system, to receive selected geospatial data and selected campaign data from the data management system in response to the query, and to generate map image data for at least one image based on the selected geospatial data and at least some selected campaign data, the selected campaign data comprising at least one of the campaign events for the campaign type directed to the target audience and at least some audience data identifying at least one audience member to which the campaign message is directed, the at least one image identifying at least a portion of the campaign area to which the campaign message is directed to the target audience and campaign symbology in the campaign area portion identifying the at least one campaign event for the campaign type directed to the target audience;

a program management system executing on the at least one processor to initiate the query to the spatial management system in response to an input, to receive the selected campaign data and the map image data from the spatial management system, to generate, based on the at least some campaign data, at least one instruction to render at least one point feature for the at least one audience member within the campaign area portion, and to generate at least one result comprising the selected campaign data and the map image data; and

a user interface to receive the input, to transmit the input to the program management system, to receive the at least one result from the program management system, and to generate the at least one result for display.

2. The system of claim 1 wherein the selected campaign data comprises a plurality of the campaign events for the campaign type directed to the target audience and the at least one image further identifies the campaign symbology in the campaign area portion identifying the plurality of the campaign events for the campaign type directed to the target audience.

3. The system of claim 1 wherein the selected campaign data comprises a plurality of the campaign events for the campaign type directed to the target audience and the at least some audience data identifying the at least one audience member to which the campaign message is directed and the at least one image further identifies the campaign symbology in the campaign area portion identifying the plurality of the campaign events for the campaign type directed to the target audience and the audience member in the campaign area portion.

4. The system of claim 1 wherein the selected campaign data comprises a plurality of the campaign events for the campaign type directed to the target audience and wherein the at least some audience data identifies a plurality of audience members to which the campaign message is directed and the at least one image further identifies the campaign symbology in the campaign area portion identifying the plurality of the campaign events for the campaign type directed to the target audience and the plurality of audience members in the campaign area portion.

5. The system of claim 1 wherein:

the campaign data further comprises;

a plurality of campaign types for the campaign, each campaign type identifying how the campaign message is directed to the target audience; and

a plurality of campaign events, each conveying the campaign message for at least one of the campaign types to the target audience in the campaign area; and

the selected campaign data comprises a plurality of the campaign events for the campaign types directed to the target audience; and

the at least one image further identifies the campaign symbology in the campaign area portion identifying the plurality of the campaign events for the campaign types directed to the target audience.

6. The system of claim 5 wherein the at least some audience data identifies a plurality of audience members to which the campaign message is directed and the at least one image further identifies the audience members in the campaign area portion.

7. The system of claim 1 wherein the at least some audience data identifies at least one audience member to which the campaign message is directed and the at least one image further identifies the campaign symbology in the campaign area portion identifying the audience member in the campaign area portion.